Skip to content

Oneplus Pad

Fail

The top 5 brands take 100% of clicks, so Oneplus Pad is a Fail.

Flapen Score
29
29 / 100
Ranks 943 of 1,028 Computers & Accessories niches · −13 vs the category median of 42
Market size
£42K/yr86K searches / yr
90-day growth
-15.1%search demand this quarter
Competition
50%top-5 click share · 5 brands · 96 sellers

Flapen Score

Oneplus Pad against its category

The dotted line is the Computers & Accessories average. Past it, Oneplus Pad is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oneplus Pad market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Oneplus Pad 86K times last year and spent an estimated £42K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 29 out of 100, a Fail.

01 · Demand

0.2% of searches ended in a purchase last week.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
-15.1%
Conversion, latest week
0.2%
Market size, estimated
£42Ka year
Peak month
December2.3× the quietest month
Top search term
oled tablet17K searches a year

02 · Price

A sale here is worth £259.80.

Listings sell for £259.80 on average, from £122.14 to £534.80. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At £259.80 that is £0 to £26K a year per listing.

Average price
£259.80above the $15 to $100 sweet spot
Price range
£122.14–£534.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
£0–£26K
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 27.9% of listings are out of stock. The average listing ranks #493 within Tablets. It carries 156 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
74%
Out of stock, average day
27.9%
Average rank
#493in Tablets
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
156per listing
Listings tracked
23

04 · Newcomers

Amazon counts 7 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 16 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
7Amazon's first-year sales bar
Average brand age
16 months

Products

Top Oneplus Pad products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

96

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

50%

Top 20: 97%

Open market

0%

  • OnePlus72%
  • XIAOMI10%
  • HONOR9%
  • Lenovo8%
  • TCL1%
  • Open — no brand owns it (0%)

Demand

Oneplus Pad search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Oneplus Pad search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oled tablet17K/yr
  • oneplus tablet19K/yr
  • oneplus pad17K/yr
  • one plus tablet10K/yr
  • one plus pad7K/yr
  • oneplus pad 210K/yr
  • oneplus tab3K/yr
  • oneplus pad go3K/yr

Reviews and returns

What reviews say buyers love and hate about Oneplus Pad

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Software/Application7%−0.06

App problems

the software begins to lag

not enough for me to use it as note taking because of the software

Weight Heavy6%+0.25

a little heavy

It's a bit heavier than my old tablet

Tablet is heavy

Advertised Vs Actual Product6%−0.11

this is falsely advertised on Amazon

I was deceived as this is an ordinary

The item description said folio case included, but it wasn't

Charging5%−0.04

Been only 2 months the tablet is not charging anymore

Charging Issue

Does not come with a charger

Connectivity-Overall4%−0.01

connectivity is poor

Returned as it was not LTE connection

will disconnect then refuse to reconnect. I had to update my home hub to a more recent offering from my ISP to get this problem resolved

Love

Value For Money23%+1.70

Great Value

Good value

Great deal

Display Resolution12%

Great screen

clear screen

The display is incredible

Audio Quality12%+0.88

sound quality is excellent

The speakers are incredible

Sound is very impressive

Quality-Overall11%+0.35

Good quality, delivered on time

Great hardware

Excellent product

Battery Life6%+0.30

the battery lasts well too

Great battery life

Battery lasts for ages

Return

2.5% Return rate 15% Fixable by listing

Functionality-Overall18%▃█▆▃▆▆
Charging10%█▆▄█▃▇

Been only 2 months the tablet is not charging anymore

Charging Issue

Does not come with a charger

Software/Application9%▄▅▇█▃▆

App problems

the software begins to lag

not enough for me to use it as note taking because of the software

Size-Overall7%█▄▂▄▄▅

The keyboard case simply doesn't fit correctly

this newer version is a bit bigger

Size is far bigger than my last one

Computation Performance6%█▆▆▇▄▃

FAQ

Common Oneplus Pad questions

Answered from the same tracked data.