Official Apple Lightning Cable

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £98K a year.

Searches, last 12 months

87K

Growth, 90 days vs prior 90

-4.9%

Conversion, latest week

7.4%

Market size, estimated

£98Ka year

Peak month

December1.6× the quietest month

Top search term

genuine apple iphone charger38K searches a year

Listings sell for £15.27 on average, from £6.89 to £32.12. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £15.27 that is £4K to £8K a year per listing.

Average price

£15.27inside the $15 to $100 sweet spot

Price range

£6.89–£32.12

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

£4K–£8K

Returns

1.1%of orders · Amazon United Kingdom median 0.6%

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #51 within Cables & Accessories. It carries 7,674 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

64%

Prime listings

100%

Out of stock, average day

6.6%

Average rank

#51in Cables & Accessories

Average rating

4.50 starsAmazon United Kingdom average 4.36 stars

Average reviews

7,674per listing

Listings tracked

14

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

27 months