official apple lightning cable
Skip itBrand-locked demand (top 5 brands take 92% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Avg price
Great£15.27avg listing price — sweet spot $15–$100
Price range
Good£6.89–£32.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£98K£98K/yr · 87K searches
Growth
Bad-4.9%90-day search growth — must beat 0% to launch
Review moat
Bad7,673.5avg incumbent reviews — the moat a new listing must climb
Competition
Bad75%top-5 click share — a locked-up shelf
Brand share
Bad92%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, official apple lightning cable is a £98K/yr Amazon United Kingdom market (87K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 42/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
official apple lightning cable market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £92K–£122K
- units × avg price
- Conversion rate
- 7.4%
- Avg BSR
- #51
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 64%
- Out of stock
- 6.6%
- Avg brand age
- 27 months
- Avg seller age
- 200 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
15
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
5%
- Apple72%
- Ailawuu8%
- Osecet6%
- Susnwere4%
- Fikeloy3%
- AINPOW3%
- Open — no brand owns it (2 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 100 weeks — -4.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top official apple lightning cable search terms
- genuine apple iphone charger38K/yr
- apple usb to lightning cable5K/yr
- genuine apple charger5K/yr
- official apple iphone charger7K/yr
- original apple iphone charger5K/yr
- apple original charger5K/yr
- official apple chargers4K/yr
- iphone charger apple original4K/yr
- official apple charger3K/yr
- iphone charger original apple4K/yr
Top official apple lightning cable products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Apple 20W USB-C Power Adapter
Apple£15.254.7★4,802 rev
Apple Lightning to USB Cable (1m)
Apple£15.124.6★9,903 rev
Apple USB-C to Lightning Cable
Apple£12.834.6★9,903 rev
![iPhone Charger Fast Charge PD Fast Charging for Apple Charger UK USB C Plug With 2M&3M iPhone Fast Charger Cable [ MFi Certified] Lightning Cable for iPhone 14 13 12 11 Pro Max iPad (White 2Packs)](https://m.media-amazon.com/images/I/41n5YmbM3CL.jpg)
iPhone Charger Fast Charge PD Fast Charging for Apple Charger UK USB C Plug With 2M&3M iPhone Fast Charger Cable [ MFi Certified] Lightning Cable for iPhone 14 13 12 11 Pro Max iPad (White 2Packs)
Ailawuu£9.164.2★10,016 rev
![Car Apple Carplay Cable [Apple MFi Certified] USB A to Lightning Cable Compatible with iPhone 14 13 12 11 Pro Max XR XS X Charger Cord Car Fast Charging Cable (White 3ft)](https://m.media-amazon.com/images/I/31TelZKiCTL.jpg)
Car Apple Carplay Cable [Apple MFi Certified] USB A to Lightning Cable Compatible with iPhone 14 13 12 11 Pro Max XR XS X Charger Cord Car Fast Charging Cable (White 3ft)
Osecet£6.894.5★523 rev
Newest
by launch date
Apple 40W Dynamic Power Adapter with 60W Max
Apple£32.124,802 rev
iPhone 17 16 Fast Charger 20W USB C Fast Charger Plug with 1M+2M USB C to C Type C Cable for iPhone 17/17air/17 pro/17pro max/17plus/ iPhone16/15 Series iPad/GalaxyS26/S25/S24 USBC UK Power Adapter
Fikeloy£15.04101 rev
KTDRJN for iPhone Charger Fast Charge 2Pack PD 20W Fast Apple Charger Cable 2M iPhone Fast charger Plug with USB C To Lightning Cable for iPhone 14 13 12 11 Pro Max XS XR X 8 7 6 Plus iPad and iPod
KTDRJN£10.454,165 rev
iPhone Charger Fast Charge PD Fast Charging for Apple Charger UK USB C Plug With 2M&3M iPhone Fast Charger Cable [ MFi Certified] Lightning Cable for iPhone 14 13 12 11 Pro Max iPad (White 2Packs)
Ailawuu£9.1610,016 rev
![iPhone 14 13 Charger Plug and Cable [Apple MFi Certified] 20W Apple iPhone Fast Charger Plug with USB C to Lightning Cable Fast Charge for iPhone 14 Pro Max/14 Plus/13 Pro Max/12 Mini/11/XS/XR/8/SE](https://m.media-amazon.com/images/I/31E5HWsGUdL.jpg)
iPhone 14 13 Charger Plug and Cable [Apple MFi Certified] 20W Apple iPhone Fast Charger Plug with USB C to Lightning Cable Fast Charge for iPhone 14 Pro Max/14 Plus/13 Pro Max/12 Mini/11/XS/XR/8/SE
AINPOW£7.76157 rev
Trending
90-day click momentumiPhone 17 16 Fast Charger 20W USB C Fast Charger Plug with 1M+2M USB C to C Type C Cable for iPhone 17/17air/17 pro/17pro max/17plus/ iPhone16/15 Series iPad/GalaxyS26/S25/S24 USBC UK Power Adapter
Fikeloy£15.044.4★
iPhone 14 13 Charger Plug and Cable [Apple MFi Certified] 20W Apple iPhone Fast Charger Plug with USB C to Lightning Cable Fast Charge for iPhone 14 Pro Max/14 Plus/13 Pro Max/12 Mini/11/XS/XR/8/SE
AINPOW£7.764.5★
Apple MagSafe Charger
Apple£25.334.6★
Car Apple Carplay Cable [Apple MFi Certified] USB A to Lightning Cable Compatible with iPhone 14 13 12 11 Pro Max XR XS X Charger Cord Car Fast Charging Cable (White 3ft)
Osecet£6.894.5★
Apple 60W USB-C Charge Cable (1m)
Apple£14.534.6★
What buyers say about official apple lightning cable
What buyers praise and complain about, mined from review topics.What buyers love
“Fast charge”
“Excellent product”
“Excellent value”
“Exactly as described”
“it worked well”
“It worked my CarPlay”
“Durable product”
“Easy to use”
“no issues connecting”
“Fit correct”
What buyers complain about
“Not charging”
“Breaks easily”
“Poor quality and broke so easily”
“Stops working very fast”
“Connection weak”
“Not the cheapest product”
“One plug stopped working”
“saying not compatible”
“am rather disappointed by the false adverting here considering the price I paid for the cable”
“1 of the 2 cables dont work”
Top return reasons
Common questions
- Is official apple lightning cable profitable to sell on Amazon United Kingdom?
- The niche generates £98K/yr across 14 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.9%. Flapen's verdict: Skip it (42/100).
- How competitive is the official apple lightning cable niche?
- 8 brands and 15 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in official apple lightning cable?
- Top complaints mined from reviews: Charging, Durability, Quality-Overall. The return rate is 1.1%.
- When does demand for official apple lightning cable peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the official apple lightning cable niche?
- Listings span £6.89–£32.12; the average listing price is £15.27 (sweet spot $15–$100). The average incumbent carries 7,674 reviews — the moat a new listing must climb.