Official Apple Lightning Cable
FailThe top 5 brands take 92% of clicks, so Official Apple Lightning Cable is a Fail.
- Flapen Score
- 42 / 100Ranks 498 of 1,028 Computers & Accessories niches · on the category median42
- Market size
- £98K/yr87K searches / yr
- 90-day growth
- -4.9%search demand this quarter
- Competition
- 75%top-5 click share · 8 brands · 15 sellers
Flapen Score
Official Apple Lightning Cable against its category
The dotted line is the Computers & Accessories average. Past it, Official Apple Lightning Cable is stronger. Inside it, weaker.
Market
The Official Apple Lightning Cable market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Official Apple Lightning Cable 87K times last year and spent an estimated £98K. The top 5 brands take 92% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
7.4% of searches ended in a purchase last week.
Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £98K a year.
- Searches, last 12 months
- 87K
- Growth, 90 days vs prior 90
- -4.9%
- Conversion, latest week
- 7.4%
- Market size, estimated
- £98Ka year
- Peak month
- December1.6× the quietest month
- Top search term
- genuine apple iphone charger38K searches a year
02 · Price
A sale here is worth £15.27.
Listings sell for £15.27 on average, from £6.89 to £32.12. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £15.27 that is £4K to £8K a year per listing.
- Average price
- £15.27inside the $15 to $100 sweet spot
- Price range
- £6.89–£32.12
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£8K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #51 within Cables & Accessories. It carries 7,674 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 100%
- Out of stock, average day
- 6.6%
- Average rank
- #51in Cables & Accessories
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,674per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Official Apple Lightning Cable products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Apple 20W USB-C Power Adapter
- Price
- £15.25
- Rating
- 4.7/5
- Reviews
- 4,802
- Age
- 2y ago
Apple Lightning to USB Cable (1m)
- Price
- £15.12
- Rating
- 4.6/5
- Reviews
- 9,903
- Age
- 2y ago
Apple USB-C to Lightning Cable
- Price
- £12.83
- Rating
- 4.6/5
- Reviews
- 9,903
- Age
- 2y ago
![iPhone Charger Fast Charge PD Fast Charging for Apple Charger UK USB C Plug With 2M&3M iPhone Fast Charger Cable [ MFi Certified] Lightning Cable for iPhone 14 13 12 11 Pro Max iPad (White 2Packs)](https://m.media-amazon.com/images/I/41n5YmbM3CL.jpg)
iPhone Charger Fast Charge PD Fast Charging for Apple Charger UK USB C Plug With 2M&3M iPhone Fast Charger Cable [ MFi Certified] Lightning Cable for iPhone 14 13 12 11 Pro Max iPad (White 2Packs)
- Price
- £9.16
- Rating
- 4.2/5
- Reviews
- 10,016
- Age
- 1y ago
![Car Apple Carplay Cable [Apple MFi Certified] USB A to Lightning Cable Compatible with iPhone 14 13 12 11 Pro Max XR XS X Charger Cord Car Fast Charging Cable (White 3ft)](https://m.media-amazon.com/images/I/31TelZKiCTL.jpg)
Car Apple Carplay Cable [Apple MFi Certified] USB A to Lightning Cable Compatible with iPhone 14 13 12 11 Pro Max XR XS X Charger Cord Car Fast Charging Cable (White 3ft)
- Price
- £6.89
- Rating
- 4.5/5
- Reviews
- 523
- Age
- 1y ago
Trending
90-day click momentum
iPhone 17 16 Fast Charger 20W USB C Fast Charger Plug with 1M+2M USB C to C Type C Cable for iPhone 17/17air/17 pro/17pro max/17plus/ iPhone16/15 Series iPad/GalaxyS26/S25/S24 USBC UK Power Adapter
- Price
- £15.04
- Rating
- 4.4/5
- Reviews
- 101
- Age
- 10mo ago
![iPhone 14 13 Charger Plug and Cable [Apple MFi Certified] 20W Apple iPhone Fast Charger Plug with USB C to Lightning Cable Fast Charge for iPhone 14 Pro Max/14 Plus/13 Pro Max/12 Mini/11/XS/XR/8/SE](https://m.media-amazon.com/images/I/31E5HWsGUdL.jpg)
iPhone 14 13 Charger Plug and Cable [Apple MFi Certified] 20W Apple iPhone Fast Charger Plug with USB C to Lightning Cable Fast Charge for iPhone 14 Pro Max/14 Plus/13 Pro Max/12 Mini/11/XS/XR/8/SE
- Price
- £7.76
- Rating
- 4.5/5
- Reviews
- 157
- Age
- 1y ago
Apple MagSafe Charger
- Price
- £25.33
- Rating
- 4.6/5
- Reviews
- 38,141
- Age
- 5y ago
Car Apple Carplay Cable [Apple MFi Certified] USB A to Lightning Cable Compatible with iPhone 14 13 12 11 Pro Max XR XS X Charger Cord Car Fast Charging Cable (White 3ft)
- Price
- £6.89
- Rating
- 4.5/5
- Reviews
- 523
- Age
- 1y ago
Apple 60W USB-C Charge Cable (1m)
- Price
- £14.53
- Rating
- 4.6/5
- Reviews
- 4,501
- Age
- 1y ago
Newest
by launch date
Apple 40W Dynamic Power Adapter with 60W Max
- Price
- £32.12
- Rating
- 4.7/5
- Reviews
- 4,802
- Age
- 8mo ago
iPhone 17 16 Fast Charger 20W USB C Fast Charger Plug with 1M+2M USB C to C Type C Cable for iPhone 17/17air/17 pro/17pro max/17plus/ iPhone16/15 Series iPad/GalaxyS26/S25/S24 USBC UK Power Adapter
- Price
- £15.04
- Rating
- 4.4/5
- Reviews
- 101
- Age
- 10mo ago
KTDRJN for iPhone Charger Fast Charge 2Pack PD 20W Fast Apple Charger Cable 2M iPhone Fast charger Plug with USB C To Lightning Cable for iPhone 14 13 12 11 Pro Max XS XR X 8 7 6 Plus iPad and iPod
- Price
- £10.45
- Rating
- 4.3/5
- Reviews
- 4,165
- Age
- 1y ago
iPhone Charger Fast Charge PD Fast Charging for Apple Charger UK USB C Plug With 2M&3M iPhone Fast Charger Cable [ MFi Certified] Lightning Cable for iPhone 14 13 12 11 Pro Max iPad (White 2Packs)
- Price
- £9.16
- Rating
- 4.2/5
- Reviews
- 10,016
- Age
- 1y ago
iPhone 14 13 Charger Plug and Cable [Apple MFi Certified] 20W Apple iPhone Fast Charger Plug with USB C to Lightning Cable Fast Charge for iPhone 14 Pro Max/14 Plus/13 Pro Max/12 Mini/11/XS/XR/8/SE
- Price
- £7.76
- Rating
- 4.5/5
- Reviews
- 157
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
15
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
5%
- Apple72%
- Ailawuu8%
- Osecet6%
- Susnwere4%
- Fikeloy3%
- AINPOW3%
- Open — no brand owns it (2 brands, 5%)
Demand
Official Apple Lightning Cable search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Official Apple Lightning Cable search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- genuine apple iphone charger38K/yr
- apple usb to lightning cable5K/yr
- genuine apple charger5K/yr
- official apple iphone charger7K/yr
- original apple iphone charger5K/yr
- apple original charger5K/yr
- official apple chargers4K/yr
- iphone charger apple original4K/yr
- official apple charger3K/yr
- iphone charger original apple4K/yr
Reviews and returns
What reviews say buyers love and hate about Official Apple Lightning Cable
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not charging
does not charge
Charges extremely slow
Breaks easily
Didnt last
Broke after one month
Poor quality and broke so easily
Absolutely low quality product
Bad quality
Stops working very fast
Didnt work
Doesnt work well
Connection weak
No way to connect them about this item
do not connect properly
Love
Fast charge
Excellent charging speed
Great Charger
Excellent product
Excellent product exactly as described
They feel like good quality at a good price well packaged and quick delivery
Excellent value
Good value for money
Value for Money
Exactly as described
As advertised
Works as promised
it worked well
It works ok
works exactly as it should
Return
1.1% Return rate 13% Fixable by listing
Not charging
does not charge
Charges extremely slow
saying not compatible
iPhone said was incompatible
Not seen as compatible with apple
Stops working very fast
Didnt work
Doesnt work well
Connection weak
No way to connect them about this item
do not connect properly
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Iphone 16 Charger
£1.1M/yr+0.2%
Monitor
£9.8M/yr-13.6%
Surface Pro Charger
£400K/yr-14.6%
Lenovo Thinkpad Laptop Charger
£149K/yr-15.2%
Headset
£4.5M/yr-12.5%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Official Apple Lightning Cable questions
Answered from the same tracked data.