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Office Supplies

Maybe

Returns run at only 0.3% of orders. But demand is soft, at -36.4% this quarter, so Office Supplies is a Maybe.

Flapen Score
52
52 / 100
Top 14% of 1,028 Computers & Accessories niches · +10 vs the category median of 42
Market size
£177K/yr1.3M searches / yr
90-day growth
-36.4%search demand this quarter
Competition
19%top-5 click share · 73 brands · 272 sellers

Flapen Score

Office Supplies against its category

The dotted line is the Computers & Accessories average. Past it, Office Supplies is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Office Supplies market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Office Supplies 1.3M times last year and spent an estimated £177K. The top 5 brands take 41% of clicks. Demand peaks in Feb–Mar–Apr. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -36.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £177K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-36.4%
Conversion, latest week
1.1%
Market size, estimated
£177Ka year
Peak month
February8.0× the quietest month
Top search term
office898K searches a year

02 · Price

A sale here is worth £12.31.

Listings sell for £12.31 on average, from £0.51 to £208.28. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £12.31 that is £0 to £1K a year per listing.

Average price
£12.31under the $15 to $100 sweet spot
Price range
£0.51–£208.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #183 within Keyboards, Mice & Input Devices. It carries 6,625 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
77%
Out of stock, average day
9.7%
Average rank
#183in Keyboards, Mice & Input Devices
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,625per listing
Listings tracked
100

04 · Newcomers

Amazon counts 7 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
7Amazon's first-year sales bar
Average brand age
41 months

Products

Top Office Supplies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

£0£4K£7K£11K£14K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

73 falling

Sellers

272

Top-5 brand share

41%

Top 20: 69%

Top-5 click share

19%

Top 20: 52%

Open market

56%

  • Generic24%
  • AILRINNI5%
  • MIUTME4%
  • YSAGi4%
  • RAPESCO3%
  • Asdirne3%

Demand

Office Supplies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25Prime Day '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 8.0×

Search terms

Top Office Supplies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • office898K/yr
  • office supplies149K/yr
  • office stationery supplies37K/yr
  • office stationery25K/yr
  • office supplies and stationary19K/yr
  • office equipment18K/yr
  • desk supplies8K/yr
  • office stuff5K/yr
  • office product184K/yr

Reviews and returns

What reviews say buyers love and hate about Office Supplies

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall11%

you can tell just how low quality it is by feeling it

Awful quality

Cheap quality

Adhesion/Stickiness7%−0.04

Not Very Sticky

Not particularly adhesive

These dont stick

Durability7%−0.07

broke after a couple weeks

Broke immediately

Broke after 2months

Size-Overall6%

.Too big

Too short

It is small

Shredding Quality5%−0.01

Faulty Shredder

It struggles to shred 7-8 sheets at any one time

10 minutes later the shredder stopped working

Love

Value For Money15%+1.11

Money well spent

Amazing value

Excellent value

Quality-Overall15%

Great quality wallets

Excellent product

consistent product quality

Advertised Vs Actual Product7%+0.76

As advertised

just what i wanted

As described

Ease Of Use7%+0.73

Easy to operate

Very easy to use

Easy to write clearly

Shredding Quality6%−0.01

Good shredder

Very good shredder for the price

Shreds paper

Return

0.3% Return rate 47% Fixable by listing

Size-Overall26%▆█▇▇▇▇

.Too big

Too short

It is small

Functionality-Overall10%▆▅▆▆█▇

Doesn't work

there is no power going into it

Do not do what they are supposed to

Quality-Overall8%█▆▆█▅▅

you can tell just how low quality it is by feeling it

Awful quality

Cheap quality

Defective Material/Parts6%▄▄█▆▅█
Shredding Quality5%▇█▅▇▆▇

Faulty Shredder

It struggles to shred 7-8 sheets at any one time

10 minutes later the shredder stopped working

FAQ

Common Office Supplies questions

Answered from the same tracked data.