office supplies
Worth a lookShows low returns (0.3%), but soft demand (-36.4% this quarter) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Competition
Incredible19%top-5 click share — an open shelf
Brand share
Great41%top-5 brand share — no brand owns this niche
Avg price
Good£12.31avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£0.51–£208.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£177K£177K/yr · 1.3M searches
Review moat
Bad6,624.89avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-36.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, office supplies is a £177K/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Worth a look — 52/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
office supplies market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- £74K–£98K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #183
- Page quality
- 0%
- Prime
- 77%
- Sponsored
- 73%
- Out of stock
- 9.7%
- Avg brand age
- 41 months
- Avg seller age
- 175 days
Competition & brand share
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.Brands
73 falling
Sellers
272
Top-5 brand share
41%
Top 20: 69%
Top-5 click share
19%
Top 20: 52%
Open market
56%
- Generic24%
- AILRINNI5%
- MIUTME4%
- YSAGi4%
- RAPESCO3%
- Asdirne3%
Demand & seasonality
Weekly Amazon search volume, last 69 weeks — -36.4% search growth over the last 90 days.Peak months: Feb, Mar, Apr · busiest ÷ quietest = 8.0×
Top office supplies search terms
- office898K/yr
- office supplies149K/yr
- office stationery supplies37K/yr
- office stationery25K/yr
- office supplies and stationary19K/yr
- office equipment18K/yr
- desk supplies8K/yr
- office stuff5K/yr
- office product184K/yr
Top office supplies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AILRINNI Excel Cheat Sheet Desk Mat & Mouse Pad - Shortcut Keys Keyboard Mousepad for Excel Word PowerPoint Windows | 11.8x9.8 Portable Non-Slip Waterproof for Office & Gaming
AILRINNI£5.904.5★27 rev
(16 Pads) Sticky Notes 3x3 inches Self-Sticky Note Pads Multi Colors School Supplies Office Products Writing Memo for Holiday Shop Teacher Appreciation Xmas Gift and Daily Life Organization
MIUTME£5.164.4★4,924 rev
200pcs Sticky Notes 6 x 4 inch Post it Notes with Lines Easy to Post Colorful Large Rectangular Post its for Office Home School Meeting Notebook
Generic£3.044.6★34 rev
Asdirne Office Supplies Kit Basic Style Including Scissors Stapler Staples Remover Tape Dispenser & Tape White and Orange
Asdirne£12.514.6★213 rev
Plastic Envelopes File Folders Clear Folder for Document US Letter A4 Size Poly Envelopes with Label Pockets for School Home Work Office 10PCS
Generic£1.634.0★233 rev
Newest
by launch date200pcs Sticky Notes 6 x 4 inch Post it Notes with Lines Easy to Post Colorful Large Rectangular Post its for Office Home School Meeting Notebook
Generic£3.0434 rev
AILRINNI Excel Cheat Sheet Desk Mat & Mouse Pad - Shortcut Keys Keyboard Mousepad for Excel Word PowerPoint Windows | 11.8x9.8 Portable Non-Slip Waterproof for Office & Gaming
AILRINNI£5.9027 rev
Set of 20 Cable Management Clips Reusable Cable Management Organizer Organizer for Home Office Kitchen School
Generic£1.43234 rev
Casavibe Desk Organiser with File Holder 5-Tier Paper Organiser with Pen Holders Mesh Desk File Organiser with Magazine HolderUpgraded
Casavibe£23.4784 rev
8 Pcs Cable Organizer Cord Charger Storage Box for Home Office Desk Organization and Accessories(White)
Generic£0.8895 rev
Trending
90-day click momentum8 Pcs Cable Organizer Cord Charger Storage Box for Home Office Desk Organization and Accessories(White)
Generic£0.884.0★
200pcs Sticky Notes 6 x 4 inch Post it Notes with Lines Easy to Post Colorful Large Rectangular Post its for Office Home School Meeting Notebook
Generic£3.044.6★
AILRINNI Excel Cheat Sheet Desk Mat & Mouse Pad - Shortcut Keys Keyboard Mousepad for Excel Word PowerPoint Windows | 11.8x9.8 Portable Non-Slip Waterproof for Office & Gaming
AILRINNI£5.904.5★
Zuvo Mesh WasteBasket Black Metal Wire Garbage Trash Can For Office Home Bedroom Height 10.1 Width 10 4 Gallon (16 Quart) (1 Black)
Zuvo£5.164.6★
Smart Coffee Mug Warmer Electric Cup Warmer With Aluminum Metal Panel for Office Desk Accessories Beverage Warmer for Cocoa Milk for Dad
Lesipee£11.164.3★
What buyers say about office supplies
What buyers praise and complain about, mined from review topics.What buyers love
“Money well spent”
“Great quality wallets”
“As advertised”
“Easy to operate”
“Good shredder”
“It's comfortable”
“Easy to assemble”
“Fits securely”
“They are sturdy”
“They are colours are vibrant”
What buyers complain about
“you can tell just how low quality it is by feeling it”
“Not Very Sticky”
“broke after a couple weeks”
“.Too big”
“Faulty Shredder”
“Small and flimsy”
“barely worth the price”
“Doesn't work”
“Too difficult for me to assemble”
“These pockets are not thick”
Top return reasons
Common questions
- Is office supplies profitable to sell on Amazon United Kingdom?
- The niche generates £177K/yr across 100 tracked products. 7 of 11 products launched in the last 360 days are still selling. 90-day search growth is -36.4%. Flapen's verdict: Worth a look (52/100).
- How competitive is the office supplies niche?
- 73 brands and 272 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 41% of demand.
- What do buyers complain about in office supplies?
- Top complaints mined from reviews: Quality-Overall, Adhesion/Stickiness, Durability. The return rate is 0.3%.
- When does demand for office supplies peak?
- Demand peaks in Feb–Mar–Apr; the busiest month runs 8.0× the quietest.
- What does it cost to enter the office supplies niche?
- Listings span £0.51–£208.28; the average listing price is £12.31 (sweet spot $15–$100). The average incumbent carries 6,625 reviews — the moat a new listing must climb.