Skip to content

North Face Backpack

Fail

The top 5 brands take 99% of clicks, so North Face Backpack is a Fail.

Flapen Score
40
40 / 100
Ranks 594 of 1,028 Computers & Accessories niches · −2 vs the category median of 42
Market size
£215K/yr951K searches / yr
90-day growth
-8.4%search demand this quarter
Competition
35%top-5 click share · 6 brands · 65 sellers

Flapen Score

North Face Backpack against its category

The dotted line is the Computers & Accessories average. Past it, North Face Backpack is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The North Face Backpack market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for North Face Backpack 951K times last year and spent an estimated £215K. The top 5 brands take 99% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 951K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £215K a year.

Searches, last 12 months
951K
Growth, 90 days vs prior 90
-8.4%
Conversion, latest week
0.4%
Market size, estimated
£215Ka year
Top search term
north face backpack250K searches a year

02 · Price

A sale here is worth £51.33.

Listings sell for £51.33 on average, from £11.03 to £107.78. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £51.33 that is £0 to £5K a year per listing.

Average price
£51.33inside the $15 to $100 sweet spot
Price range
£11.03–£107.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
3.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

35% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #624 within Laptop Accessories. It carries 3,418 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
35%
Prime listings
90%
Out of stock, average day
5.5%
Average rank
#624in Laptop Accessories
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,418per listing
Listings tracked
52

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
46 months

Products

Top North Face Backpack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£6K£13K£19K£26K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

65

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

35%

Top 20: 72%

Open market

0%

  • The North Face82%
  • Berghaus11%
  • Osprey3%
  • Amazon Basics2%
  • tomtoc1%
  • CROSSGEAR1%
  • Open — no brand owns it (0%)

Demand

North Face Backpack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KBlack Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Sep, Oct · busiest ÷ quietest = 2.9× · 11 of 12 months tracked

Search terms

Top North Face Backpack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • north face backpack250K/yr
  • north face225K/yr
  • the north face151K/yr
  • north face bag38K/yr
  • the north face backpack47K/yr
  • patagonia backpack43K/yr
  • northface backpack men23K/yr
  • north face borealis backpack18K/yr
  • north face rucksack14K/yr
  • northface backpack14K/yr

Reviews and returns

What reviews say buyers love and hate about North Face Backpack

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%−0.06

Stap too short

Very small bag not suitable for my needs

Too small

Strap/String Quality12%−0.09

I would prefer if the lower section of the straps were a little more substantial

The plastic strap at the back broke within a few months

Strap too small

Quality-Overall9%+1.72

Cheap and nasty

Not the best

Too small and quality questionable

Zipper Quality9%−0.04

zip broke after one week

zip could be better

Sturdy bag however the zips do tend to jam up quite a lot

Value For Money5%+0.21

It was a bit of a gamble as it was a lot more expensive compared to his previous ones

A bit expensive for what it is,but

Not worth £65.00

Love

Quality-Overall24%+1.72

The price was really good considering the level of build quality

Bag is good quality

Excellent quality

Size-Overall15%−0.06

Nice size

The bag is a great size

Holds a lot for it's size

Comfort-Overall7%+0.67

Comfortable to wear

Comfortable

This backpack is extremely comfortable when fully ladend

Storage Capacity6%

It is very spacious

Good storage space

Good storage capacity

Value For Money6%+0.21

Great value

Good value

Good value for money

Return

3.3% Return rate 79% Fixable by listing

Size-Overall62%▆██▇▇▇

Stap too short

Very small bag not suitable for my needs

Too small

Quality-Overall6%█▇▇▆▇▅

Cheap and nasty

Not the best

Too small and quality questionable

Pockets/Compartments4%▃▁▅▁▇█
Advertised Vs Actual Product2%▅▇▃▃█▄
Strap/String Quality2%▄▄▃█▃▅

I would prefer if the lower section of the straps were a little more substantial

The plastic strap at the back broke within a few months

Strap too small

FAQ

Common North Face Backpack questions

Answered from the same tracked data.