North Face Backpack
FailThe top 5 brands take 99% of clicks, so North Face Backpack is a Fail.
- Flapen Score
- 40 / 100Ranks 594 of 1,028 Computers & Accessories niches · −2 vs the category median of 4240
- Market size
- £215K/yr951K searches / yr
- 90-day growth
- -8.4%search demand this quarter
- Competition
- 35%top-5 click share · 6 brands · 65 sellers
Flapen Score
North Face Backpack against its category
The dotted line is the Computers & Accessories average. Past it, North Face Backpack is stronger. Inside it, weaker.
Market
The North Face Backpack market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for North Face Backpack 951K times last year and spent an estimated £215K. The top 5 brands take 99% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
0.4% of searches ended in a purchase last week.
Shoppers searched for this 951K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £215K a year.
- Searches, last 12 months
- 951K
- Growth, 90 days vs prior 90
- -8.4%
- Conversion, latest week
- 0.4%
- Market size, estimated
- £215Ka year
- Top search term
- north face backpack250K searches a year
02 · Price
A sale here is worth £51.33.
Listings sell for £51.33 on average, from £11.03 to £107.78. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £51.33 that is £0 to £5K a year per listing.
- Average price
- £51.33inside the $15 to $100 sweet spot
- Price range
- £11.03–£107.78
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£5K
- Returns
- 3.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
35% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #624 within Laptop Accessories. It carries 3,418 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 35%
- Prime listings
- 90%
- Out of stock, average day
- 5.5%
- Average rank
- #624in Laptop Accessories
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,418per listing
- Listings tracked
- 52
04 · Newcomers
Amazon counts 2 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top North Face Backpack products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
The North Face - Fall Line Backpack - Reflective Backpack for School Work and Travel with Fleece-Lined Laptop Sleeve - TNF Black
- Price
- £66.55
- Rating
- 4.4/5
- Reviews
- 622
- Age
- 2y ago

The North Face Unisex Borealis 10L Mini Backpack Tnf Black/Tnf Black/Npf
- Price
- £45.84
- Rating
- 4.5/5
- Reviews
- 557
- Age
- 2y ago

The North Face Unisex Basin 15 L Backpack Tnf Black/Asphalt Grey
- Price
- £41.00
- Rating
- 3.5/5
- Reviews
- 52
- Age
- 2y ago

The North Face Y2k Backpack Tnf Black/Asphalt Grey One Size
- Price
- £48.48
- Rating
- 4.2/5
- Reviews
- 45
- Age
- 2y ago

The North Face Mens Surge 31L Backpacks Tnf Black-Tnf Black-Npf
- Price
- £84.03
- Rating
- 4.7/5
- Reviews
- 192
- Age
- 2y ago
Trending
90-day click momentum
Amazon Basics Internal Frame Waterproof Hiking Backpack Rucksack with Rainfly 75 L Green
- Price
- £36.05
- Rating
- 4.4/5
- Reviews
- 10,347
- Age
- 9y ago

Berghaus 24/7 Solo Rucksack 30L Capacity Polyester Flow Technology Ventilated Back System Laptop Sleeve Walking Pole Holders 52 x 27 x 26cm (Black)
- Price
- £51.65
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 7mo ago

The North Face Unisex Base Camp Fuse Box 30L Backpack Summit Gold/Tnf Black/N
- Price
- £96.68
- Rating
- 4.6/5
- Reviews
- 39
- Age
- 1y ago

The North Face Connector Unisex Backpack - Backpack with Laptop Sleeve & Padded Back Panel for School Work or Travel - One Size Blue/Black
- Price
- £54.88
- Rating
- 4.5/5
- Reviews
- 62
- Age
- 5y ago

The North Face Unisex Borealis 28L Backpack Tnf Black/Tnf Black/Npf
- Price
- £76.15
- Rating
- 4.6/5
- Reviews
- 19,467
- Age
- 2y ago
Newest
by launch date
Berghaus 24/7 20L Rucksack with Laptop Sleeve & Walking Pole Holders Hydration Compatible Flow Technology 45x23x22cm (Black)
- Price
- £43.40
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 7mo ago

Berghaus 24/7 Solo Rucksack 30L Capacity Polyester Flow Technology Ventilated Back System Laptop Sleeve Walking Pole Holders 52 x 27 x 26cm (Black)
- Price
- £51.65
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 7mo ago

The North Face Unisex Base Camp Voyager 32L Duffel Tnf Black/Asphalt Grey
- Price
- £76.36
- Rating
- 4.8/5
- Reviews
- 209
- Age
- 1y ago

The North Face Unisex Bc Travel Canister 5.7L Handbag Tnf Black/Tnf White/Npf
- Price
- £23.08
- Rating
- 4.6/5
- Reviews
- 91
- Age
- 1y ago

The North Face Unisex Base Camp Fuse Box 30L Backpack Summit Gold/Tnf Black/N
- Price
- £96.68
- Rating
- 4.6/5
- Reviews
- 39
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 35% of clicks. An open shelf where new products get seen.
Brands
6 falling
Sellers
65
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
35%
Top 20: 72%
Open market
0%
- The North Face82%
- Berghaus11%
- Osprey3%
- Amazon Basics2%
- tomtoc1%
- CROSSGEAR1%
- Open — no brand owns it (0%)
Demand
North Face Backpack search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 2.9× · 11 of 12 months tracked
Search terms
Top North Face Backpack search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- north face backpack250K/yr
- north face225K/yr
- the north face151K/yr
- north face bag38K/yr
- the north face backpack47K/yr
- patagonia backpack43K/yr
- northface backpack men23K/yr
- north face borealis backpack18K/yr
- north face rucksack14K/yr
- northface backpack14K/yr
Reviews and returns
What reviews say buyers love and hate about North Face Backpack
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Stap too short
Very small bag not suitable for my needs
Too small
I would prefer if the lower section of the straps were a little more substantial
The plastic strap at the back broke within a few months
Strap too small
Cheap and nasty
Not the best
Too small and quality questionable
zip broke after one week
zip could be better
Sturdy bag however the zips do tend to jam up quite a lot
It was a bit of a gamble as it was a lot more expensive compared to his previous ones
A bit expensive for what it is,but
Not worth £65.00
Love
The price was really good considering the level of build quality
Bag is good quality
Excellent quality
Nice size
The bag is a great size
Holds a lot for it's size
Comfortable to wear
Comfortable
This backpack is extremely comfortable when fully ladend
It is very spacious
Good storage space
Good storage capacity
Great value
Good value
Good value for money
Return
3.3% Return rate 79% Fixable by listing
Stap too short
Very small bag not suitable for my needs
Too small
Cheap and nasty
Not the best
Too small and quality questionable
I would prefer if the lower section of the straps were a little more substantial
The plastic strap at the back broke within a few months
Strap too small
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common North Face Backpack questions
Answered from the same tracked data.









