north face backpack
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Avg price
Great£51.33avg listing price — sweet spot $15–$100
Price range
Great£11.03–£107.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great35%top-5 click share — an open shelf
Returns
Okay3.3%return rate — above 5% kills the launch gate
Market size
Okay£215K£215K/yr · 951K searches
Review moat
Okay3,418.44avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-8.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, north face backpack is a £215K/yr Amazon United Kingdom market (951K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 40/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
north face backpack market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £154K–£205K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #624
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 35%
- Out of stock
- 5.5%
- Avg brand age
- 46 months
- Avg seller age
- 170 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
6 falling
Sellers
65
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
35%
Top 20: 72%
Open market
0%
- The North Face82%
- Berghaus11%
- Osprey3%
- Amazon Basics2%
- tomtoc1%
- CROSSGEAR1%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 46 weeks — -8.4% search growth over the last 90 days.Top north face backpack search terms
- north face backpack250K/yr
- north face225K/yr
- the north face151K/yr
- north face bag38K/yr
- the north face backpack47K/yr
- patagonia backpack43K/yr
- northface backpack men23K/yr
- north face borealis backpack18K/yr
- north face rucksack14K/yr
- northface backpack14K/yr
Top north face backpack products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The North Face - Fall Line Backpack - Reflective Backpack for School Work and Travel with Fleece-Lined Laptop Sleeve - TNF Black
The North Face£66.554.4★622 rev
The North Face Unisex Borealis 10L Mini Backpack Tnf Black/Tnf Black/Npf
The North Face£45.844.5★557 rev
The North Face Unisex Basin 15 L Backpack Tnf Black/Asphalt Grey
The North Face£41.003.5★52 rev
The North Face Y2k Backpack Tnf Black/Asphalt Grey One Size
The North Face£48.484.2★45 rev
The North Face Mens Surge 31L Backpacks Tnf Black-Tnf Black-Npf
The North Face£84.034.7★192 rev
Newest
by launch date
Berghaus 24/7 20L Rucksack with Laptop Sleeve & Walking Pole Holders Hydration Compatible Flow Technology 45x23x22cm (Black)
Berghaus£43.4011 rev
Berghaus 24/7 Solo Rucksack 30L Capacity Polyester Flow Technology Ventilated Back System Laptop Sleeve Walking Pole Holders 52 x 27 x 26cm (Black)
Berghaus£51.659 rev
The North Face Unisex Base Camp Voyager 32L Duffel Tnf Black/Asphalt Grey
The North Face£76.36209 rev
The North Face Unisex Bc Travel Canister 5.7L Handbag Tnf Black/Tnf White/Npf
The North Face£23.0891 rev
The North Face Unisex Base Camp Fuse Box 30L Backpack Summit Gold/Tnf Black/N
The North Face£96.6839 rev
Trending
90-day click momentum
Amazon Basics Internal Frame Waterproof Hiking Backpack Rucksack with Rainfly 75 L Green
Amazon Basics£36.054.4★
Berghaus 24/7 Solo Rucksack 30L Capacity Polyester Flow Technology Ventilated Back System Laptop Sleeve Walking Pole Holders 52 x 27 x 26cm (Black)
Berghaus£51.655.0★
The North Face Unisex Base Camp Fuse Box 30L Backpack Summit Gold/Tnf Black/N
The North Face£96.684.6★
The North Face Connector Unisex Backpack - Backpack with Laptop Sleeve & Padded Back Panel for School Work or Travel - One Size Blue/Black
The North Face£54.884.5★
The North Face Unisex Borealis 28L Backpack Tnf Black/Tnf Black/Npf
The North Face£76.154.6★
What buyers say about north face backpack
What buyers praise and complain about, mined from review topics.What buyers love
“The price was really good considering the level of build quality”
“Nice size”
“Comfortable to wear”
“It is very spacious”
“Great value”
“lots of compartments”
“My favorite part is the versatility”
“So reliable and comfortable”
“Exactly as described”
“Well designed”
What buyers complain about
“Stap too short”
“I would prefer if the lower section of the straps were a little more substantial”
“Cheap and nasty”
“zip broke after one week”
“It was a bit of a gamble as it was a lot more expensive compared to his previous ones”
“Only thing is its a little bit heavy”
“Really silly looking hat with a very bad design”
“The rain cover is only good for a short shower”
“zip broke after one week”
“Need of more Space”
Top return reasons
Common questions
- Is north face backpack profitable to sell on Amazon United Kingdom?
- The niche generates £215K/yr across 52 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -8.4%. Flapen's verdict: Skip it (40/100).
- How competitive is the north face backpack niche?
- 6 brands and 65 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in north face backpack?
- Top complaints mined from reviews: Size-Overall, Strap/String Quality, Quality-Overall. The return rate is 3.3%.
- What does it cost to enter the north face backpack niche?
- Listings span £11.03–£107.78; the average listing price is £51.33 (sweet spot $15–$100). The average incumbent carries 3,418 reviews — the moat a new listing must climb.