- Flapen Score
- 33 / 100Ranks 862 of 1,028 Computers & Accessories niches · −9 vs the category median of 4233
- Market size
- £1.3M/yr1.1M searches / yr
- 90-day growth
- -16.9%search demand this quarter
- Competition
- 69%top-5 click share · 5 brands · 113 sellers
Flapen Score
Nas against its category
The dotted line is the Computers & Accessories average. Past it, Nas is stronger. Inside it, weaker.
Market
The Nas market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Nas 1.1M times last year and spent an estimated £1.3M. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 33 out of 100, a Fail.
01 · Demand
0.4% of searches ended in a purchase last week.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- -16.9%
- Conversion, latest week
- 0.4%
- Market size, estimated
- £1.3Ma year
- Peak month
- November2.1× the quietest month
- Top search term
- nas439K searches a year
02 · Price
A sale here is worth £275.78.
Listings sell for £275.78 on average, from £78.74 to £681.57. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £275.78 that is £69K to £138K a year per listing.
- Average price
- £275.78above the $15 to $100 sweet spot
- Price range
- £78.74–£681.57
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £69K–£138K
- Returns
- 3.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #5 within Data Storage. It carries 711 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 4.3%
- Average rank
- #5in Data Storage
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 711per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 7 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Nas products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
UGREEN DH2300 2 Bay Desktop NAS Cloud Backup 4K HDMI AI Album NAS Server
- Price
- £131.47
- Rating
- 4.6/5
- Reviews
- 201
- Age
- 9mo ago

UGREEN NASync DXP2800 2-Bay Desktop NAS Dual NVMe Slots NAS Server Storage
- Price
- £222.47
- Rating
- 4.7/5
- Reviews
- 235
- Age
- 1y ago

Synology DS223J 2 Bay Desktop NAS White
- Price
- £145.61
- Rating
- 4.2/5
- Reviews
- 1,207
- Age
- 3y ago

UGREEN NASync DH4300 Plus 4-Bay Desktop NAS 4K HDMI NAS Server for Home
- Price
- £255.52
- Rating
- 4.6/5
- Reviews
- 201
- Age
- 9mo ago

UGREEN NAS DXP4800 Pro 4-Bay NAS Storage with HDMI Cable Cloud Backup
- Price
- £486.42
- Rating
- 4.7/5
- Reviews
- 154
- Age
- 3mo ago
Trending
90-day click momentum
UGREEN NASync DXP2800 GT 2-Bay NAS Storage 10GbE LAN 4K HDMI Cloud Backup
- Price
- £321.58
- Rating
- 4.7/5
- Reviews
- 235
- Age
- 1mo ago

UGREEN NASync DXP4800 GT 4-Bay NAS Storage 2 * 10GbE LAN 4K HDMI 8GB RAM
- Price
- £419.33
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1mo ago

UGREEN NAS DXP4800 Pro 4-Bay NAS Storage with HDMI Cable Cloud Backup
- Price
- £486.42
- Rating
- 4.7/5
- Reviews
- 154
- Age
- 3mo ago

Asustor Drivestor 2 Gen 2 AS1202T 2 Bay NAS Quad-Core 1.7GHz CPU 2.5GbE Port 1GB DDR4 3 USB 3.0 Network Attached Storage for Personal and Home Cloud Backup (Diskless)
- Price
- £153.35
- Rating
- 4.3/5
- Reviews
- 26
- Age
- 8mo ago

AOOSTAR NAS Mini PC 4Bay SATA HDD Storage Ryzen7 5825U Dual DDR4 RAM Two M.2 SSD Slots Desktop NASync Computer 2 * 2.5GbE / 4k HDMI/TF Card port/TYPE-C Network Attached Storage (WTR PRO Barebone)
- Price
- £295.75
- Rating
- 4.2/5
- Reviews
- 16
- Age
- 1y ago
Newest
by launch date
UGREEN NASync DXP4800 GT 4-Bay NAS Storage 2 * 10GbE LAN 4K HDMI 8GB RAM
- Price
- £419.33
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1mo ago

UGREEN NASync DXP2800 GT 2-Bay NAS Storage 10GbE LAN 4K HDMI Cloud Backup
- Price
- £321.58
- Rating
- 4.7/5
- Reviews
- 235
- Age
- 1mo ago

UGREEN NAS DXP4800 Pro 4-Bay NAS Storage with HDMI Cable Cloud Backup
- Price
- £486.42
- Rating
- 4.7/5
- Reviews
- 154
- Age
- 3mo ago

Asustor Drivestor 2 Gen 2 AS1202T 2 Bay NAS Quad-Core 1.7GHz CPU 2.5GbE Port 1GB DDR4 3 USB 3.0 Network Attached Storage for Personal and Home Cloud Backup (Diskless)
- Price
- £153.35
- Rating
- 4.3/5
- Reviews
- 26
- Age
- 8mo ago

UGREEN DH2300 2 Bay Desktop NAS Cloud Backup 4K HDMI AI Album NAS Server
- Price
- £131.47
- Rating
- 4.6/5
- Reviews
- 201
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
113
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
0%
- UGREEN68%
- Synology26%
- Seagate4%
- AOOSTAR1%
- Asustor1%
Demand
Nas search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
Search terms
Top Nas search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nas439K/yr
- ugreen nas190K/yr
- nas drive115K/yr
- synology nas96K/yr
- synology51K/yr
- network attached storage54K/yr
- nas storage45K/yr
- nas enclosure25K/yr
- nas drives for home16K/yr
- seagate ironwolf 4tb12K/yr
Reviews and returns
What reviews say buyers love and hate about Nas
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Incompatible with Mac Tahoe - don't bother
Does not support NTFS natively
it just says the drive is not compatible
although the software needs some work
Loses out on a star due to the OS/Software
Good hardware, not so good software
network speeds are poor even when using a direct link to the network
can only watch this on my tv by using my phone as I cant get any signal when trying to connect directly to my tv
Only works on a LAN
network speeds are poor even when using a direct link to the network
a transfer speed of about 5-10Mb/Sec is really slow
had to manually migrate data
setup took a few hours to initialise
Not as intuiative to set up as it should be
not so simple to set up
Love
Easy to configure and use
Easy install
Easy to set up
Good price
good value for money
Good value for money
Build quality is solid
build quality seems very good
Quality Product
simple to use
Perfect for lifetime of average usage
the process is impressively straightforward
The app is very intuitive
the app is easy enough to use
usefull apps out of the box
Return
3.1% Return rate 4% Fixable by listing
Incompatible with Mac Tahoe - don't bother
Does not support NTFS natively
it just says the drive is not compatible
no video out put then shut it self off
Couldn't get this unit to work
immediately failed, wouldn't read or write, couldn't even run a health check on the disk, think the actuator arm was actually broken
network speeds are poor even when using a direct link to the network
can only watch this on my tv by using my phone as I cant get any signal when trying to connect directly to my tv
Only works on a LAN
This NAS is not exactly cheap
Quite expensive
for the money should I expect these issues :
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nas questions
Answered from the same tracked data.









