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Nas

Fail

The top 5 brands take 100% of clicks, so Nas is a Fail.

Flapen Score
33
33 / 100
Ranks 862 of 1,028 Computers & Accessories niches · −9 vs the category median of 42
Market size
£1.3M/yr1.1M searches / yr
90-day growth
-16.9%search demand this quarter
Competition
69%top-5 click share · 5 brands · 113 sellers

Flapen Score

Nas against its category

The dotted line is the Computers & Accessories average. Past it, Nas is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nas market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nas 1.1M times last year and spent an estimated £1.3M. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-16.9%
Conversion, latest week
0.4%
Market size, estimated
£1.3Ma year
Peak month
November2.1× the quietest month
Top search term
nas439K searches a year

02 · Price

A sale here is worth £275.78.

Listings sell for £275.78 on average, from £78.74 to £681.57. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £275.78 that is £69K to £138K a year per listing.

Average price
£275.78above the $15 to $100 sweet spot
Price range
£78.74–£681.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£69K–£138K
Returns
3.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #5 within Data Storage. It carries 711 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
4.3%
Average rank
#5in Data Storage
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
711per listing
Listings tracked
17

04 · Newcomers

7 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
7Amazon's first-year sales bar
Average brand age
42 months

Products

Top Nas products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

£0£65K£129K£194K£258K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

113

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

69%

Top 20: 100%

Open market

0%

  • UGREEN68%
  • Synology26%
  • Seagate4%
  • AOOSTAR1%
  • Asustor1%

Demand

Nas search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Nas search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • nas439K/yr
  • ugreen nas190K/yr
  • nas drive115K/yr
  • synology nas96K/yr
  • synology51K/yr
  • network attached storage54K/yr
  • nas storage45K/yr
  • nas enclosure25K/yr
  • nas drives for home16K/yr
  • seagate ironwolf 4tb12K/yr

Reviews and returns

What reviews say buyers love and hate about Nas

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Assembly/Installation”
9%of negative reviews mention “Compatibility-Overall”
3.1%of orders come back
“Incompatible with Mac Tahoe - don't bother”
A buyer, on “Compatibility-Overall”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Nas questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data