Mouse Mat

Shoppers searched for this 5.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -18.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.0M a year.

Searches, last 12 months

5.3M

Growth, 90 days vs prior 90

-18.2%

Conversion, latest week

4.5%

Market size, estimated

£2.0Ma year

Peak month

December2.0× the quietest month

Top search term

mouse mat1.7M searches a year

Listings sell for £8.18 on average, from £1.58 to £13.54. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 5,000 to 6,000 of them. At £8.18 that is £41K to £49K a year per listing.

Average price

£8.18under the $15 to $100 sweet spot

Price range

£1.58–£13.54

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

200K–250K

Units per listing a year

5,000–6,000

Revenue per listing a year

£41K–£49K

Returns

0.7%of orders · Amazon United Kingdom median 0.6%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #52 within Keyboards, Mice & Input Devices. It carries 11,250 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

1.1%

Average rank

#52in Keyboards, Mice & Input Devices

Average rating

4.53 starsAmazon United Kingdom average 4.36 stars

Average reviews

11,250per listing

Listings tracked

37

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

40 months