motion sensor
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great£18.59avg listing price — sweet spot $15–$100
Price range
Great£9.92–£39.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,365.33avg incumbent reviews — the moat a new listing must climb
Market size
Bad£66K£66K/yr · 104K searches
Growth
Bad-34.8%90-day search growth — must beat 0% to launch
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, motion sensor is a £66K/yr Amazon United Kingdom market (104K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Nov–Dec. Verdict: Skip it — 27/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
motion sensor market data
- Units sold / yr
- 6K–8K
- avg 1,250–1,500/product
- Revenue / yr
- £112K–£149K
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #25
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 0.0%
- Avg brand age
- 42 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
49
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- Tapo52%
- Philips Hue42%
- SONOFF6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -34.8% search growth over the last 90 days.Peak months: Sep, Nov, Dec · busiest ÷ quietest = 3.5×
Top motion sensor search terms
- tapo motion sensor20K/yr
- hue motion sensor16K/yr
- smart motion sensor9K/yr
- hue sensor8K/yr
- smart sensor6K/yr
- philips hue motion sensor8K/yr
- wifi motion sensor4K/yr
- alexa motion sensor6K/yr
- sensors4K/yr
- matter motion sensor5K/yr
Top motion sensor products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tapo T100 Smart Motion Sensor Motion Detectors Wide Range Detection Instant Alerts Hands-Free Motion-Activated Lighting Energy Saving Hub Required Battery Included(Packaging may vary)
Tapo£12.374.5★865 rev
Philips Hue Indoor Motion Sensor with Wireless Control. Smart Lighting Accessory White
Philips Hue£28.594.6★8,381 rev
Philips Hue Outdoor Motion Sensor. Smart Lighting Accessory for Outdoor Light Control. Patio Terrace Garden.
Philips Hue£39.094.6★8,381 rev
SONOFF SNZB-03P Zigbee Motion Sensor 1-Pack 3-Year Battery Life for Alert System and Automations Wireless Motion Detector SONOFF Zigbee Bridge Required Batteries Included
SONOFF£11.244.2★919 rev
Tapo T110 Smart Door Alarm Window Door Alarm Sensor with Real-Time Monitoring Instant Notifications Smart Home Automation Battery Included Hub Required Works with Tapo Devices Alexa Google Home
Tapo£10.334.5★899 rev
Newest
by launch dateSONOFF SNZB-03P Zigbee Motion Sensor 1-Pack 3-Year Battery Life for Alert System and Automations Wireless Motion Detector SONOFF Zigbee Bridge Required Batteries Included
SONOFF£11.24919 rev
Tapo S200B Smart Button One-Click Alarm Lighting Control Customized Actions Smart Doorbell Magnetic Mounting Battery Included Easy Installation Multiple Locations Control Tapo Hub Required
Tapo£9.92747 rev
Tapo T100 Smart Motion Sensor Motion Detectors Wide Range Detection Instant Alerts Hands-Free Motion-Activated Lighting Energy Saving Hub Required Battery Included(Packaging may vary)
Tapo£12.37865 rev
Tapo T110 Smart Door Alarm Window Door Alarm Sensor with Real-Time Monitoring Instant Notifications Smart Home Automation Battery Included Hub Required Works with Tapo Devices Alexa Google Home
Tapo£10.33899 rev
Philips Hue Outdoor Motion Sensor. Smart Lighting Accessory for Outdoor Light Control. Patio Terrace Garden.
Philips Hue£39.098,381 rev
Trending
90-day click momentumTapo S200B Smart Button One-Click Alarm Lighting Control Customized Actions Smart Doorbell Magnetic Mounting Battery Included Easy Installation Multiple Locations Control Tapo Hub Required
Tapo£9.924.5★
Tapo T110 Smart Door Alarm Window Door Alarm Sensor with Real-Time Monitoring Instant Notifications Smart Home Automation Battery Included Hub Required Works with Tapo Devices Alexa Google Home
Tapo£10.334.5★
SONOFF SNZB-03P Zigbee Motion Sensor 1-Pack 3-Year Battery Life for Alert System and Automations Wireless Motion Detector SONOFF Zigbee Bridge Required Batteries Included
SONOFF£11.244.2★
Philips Hue Outdoor Motion Sensor. Smart Lighting Accessory for Outdoor Light Control. Patio Terrace Garden.
Philips Hue£39.094.6★
Tapo T100 Smart Motion Sensor Motion Detectors Wide Range Detection Instant Alerts Hands-Free Motion-Activated Lighting Energy Saving Hub Required Battery Included(Packaging may vary)
Tapo£12.374.5★
What buyers say about motion sensor
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use and install”
“Great quality and easy installation”
“Easy to use”
“Best compact product for ita price”
“works well with the Tapo app and compatible smart home devices”
“It does what is asked of it”
“battery life has been good so far”
“Easy to program with the app”
“cute design”
“Best compact product for ita price”
What buyers complain about
“didn't fit my door frames”
“Cheap”
“Bulky and would have been better as flat device with 3 buttons”
“the hub with HD installed constantly losing connection. even though wired directly into router”
“Worth mentioning that it does require a compatible hub”
“Unreliable in the long term”
“still found the configuration unnecessarily complicated and, at times, not very intuitive”
“Not new”
“wanted to try this on my side gate. its not waterproof”
“could be more robust & weatherproof”
Top return reasons
Common questions
- Is motion sensor profitable to sell on Amazon United Kingdom?
- The niche generates £66K/yr across 6 tracked products. 90-day search growth is -34.8%. Flapen's verdict: Skip it (27/100).
- How competitive is the motion sensor niche?
- 3 brands and 49 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in motion sensor?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Touch/Button Controls. The return rate is 3.1%.
- When does demand for motion sensor peak?
- Demand peaks in Sep–Nov–Dec; the busiest month runs 3.5× the quietest.
- What does it cost to enter the motion sensor niche?
- Listings span £9.92–£39.09; the average listing price is £18.59 (sweet spot $15–$100). The average incumbent carries 3,365 reviews — the moat a new listing must climb.