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Motion Sensor

Fail

The top 5 brands take 100% of clicks, so Motion Sensor is a Fail.

Flapen Score
27
27 / 100
Ranks 962 of 1,028 Computers & Accessories niches · −15 vs the category median of 42
Market size
£66K/yr104K searches / yr
90-day growth
-34.8%search demand this quarter
Competition
97%top-5 click share · 3 brands · 49 sellers

Flapen Score

Motion Sensor against its category

The dotted line is the Computers & Accessories average. Past it, Motion Sensor is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Motion Sensor market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Motion Sensor 104K times last year and spent an estimated £66K. All 3 brands take every click. Demand peaks in Sep–Nov–Dec. Flapen scores it 27 out of 100, a Fail.

01 · Demand

3.4% of searches ended in a purchase last week.

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -34.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months
104K
Growth, 90 days vs prior 90
-34.8%
Conversion, latest week
3.4%
Market size, estimated
£66Ka year
Peak month
November3.5× the quietest month
Top search term
tapo motion sensor20K searches a year

02 · Price

A sale here is worth £18.59.

Listings sell for £18.59 on average, from £9.92 to £39.09. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,250 to 1,500 of them. At £18.59 that is £23K to £28K a year per listing.

Average price
£18.59inside the $15 to $100 sweet spot
Price range
£9.92–£39.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
1,250–1,500
Revenue per listing a year
£23K–£28K
Returns
3.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25 within Networking Devices. It carries 3,365 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#25in Networking Devices
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,365per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Motion Sensor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

£0£10K£20K£30K£40K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

49

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Tapo52%
  • Philips Hue42%
  • SONOFF6%

Demand

Motion Sensor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Motion Sensor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tapo motion sensor20K/yr
  • hue motion sensor16K/yr
  • smart motion sensor9K/yr
  • hue sensor8K/yr
  • smart sensor6K/yr
  • philips hue motion sensor8K/yr
  • wifi motion sensor4K/yr
  • alexa motion sensor6K/yr
  • sensors4K/yr
  • matter motion sensor5K/yr

Reviews and returns

What reviews say buyers love and hate about Motion Sensor

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall9%−0.05

didn't fit my door frames

a bit fiddly to fit

Small

Quality-Overall7%−0.01

Cheap

Not the best

are poor quality

Touch/Button Controls7%−0.06

Bulky and would have been better as flat device with 3 buttons

These buttons worked for 4 weeks then they all failed within a few days of each other

This is problematic as the double click doesn't work

Connectivity-Overall7%−0.03

the hub with HD installed constantly losing connection. even though wired directly into router

connecting it to the Hs200 hub otherwise it won't work

Product requires a hub

Compatibility-Overall4%+0.23

Worth mentioning that it does require a compatible hub

No integration with home assistant

Love

Assembly/Installation17%+1.54

Easy to use and install

Easy to set up

quick set up

Quality-Overall10%−0.01

Great quality and easy installation

always good quality from hue

Great product

Ease Of Use9%+0.29

Easy to use

can be moved/removed super easily

Easy to program with the app

Value For Money6%

Best compact product for ita price

Good value for money

good price

Compatibility-Overall5%+0.23

works well with the Tapo app and compatible smart home devices

works flawlessly with the Philips Hue system

allowed me to use it with automations that could control anything integrated into Home Assistant making it very compatible with my smart home

Return

3.1% Return rate 8% Fixable by listing

Compatibility-Overall23%▆▇▅▆██

Worth mentioning that it does require a compatible hub

No integration with home assistant

Connectivity-Overall21%▆▆▅█▆█

the hub with HD installed constantly losing connection. even though wired directly into router

connecting it to the Hs200 hub otherwise it won't work

Product requires a hub

Functionality-Overall19%▇▇█▆█▆
Defective Material/Parts7%▅█▄▆▃▁
Size-Overall5%▄▃█▆▃▅

didn't fit my door frames

a bit fiddly to fit

Small

FAQ

Common Motion Sensor questions

Answered from the same tracked data.