Motherboard
FailThe top 5 brands take 100% of clicks, so Motherboard is a Fail.
- Flapen Score
- 40 / 100Ranks 594 of 1,028 Computers & Accessories niches · −2 vs the category median of 4240
- Market size
- £662K/yr1.3M searches / yr
- 90-day growth
- -14.1%search demand this quarter
- Competition
- 36%top-5 click share · 3 brands · 168 sellers
Flapen Score
Motherboard against its category
The dotted line is the Computers & Accessories average. Past it, Motherboard is stronger. Inside it, weaker.
Market
The Motherboard market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Motherboard 1.3M times last year and spent an estimated £662K. All 3 brands take every click. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
0.5% of searches ended in a purchase last week.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £662K a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- -14.1%
- Conversion, latest week
- 0.5%
- Market size, estimated
- £662Ka year
- Peak month
- December2.2× the quietest month
- Top search term
- motherboard295K searches a year
02 · Price
A sale here is worth £103.85.
Listings sell for £103.85 on average, from £38.05 to £332.78. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £103.85 that is £10K to £26K a year per listing.
- Average price
- £103.85above the $15 to $100 sweet spot
- Price range
- £38.05–£332.78
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £10K–£26K
- Returns
- 5.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Components & Replacement Parts. It carries 1,047 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #28in Components & Replacement Parts
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,047per listing
- Listings tracked
- 44
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Motherboard products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
MSI MPG B550 GAMING PLUS Motherboard ATX - Supports AMD Ryzen 3rd Gen Processors AM4 DDR4 Boost (4400MHz/OC) PCIe 4.0/3.0 x16 PCIe 3.0 x16 M.2 Gen4 x4 M.2 Gen3 x4 Gigabit LAN
- Price
- £81.55
- Rating
- 4.6/5
- Reviews
- 5,774
- Age
- 6y ago
MSI B850 GAMING PLUS WIFI6E Motherboard ATX - Supports AMD Ryzen 9000/8000 / 7000 Processors AM5 - DDR5 Memory Boost 8200+ MT/s (OC) PCIe 4.0 x16 M.2 Gen5 Wi-Fi 6E 2.5G LAN
- Price
- £107.40
- Rating
- 4.4/5
- Reviews
- 320
- Age
- 1y ago
Gigabyte B650 EAGLE AX Motherboard - Supports AMD Ryzen 7000 CPUs 12+2+2 Phases Digital VRM up to 7600MHz DDR5 (OC) 1xPCIe 5.0 + 2xPCIe 4.0 M.2 Wi-Fi 6E 802.11ax GbE LAN USB 3.2 Gen2
- Price
- £99.89
- Rating
- 4.5/5
- Reviews
- 1,180
- Age
- 2y ago
Gigabyte B550 Gaming X V2 Motherboard - Supports AMD Ryzen 5000 Series AM4 CPUs 10+3 Phases Digital Twin Power Design up to 4733MHz DDR4 (OC) 2xPCIe 3.0 M.2 GbE LAN USB 3.2 Gen1
- Price
- £74.67
- Rating
- 4.6/5
- Reviews
- 2,177
- Age
- 5y ago
ASUS ROG STRIX B550-F GAMING WIFI II ATX Motherboard Socket AM4 AMD B550 Chipset -90MB19V0-M0EAY0
- Price
- £118.48
- Rating
- 4.6/5
- Reviews
- 2,082
- Age
- 4y ago
Trending
90-day click momentum
MSI B850M GAMING PLUS WIFI Motherboard mATX - Supports AMD Ryzen 9000/8000 / 7000 Processors AM5 - DDR5 Memory Boost 8200+ MT/s (OC) PCIe 5.0 x16 & 4.0 x4 M.2 Gen5 Wi-Fi 7 5G LAN
- Price
- £112.84
- Rating
- 4.5/5
- Reviews
- 102
- Age
- 1y ago
Asus TUF GAMING B650-E WIFI AMD B650 AM5 ATX 4 DDR5 HDMI DP Wi-Fi 6E 2.5G LAN PCIe4 3x M.2
- Price
- £114.50
- Rating
- 4.5/5
- Reviews
- 447
- Age
- 2y ago
Gigabyte B550M K Motherboard - Supports AMD Ryzen 5000 Series AM4 CPUs up to 4733MHz DDR4 (OC) 2xPCIe 3.0 M.2 GbE LAN USB 3.2 Gen1
- Price
- £60.70
- Rating
- 4.4/5
- Reviews
- 654
- Age
- 3y ago
MSI B550M PRO-VDH WIFI Motherboard M-ATX - Supports AMD Ryzen 5000 Series Processors AM4 DDR4 Boost (4400MHz/OC) 1 x PCIe 4.0 x16 3 x PCIe 3.0 x16 1 x M.2 Gen4 1 x M.2 Gen3 Gigabit LAN Wi-Fi 6
- Price
- £75.68
- Rating
- 4.4/5
- Reviews
- 1,415
- Age
- 6y ago
ASUS PRIME B850-PLUS WIFI AMD B850 Socket AM5 ATX
- Price
- £107.51
- Rating
- 4.4/5
- Reviews
- 27
- Age
- 1y ago
Newest
by launch dateMSI B850 GAMING PLUS WIFI6E Motherboard ATX - Supports AMD Ryzen 9000/8000 / 7000 Processors AM5 - DDR5 Memory Boost 8200+ MT/s (OC) PCIe 4.0 x16 M.2 Gen5 Wi-Fi 6E 2.5G LAN
- Price
- £107.40
- Rating
- 4.4/5
- Reviews
- 320
- Age
- 1y ago
MSI B850M GAMING PLUS WIFI Motherboard mATX - Supports AMD Ryzen 9000/8000 / 7000 Processors AM5 - DDR5 Memory Boost 8200+ MT/s (OC) PCIe 5.0 x16 & 4.0 x4 M.2 Gen5 Wi-Fi 7 5G LAN
- Price
- £112.84
- Rating
- 4.5/5
- Reviews
- 102
- Age
- 1y ago
MSI PRO B840M-B Motherboard mATX - Supports AMD Ryzen 9000/8000 / 7000 Processors AM5 - DDR5 Memory Boost (8000+ MT/s OC) PCIe 4.0 x16 M.2 Gen4 2.5G LAN
- Price
- £69.39
- Rating
- 4.2/5
- Reviews
- 24
- Age
- 1y ago
ASUS PRIME B850-PLUS WIFI AMD B850 Socket AM5 ATX
- Price
- £107.51
- Rating
- 4.4/5
- Reviews
- 27
- Age
- 1y ago
Gigabyte B850 AORUS ELITE WIFI7 Motherboard - AMD Ryzen 9000 Series CPUs 14+2+2 Phases Digital VRM up to 8200MHz DDR5 (OC) 1xPCIe 5.0 + 2xPCIe 4.0 M.2 2.5 LAN WIFI 7 USB 3.2 Gen 2x2
- Price
- £153.39
- Rating
- 4.4/5
- Reviews
- 333
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 36% of clicks. An open shelf where new products get seen.
Brands
3 flat
Sellers
168
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
36%
Top 20: 79%
Open market
0%
- MSI40%
- ASUS31%
- Gigabyte29%
- Open — no brand owns it (0%)
Demand
Motherboard search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Motherboard search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- motherboard295K/yr
- am5 motherboard249K/yr
- am4 motherboard197K/yr
- b550 motherboard95K/yr
- motherboards107K/yr
- b650 motherboard62K/yr
- b55040K/yr
- msi motherboard33K/yr
- am526K/yr
- asus motherboard27K/yr
Reviews and returns
What reviews say buyers love and hate about Motherboard
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
bad wifi and Bluetooth drivers
Every few times when you boot up your system the Wi-Fi will not be detected
The Internet connection drops on it
did not work atal
Unfortunately, the motherboard never worked
Works and then doesnt work
Antenna broke after trying to remove it after 1 insertion
Dram fault developed after 6 months
Broke within the first few hours
Item missing and item broken
The first one came defective
Faulty motherboard
7 months in now the usb ports dont work
Arrived with damaged cpu socket
socket pins are damaged
Love
Great price
Totally worth it
Really good value for money
Build quality is excellent
the build quality feels reliable
high-quality components
Easy to set up
No issues since install
Easy to install
works as advertised
Does work as expected
It just works
it handles high-performance CPUs with ease
Stable performance
Performance is good in the games I play
Return
5.4% Return rate 8% Fixable by listing
did not work atal
Unfortunately, the motherboard never worked
Works and then doesnt work
Item missing and item broken
The first one came defective
Faulty motherboard
7 months in now the usb ports dont work
Arrived with damaged cpu socket
socket pins are damaged
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Motherboard questions
Answered from the same tracked data.