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Monitor Wall Mount

Fail

Demand is soft, at -21.0% this quarter, so Monitor Wall Mount is a Fail.

Flapen Score
47
47 / 100
Top 28% of 1,028 Computers & Accessories niches · +5 vs the category median of 42
Market size
£201K/yr252K searches / yr
90-day growth
-21.0%search demand this quarter
Competition
49%top-5 click share · 17 brands · 32 sellers

Flapen Score

Monitor Wall Mount against its category

The dotted line is the Computers & Accessories average. Past it, Monitor Wall Mount is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Monitor Wall Mount market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Monitor Wall Mount 252K times last year and spent an estimated £201K. The top 5 brands take 67% of clicks. Demand peaks in Jan. Flapen scores it 47 out of 100, a Fail.

01 · Demand

4.6% of searches ended in a purchase last week.

Shoppers searched for this 252K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £201K a year.

Searches, last 12 months
252K
Growth, 90 days vs prior 90
-21.0%
Conversion, latest week
4.6%
Market size, estimated
£201Ka year
Peak month
January1.7× the quietest month
Top search term
monitor wall mount80K searches a year

02 · Price

A sale here is worth £17.24.

Listings sell for £17.24 on average, from £5.52 to £36.77. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £17.24 that is £4K to £9K a year per listing.

Average price
£17.24inside the $15 to $100 sweet spot
Price range
£5.52–£36.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£4K–£9K
Returns
2.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #78 within Monitor Accessories. It carries 12,334 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
2.0%
Average rank
#78in Monitor Accessories
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
12,334per listing
Listings tracked
29

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
53 months

Products

Top Monitor Wall Mount products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£30K£40K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 flat

Sellers

32

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

49%

Top 20: 89%

Open market

28%

  • BONTEC36%
  • Amazon Basics11%
  • PUTORSEN8%
  • Digitus7%
  • JXMTSPW5%
  • ELIVED4%

Demand

Monitor Wall Mount search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Monitor Wall Mount search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • monitor wall mount80K/yr
  • vesa wall mount50K/yr
  • monitor wall bracket13K/yr
  • vesa 100x100 wall mount13K/yr
  • monitor arm wall mount12K/yr
  • wall mounted monitor arm12K/yr
  • wall monitor mount8K/yr
  • wall mount monitor arm7K/yr
  • 100x100 vesa wall mount7K/yr
  • pc monitor wall mount7K/yr

Reviews and returns

What reviews say buyers love and hate about Monitor Wall Mount

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall14%−0.09

DOES NOT FIT

Its small

The only ones that did were slightly too short

Assembly/Installation11%+1.44

Tricky to assemble

so I cant install it

the mount couldnt be installed properly

Quality-Overall10%+0.31

Poor quality

Poor Quality Control

Cheaply made

Strength10%+0.33

even then its flimsy

Not strong enough

Flimsy

Compatibility-Overall6%−0.06

It is not compatible

Not compatible with Samsung TVs

DOES NOT FIT TV

Love

Quality-Overall21%+0.31

Great build quality

Build quality is excellent

Excellent quality product with all the hardware required

Strength19%+0.33

Good and sturdy

Sturdy construction

It's solidly built

Value For Money15%+1.70

Excellent Price

Excellent value

Excellent value

Assembly/Installation15%+1.44

Assembly was easy

Easy to assemble

easy assembly

Size-Overall10%−0.09

Fits perfect

Fit my tv perfectly

Easy to fit

Return

2.8% Return rate 47% Fixable by listing

Size-Overall42%▇███▇▇

DOES NOT FIT

Its small

The only ones that did were slightly too short

Compatibility-Overall31%███▇▇█

It is not compatible

Not compatible with Samsung TVs

DOES NOT FIT TV

Weight Heavy5%▆▅▆███
Functionality-Overall4%▇█▆▆▇▅
Defective Material/Parts3%█▇█▇██

Wonky parts

Faulty screws

need replacement part

FAQ

Common Monitor Wall Mount questions

Answered from the same tracked data.