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Monitor Arm with Laptop Tray

Fail

Shoppers spend only $42K a year here, so Monitor Arm with Laptop Tray is a Fail.

Flapen Score
34
34 / 100
Ranks 838 of 1,028 Computers & Accessories niches · −8 vs the category median of 42
Market size
£42K/yr52K searches / yr
90-day growth
-28.6%search demand this quarter
Competition
76%top-5 click share · 10 brands · 16 sellers

Flapen Score

Monitor Arm with Laptop Tray against its category

The dotted line is the Computers & Accessories average. Past it, Monitor Arm with Laptop Tray is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Monitor Arm with Laptop Tray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Monitor Arm with Laptop Tray 52K times last year and spent an estimated £42K. The top 5 brands take 80% of clicks. Demand peaks in Jan. Flapen scores it 34 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -28.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
-28.6%
Conversion, latest week
2.3%
Market size, estimated
£42Ka year
Peak month
January1.7× the quietest month
Top search term
laptop and monitor stand14K searches a year

02 · Price

A sale here is worth £36.00.

Listings sell for £36.00 on average, from £21.53 to £53.22. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At £36.00 that is £4K to £9K a year per listing.

Average price
£36.00inside the $15 to $100 sweet spot
Price range
£21.53–£53.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
£4K–£9K
Returns
2.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.7% of listings are out of stock. The average listing ranks #165 within Monitor Accessories. It carries 2,489 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
23.7%
Average rank
#165in Monitor Accessories
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,489per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Monitor Arm with Laptop Tray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£13K£17K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

16

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

14%

  • Redbat27%
  • HUANUO22%
  • VIVO15%
  • Thingy Club10%
  • BONTEC7%
  • NB North Bayou6%
  • Open — no brand owns it (4 brands, 14%)

Demand

Monitor Arm with Laptop Tray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Monitor Arm with Laptop Tray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • laptop and monitor stand14K/yr
  • monitor and laptop desk mount13K/yr
  • monitor arm with laptop stand7K/yr
  • laptop monitor stand5K/yr
  • monitor and laptop arm4K/yr
  • monitor and laptop stand6K/yr
  • laptop and monitor arm4K/yr

Reviews and returns

What reviews say buyers love and hate about Monitor Arm with Laptop Tray

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Assembly/Installation19%+0.31

not easy to install

assembly was a nightmare

A bit fiddly to set up

Quality-Overall11%+0.70

Looks ok however the manufactured parts haven't been made correctly

Not very good

However, the end product just wasnt good enough

Instructions/User Manual/Troubleshooting9%−0.10

instructions did not make much sense

No instructions

Complicated instructions

Compatibility-Overall6%−0.06

Not supporting Dell S2725QC

Size-Overall5%+0.45

Also I think the pole is a little short

A bit smaller than the photo

The monitor stand arrives in a smallish box. small for what I thought it would be

Love

Quality-Overall20%+0.70

Excellent product

Build quality seems solid

Great build quality

Assembly/Installation17%+0.31

Easy to install

very easy to assemble

simple to set up

Strength14%+1.30

Very sturdy

Materials are strong

The stand seems sturdy

Value For Money8%+0.79

Laptop Mount has been a great investment

Excellent value

Great price

Advertised Vs Actual Product6%

Works as advertised

Exactly what I wanted

As Described

Return

2.4% Return rate 49% Fixable by listing

Size-Overall41%▅█▇█▆█

Also I think the pole is a little short

A bit smaller than the photo

The monitor stand arrives in a smallish box. small for what I thought it would be

Compatibility-Overall11%█▄▆█▅▁

Not supporting Dell S2725QC

Defective Material/Parts7%▇▁▄▃█▅
Functionality-Overall6%▁▇██▅█
Mechanism Issues5%█▁█▅▃▅

worse of all the mechanism to actually move the arms are very

FAQ

Common Monitor Arm with Laptop Tray questions

Answered from the same tracked data.