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Modems

Fail

The top 5 brands take 99% of clicks, so Modems is a Fail.

Flapen Score
41
41 / 100
Ranks 552 of 1,028 Computers & Accessories niches · −1 vs the category median of 42
Market size
£951K/yr1.2M searches / yr
90-day growth
-9.5%search demand this quarter
Competition
62%top-5 click share · 6 brands · 161 sellers

Flapen Score

Modems against its category

The dotted line is the Computers & Accessories average. Past it, Modems is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Modems market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Modems 1.2M times last year and spent an estimated £951K. The top 5 brands take 99% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £951K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-9.5%
Conversion, latest week
1.6%
Market size, estimated
£951Ka year
Peak month
November2.7× the quietest month
Top search term
router350K searches a year

02 · Price

A sale here is worth £51.84.

Listings sell for £51.84 on average, from £14.85 to £138.85. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £51.84 that is £26K to £39K a year per listing.

Average price
£51.84inside the $15 to $100 sweet spot
Price range
£14.85–£138.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£26K–£39K
Returns
7.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #22 within Networking Devices. It carries 11,322 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
3.0%
Average rank
#22in Networking Devices
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
11,322per listing
Listings tracked
22

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
37 months

Products

Top Modems products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£95K£190K£285K£380K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

161

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

62%

Top 20: 98%

Open market

0%

  • TP-Link85%
  • eero6%
  • MERCUSYS4%
  • ASUS3%
  • Tenda1%
  • DEWINNER1%
  • Open — no brand owns it (0%)

Demand

Modems search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25Prime Day '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Modems search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • router350K/yr
  • wifi router245K/yr
  • routers162K/yr
  • tp link router84K/yr
  • wifi 6 router47K/yr
  • wireless router33K/yr
  • gaming router39K/yr
  • internet router33K/yr
  • wifi 619K/yr
  • modem router27K/yr

Reviews and returns

What reviews say buyers love and hate about Modems

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Connectivity-Overall29%−0.10

Does not connect

then lose connectivity

frequent disconnects

Functionality-Overall7%−0.09

It ain't converting it to performance

Doesn't work

Did not work returned

Signal Strength6%

poor signal & kept dropping out if you did get one

it was be unable to reach with no signal

now looses signal strength

Advertised Vs Actual Product5%−0.07

Marketing scam

Quite misleading

Not anything like stated

Assembly/Installation5%+1.39

he couldn't even setup this product what so ever

Set up is a nightmare

takes a while to install

Love

Connectivity-Overall21%−0.10

Easy to connect to

Fast connectivity

smooth connectivity

Assembly/Installation14%+1.39

Easy to configure

Easy to install

Easy to set up

Value For Money12%+1.32

Good value for money

not expensive

Good price

Quality-Overall8%+0.64

Excellent Product

Reliable product

Build quality feels solid, and it looks modern and well designed

Signal Strength8%

Strong signal

The signal strength is superb

pickup signal very good

Return

7.0% Return rate 2% Fixable by listing

Connectivity-Overall37%██▇▇▇▇

Does not connect

then lose connectivity

frequent disconnects

Functionality-Overall17%▇▆▇██▇

It ain't converting it to performance

Doesn't work

Did not work returned

Compatibility-Overall16%▆▆█▇█▇
Signal Strength6%▆█▅▅▅▅

poor signal & kept dropping out if you did get one

it was be unable to reach with no signal

now looses signal strength

Range4%▇█▆▇▅▆

WiFi range and strength is poor

However, it reduced the range

Very disappointed with the range

FAQ

Common Modems questions

Answered from the same tracked data.