Is modems profitable to sell on Amazon United Kingdom?

The niche generates £951K/yr across 22 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -9.5%. Flapen's verdict: Skip it (41/100).

How competitive is the modems niche?

6 brands and 161 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in modems?

Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Signal Strength. The return rate is 7.0% — above our launch gate.

When does demand for modems peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 2.7× the quietest.

What does it cost to enter the modems niche?

Listings span £14.85–£138.85; the average listing price is £51.84 (sweet spot $15–$100). The average incumbent carries 11,322 reviews — the moat a new listing must climb.

modems

Skip it

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Avg price

Great£51.84

avg listing price — sweet spot $15–$100

Market size

Great£951K

£951K/yr · 1.2M searches

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good£14.85–£138.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad11,322.36

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-9.5%

90-day search growth — must beat 0% to launch

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Returns

Bad7.0%

return rate — above 5% kills the launch gate

Brand share

Bad99%

top-5 brand share — brand-locked demand

Signals High Returns High Price

According to Flapen's Amazon United Kingdom niche tracking, modems is a £951K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 41/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

modems market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: £778K–£1.0M; units × avg price
Conversion rate: 1.6%
Avg BSR: #22
Page quality: 0%
Prime: 100%
Sponsored: 64%
Out of stock: 3.0%
Avg brand age: 37 months
Avg seller age: 170 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

161

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

62%

Top 20: 98%

Open market

TP-Link85%
eero6%
MERCUSYS4%
ASUS3%
Tenda1%
DEWINNER1%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 72 weeks — -9.5% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.7×

Open Trend

Top modems search terms

router350K/yr -11.7%1.1% conv.
wifi router245K/yr -7.2%1.4% conv.
routers162K/yr +0.0%0.2% conv.
tp link router84K/yr -2.0%2.7% conv.
wifi 6 router47K/yr -19.2%1.2% conv.
wireless router33K/yr -6.9%1.4% conv.
gaming router39K/yr -20.2%0.5% conv.
internet router33K/yr -16.6%1.0% conv.
wifi 619K/yr +20.5%0.2% conv.
modem router27K/yr -25.9%1.0% conv.

All search terms

Top modems products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TP-Link Archer AX18 WiFi 6 Router - AX1500 Mbps Gigabit Ethernet VPN Server Easy Setup WPA3 Cybersecurity Gaming Router for Xbox/PS4/Steam

TP-Link£32.444.4★8,439 rev

TP-Link Archer C6 Router WiFi AC1200Mbps WiFi Router Gigabit Ethernet Ports VPN Router Server Easy Setup Internet Booster Routers WiFi Booster WPA3 Gaming Xbox PS4 Steam Easy Setup EasyMesh

TP-Link£29.654.5★15,962 rev

TP-Link Archer BE220 Dual-Band WiFi 7 Router BE3600 EasyMesh WiFi Router with 4 Antennas Seamless Extender Booster with 4K-QAM Full Gigabit Ports VPN Encryption APP Control Easy Setup

TP-Link£50.154.4★11,302 rev

TP-Link Archer BE3600 Dual Band Router WiFi 7 BE3600Mbps WiFi Router 2.5G Ports USB 3.0 Port Maximised Coverage VPN Router Replace ISP Router WiFi Booster HomeShield Easy Setup EasyMesh

TP-Link£56.834.3★8,030 rev

TP-Link TL-WR841N 300 Mbps Wireless N Speed WiFi Router Compatible with IPv6 Supports IGMP Proxy/Snooping Bridge and Tag VLAN To Optimize IPTV Streaming Easy Setup WPS Button

TP-Link£16.154.4★79,165 rev

Newest

by launch date

TP-Link Archer AXE75 AXE5400Mbps WiFi 6E Router Tri-Band Gigabit Ethernet Ports USB 3.0 WiFi Booster 512MB RAM OneMesh WPA3 Ideal for Gaming HomeShield Compatible with Alexa

TP-Link£82.654,120 rev

1mo ago

TP-Link Archer BE220 Dual-Band WiFi 7 Router BE3600 EasyMesh WiFi Router with 4 Antennas Seamless Extender Booster with 4K-QAM Full Gigabit Ports VPN Encryption APP Control Easy Setup

TP-Link£50.1511,302 rev

8mo ago

ASUS TUF Gaming BE9400 Tri Band WiFi 7 (802.11be) Extendable Gaming Router Quad 2.5G ports 3-step Port Forwarding Smart Home Master AiMesh support and AiProtection for Network Security

ASUS£119.74132 rev

10mo ago

Amazon eero 7 dual-band mesh Wi-Fi 7 router (newest model) Supports internet plans up to 2.5 Gbps Coverage up to 190 m 1-pack

eero£124.07196 rev

1y ago

TP-Link Archer BE3600 Dual Band Router WiFi 7 BE3600Mbps WiFi Router 2.5G Ports USB 3.0 Port Maximised Coverage VPN Router Replace ISP Router WiFi Booster HomeShield Easy Setup EasyMesh

TP-Link£56.838,030 rev

1y ago

What buyers say about modems

What buyers praise and complain about, mined from review topics.

What buyers love

Connectivity-Overall21%

“Easy to connect to”

Assembly/Installation14%

“Easy to configure”

Value For Money12%

“Good value for money”

Quality-Overall8%

“Excellent Product”

Signal Strength8%

“Strong signal”

Data Transfer Speed6%

“delivers consistent speeds”

Ease Of Use5%

“Very easy to use”

Software/Application3%

“* Simple easy to use app for your phone”

Compatibility-Overall3%

“the compatibility has been fine”

Advertised Vs Actual Product3%

“Works well as it says”

What buyers complain about

Connectivity-Overall29%

“Does not connect”

Functionality-Overall7%

“It ain't converting it to performance”

Signal Strength6%

“poor signal & kept dropping out if you did get one”

Advertised Vs Actual Product5%

“Marketing scam”

Assembly/Installation5%

“he couldn't even setup this product what so ever”

Data Transfer Speed5%

“Low, very low speed as an AP”

Instructions/User Manual/Troubleshooting4%

“I can see why these get sent back a lot the instructions it isn't that good”

Range3%

“WiFi range and strength is poor”

Technical Support2%

“Poor tech support have to keep power cycling the router”

Quality-Overall2%

“Poor quality”

Top return reasons

Connectivity-Overall37%

Functionality-Overall17%

Compatibility-Overall16%

Signal Strength6%

Range4%

Defective Material/Parts3%

Advertised Vs Actual Product2%

Assembly/Installation1%

Socket/Port/Plug1%

Data Transfer Speed1%

Common questions

Is modems profitable to sell on Amazon United Kingdom?: The niche generates £951K/yr across 22 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -9.5%. Flapen's verdict: Skip it (41/100).
How competitive is the modems niche?: 6 brands and 161 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in modems?: Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Signal Strength. The return rate is 7.0% — above our launch gate.
When does demand for modems peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 2.7× the quietest.
What does it cost to enter the modems niche?: Listings span £14.85–£138.85; the average listing price is £51.84 (sweet spot $15–$100). The average incumbent carries 11,322 reviews — the moat a new listing must climb.