- Flapen Score
- 41 / 100Ranks 552 of 1,028 Computers & Accessories niches · −1 vs the category median of 4241
- Market size
- £951K/yr1.2M searches / yr
- 90-day growth
- -9.5%search demand this quarter
- Competition
- 62%top-5 click share · 6 brands · 161 sellers
Flapen Score
Modems against its category
The dotted line is the Computers & Accessories average. Past it, Modems is stronger. Inside it, weaker.
Market
The Modems market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Modems 1.2M times last year and spent an estimated £951K. The top 5 brands take 99% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
1.6% of searches ended in a purchase last week.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £951K a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- -9.5%
- Conversion, latest week
- 1.6%
- Market size, estimated
- £951Ka year
- Peak month
- November2.7× the quietest month
- Top search term
- router350K searches a year
02 · Price
A sale here is worth £51.84.
Listings sell for £51.84 on average, from £14.85 to £138.85. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £51.84 that is £26K to £39K a year per listing.
- Average price
- £51.84inside the $15 to $100 sweet spot
- Price range
- £14.85–£138.85
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £26K–£39K
- Returns
- 7.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #22 within Networking Devices. It carries 11,322 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 100%
- Out of stock, average day
- 3.0%
- Average rank
- #22in Networking Devices
- Average rating
- 4.31 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 11,322per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 3 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Modems products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
TP-Link Archer AX18 WiFi 6 Router - AX1500 Mbps Gigabit Ethernet VPN Server Easy Setup WPA3 Cybersecurity Gaming Router for Xbox/PS4/Steam
- Price
- £32.44
- Rating
- 4.4/5
- Reviews
- 8,439
- Age
- 2y ago

TP-Link Archer C6 Router WiFi AC1200Mbps WiFi Router Gigabit Ethernet Ports VPN Router Server Easy Setup Internet Booster Routers WiFi Booster WPA3 Gaming Xbox PS4 Steam Easy Setup EasyMesh
- Price
- £29.65
- Rating
- 4.5/5
- Reviews
- 15,962
- Age
- 7y ago

TP-Link Archer BE220 Dual-Band WiFi 7 Router BE3600 EasyMesh WiFi Router with 4 Antennas Seamless Extender Booster with 4K-QAM Full Gigabit Ports VPN Encryption APP Control Easy Setup
- Price
- £50.15
- Rating
- 4.4/5
- Reviews
- 11,302
- Age
- 8mo ago

TP-Link Archer BE3600 Dual Band Router WiFi 7 BE3600Mbps WiFi Router 2.5G Ports USB 3.0 Port Maximised Coverage VPN Router Replace ISP Router WiFi Booster HomeShield Easy Setup EasyMesh
- Price
- £56.83
- Rating
- 4.3/5
- Reviews
- 8,030
- Age
- 1y ago

TP-Link TL-WR841N 300 Mbps Wireless N Speed WiFi Router Compatible with IPv6 Supports IGMP Proxy/Snooping Bridge and Tag VLAN To Optimize IPTV Streaming Easy Setup WPS Button
- Price
- £16.15
- Rating
- 4.4/5
- Reviews
- 79,165
- Age
- 16y ago
Trending
90-day click momentum
Tenda WiFi Router 6 AX1500 Dual Band 2.4GHz/5GHz Gigabit LAN/WAN Port 5 Antennas 6dBi Repeater Mode Parental Control WPA3 OFDMA MU-MIMO Beamforming RX2 Pro
- Price
- £23.18
- Rating
- 4.1/5
- Reviews
- 94
- Age
- 3y ago

TP-Link Archer AX12 Next-Gen WiFi 6 AX1500Mbps Dual-Band WiFi Router Gigabit LAN/WAN Ports WPA3 Security 4 High-Performance External Antennas Ideal for Gaming Xbox/PS4/Steam and 4K Plug & Play
- Price
- £33.07
- Rating
- 4.4/5
- Reviews
- 3,690
- Age
- 3y ago

TP-Link Archer BE220 Dual-Band WiFi 7 Router BE3600 EasyMesh WiFi Router with 4 Antennas Seamless Extender Booster with 4K-QAM Full Gigabit Ports VPN Encryption APP Control Easy Setup
- Price
- £50.15
- Rating
- 4.4/5
- Reviews
- 11,302
- Age
- 8mo ago

ASUS TUF Gaming BE9400 Tri Band WiFi 7 (802.11be) Extendable Gaming Router Quad 2.5G ports 3-step Port Forwarding Smart Home Master AiMesh support and AiProtection for Network Security
- Price
- £119.74
- Rating
- 4.2/5
- Reviews
- 132
- Age
- 10mo ago

TP-Link TL-MR105 4G LTE WiFi Router 4G Router Plug&Play SIM Card Slot 2 LAN/WAN Ports for Ethernet Cable Up to 32 Devices Parental Controls Guest Network Home/Remote 300Mbps Wireless
- Price
- £33.10
- Rating
- 4.4/5
- Reviews
- 79,165
- Age
- 2y ago
Newest
by launch date
TP-Link Archer AXE75 AXE5400Mbps WiFi 6E Router Tri-Band Gigabit Ethernet Ports USB 3.0 WiFi Booster 512MB RAM OneMesh WPA3 Ideal for Gaming HomeShield Compatible with Alexa
- Price
- £82.65
- Rating
- 4.3/5
- Reviews
- 4,120
- Age
- 1mo ago

TP-Link Archer BE220 Dual-Band WiFi 7 Router BE3600 EasyMesh WiFi Router with 4 Antennas Seamless Extender Booster with 4K-QAM Full Gigabit Ports VPN Encryption APP Control Easy Setup
- Price
- £50.15
- Rating
- 4.4/5
- Reviews
- 11,302
- Age
- 8mo ago

ASUS TUF Gaming BE9400 Tri Band WiFi 7 (802.11be) Extendable Gaming Router Quad 2.5G ports 3-step Port Forwarding Smart Home Master AiMesh support and AiProtection for Network Security
- Price
- £119.74
- Rating
- 4.2/5
- Reviews
- 132
- Age
- 10mo ago

Amazon eero 7 dual-band mesh Wi-Fi 7 router (newest model) Supports internet plans up to 2.5 Gbps Coverage up to 190 m 1-pack
- Price
- £124.07
- Rating
- 4.2/5
- Reviews
- 196
- Age
- 1y ago

TP-Link Archer BE3600 Dual Band Router WiFi 7 BE3600Mbps WiFi Router 2.5G Ports USB 3.0 Port Maximised Coverage VPN Router Replace ISP Router WiFi Booster HomeShield Easy Setup EasyMesh
- Price
- £56.83
- Rating
- 4.3/5
- Reviews
- 8,030
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
161
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
62%
Top 20: 98%
Open market
0%
- TP-Link85%
- eero6%
- MERCUSYS4%
- ASUS3%
- Tenda1%
- DEWINNER1%
- Open — no brand owns it (0%)
Demand
Modems search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.7×
Search terms
Top Modems search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- router350K/yr
- wifi router245K/yr
- routers162K/yr
- tp link router84K/yr
- wifi 6 router47K/yr
- wireless router33K/yr
- gaming router39K/yr
- internet router33K/yr
- wifi 619K/yr
- modem router27K/yr
Reviews and returns
What reviews say buyers love and hate about Modems
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Does not connect
then lose connectivity
frequent disconnects
It ain't converting it to performance
Doesn't work
Did not work returned
poor signal & kept dropping out if you did get one
it was be unable to reach with no signal
now looses signal strength
Marketing scam
Quite misleading
Not anything like stated
he couldn't even setup this product what so ever
Set up is a nightmare
takes a while to install
Love
Easy to connect to
Fast connectivity
smooth connectivity
Easy to configure
Easy to install
Easy to set up
Good value for money
not expensive
Good price
Excellent Product
Reliable product
Build quality feels solid, and it looks modern and well designed
Strong signal
The signal strength is superb
pickup signal very good
Return
7.0% Return rate 2% Fixable by listing
Does not connect
then lose connectivity
frequent disconnects
It ain't converting it to performance
Doesn't work
Did not work returned
poor signal & kept dropping out if you did get one
it was be unable to reach with no signal
now looses signal strength
WiFi range and strength is poor
However, it reduced the range
Very disappointed with the range
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Modems questions
Answered from the same tracked data.









