Modem
brand-locked demand (top 5 brands take 99% of clicks) — Modem doesn't clear our bar today.
Flapen Score
Is Modem profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Modem is a £1.0M/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 41/100.
Modem: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -8.6% over the last 90 days and 1.6% of searches end in a purchase.
£1.0M
revenue / yr
Who owns the niche?
The top 5 brands hold 99% of demand, so 1% of the market is open.
1%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 21 products
Top Modem products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
TP-Link Archer AX18 WiFi 6 Router - AX1500 Mbps Gigabit Ethernet VPN Server Easy Setup WPA3 Cybersecurity Gaming Router for Xbox/PS4/Steam
- Price
- £32.44
- Rating
- 4.4/5
- Reviews
- 8,439
- Age
- 2y ago
TP-Link Archer C6 Router WiFi AC1200Mbps WiFi Router Gigabit Ethernet Ports VPN Router Server Easy Setup Internet Booster Routers WiFi Booster WPA3 Gaming Xbox PS4 Steam Easy Setup EasyMesh
- Price
- £29.65
- Rating
- 4.5/5
- Reviews
- 15,962
- Age
- 7y ago
TP-Link Archer BE220 Dual-Band WiFi 7 Router BE3600 EasyMesh WiFi Router with 4 Antennas Seamless Extender Booster with 4K-QAM Full Gigabit Ports VPN Encryption APP Control Easy Setup
- Price
- £50.15
- Rating
- 4.4/5
- Reviews
- 11,302
- Age
- 8mo ago
TP-Link Archer BE3600 Dual Band Router WiFi 7 BE3600Mbps WiFi Router 2.5G Ports USB 3.0 Port Maximised Coverage VPN Router Replace ISP Router WiFi Booster HomeShield Easy Setup EasyMesh
- Price
- £56.83
- Rating
- 4.3/5
- Reviews
- 8,030
- Age
- 1y ago
TP-Link TL-WR841N 300 Mbps Wireless N Speed WiFi Router Compatible with IPv6 Supports IGMP Proxy/Snooping Bridge and Tag VLAN To Optimize IPTV Streaming Easy Setup WPS Button
- Price
- £16.15
- Rating
- 4.4/5
- Reviews
- 79,165
- Age
- 16y ago
Trending
90-day click momentum
Tenda WiFi Router 6 AX1500 Dual Band 2.4GHz/5GHz Gigabit LAN/WAN Port 5 Antennas 6dBi Repeater Mode Parental Control WPA3 OFDMA MU-MIMO Beamforming RX2 Pro
- Price
- £23.18
- Rating
- 4.1/5
- Reviews
- 94
- Age
- 3y ago
TP-Link Archer AX12 Next-Gen WiFi 6 AX1500Mbps Dual-Band WiFi Router Gigabit LAN/WAN Ports WPA3 Security 4 High-Performance External Antennas Ideal for Gaming Xbox/PS4/Steam and 4K Plug & Play
- Price
- £33.07
- Rating
- 4.4/5
- Reviews
- 3,690
- Age
- 3y ago
TP-Link Archer BE220 Dual-Band WiFi 7 Router BE3600 EasyMesh WiFi Router with 4 Antennas Seamless Extender Booster with 4K-QAM Full Gigabit Ports VPN Encryption APP Control Easy Setup
- Price
- £50.15
- Rating
- 4.4/5
- Reviews
- 11,302
- Age
- 8mo ago
ASUS TUF Gaming BE9400 Tri Band WiFi 7 (802.11be) Extendable Gaming Router Quad 2.5G ports 3-step Port Forwarding Smart Home Master AiMesh support and AiProtection for Network Security
- Price
- £119.74
- Rating
- 4.2/5
- Reviews
- 132
- Age
- 10mo ago
TP-Link TL-MR105 4G LTE WiFi Router 4G Router Plug&Play SIM Card Slot 2 LAN/WAN Ports for Ethernet Cable Up to 32 Devices Parental Controls Guest Network Home/Remote 300Mbps Wireless
- Price
- £33.10
- Rating
- 4.4/5
- Reviews
- 79,165
- Age
- 2y ago
Newest
by launch date
TP-Link Archer AXE75 AXE5400Mbps WiFi 6E Router Tri-Band Gigabit Ethernet Ports USB 3.0 WiFi Booster 512MB RAM OneMesh WPA3 Ideal for Gaming HomeShield Compatible with Alexa
- Price
- £82.65
- Rating
- 4.3/5
- Reviews
- 4,120
- Age
- 1mo ago
TP-Link Archer BE220 Dual-Band WiFi 7 Router BE3600 EasyMesh WiFi Router with 4 Antennas Seamless Extender Booster with 4K-QAM Full Gigabit Ports VPN Encryption APP Control Easy Setup
- Price
- £50.15
- Rating
- 4.4/5
- Reviews
- 11,302
- Age
- 8mo ago
ASUS TUF Gaming BE9400 Tri Band WiFi 7 (802.11be) Extendable Gaming Router Quad 2.5G ports 3-step Port Forwarding Smart Home Master AiMesh support and AiProtection for Network Security
- Price
- £119.74
- Rating
- 4.2/5
- Reviews
- 132
- Age
- 10mo ago
Amazon eero 7 dual-band mesh Wi-Fi 7 router (newest model) Supports internet plans up to 2.5 Gbps Coverage up to 190 m 1-pack
- Price
- £124.07
- Rating
- 4.2/5
- Reviews
- 196
- Age
- 1y ago
TP-Link Archer BE3600 Dual Band Router WiFi 7 BE3600Mbps WiFi Router 2.5G Ports USB 3.0 Port Maximised Coverage VPN Router Replace ISP Router WiFi Booster HomeShield Easy Setup EasyMesh
- Price
- £56.83
- Rating
- 4.3/5
- Reviews
- 8,030
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
Brands
6 falling
Sellers
158
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
62%
Top 20: 99%
Open market
0%
- TP-Link85%
- eero6%
- MERCUSYS4%
- ASUS3%
- Tenda1%
- DEWINNER1%
- Open — no brand owns it (0%)
Modem demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.5×
Top Modem search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- router350K/yr
- wifi router245K/yr
- routers162K/yr
- tp link router84K/yr
- wifi 6 router47K/yr
- wireless router33K/yr
- gaming router39K/yr
- internet router33K/yr
- wifi router with sim slot22K/yr
- wifi 619K/yr
What reviews say buyers love and hate about Modem
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Easy to connect to”
“Easy to configure”
“Good value for money”
“Excellent Product”
“Strong signal”
What buyers complain about
66% of reviews“Does not connect”
“It ain't converting it to performance”
“poor signal & kept dropping out if you did get one”
“Marketing scam”
“he couldn't even setup this product what so ever”
Modem return rate & reasons
Why buyers send it back, as a share of all return requests.
7.1%
Return rate
2%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Modem questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
