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Moca Adapter

Fail

Demand is soft, at -35.9% this quarter, so Moca Adapter is a Fail.

Flapen Score
32
32 / 100
Ranks 882 of 1,028 Computers & Accessories niches · −10 vs the category median of 42
Market size
£67K/yr59K searches / yr
90-day growth
-35.9%search demand this quarter
Competition
79%top-5 click share · 9 brands · 22 sellers

Flapen Score

Moca Adapter against its category

The dotted line is the Computers & Accessories average. Past it, Moca Adapter is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Moca Adapter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Moca Adapter 59K times last year and spent an estimated £67K. The top 5 brands take 83% of clicks. Demand peaks in Jan. Flapen scores it 32 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -35.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
-35.9%
Conversion, latest week
1.6%
Market size, estimated
£67Ka year
Peak month
January2.4× the quietest month
Top search term
moca adapter31K searches a year

02 · Price

A sale here is worth £73.16.

Listings sell for £73.16 on average, from £13.24 to £140.75. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £73.16 that is £0 to £7K a year per listing.

Average price
£73.16inside the $15 to $100 sweet spot
Price range
£13.24–£140.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£7K
Returns
8.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #262 within Networking Devices. It carries 483 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
73%
Out of stock, average day
9.3%
Average rank
#262in Networking Devices
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
483per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Moca Adapter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£7K£13K£20K£27K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

22

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

12%

  • Generic34%
  • goCoax23%
  • Kiwee Broadband10%
  • ScreenBeam9%
  • JTLB6%
  • Hitron5%
  • Open — no brand owns it (3 brands, 12%)

Demand

Moca Adapter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 2.4×

Search terms

Top Moca Adapter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • moca adapter31K/yr
  • moca8K/yr
  • moca 2.58K/yr
  • coaxial to ethernet adapter5K/yr
  • ethernet over coax5K/yr
  • coax to ethernet adapter3K/yr

Reviews and returns

What reviews say buyers love and hate about Moca Adapter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength14%−0.16

they are always either incredibly bulky - or flimsy

Instructions/User Manual/Troubleshooting11%−0.05

Instructions could be improved

perhaps instructions were not clear enough

A lot of the instructions are not clear for uk users

Value For Money10%+0.60

only pain point is the price they are expensive

expensive to fit

Compatibility-Overall7%−0.03

are not compatible

Quality-Overall7%

Coax supplied is a little cheap looking

Love

Assembly/Installation29%+1.76

Easy to install and works perfectly

Really easy to set up

Otherwise, this works really well in my setup

Data Transfer Speed22%+1.47

the speeds have been excellent

What appears to be happening is that as more data transfers it flashes faster

Get the full speed you pay for

Connectivity-Overall16%+0.77

Greatly improved wired connection in the home

is one of the best kept secrets in home networking

Stable MoCA connection

Functionality-Overall6%−0.16

it works flawlessly

They work

Value For Money6%+0.60

Good value for money

in my view it is well worth the investment compared with the cost

Return

8.5% Return rate 4% Fixable by listing

Compatibility-Overall36%▂▇██▇▆

are not compatible

Connectivity-Overall25%█▄▄▆▅▅

The only way I could have gotten better is to wire ethernet in

Functionality-Overall23%█▆▆▅▆▅
Socket/Port/Plug2%█▁▆▁█▆
Signal Strength2%▁█▄▁▁▁

as most aerial outlet in the uk block the signal

FAQ

Common Moca Adapter questions

Answered from the same tracked data.