Is moca adapter profitable to sell on Amazon United Kingdom?

The niche generates £67K/yr across 11 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -35.9%. Flapen's verdict: Skip it (32/100).

How competitive is the moca adapter niche?

9 brands and 22 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in moca adapter?

Top complaints mined from reviews: Strength, Instructions/User Manual/Troubleshooting, Value For Money. The return rate is 8.5% — above our launch gate.

When does demand for moca adapter peak?

Demand peaks in Jan; the busiest month runs 2.4× the quietest.

What does it cost to enter the moca adapter niche?

Listings span £13.24–£140.75; the average listing price is £73.16 (sweet spot $15–$100). The average incumbent carries 483 reviews — the moat a new listing must climb.

moca adapter

Skip it

Soft demand (-35.9% this quarter) — this niche doesn't clear our bar today.

Avg price

Great£73.16

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Great482.91

avg incumbent reviews — the moat a new listing must climb

Price range

Good£13.24–£140.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad£67K

£67K/yr · 59K searches

Competition

Bad79%

top-5 click share — a locked-up shelf

Returns

Bad8.5%

return rate — above 5% kills the launch gate

Growth

Bad-35.9%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier High Returns High Price

According to Flapen's Amazon United Kingdom niche tracking, moca adapter is a £67K/yr Amazon United Kingdom market (59K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan. Verdict: Skip it — 32/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

moca adapter market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: £55K–£73K; units × avg price
Conversion rate: 1.6%
Avg BSR: #262
Page quality: 0%
Prime: 73%
Sponsored: 64%
Out of stock: 9.3%
Avg brand age: 44 months
Avg seller age: 189 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

12%

Generic34%
goCoax23%
Kiwee Broadband10%
ScreenBeam9%
JTLB6%
Hitron5%
Open — no brand owns it (3 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 86 weeks — -35.9% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 2.4×

Open Trend

Top moca adapter search terms

moca adapter31K/yr -34.9%1.1% conv.
moca8K/yr -31.9%1.1% conv.
moca 2.58K/yr -52.8%2.2% conv.
coaxial to ethernet adapter5K/yr -22.0%0.3% conv.
ethernet over coax5K/yr -35.4%1.1% conv.
coax to ethernet adapter3K/yr -28.7%1.0% conv.

All search terms

Top moca adapter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kiwee Broadband MoCA 2.5 Adapter with Dual 2.5GbE Ports (2-Pack) | 2.5Gbps Ethernet Over Coax | High-Speed Wired LAN for Streaming Gaming Mesh WiFi | Includes Coaxial & Ethernet Cables | KB-M3-02

Generic£88.944.8★42 rev

goCoax MoCA 2.5 Adapter with 2.5GbE Ethernet Port. MoCA 2.5. 1x 2.5GbE Port. Provide 2.5Gbps Bandwidth with existing coaxial Cables. White(Single MA2500D)

goCoax£59.384.6★833 rev

ScreenBeam MoCA 2.5 Network Adapter for Higher Speed Internet Ethernet Over Coax - Starter Kit (Model: ECB6250K02)

ScreenBeam£140.754.4★1,798 rev

Kiwee Broadband£89.774.3★87 rev

JTLB Ethernet Over Coax Adapter Moca Adapter 17×9×3 1Pair 10 100Mbps 1Ch Passive Ip Coaxial Transmitter Receiver Extender For Ip Nvr Camera

JTLB£13.243.0★26 rev

Newest

by launch date

Kiwee Broadband£89.7787 rev

12mo ago

MoCA 2.5 Adapter Kit with 2.5G Ethernet Port and PoE+ 30W for Ethernet over Coax Ideal for Wi-Fi 6E/7 Access Points IP Cameras and More Model KB-M3-03

Kiwee Broadband£98.7461 rev

12mo ago

Kiwee Broadband MoCA 2.5 Adapter with Dual 2.5GbE Ports (2-Pack) | 2.5Gbps Ethernet Over Coax | High-Speed Wired LAN for Streaming Gaming Mesh WiFi | Includes Coaxial & Ethernet Cables | KB-M3-02

Generic£88.9442 rev

1y ago

Hitron Bonded MoCA 2.5 Network Adapter 2 Pack | Network Speed Up to 1Gbps | Ideal Backbone for Home Mesh Wi-Fi Streaming and Gaming | 2 x HTEM4 Adapter Kit

Hitron£82.771,233 rev

1y ago

JTLB Ethernet Over Coax Adapter Moca Adapter 17×9×3 1Pair 10 100Mbps 1Ch Passive Ip Coaxial Transmitter Receiver Extender For Ip Nvr Camera

JTLB£13.2426 rev

2y ago

What buyers say about moca adapter

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation29%

“Easy to install and works perfectly”

Data Transfer Speed22%

“the speeds have been excellent”

Connectivity-Overall16%

“Greatly improved wired connection in the home”

Functionality-Overall6%

“it works flawlessly”

Value For Money6%

“Good value for money”

Quality-Overall5%

“Great product”

Ease Of Use3%

“Easy to use”

Socket/Port/Plug2%

“Worked fine on plug in”

Computation Performance2%

“Very simple, very fast”

What buyers complain about

Strength14%

“they are always either incredibly bulky - or flimsy”

Instructions/User Manual/Troubleshooting11%

“Instructions could be improved”

Value For Money10%

“only pain point is the price they are expensive”

Compatibility-Overall7%

“are not compatible”

Quality-Overall7%

“Coax supplied is a little cheap looking”

Assembly/Installation5%

“The only thing I'd say was it was a bit of a faff getting it set up properly as there was a splitter in the attic which I had to stop using”

Connectivity-Overall5%

“The only way I could have gotten better is to wire ethernet in”

Signal Strength4%

“as most aerial outlet in the uk block the signal”

Top return reasons

Compatibility-Overall36%

Connectivity-Overall25%

Functionality-Overall23%

Socket/Port/Plug2%

Signal Strength2%

Size-Overall2%

Defective Material/Parts2%

Advertised Vs Actual Product1%

Data Transfer Speed1%

Touch/Button Controls1%

Common questions

Is moca adapter profitable to sell on Amazon United Kingdom?: The niche generates £67K/yr across 11 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -35.9%. Flapen's verdict: Skip it (32/100).
How competitive is the moca adapter niche?: 9 brands and 22 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in moca adapter?: Top complaints mined from reviews: Strength, Instructions/User Manual/Troubleshooting, Value For Money. The return rate is 8.5% — above our launch gate.
When does demand for moca adapter peak?: Demand peaks in Jan; the busiest month runs 2.4× the quietest.
What does it cost to enter the moca adapter niche?: Listings span £13.24–£140.75; the average listing price is £73.16 (sweet spot $15–$100). The average incumbent carries 483 reviews — the moat a new listing must climb.