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Moca Adapter

soft demand (-35.9% this quarter) — Moca Adapter doesn't clear our bar today.

Flapen Score

32
Skip it
Market size 17Growth 7Conversion 19Competition 17Returns 12Price range 67Avg price 85Brand share 36Review moat 76Quality gap 77
This niche Category average

Is Moca Adapter profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Moca Adapter is a £67K/yr Amazon United Kingdom market (59K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan. Verdict: Skip it — 32/100.

Moca Adapter: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -35.9% over the last 90 days and 1.6% of searches end in a purchase.

£67K

revenue / yr

Units sold / yr1K
Search volume / yr-35.9%59K
Conversion rate1.6%
Avg price£73.16

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers9 · 22
Top-5 product click share79%
Open market17%
Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 11 products

Sponsored placement64%
New entrants (1y)2· 0 succeeded
Avg rating4.3★
Avg reviews483

Top Moca Adapter products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

£0£7K£13K£20K£27K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

22

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

12%

  • Generic34%
  • goCoax23%
  • Kiwee Broadband10%
  • ScreenBeam9%
  • JTLB6%
  • Hitron5%
  • Open — no brand owns it (3 brands, 12%)

Moca Adapter demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume59KCVR1.6%Products11Brands9Top 5 Brands83%OOS Rate9.3%Rating4.3★Reviews483Avg BSR#262
3K2KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 2.4×

Top Moca Adapter search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • moca adapter31K/yr
  • moca8K/yr
  • moca 2.58K/yr
  • coaxial to ethernet adapter5K/yr
  • ethernet over coax5K/yr
  • coax to ethernet adapter3K/yr

What reviews say buyers love and hate about Moca Adapter

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Assembly/Installation29%

Easy to install and works perfectly

Data Transfer Speed22%

the speeds have been excellent

Connectivity-Overall16%

Greatly improved wired connection in the home

Functionality-Overall6%

it works flawlessly

Value For Money6%

Good value for money

What buyers complain about

62% of reviews
Strength14%

they are always either incredibly bulky - or flimsy

Instructions/User Manual/Troubleshooting11%

Instructions could be improved

Value For Money10%

only pain point is the price they are expensive

Compatibility-Overall7%

are not compatible

Quality-Overall7%

Coax supplied is a little cheap looking

Moca Adapter return rate & reasons

Why buyers send it back, as a share of all return requests.

8.5%

Return rate

4%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Compatibility-Overall
36%
2Connectivity-Overall
25%
3Functionality-Overall
23%
4Socket/Port/Plug
2%
5Signal Strength
2%

Common Moca Adapter questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Moca Adapter 32/100 on Amazon United Kingdom — Skip it. The niche generates £67K/yr across 11 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -35.9% over the last 90 days.
Search demand for Moca Adapter on Amazon United Kingdom peaks in Jan, where the busiest month runs 2.4× the quietest.