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Mobile Broadband

Fail

Shoppers spend only $57K a year here, so Mobile Broadband is a Fail.

Flapen Score
41
41 / 100
Ranks 552 of 1,028 Computers & Accessories niches · −1 vs the category median of 42
Market size
£57K/yr41K searches / yr
90-day growth
+10.4%search demand this quarter
Competition
57%top-5 click share · 14 brands · 147 sellers

Flapen Score

Mobile Broadband against its category

The dotted line is the Computers & Accessories average. Past it, Mobile Broadband is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mobile Broadband market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mobile Broadband 41K times last year and spent an estimated £57K. The top 5 brands take 85% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
+10.4%
Conversion, latest week
2.1%
Market size, estimated
£57Ka year
Top search term
mobile broadband12K searches a year

02 · Price

A sale here is worth £65.62.

Listings sell for £65.62 on average, from £12.24 to £194.60. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £65.62 that is £0 to £7K a year per listing.

Average price
£65.62inside the $15 to $100 sweet spot
Price range
£12.24–£194.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£7K
Returns
3.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #25 within Networking Devices. It carries 4,421 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
10.5%
Average rank
#25in Networking Devices
Average rating
4.14 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,421per listing
Listings tracked
28

04 · Newcomers

Amazon counts 5 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
34 months

Products

Top Mobile Broadband products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£23K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 flat

Sellers

147

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

57%

Top 20: 91%

Open market

12%

  • TP-Link65%
  • EE6%
  • ZTE6%
  • Scancom5%
  • KUMA4%
  • HUAWEI2%
  • Open — no brand owns it (8 brands, 12%)

Demand

Mobile Broadband search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '26SepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5× · 11 of 12 months tracked

Search terms

Top Mobile Broadband search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mobile broadband12K/yr
  • caravan wifi9K/yr
  • tp link 4g router6K/yr
  • broadband5K/yr
  • wifi for caravan3K/yr
  • tp link 4g router with sim slot4K/yr

Reviews and returns

What reviews say buyers love and hate about Mobile Broadband

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Connectivity-Overall22%−0.04

Connection issues

Dropping connection

Keeps randomly loosing connection

Quality-Overall10%+0.37

Poor device

Absolutely rubbish

Poor Quality

Functionality-Overall9%−0.19

Didn't work for me

Not working properly

Slow slow slow

Signal Strength7%+0.55

Cant get any good signal

signal strength poor

Probably cant find signal

Value For Money6%+0.71

Definitely not worth the price paid

Price to much for what it is

it is more expensive to buy

Love

Connectivity-Overall17%−0.04

No issues with connectivity

Good connection

Easy connection

Value For Money13%+0.71

Excellent value

not expensive

Excellent value

Quality-Overall13%+0.37

Build quality feels solid

Excellent Product

Item is well-made, and seems robust

Assembly/Installation10%+0.96

Easy to configure

Easy to install

Easy set up

Signal Strength9%+0.55

pickup signal very good

Good signal

good signal strength

Return

3.8% Return rate 2% Fixable by listing

Connectivity-Overall32%▇▇▆██▇

Connection issues

Dropping connection

Keeps randomly loosing connection

Functionality-Overall23%███▆▇▇

Didn't work for me

Not working properly

Slow slow slow

Signal Strength9%██▆▆▆▆

Cant get any good signal

signal strength poor

Probably cant find signal

Compatibility-Overall8%▇▇▇▅█▄
Defective Material/Parts3%▅▆▇█▇█

FAQ

Common Mobile Broadband questions

Answered from the same tracked data.