Mobile Broadband
FailShoppers spend an estimated $57K a year here, so Mobile Broadband is a Fail.
- Flapen Score
- 41 / 100Ranks 552 of 1,028 Computers & Accessories niches · −1 vs the category median of 4241
- Market size
- £57K/yr41K searches / yr
- 90-day growth
- +10.4%search demand this quarter
- Competition
- 57%top-5 click share · 14 brands · 147 sellers
Flapen Score
Mobile Broadband against its category
The dotted line is the Computers & Accessories average. Past it, Mobile Broadband is stronger. Inside it, weaker.
Market
The Mobile Broadband market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mobile Broadband 41K times last year and spent an estimated £57K. The top 5 brands take 85% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.
- Searches, last 12 months
- 41K
- Growth, 90 days vs prior 90
- +10.4%
- Conversion, latest week
- 2.1%
- Market size, estimated
- £57Ka year
- Top search term
- mobile broadband12K searches a year
02 · Price
A sale here is worth £65.62.
Listings sell for £65.62 on average, from £12.24 to £194.60. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £65.62 that is £0 to £7K a year per listing.
- Average price
- £65.62inside the $15 to $100 sweet spot
- Price range
- £12.24–£194.60
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£7K
- Returns
- 3.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #25 within Networking Devices. It carries 4,421 reviews at 4.14 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 10.5%
- Average rank
- #25in Networking Devices
- Average rating
- 4.14 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,421per listing
- Listings tracked
- 28
04 · Newcomers
5 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Mobile Broadband products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
TP-Link TL-MR105 4G LTE WiFi Router 4G Router Plug&Play SIM Card Slot 2 LAN/WAN Ports for Ethernet Cable Up to 32 Devices Parental Controls Guest Network Home/Remote 300Mbps Wireless
- Price
- £33.10
- Rating
- 4.4/5
- Reviews
- 79,165
- Age
- 2y ago

TP-Link M7005 4G MiFi Router WiFi Dongle Portable WiFi with SIM Slot Dual Band Mobile WiFi 6 Router Plug and Play MIFI Long Battery Life Portable Hotspot For Caravan APP Control Compact Design
- Price
- £29.91
- Rating
- 4.3/5
- Reviews
- 2,905
- Age
- 8mo ago

TP-Link TL-MR6400 4G LTE WiFi Router SIM Card Slot 4G Router 4 LAN Ports Up to 32 Devices 2 Antennas Plug&Play Parental Controls Home/Remote QoS Priority WAN Connection Backup
- Price
- £52.94
- Rating
- 4.3/5
- Reviews
- 4,983
- Age
- 10y ago

TP-Link Archer MR600 AC1200Mbps 4G+ Cat6 Wireless Dual Band 4G Router With Sim Slot SIM Slot Unlocked MU-MIMO technology WiFi Router Mode No Configuration required Guest Network & Parental Control
- Price
- £75.78
- Rating
- 4.5/5
- Reviews
- 1,033
- Age
- 1y ago

TP-Link M7000 4G MiFi Portable Travel WiFi Device 4g Router With Sim Slot Low Cost Unlocked LTE Cat4 Mobile Hotspot Dongle Caravan Wi-Fi High Global Compatibility Easy App Management
- Price
- £27.41
- Rating
- 4.0/5
- Reviews
- 4,242
- Age
- 6y ago
Trending
estimated 90-day click momentum
KUMA CONNECT PLAY Unlocked 4G Router (Includes 5GB Data SIM) | High Gain MiMo Window Antenna | 150Mbps Caravan WiFi & Motorhome Internet Kit 12V/240V | Connect 32 Devices | Portable Split System
- Price
- £189.42
- Rating
- 4.0/5
- Reviews
- 38
- Age
- 4y ago

KUMA CONNECT LiTE Unlocked 4G Router (Includes 5GB Data SIM) | 150Mbps Portable WiFi Router for Home Travel & Motorhomes | Connect 32 Devices | UK/EU LTE MiFi Hotspot Kit | 12v DC & 240v AC
- Price
- £139.26
- Rating
- 4.4/5
- Reviews
- 72
- Age
- 5y ago

ZTE U30AIR 5G Mobile WiFi Hotspot Portable Pocket Router with SIM Slot Unlocked 5G MiFi Dual-Band Wi-Fi Travel & Caravan Internet High-Speed Connectivity for Multiple Devices
- Price
- £73.18
- Rating
- 4.2/5
- Reviews
- 373
- Age
- 1y ago

Three Unlimited Data SIM Card for Portable WiFi Routers & Phones Preloaded Until July 2027 Dual Network (Three & Vodafone) Stronger Coverage
- Price
- £119.55
- Rating
- 4.1/5
- Reviews
- 197
- Age
- 4y ago

TP-Link M7005 4G MiFi Router WiFi Dongle Portable WiFi with SIM Slot Dual Band Mobile WiFi 6 Router Plug and Play MIFI Long Battery Life Portable Hotspot For Caravan APP Control Compact Design
- Price
- £29.91
- Rating
- 4.3/5
- Reviews
- 2,905
- Age
- 8mo ago
Newest
by launch date
TP-Link M7352 4G MiFi Router WiFi Dongle Portable WiFi Router with SIM Slot Portable Hotspot Mobile WiFi 6 Router Plug and Play MIFI Screen Display Long Battery Life APP Control Compact design
- Price
- £46.06
- Rating
- 4.1/5
- Reviews
- 3,878
- Age
- 7mo ago

TP-Link M7005 4G MiFi Router WiFi Dongle Portable WiFi with SIM Slot Dual Band Mobile WiFi 6 Router Plug and Play MIFI Long Battery Life Portable Hotspot For Caravan APP Control Compact Design
- Price
- £29.91
- Rating
- 4.3/5
- Reviews
- 2,905
- Age
- 8mo ago

EE 4G EE72E Mini Router UNLOCKED to any network Mobile WiFi Wireless Broadband Router (No Data Included) (Renewed)
- Price
- £26.21
- Rating
- 4.0/5
- Reviews
- 31
- Age
- 9mo ago

TP-Link Archer MR600 AC1200Mbps 4G+ Cat6 Wireless Dual Band 4G Router With Sim Slot SIM Slot Unlocked MU-MIMO technology WiFi Router Mode No Configuration required Guest Network & Parental Control
- Price
- £75.78
- Rating
- 4.5/5
- Reviews
- 1,033
- Age
- 1y ago

Three PAYG Mobile Broadband SIM Pre-loaded with 120GB of Data that Lasts up to 12 Months
- Price
- £33.09
- Rating
- 4.0/5
- Reviews
- 84
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 flat
Sellers
147
Est. top-5 brand share
85%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 91%
Open market
12%
- TP-Link65%
- EE6%
- ZTE6%
- Scancom5%
- KUMA4%
- HUAWEI2%
- Open — no brand owns it (8 brands, 12%)
Demand
Mobile Broadband search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5× · 11 of 12 months tracked
Search terms
Top Mobile Broadband search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mobile broadband12K/yr
- caravan wifi9K/yr
- tp link 4g router6K/yr
- broadband5K/yr
- wifi for caravan3K/yr
- tp link 4g router with sim slot4K/yr
Reviews and returns
What reviews say buyers love and hate about Mobile Broadband
We read the reviews and the return reasons for every product selling here.
“Connection issues”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mobile Broadband questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









