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Mini Keyboard

Fail

Demand is soft, at -24.2% this quarter, so Mini Keyboard is a Fail.

Flapen Score
44
44 / 100
Top 39% of 1,028 Computers & Accessories niches · +2 vs the category median of 42
Market size
£157K/yr324K searches / yr
90-day growth
-24.2%search demand this quarter
Competition
48%top-5 click share · 12 brands · 52 sellers

Flapen Score

Mini Keyboard against its category

The dotted line is the Computers & Accessories average. Past it, Mini Keyboard is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mini Keyboard market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mini Keyboard 324K times last year and spent an estimated £157K. The top 5 brands take 81% of clicks. Demand peaks in Jan. Flapen scores it 44 out of 100, a Fail.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 324K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -24.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £157K a year.

Searches, last 12 months
324K
Growth, 90 days vs prior 90
-24.2%
Conversion, latest week
3.0%
Market size, estimated
£157Ka year
Peak month
January1.6× the quietest month
Top search term
mini keyboard94K searches a year

02 · Price

A sale here is worth £16.07.

Listings sell for £16.07 on average, from £7.74 to £59.01. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £16.07 that is £4K to £8K a year per listing.

Average price
£16.07inside the $15 to $100 sweet spot
Price range
£7.74–£59.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
3.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #82 within Keyboards, Mice & Input Devices. It carries 2,474 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
7.2%
Average rank
#82in Keyboards, Mice & Input Devices
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,474per listing
Listings tracked
24

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Mini Keyboard products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£16K£31K£47K£63K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

52

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

48%

Top 20: 93%

Open market

15%

  • TECKNET48%
  • Rii17%
  • Logitech8%
  • Zedo4%
  • perixx4%
  • ZHSDUEWN4%
  • Open — no brand owns it (6 brands, 15%)

Demand

Mini Keyboard search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Mini Keyboard search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mini keyboard94K/yr
  • small keyboard48K/yr
  • compact keyboard25K/yr
  • mini bluetooth keyboard21K/yr
  • mini wireless keyboard22K/yr
  • small wireless keyboard17K/yr
  • tecknet wireless keyboard12K/yr
  • bluetooth mini keyboard10K/yr
  • tecknet keyboard9K/yr
  • wireless mini keyboard10K/yr

Reviews and returns

What reviews say buyers love and hate about Mini Keyboard

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability17%−0.21

Didn't last

Broke within two weeks

broke

Quality-Overall16%−0.10

Poor quality

Cheap quality

the drop in quality is shocking

Touch/Button Controls7%−0.05

Button on/off broke immediately

buttons work intermittently

If you try to type button it will come out as buton because the debouncer is set too aggressive

Connectivity-Overall6%

Not Bluetooth

poor for connectivity

The connection keeps dropping out which is incredibly annoying

Value For Money3%+1.18

It's cheapish,

For £100, absolutely not

Cheap as chips

Love

Quality-Overall13%−0.10

Great quality, easy to set up and worked very well

great build quality

Excellent Quality

Value For Money11%+1.18

Great value for money

Great Value for Money

Good value

Ease Of Use7%+0.48

Easy to carry around

Very easy to use

very handy if just using as a controller

Connectivity-Overall6%

Easy Connection

Easy to connect

Connects easily

Advertised Vs Actual Product6%+0.52

Exactly what I needed

As described

Exactly as presented

Return

3.7% Return rate 29% Fixable by listing

Size-Overall25%▇█▇▇▇█

The keys at the centre of the keyboard are smaller

Little small

Just keys too small for me

Connectivity-Overall15%█▆█▇▆█

Not Bluetooth

poor for connectivity

The connection keeps dropping out which is incredibly annoying

Functionality-Overall15%▇▇█▇▆▆
Compatibility-Overall14%▇▇▇▇█▆

I find it has difficulty working correctly with an Android tablet

This is NOT fully compatible with Mac

Actually this is unusable for a PC

Quality-Overall5%▇█▆█▇▇

Poor quality

Cheap quality

the drop in quality is shocking

FAQ

Common Mini Keyboard questions

Answered from the same tracked data.