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Mifi 5g

Fail

Prices span $16.42–$401.79, mostly outside the sweet spot, so Mifi 5g is a Fail.

Flapen Score
42
42 / 100
Ranks 498 of 1,028 Computers & Accessories niches · on the category median
Market size
£260K/yr110K searches / yr
90-day growth
-2.1%search demand this quarter
Competition
52%top-5 click share · 10 brands · 84 sellers

Flapen Score

Mifi 5g against its category

The dotted line is the Computers & Accessories average. Past it, Mifi 5g is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mifi 5g market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mifi 5g 110K times last year and spent an estimated £260K. The top 5 brands take 89% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £260K a year.

Searches, last 12 months
110K
Growth, 90 days vs prior 90
-2.1%
Conversion, latest week
2.1%
Market size, estimated
£260Ka year
Top search term
5g mifi20K searches a year

02 · Price

A sale here is worth £113.11.

Listings sell for £113.11 on average, from £16.42 to £401.79. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £113.11 that is £0 to £11K a year per listing.

Average price
£113.11above the $15 to $100 sweet spot
Price range
£16.42–£401.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£11K
Returns
5.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #47 within Networking Devices. It carries 6,868 reviews at 4.01 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
13.3%
Average rank
#47in Networking Devices
Average rating
4.01 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,868per listing
Listings tracked
27

04 · Newcomers

Amazon counts 9 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
9Amazon's first-year sales bar
Average brand age
29 months

Products

Top Mifi 5g products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£26K£39K£52K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

84

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

52%

Top 20: 92%

Open market

8%

  • TP-Link31%
  • ZTE29%
  • EE20%
  • Anvil5%
  • Eternal Communications4%
  • Vutlace3%
  • Open — no brand owns it (4 brands, 8%)

Search terms

Top Mifi 5g search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 5g mifi20K/yr
  • mifi 5g21K/yr
  • 5g hotspot9K/yr
  • 5g mifi router with sim slot7K/yr
  • 5g portable router6K/yr
  • tp link 5g5K/yr
  • tp link 5g router6K/yr
  • 5g mobile wifi5K/yr
  • 5g hub5K/yr
  • ee 5g router5K/yr

Reviews and returns

What reviews say buyers love and hate about Mifi 5g

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Connectivity-Overall22%−0.07

Connection issues

And also doesnt connected correctly

Keeps randomly loosing connection

Value For Money6%+0.57

it is more expensive to buy

It's not cheap

Price to much for what it is

Quality-Overall6%+0.43

It has poor performance

which felt low quality

extremely low in quality

Signal Strength6%+0.88

Not very good signal

it continues to show no signal

Probably cant find signal

Functionality-Overall5%−0.12

Slow slow slow

Didn't work

Not working properly

Love

Connectivity-Overall16%−0.07

smooth connectivity

Easy connection

No issues with connectivity

Signal Strength11%+0.88

pickup signal very good

Good signal

Great signal strength

Assembly/Installation10%+1.12

Easy to set up

simple to configure

Easy to install

Value For Money10%+0.57

Excellent value

not expensive

Good value for money

Quality-Overall10%+0.43

Item is well-made, and seems robust

Build quality feels solid

Excellent Product

Return

5.6% Return rate 3% Fixable by listing

Connectivity-Overall32%▇▇▇▇██

Connection issues

And also doesnt connected correctly

Keeps randomly loosing connection

Functionality-Overall20%▇▇█▇▇█

Slow slow slow

Didn't work

Not working properly

Signal Strength9%█▇▆██▇

Not very good signal

it continues to show no signal

Probably cant find signal

Compatibility-Overall8%█▇▇▇▇▄
Sim Card/Tray Issues4%▆▇█▅▆▆

Couldnt get it to work with EE SIM card

For some reason this sim didnt perform from this provider

its not, will not work with my 5g SIM card

FAQ

Common Mifi 5g questions

Answered from the same tracked data.