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Mifi 5g

Fail

Prices span $16.42–$401.79, mostly outside the sweet spot, so Mifi 5g is a Fail.

Flapen Score
42
42 / 100
Ranks 498 of 1,028 Computers & Accessories niches · on the category median
Market size
£260K/yr110K searches / yr
90-day growth
-2.1%search demand this quarter
Competition
52%top-5 click share · 10 brands · 84 sellers

Flapen Score

Mifi 5g against its category

The dotted line is the Computers & Accessories average. Past it, Mifi 5g is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mifi 5g market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mifi 5g 110K times last year and spent an estimated £260K. The top 5 brands take 89% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £260K a year.

Searches, last 12 months
110K
Growth, 90 days vs prior 90
-2.1%
Conversion, latest week
2.1%
Market size, estimated
£260Ka year
Top search term
5g mifi20K searches a year

02 · Price

A sale here is worth £113.11.

Listings sell for £113.11 on average, from £16.42 to £401.79. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £113.11 that is £0 to £11K a year per listing.

Average price
£113.11above the $15 to $100 sweet spot
Price range
£16.42–£401.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£11K
Returns
5.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #47 within Networking Devices. It carries 6,868 reviews at 4.01 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
13.3%
Average rank
#47in Networking Devices
Average rating
4.01 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,868per listing
Listings tracked
27

04 · Newcomers

9 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
9Amazon's first-year sales bar
Average brand age
29 months

Products

Top Mifi 5g products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£26K£39K£52K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

84

Est. top-5 brand share

89%

Top 20: 100%

Est. top-5 click share

52%

Top 20: 92%

Open market

8%

  • TP-Link31%
  • ZTE29%
  • EE20%
  • Anvil5%
  • Eternal Communications4%
  • Vutlace3%
  • Open — no brand owns it (4 brands, 8%)

Search terms

Top Mifi 5g search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • 5g mifi20K/yr
  • mifi 5g21K/yr
  • 5g hotspot9K/yr
  • 5g mifi router with sim slot7K/yr
  • 5g portable router6K/yr
  • tp link 5g5K/yr
  • tp link 5g router6K/yr
  • 5g mobile wifi5K/yr
  • 5g hub5K/yr
  • ee 5g router5K/yr

Reviews and returns

What reviews say buyers love and hate about Mifi 5g

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Connectivity-Overall”
22%of negative reviews mention “Connectivity-Overall”
5.6%of orders come back
“Connection issues”
A buyer, on “Connectivity-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Mifi 5g questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data