Microsoft Wireless Keyboard and Mouse
Microsoft Wireless Keyboard and Mouse shows a sweet-spot price point ($31.10 avg), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Flapen Score
Is Microsoft Wireless Keyboard and Mouse profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Microsoft Wireless Keyboard and Mouse is a £485K/yr Amazon United Kingdom market (252K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Worth a look — 51/100.
Microsoft Wireless Keyboard and Mouse: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -20.5% over the last 90 days and 6.2% of searches end in a purchase.
£485K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 23 products
Top Microsoft Wireless Keyboard and Mouse products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
HP 230 Wireless Keyboard and Mouse Combo Set 2.4 GHz Wireless USB-A Nano Receiver Up to 1600 dpi Up to 16 Months Battery Life - Black
- Price
- £16.98
- Rating
- 4.3/5
- Reviews
- 4,395
- Age
- 4y ago
Dell Wireless Keyboard and Mouse Desk Set - KM3322W - UK
- Price
- £18.81
- Rating
- 4.3/5
- Reviews
- 407
- Age
- 3y ago
HP 330 Wireless Keyboard and Mouse Combo | 2.4 GHz Wireless Connection with USB Dongle | 12 Function Keys | Ergonomically Designed | 1600 DPI | LED Indicators | Numpad | Black
- Price
- £18.29
- Rating
- 4.0/5
- Reviews
- 94
- Age
- 3y ago
Dell KM7321W Premier Multi-Device Wireless Keyboard and Mouse UK (QWERTY) 2.4GHz Bluetooth 5.0 128-bit AES Encryption 4000 dpi Compatible with Windows Mac Linux Chrome and Android (Grey)
- Price
- £55.25
- Rating
- 4.2/5
- Reviews
- 169
- Age
- 5y ago
Dell KM5221W Pro Wireless Keyboard and Mouse UK (QWERTY) 2.4GHz 128-bit AES Encryption 4000 dpi Windows Apple Android Linux and Chrome (Black)
- Price
- £32.29
- Rating
- 4.3/5
- Reviews
- 108
- Age
- 4y ago
Trending
90-day click momentum
Microsoft PZ3-00006 850 Wireless Keyboard - Black
- Price
- £44.03
- Rating
- 4.4/5
- Reviews
- 1,551
- Age
- 10y ago
HP 320K keyboard USB Black
- Price
- £18.45
- Rating
- 4.3/5
- Reviews
- 252
- Age
- 5y ago
Dell KM5221W Pro Wireless Keyboard and Mouse UK (QWERTY) 2.4GHz 128-bit AES Encryption 4000 dpi Windows Apple Android Linux and Chrome (Black)
- Price
- £32.29
- Rating
- 4.3/5
- Reviews
- 108
- Age
- 4y ago
Microsoft Wired Keyboard 600 UK Layout - Black
- Price
- £31.94
- Rating
- 4.6/5
- Reviews
- 6,728
- Age
- 17y ago
Dell KB740 Compact Multi-Device Wireless Keyboard Dual Mode RF & Bluetooth 5.0 Full-Size Layout Quiet Typing Long Battery Life Secure AES-128 Encryption UK QWERTY Layout Titan Grey
- Price
- £35.25
- Rating
- 4.3/5
- Reviews
- 21
- Age
- 3y ago
Newest
by launch date
HP 720 Multi-Device Rechargeable Wireless Keyboard and Mouse Combo | Ultra-fast Rechargeable Supercapacitor | Up to 2 Months of Usage from a 3-Minute Charge | 2.4GHz Wireless and Bluetooth | Black
- Price
- £49.98
- Rating
- 4.0/5
- Reviews
- 48
- Age
- 1y ago
HP 720 Multi-Device Rechargeable Wireless Keyboard | Ultra-fast Rechargeable Supercapacitor | 2 Months of Usage from a 3-Minute Charge | 22 Programmable Keys | 2.4GHz and Bluetooth | Black
- Price
- £38.77
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 1y ago
HP 460 Multi-Device Bluetooth Keyboard | Compatible with Chrome PC or Mac | Bluetooth | Connect up to 3 Devices | Quick Switch Button | 12 Programmable Shortcut Keys | Up to 24 Months Battery | Black
- Price
- £19.33
- Rating
- 3.6/5
- Reviews
- 55
- Age
- 2y ago
Dell Wireless Keyboard and Mouse Desk Set - KM3322W - UK
- Price
- £18.81
- Rating
- 4.3/5
- Reviews
- 407
- Age
- 3y ago
HP 330 Wireless Keyboard and Mouse Combo | 2.4 GHz Wireless Connection with USB Dongle | 12 Function Keys | Ergonomically Designed | 1600 DPI | LED Indicators | Numpad | Black
- Price
- £18.29
- Rating
- 4.0/5
- Reviews
- 94
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
Brands
5 flat
Sellers
158
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
61%
Top 20: 96%
Open market
0%
- HP51%
- Dell32%
- Microsoft11%
- Logitech5%
- Lionsing1%
Microsoft Wireless Keyboard and Mouse demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov · busiest ÷ quietest = 1.8×
Top Microsoft Wireless Keyboard and Mouse search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- hp keyboard29K/yr
- dell wireless keyboard and mouse30K/yr
- microsoft keyboard29K/yr
- hp wireless keyboard and mouse28K/yr
- hp keyboard and mouse set20K/yr
- dell keyboard and mouse set17K/yr
- hp wireless keyboard16K/yr
- dell wireless keyboard12K/yr
- microsoft wireless keyboard and mouse11K/yr
- microsoft keyboard and mouse5K/yr
What reviews say buyers love and hate about Microsoft Wireless Keyboard and Mouse
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“good quality kit”
“Excellent Value for Money”
“Really pleased with the setup”
“has some useful extra buttons plus a numeric keypad”
“Connectivity is flawless”
What buyers complain about
75% of reviews“Broke within a month”
“is annoying and looks cheap/poor quality”
“Did not work”
“loses connection”
“Some keys are a bit clicky”
Microsoft Wireless Keyboard and Mouse return rate & reasons
Why buyers send it back, as a share of all return requests.
1.5%
Return rate
15%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Microsoft Wireless Keyboard and Mouse questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
