Is microsoft wireless keyboard and mouse profitable to sell on Amazon United Kingdom?

The niche generates £485K/yr across 23 tracked products. 90-day search growth is -20.5%. Flapen's verdict: Worth a look (51/100).

How competitive is the microsoft wireless keyboard and mouse niche?

5 brands and 158 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in microsoft wireless keyboard and mouse?

Top complaints mined from reviews: Durability, Quality-Overall, Functionality-Overall. The return rate is 1.5%.

When does demand for microsoft wireless keyboard and mouse peak?

Demand peaks in Nov; the busiest month runs 1.8× the quietest.

What does it cost to enter the microsoft wireless keyboard and mouse niche?

Listings span £13.92–£67.38; the average listing price is £31.10 (sweet spot $15–$100). The average incumbent carries 2,628 reviews — the moat a new listing must climb.

microsoft wireless keyboard and mouse

Worth a look

Shows a sweet-spot price point ($31.10 avg), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Avg price

Incredible£31.10

avg listing price — sweet spot $15–$100

Price range

Great£13.92–£67.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.5%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good6.2%

search→purchase rate — share of searches ending in a sale

Market size

Good£485K

£485K/yr · 252K searches

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,628.43

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-20.5%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, microsoft wireless keyboard and mouse is a £485K/yr Amazon United Kingdom market (252K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Worth a look — 51/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

microsoft wireless keyboard and mouse market data

Units sold / yr: 15K–20K; avg 750–1,000/product
Revenue / yr: £467K–£622K; units × avg price
Conversion rate: 6.2%
Avg BSR: #77
Page quality: 0%
Prime: 87%
Sponsored: 57%
Out of stock: 0.0%
Avg brand age: 48 months
Avg seller age: 180 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 flat

Sellers

158

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

61%

Top 20: 96%

Open market

HP51%
Dell32%
Microsoft11%
Logitech5%
Lionsing1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.5% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.8×

Open Trend

Top microsoft wireless keyboard and mouse search terms

hp keyboard29K/yr -13.0%2.8% conv.
dell wireless keyboard and mouse30K/yr -22.3%8.3% conv.
microsoft keyboard29K/yr -24.6%0.9% conv.
hp wireless keyboard and mouse28K/yr -20.3%9.5% conv.
hp keyboard and mouse set20K/yr -16.8%7.7% conv.
dell keyboard and mouse set17K/yr -18.0%9.3% conv.
hp wireless keyboard16K/yr -31.9%4.3% conv.
dell wireless keyboard12K/yr -24.2%3.2% conv.
microsoft wireless keyboard and mouse11K/yr -15.1%3.2% conv.
microsoft keyboard and mouse5K/yr +25.8%2.0% conv.

All search terms

Top microsoft wireless keyboard and mouse products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HP 230 Wireless Keyboard and Mouse Combo Set 2.4 GHz Wireless USB-A Nano Receiver Up to 1600 dpi Up to 16 Months Battery Life - Black

HP£16.984.3★4,395 rev

Dell Wireless Keyboard and Mouse Desk Set - KM3322W - UK

Dell£18.814.3★407 rev

HP£18.294.0★94 rev

Dell KM7321W Premier Multi-Device Wireless Keyboard and Mouse UK (QWERTY) 2.4GHz Bluetooth 5.0 128-bit AES Encryption 4000 dpi Compatible with Windows Mac Linux Chrome and Android (Grey)

Dell£55.254.2★169 rev

Dell KM5221W Pro Wireless Keyboard and Mouse UK (QWERTY) 2.4GHz 128-bit AES Encryption 4000 dpi Windows Apple Android Linux and Chrome (Black)

Dell£32.294.3★108 rev

Newest

by launch date

HP 720 Multi-Device Rechargeable Wireless Keyboard and Mouse Combo | Ultra-fast Rechargeable Supercapacitor | Up to 2 Months of Usage from a 3-Minute Charge | 2.4GHz Wireless and Bluetooth | Black

HP£49.9848 rev

1y ago

HP£38.7739 rev

1y ago

HP£19.3355 rev

2y ago

Dell Wireless Keyboard and Mouse Desk Set - KM3322W - UK

Dell£18.81407 rev

3y ago

HP£18.2994 rev

3y ago

What buyers say about microsoft wireless keyboard and mouse

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“good quality kit”

Value For Money16%

“Excellent Value for Money”

Assembly/Installation10%

“Really pleased with the setup”

Touch/Button Controls6%

“has some useful extra buttons plus a numeric keypad”

Connectivity-Overall6%

“Connectivity is flawless”

Ease Of Use4%

“Easy to get running”

Functionality-Overall3%

“does the job nicely”

Advertised Vs Actual Product3%

“Does the job”

Size-Overall3%

“Good size”

Battery Life3%

“Excellent battery life”

What buyers complain about

Durability21%

“Broke within a month”

Quality-Overall14%

“is annoying and looks cheap/poor quality”

Functionality-Overall12%

“Did not work”

Connectivity-Overall7%

“loses connection”

Touch/Button Controls5%

“Some keys are a bit clicky”

Value For Money5%

“Overpriced”

Noise Level4%

“Very Noisy Keyboard”

Size-Overall3%

“Smaller mouse”

Ease Of Use3%

“Unable to use”

Adhesion/Stickiness3%

“Sticky 2 - Malfunction”

Top return reasons

Functionality-Overall26%

Connectivity-Overall12%

Size-Overall10%

Compatibility-Overall9%

Touch/Button Controls5%

Quality-Overall5%

Defective Material/Parts5%