Microsoft Keyboard and Mouse
FailThe top 5 brands take 98% of clicks, so Microsoft Keyboard and Mouse is a Fail.
- Flapen Score
- 43 / 100Top 45% of 1,028 Computers & Accessories niches · +1 vs the category median of 4243
- Market size
- £55K/yr32K searches / yr
- 90-day growth
- -15.1%search demand this quarter
- Competition
- 61%top-5 click share · 6 brands · 138 sellers
Flapen Score
Microsoft Keyboard and Mouse against its category
The dotted line is the Computers & Accessories average. Past it, Microsoft Keyboard and Mouse is stronger. Inside it, weaker.
Market
The Microsoft Keyboard and Mouse market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Microsoft Keyboard and Mouse 32K times last year and spent an estimated £55K. The top 5 brands take 98% of clicks. Demand peaks in Mar. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 4.8% of those searches ended in a purchase.
Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.
- Searches, last 12 months
- 32K
- Growth, 90 days vs prior 90
- -15.1%
- Conversion, latest week
- 4.8%
- Market size, estimated
- £55Ka year
- Peak month
- March1.5× the quietest month
- Top search term
- lenovo keyboard and mouse8K searches a year
02 · Price
A sale here is worth £34.95.
Listings sell for £34.95 on average, from £15.71 to £67.38. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £34.95 that is £3K to £9K a year per listing.
- Average price
- £34.95inside the $15 to $100 sweet spot
- Price range
- £15.71–£67.38
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £3K–£9K
- Returns
- 1.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
28% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 13.2% of listings are out of stock. The average listing ranks #215 within Keyboards, Mice & Input Devices. It carries 4,946 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 28%
- Prime listings
- 78%
- Out of stock, average day
- 13.2%
- Average rank
- #215in Keyboards, Mice & Input Devices
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,946per listing
- Listings tracked
- 18
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 24 months
Products
Top Microsoft Keyboard and Mouse products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Logitech MK540 Advanced Wireless Keyboard and Mouse Combo - UK QWERTY
- Price
- £28.45
- Rating
- 4.4/5
- Reviews
- 4,087
- Age
- 8y ago
HP 230 Wireless Keyboard and Mouse Combo Set 2.4 GHz Wireless USB-A Nano Receiver Up to 1600 dpi Up to 16 Months Battery Life - Black
- Price
- £16.98
- Rating
- 4.3/5
- Reviews
- 4,395
- Age
- 4y ago
Lenovo 100 Wireless Combo Keyboard and Mouse
- Price
- £15.71
- Rating
- 4.1/5
- Reviews
- 61
- Age
- 1y ago
Lenovo 510 Wireless Keyboard & Mouse Combo 2.4 GHz Nano USB Receiver Full Size Island Key Design Left or Right Hand 1200 DPI Optical Mouse GX30N81775 Black
- Price
- £54.35
- Rating
- 4.4/5
- Reviews
- 2,433
- Age
- 8y ago
Lenovo 4X30L79921 Essential Wired Keyboard and Mouse Set Black
- Price
- £31.45
- Rating
- 4.4/5
- Reviews
- 90
- Age
- 9y ago
Trending
estimated 90-day click momentum
Lenovo 700 Modern Wireless Keyboard & Mouse Combo 2.4 GHz Dongle & Dual Bluetooth Connection AES-128 Encryption 36 Month Battery Life Quiet Mouse Luna Grey
- Price
- £65.70
- Rating
- 4.3/5
- Reviews
- 68
- Age
- 9mo ago
Lenovo 100 Wireless Keyboard and Mouse Combo Cordless Set with Spill Resistant Quiet Keys 3-Zone Keyboard - Ambidextrous Mouse Compact Design Wireless USB -Black
- Price
- £40.97
- Rating
- 4.2/5
- Reviews
- 435
- Age
- 2y ago
Logitech MK540 Advanced Wireless Keyboard and Mouse Combo - PAN QWERTY
- Price
- £36.12
- Rating
- 4.4/5
- Reviews
- 43
- Age
- 8y ago
Microsoft PZ3-00006 850 Wireless Keyboard - Black
- Price
- £44.03
- Rating
- 4.4/5
- Reviews
- 1,551
- Age
- 10y ago
Lenovo 510 Wireless Keyboard & Mouse Combo 2.4 GHz Nano USB Receiver Full Size Island Key Design Left or Right Hand 1200 DPI Optical Mouse GX30N81775 Black
- Price
- £54.35
- Rating
- 4.4/5
- Reviews
- 2,433
- Age
- 8y ago
Newest
by launch date
Logitech MK540 Advanced Wireless Keyboard and Mouse Combo - ITA QWERTY
- Price
- £25.91
- Rating
- 4.4/5
- Reviews
- 9,645
- Age
- today
Lenovo 700 Modern Wireless Keyboard & Mouse Combo 2.4 GHz Dongle & Dual Bluetooth Connection AES-128 Encryption 36 Month Battery Life Quiet Mouse Luna Grey
- Price
- £65.70
- Rating
- 4.3/5
- Reviews
- 68
- Age
- 9mo ago
Lenovo 100 Wireless Combo Keyboard and Mouse
- Price
- £15.71
- Rating
- 4.1/5
- Reviews
- 61
- Age
- 1y ago
Lenovo 100 Wireless Keyboard and Mouse Combo Cordless Set with Spill Resistant Quiet Keys 3-Zone Keyboard - Ambidextrous Mouse Compact Design Wireless USB -Black
- Price
- £40.97
- Rating
- 4.2/5
- Reviews
- 435
- Age
- 2y ago
Dell Wireless Keyboard and Mouse Desk Set - KM3322W - UK
- Price
- £18.81
- Rating
- 4.3/5
- Reviews
- 407
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 rising
Sellers
138
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
61%
Top 20: 100%
Open market
0%
- Logitech42%
- Lenovo27%
- Microsoft19%
- HP8%
- Arteck2%
- Dell2%
Demand
Microsoft Keyboard and Mouse search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar · busiest ÷ quietest = 1.5×
Search terms
Top Microsoft Keyboard and Mouse search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- lenovo keyboard and mouse8K/yr
- microsoft keyboard and mouse5K/yr
- microsoft wireless keyboard8K/yr
- lenovo wireless keyboard4K/yr
- logitech mk5405K/yr
- mk5402K/yr
Reviews and returns
What reviews say buyers love and hate about Microsoft Keyboard and Mouse
We read the reviews and the return reasons for every product selling here.
“Broke very quickly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
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£9.8M/yr-13.6%
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£400K/yr-14.6%
Lenovo Thinkpad Laptop Charger
£149K/yr-15.2%
Headset
£4.5M/yr-12.5%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Microsoft Keyboard and Mouse questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data