microsoft keyboard and mouse
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible£34.95avg listing price — sweet spot $15–$100
Price range
Incredible£15.71–£67.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,946.22avg incumbent reviews — the moat a new listing must climb
Growth
Bad-15.1%90-day search growth — must beat 0% to launch
Market size
Bad£55K£55K/yr · 32K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, microsoft keyboard and mouse is a £55K/yr Amazon United Kingdom market (32K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Mar. Verdict: Skip it — 43/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
microsoft keyboard and mouse market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- £70K–£87K
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #215
- Page quality
- 0%
- Prime
- 78%
- Sponsored
- 28%
- Out of stock
- 13.2%
- Avg brand age
- 24 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
138
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
0%
- Logitech42%
- Lenovo27%
- Microsoft19%
- HP8%
- Arteck2%
- Dell2%
Demand & seasonality
Weekly Amazon search volume, last 59 weeks — -15.1% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 1.5×
Top microsoft keyboard and mouse search terms
- lenovo keyboard and mouse8K/yr
- microsoft keyboard and mouse5K/yr
- microsoft wireless keyboard8K/yr
- lenovo wireless keyboard4K/yr
- logitech mk5405K/yr
- mk5402K/yr
Top microsoft keyboard and mouse products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Logitech MK540 Advanced Wireless Keyboard and Mouse Combo - UK QWERTY
Logitech£28.454.4★4,087 rev
HP 230 Wireless Keyboard and Mouse Combo Set 2.4 GHz Wireless USB-A Nano Receiver Up to 1600 dpi Up to 16 Months Battery Life - Black
HP£16.984.3★4,395 rev
Lenovo 100 Wireless Combo Keyboard and Mouse
Lenovo£15.714.1★61 rev
Lenovo 510 Wireless Keyboard & Mouse Combo 2.4 GHz Nano USB Receiver Full Size Island Key Design Left or Right Hand 1200 DPI Optical Mouse GX30N81775 Black
Lenovo£54.354.4★2,433 rev
Lenovo 4X30L79921 Essential Wired Keyboard and Mouse Set Black
Lenovo£31.454.4★90 rev
Newest
by launch date
Logitech MK540 Advanced Wireless Keyboard and Mouse Combo - ITA QWERTY
Logitech£25.919,645 rev
Lenovo 700 Modern Wireless Keyboard & Mouse Combo 2.4 GHz Dongle & Dual Bluetooth Connection AES-128 Encryption 36 Month Battery Life Quiet Mouse Luna Grey
Lenovo£65.7068 rev
Lenovo 100 Wireless Combo Keyboard and Mouse
Lenovo£15.7161 rev
Lenovo 100 Wireless Keyboard and Mouse Combo Cordless Set with Spill Resistant Quiet Keys 3-Zone Keyboard - Ambidextrous Mouse Compact Design Wireless USB -Black
Lenovo£40.97435 rev
Dell Wireless Keyboard and Mouse Desk Set - KM3322W - UK
Dell£18.81407 rev
Trending
90-day click momentumLenovo 700 Modern Wireless Keyboard & Mouse Combo 2.4 GHz Dongle & Dual Bluetooth Connection AES-128 Encryption 36 Month Battery Life Quiet Mouse Luna Grey
Lenovo£65.704.3★
Lenovo 100 Wireless Keyboard and Mouse Combo Cordless Set with Spill Resistant Quiet Keys 3-Zone Keyboard - Ambidextrous Mouse Compact Design Wireless USB -Black
Lenovo£40.974.2★
Logitech MK540 Advanced Wireless Keyboard and Mouse Combo - PAN QWERTY
Logitech£36.124.4★
Microsoft PZ3-00006 850 Wireless Keyboard - Black
Microsoft£44.034.4★
Lenovo 510 Wireless Keyboard & Mouse Combo 2.4 GHz Nano USB Receiver Full Size Island Key Design Left or Right Hand 1200 DPI Optical Mouse GX30N81775 Black
Lenovo£54.354.4★
What buyers say about microsoft keyboard and mouse
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Excellent Value for Money”
“Installed effortlessly”
“easy to use 'click in click out' slot”
“As advertised”
“Connectivity is flawless”
“Good functionally,”
“Its sleek, incredibly easy to use, and connects in seconds”
“looks & feels good”
“Excellent battery life”
What buyers complain about
“Broke very quickly”
“Suddenly stopped working”
“Bad quality”
“Disconnects constantly”
“the buttons intermittently refuse to register key strokes”
“Overpriced”
“squeaks really loudly”
“Smaller mouse”
“Unable to use”
“nowhere on this Amazon page does it claim to be compatible”
Top return reasons
Common questions
- Is microsoft keyboard and mouse profitable to sell on Amazon United Kingdom?
- The niche generates £55K/yr across 18 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -15.1%. Flapen's verdict: Skip it (43/100).
- How competitive is the microsoft keyboard and mouse niche?
- 6 brands and 138 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in microsoft keyboard and mouse?
- Top complaints mined from reviews: Durability, Functionality-Overall, Quality-Overall. The return rate is 1.5%.
- When does demand for microsoft keyboard and mouse peak?
- Demand peaks in Mar; the busiest month runs 1.5× the quietest.
- What does it cost to enter the microsoft keyboard and mouse niche?
- Listings span £15.71–£67.38; the average listing price is £34.95 (sweet spot $15–$100). The average incumbent carries 4,946 reviews — the moat a new listing must climb.