Microsoft Keyboard and Mouse
FailThe top 5 brands take 98% of clicks, so Microsoft Keyboard and Mouse is a Fail.
- Flapen Score
- 43 / 100Top 45% of 1,028 Computers & Accessories niches · +1 vs the category median of 4243
- Market size
- £55K/yr32K searches / yr
- 90-day growth
- -15.1%search demand this quarter
- Competition
- 61%top-5 click share · 6 brands · 138 sellers
Flapen Score
Microsoft Keyboard and Mouse against its category
The dotted line is the Computers & Accessories average. Past it, Microsoft Keyboard and Mouse is stronger. Inside it, weaker.
Market
The Microsoft Keyboard and Mouse market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Microsoft Keyboard and Mouse 32K times last year and spent an estimated £55K. The top 5 brands take 98% of clicks. Demand peaks in Mar. Flapen scores it 43 out of 100, a Fail.
01 · Demand
4.8% of searches ended in a purchase last week.
Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.
- Searches, last 12 months
- 32K
- Growth, 90 days vs prior 90
- -15.1%
- Conversion, latest week
- 4.8%
- Market size, estimated
- £55Ka year
- Peak month
- March1.5× the quietest month
- Top search term
- lenovo keyboard and mouse8K searches a year
02 · Price
A sale here is worth £34.95.
Listings sell for £34.95 on average, from £15.71 to £67.38. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £34.95 that is £3K to £9K a year per listing.
- Average price
- £34.95inside the $15 to $100 sweet spot
- Price range
- £15.71–£67.38
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £3K–£9K
- Returns
- 1.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
28% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 13.2% of listings are out of stock. The average listing ranks #215 within Keyboards, Mice & Input Devices. It carries 4,946 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 28%
- Prime listings
- 78%
- Out of stock, average day
- 13.2%
- Average rank
- #215in Keyboards, Mice & Input Devices
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,946per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 24 months
Products
Top Microsoft Keyboard and Mouse products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Logitech MK540 Advanced Wireless Keyboard and Mouse Combo - UK QWERTY
- Price
- £28.45
- Rating
- 4.4/5
- Reviews
- 4,087
- Age
- 8y ago
HP 230 Wireless Keyboard and Mouse Combo Set 2.4 GHz Wireless USB-A Nano Receiver Up to 1600 dpi Up to 16 Months Battery Life - Black
- Price
- £16.98
- Rating
- 4.3/5
- Reviews
- 4,395
- Age
- 4y ago
Lenovo 100 Wireless Combo Keyboard and Mouse
- Price
- £15.71
- Rating
- 4.1/5
- Reviews
- 61
- Age
- 1y ago
Lenovo 510 Wireless Keyboard & Mouse Combo 2.4 GHz Nano USB Receiver Full Size Island Key Design Left or Right Hand 1200 DPI Optical Mouse GX30N81775 Black
- Price
- £54.35
- Rating
- 4.4/5
- Reviews
- 2,433
- Age
- 8y ago
Lenovo 4X30L79921 Essential Wired Keyboard and Mouse Set Black
- Price
- £31.45
- Rating
- 4.4/5
- Reviews
- 90
- Age
- 9y ago
Trending
90-day click momentum
Lenovo 700 Modern Wireless Keyboard & Mouse Combo 2.4 GHz Dongle & Dual Bluetooth Connection AES-128 Encryption 36 Month Battery Life Quiet Mouse Luna Grey
- Price
- £65.70
- Rating
- 4.3/5
- Reviews
- 68
- Age
- 9mo ago
Lenovo 100 Wireless Keyboard and Mouse Combo Cordless Set with Spill Resistant Quiet Keys 3-Zone Keyboard - Ambidextrous Mouse Compact Design Wireless USB -Black
- Price
- £40.97
- Rating
- 4.2/5
- Reviews
- 435
- Age
- 2y ago
Logitech MK540 Advanced Wireless Keyboard and Mouse Combo - PAN QWERTY
- Price
- £36.12
- Rating
- 4.4/5
- Reviews
- 43
- Age
- 8y ago
Microsoft PZ3-00006 850 Wireless Keyboard - Black
- Price
- £44.03
- Rating
- 4.4/5
- Reviews
- 1,551
- Age
- 10y ago
Lenovo 510 Wireless Keyboard & Mouse Combo 2.4 GHz Nano USB Receiver Full Size Island Key Design Left or Right Hand 1200 DPI Optical Mouse GX30N81775 Black
- Price
- £54.35
- Rating
- 4.4/5
- Reviews
- 2,433
- Age
- 8y ago
Newest
by launch date
Logitech MK540 Advanced Wireless Keyboard and Mouse Combo - ITA QWERTY
- Price
- £25.91
- Rating
- 4.4/5
- Reviews
- 9,645
- Age
- today
Lenovo 700 Modern Wireless Keyboard & Mouse Combo 2.4 GHz Dongle & Dual Bluetooth Connection AES-128 Encryption 36 Month Battery Life Quiet Mouse Luna Grey
- Price
- £65.70
- Rating
- 4.3/5
- Reviews
- 68
- Age
- 9mo ago
Lenovo 100 Wireless Combo Keyboard and Mouse
- Price
- £15.71
- Rating
- 4.1/5
- Reviews
- 61
- Age
- 1y ago
Lenovo 100 Wireless Keyboard and Mouse Combo Cordless Set with Spill Resistant Quiet Keys 3-Zone Keyboard - Ambidextrous Mouse Compact Design Wireless USB -Black
- Price
- £40.97
- Rating
- 4.2/5
- Reviews
- 435
- Age
- 2y ago
Dell Wireless Keyboard and Mouse Desk Set - KM3322W - UK
- Price
- £18.81
- Rating
- 4.3/5
- Reviews
- 407
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 rising
Sellers
138
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
0%
- Logitech42%
- Lenovo27%
- Microsoft19%
- HP8%
- Arteck2%
- Dell2%
Demand
Microsoft Keyboard and Mouse search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar · busiest ÷ quietest = 1.5×
Search terms
Top Microsoft Keyboard and Mouse search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lenovo keyboard and mouse8K/yr
- microsoft keyboard and mouse5K/yr
- microsoft wireless keyboard8K/yr
- lenovo wireless keyboard4K/yr
- logitech mk5405K/yr
- mk5402K/yr
Reviews and returns
What reviews say buyers love and hate about Microsoft Keyboard and Mouse
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke very quickly
not very durable
Doesn't last
Suddenly stopped working
It does not always work properly
Did not work
Bad quality
Bad quality and breaks easily
is annoying and looks cheap/poor quality
Disconnects constantly
very difficult to connect
Connectivity issues
the buttons intermittently refuse to register key strokes
The buttons don't feel nice at all
then when you press it nothing happens its very frustrating
Love
Excellent product
Good solid quality
And the build quality is on another level it is strong
Excellent Value for Money
great value
GREAT VALUE
Installed effortlessly
Easy to set up
Really pleased with the setup
easy to use 'click in click out' slot
Keyboard: very good, low profile keys, silent, soft touch
has some useful extra buttons plus a numeric keypad
As advertised
As expected
Does the job
Return
1.5% Return rate 15% Fixable by listing
Suddenly stopped working
It does not always work properly
Did not work
Disconnects constantly
very difficult to connect
Connectivity issues
Smaller mouse
The keyboard is relatively small
Mouse to small
nowhere on this Amazon page does it claim to be compatible
it does not seem to work with my work laptop
Reading up in the internet so many people have the same problem - apparently its not compatible with Windows 11
the buttons intermittently refuse to register key strokes
The buttons don't feel nice at all
then when you press it nothing happens its very frustrating
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
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Headset
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Microsoft Keyboard and Mouse questions
Answered from the same tracked data.