Skip to content

Microsoft Keyboard and Mouse

brand-locked demand (top 5 brands take 98% of clicks) — Microsoft Keyboard and Mouse doesn't clear our bar today.

Flapen Score

43
Skip it
Market size 14Growth 17Conversion 57Competition 41Returns 86Price range 95Avg price 95Brand share 5Review moat 24Quality gap 65
This niche Category average

Is Microsoft Keyboard and Mouse profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Microsoft Keyboard and Mouse is a £55K/yr Amazon United Kingdom market (32K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Mar. Verdict: Skip it — 43/100.

Microsoft Keyboard and Mouse: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -15.1% over the last 90 days and 4.8% of searches end in a purchase.

£55K

revenue / yr

Units sold / yr3K
Search volume / yr-15.1%32K
Conversion rate4.8%
Avg price£34.95

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers6 · 138
Top-5 product click share61%
Open market2%
Avg brand age24 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement28%
New entrants (1y)2· 1 succeeded
Avg rating4.4★
Avg reviews4,946

Top Microsoft Keyboard and Mouse products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

£0£5K£11K£16K£22K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

138

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

0%

  • Logitech42%
  • Lenovo27%
  • Microsoft19%
  • HP8%
  • Arteck2%
  • Dell2%

Microsoft Keyboard and Mouse demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume32KCVR4.8%Products18Brands6Top 5 Brands98%OOS Rate13.2%Rating4.4★Reviews4,946Avg BSR#215
900700Prime Day '25Spike '25Black Friday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Mar · busiest ÷ quietest = 1.5×

Top Microsoft Keyboard and Mouse search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • lenovo keyboard and mouse8K/yr
  • microsoft keyboard and mouse5K/yr
  • microsoft wireless keyboard8K/yr
  • lenovo wireless keyboard4K/yr
  • logitech mk5405K/yr
  • mk5402K/yr

What reviews say buyers love and hate about Microsoft Keyboard and Mouse

What buyers mention most, as a share of all reviews.

What buyers love

72% of reviews
Quality-Overall21%

Excellent product

Value For Money17%

Excellent Value for Money

Assembly/Installation7%

Installed effortlessly

Touch/Button Controls5%

easy to use 'click in click out' slot

Advertised Vs Actual Product4%

As advertised

What buyers complain about

73% of reviews
Durability20%

Broke very quickly

Functionality-Overall14%

Suddenly stopped working

Quality-Overall12%

Bad quality

Connectivity-Overall7%

Disconnects constantly

Touch/Button Controls5%

the buttons intermittently refuse to register key strokes

Microsoft Keyboard and Mouse return rate & reasons

Why buyers send it back, as a share of all return requests.

1.5%

Return rate

15%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
27%
2Connectivity-Overall
14%
3Size-Overall
10%
4Compatibility-Overall
10%
5Touch/Button Controls
5%

Common Microsoft Keyboard and Mouse questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Microsoft Keyboard and Mouse 43/100 on Amazon United Kingdom — Skip it. The niche generates £55K/yr across 18 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -15.1% over the last 90 days.
Search demand for Microsoft Keyboard and Mouse on Amazon United Kingdom peaks in Mar, where the busiest month runs 1.5× the quietest.