How competitive is the Microsoft Arc Mouse niche on Amazon United Kingdom?

6 brands and 83 sellers compete in Microsoft Arc Mouse on Amazon United Kingdom. The top 5 Microsoft Arc Mouse products take 56% of clicks and its top 5 brands hold 99% of demand.

What do buyers complain about in Microsoft Arc Mouse?

Microsoft Arc Mouse buyers on Amazon United Kingdom complain most about Durability, Connectivity-Overall, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 1.6%.

What does it cost to enter the Microsoft Arc Mouse niche?

Microsoft Arc Mouse sells for £32.05 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £6.44–£65.37. The average incumbent carries 3,883 reviews — the moat a new listing must climb.

Microsoft Arc Mouse

brand-locked demand (top 5 brands take 99% of clicks) — Microsoft Arc Mouse doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Microsoft Arc Mouse profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Microsoft Arc Mouse is a £199K/yr Amazon United Kingdom market (128K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov. Verdict: Skip it — 45/100.

Microsoft Arc Mouse: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -27.2% over the last 90 days and 4.8% of searches end in a purchase.

£199K

revenue / yr

Units sold / yr6K

Search volume / yr-27.2%128K

Conversion rate4.8%

Avg price£32.05

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

open market share

Brands · sellers6 · 83

Top-5 product click share56%

Open market1%

Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 21 products

Top Microsoft Arc Mouse products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Microsoft Surface Arc Mouse SC Bluetooth XZ/NL/FR/DE Black

Price: £64.58
Rating: 4.5/5
Reviews: 469
Age: 2y ago

Microsoft Wireless Mobile Mouse 3500 Cyan Blue Gloss - Comfortable Ambidextrous Design Snap-in Nano Receiver for Portability USB Wireless Connectivity

Price: £13.87
Rating: 4.6/5
Reviews: 241
Age: 13y ago

Microsoft Surface Maus - Bluetooth - Grey 3YR-00002

Price: £40.91
Rating: 4.1/5
Reviews: 11
Age: 9y ago

Microsoft Surface Arc Mouse | Ocean

Price: £65.37
Rating: 4.5/5
Reviews: 469
Age: 1y ago

Microsoft 1850 3 Button Wireless Mobile Mouse - Black

Price: £31.63
Rating: 4.5/5
Reviews: 6,012
Age: 12y ago

Newest

by launch date

Microsoft Surface Arc Mouse | Ocean

Price: £65.37
Rating: 4.5/5
Reviews: 469
Age: 1y ago

Incase Bluetooth Mouse Designed by Microsoft Compact & Sculpted for Comfort 12-Month Battery Life Fast-Tracking Sensors Precision Navigation Across Multiple Surfaces 1 AA Battery (Black)

Price: £16.70
Rating: 5.0/5
Reviews: 11
Age: 1y ago

Microsoft Surface Arc Mouse SC Bluetooth XZ/NL/FR/DE Black

Price: £64.58
Rating: 4.5/5
Reviews: 469
Age: 2y ago

Logitech M240 Silent Bluetooth Mouse Wireless Compact Portable Smooth Tracking 18-Month Battery for Windows macOS ChromeOS Compatible with PC Mac Laptop Tablets - Graphite

Price: £11.74
Rating: 4.5/5
Reviews: 8,279
Age: 3y ago

VBESTLIFE Bluetooth Arc Touch Mouse Wireless Foldable Mouse Without USB Nano Receiver Ergonomic Mini Optical Silent PC Mice for Notebook Laptop (Black)

Price: £19.07
Rating: 2.9/5
Reviews: 96
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

56%

Top 20: 99%

Open market

Microsoft91%
VBESTLIFE3%
Amazon Basics2%
Incase2%
Logitech1%
HP1%

Microsoft Arc Mouse demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume128KCVR4.8%Products21Brands6Top 5 Brands99%OOS Rate5.2%Rating4.4★Reviews3,883Avg BSR#273

Peak months: Nov · busiest ÷ quietest = 1.7×

Top Microsoft Arc Mouse search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

microsoft mouse43K/yr -20.3%2.4% conv.
microsoft wireless mouse17K/yr -27.8%2.9% conv.
microsoft mouse wireless12K/yr -35.0%5.0% conv.
microsoft bluetooth mouse9K/yr -28.6%4.5% conv.
microsoft arc mouse8K/yr -18.8%4.6% conv.
arc mouse7K/yr -11.9%2.1% conv.
microsoft surface mouse7K/yr -15.2%6.3% conv.
microsoft mouse bluetooth5K/yr -14.1%3.6% conv.
surface mouse7K/yr -65.1%3.6% conv.
wireless mouse microsoft5K/yr -33.6%2.7% conv.

What reviews say buyers love and hate about Microsoft Arc Mouse

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews

Value For Money14%

“Worth it”

Quality-Overall13%

“Excellent Quality”

Assembly/Installation10%

“Easy installation”

Connectivity-Overall10%

“Works well, no connection issues”

Touch/Button Controls7%

“Feels nice to use and soft touch”

What buyers complain about

73% of reviews

Durability21%

“Breaks quickly”

Connectivity-Overall11%

“Disconnecting Bluetooth”

Quality-Overall10%

“Very poor quality”

Size-Overall9%

“a bit loose”

Touch/Button Controls8%

“if youre using the mouse quickly then its easy to accidentally press those buttons”

Microsoft Arc Mouse return rate & reasons

Why buyers send it back, as a share of all return requests.

1.6%

Return rate

20%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Connectivity-Overall

19%

2Size-Overall

17%

3Compatibility-Overall

14%

4Functionality-Overall

14%

5Touch/Button Controls

Common Microsoft Arc Mouse questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Microsoft Arc Mouse 45/100 on Amazon United Kingdom — Skip it. The niche generates £199K/yr across 21 tracked products. Search demand moved -27.2% over the last 90 days.