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Microsoft Arc Mouse

Fail

The top 5 brands take 99% of clicks, so Microsoft Arc Mouse is a Fail.

Flapen Score
45
45 / 100
Top 36% of 1,028 Computers & Accessories niches · +3 vs the category median of 42
Market size
£199K/yr128K searches / yr
90-day growth
-27.2%search demand this quarter
Competition
56%top-5 click share · 6 brands · 83 sellers

Flapen Score

Microsoft Arc Mouse against its category

The dotted line is the Computers & Accessories average. Past it, Microsoft Arc Mouse is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Microsoft Arc Mouse market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Microsoft Arc Mouse 128K times last year and spent an estimated £199K. The top 5 brands take 99% of clicks. Demand peaks in Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -27.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £199K a year.

Searches, last 12 months
128K
Growth, 90 days vs prior 90
-27.2%
Conversion, latest week
4.8%
Market size, estimated
£199Ka year
Peak month
November1.7× the quietest month
Top search term
microsoft mouse43K searches a year

02 · Price

A sale here is worth £32.05.

Listings sell for £32.05 on average, from £6.44 to £65.37. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £32.05 that is £3K to £8K a year per listing.

Average price
£32.05inside the $15 to $100 sweet spot
Price range
£6.44–£65.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£3K–£8K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #273 within Keyboards, Mice & Input Devices. It carries 3,883 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
67%
Out of stock, average day
5.2%
Average rank
#273in Keyboards, Mice & Input Devices
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,883per listing
Listings tracked
21

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Microsoft Arc Mouse products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£20K£40K£60K£79K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

83

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

56%

Top 20: 99%

Open market

0%

  • Microsoft91%
  • VBESTLIFE3%
  • Amazon Basics2%
  • Incase2%
  • Logitech1%
  • HP1%

Demand

Microsoft Arc Mouse search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Spike '25Black Friday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Microsoft Arc Mouse search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • microsoft mouse43K/yr
  • microsoft wireless mouse17K/yr
  • microsoft mouse wireless12K/yr
  • microsoft bluetooth mouse9K/yr
  • microsoft arc mouse8K/yr
  • arc mouse7K/yr
  • microsoft surface mouse7K/yr
  • microsoft mouse bluetooth5K/yr
  • surface mouse7K/yr
  • wireless mouse microsoft5K/yr

Reviews and returns

What reviews say buyers love and hate about Microsoft Arc Mouse

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability21%−0.22

Breaks quickly

Doesnt last

Failed within 8 months

Connectivity-Overall11%

Disconnecting Bluetooth

Intermittent connection

Initially wouldnt turn on or connect so I checked the batteries

Quality-Overall10%+0.51

Very poor quality

This thing is small and cheaply made

What a piece of rubbish

Size-Overall9%

a bit loose

quite small

This is a smaller size mouse

Touch/Button Controls8%−0.08

if youre using the mouse quickly then its easy to accidentally press those buttons

recently the clicking became unreliable

The soft click is mostly unresponsive

Love

Value For Money14%+0.68

Worth it

Good for the price

Good value for money

Quality-Overall13%+0.51

Excellent Quality

Good quality and easy to pair

A good quality mouse

Assembly/Installation10%+1.04

Easy installation

easy to set up

play set up

Connectivity-Overall10%

Works well, no connection issues

Connects quick and easy

Easy to connect and use

Touch/Button Controls7%−0.08

Feels nice to use and soft touch

Buttons are nice

Truly Quiet Clicks

Return

1.6% Return rate 20% Fixable by listing

Connectivity-Overall19%▅██▅▆▆

Disconnecting Bluetooth

Intermittent connection

Initially wouldnt turn on or connect so I checked the batteries

Size-Overall17%▆▇▆█▄▆

a bit loose

quite small

This is a smaller size mouse

Compatibility-Overall14%▂▆▄▆█▇
Functionality-Overall14%█▃▆▆▇█
Touch/Button Controls6%█▆▃▃▃▄

if youre using the mouse quickly then its easy to accidentally press those buttons

recently the clicking became unreliable

The soft click is mostly unresponsive

FAQ

Common Microsoft Arc Mouse questions

Answered from the same tracked data.