microsoft arc mouse
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible£32.05avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Price range
Great£6.44–£65.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Market size
Okay£199K£199K/yr · 128K searches
Review moat
Okay3,883.14avg incumbent reviews — the moat a new listing must climb
Growth
Bad-27.2%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, microsoft arc mouse is a £199K/yr Amazon United Kingdom market (128K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov. Verdict: Skip it — 45/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
microsoft arc mouse market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £160K–£192K
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #273
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 57%
- Out of stock
- 5.2%
- Avg brand age
- 52 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
83
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
56%
Top 20: 99%
Open market
0%
- Microsoft91%
- VBESTLIFE3%
- Amazon Basics2%
- Incase2%
- Logitech1%
- HP1%
Demand & seasonality
Weekly Amazon search volume, last 59 weeks — -27.2% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.7×
Top microsoft arc mouse search terms
- microsoft mouse43K/yr
- microsoft wireless mouse17K/yr
- microsoft mouse wireless12K/yr
- microsoft bluetooth mouse9K/yr
- microsoft arc mouse8K/yr
- arc mouse7K/yr
- microsoft surface mouse7K/yr
- microsoft mouse bluetooth5K/yr
- surface mouse7K/yr
- wireless mouse microsoft5K/yr
Top microsoft arc mouse products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Microsoft Surface Arc Mouse SC Bluetooth XZ/NL/FR/DE Black
Microsoft£64.584.5★469 rev
Microsoft Wireless Mobile Mouse 3500 Cyan Blue Gloss - Comfortable Ambidextrous Design Snap-in Nano Receiver for Portability USB Wireless Connectivity
Microsoft£13.874.6★241 rev
Microsoft Surface Maus - Bluetooth - Grey 3YR-00002
Microsoft£40.914.1★11 rev
Microsoft Surface Arc Mouse | Ocean
Microsoft£65.374.5★469 rev
Microsoft 1850 3 Button Wireless Mobile Mouse - Black
Microsoft£31.634.5★6,012 rev
Newest
by launch dateMicrosoft Surface Arc Mouse | Ocean
Microsoft£65.37469 rev
Incase Bluetooth Mouse Designed by Microsoft Compact & Sculpted for Comfort 12-Month Battery Life Fast-Tracking Sensors Precision Navigation Across Multiple Surfaces 1 AA Battery (Black)
Incase£16.7011 rev
Microsoft Surface Arc Mouse SC Bluetooth XZ/NL/FR/DE Black
Microsoft£64.58469 rev
Logitech M240 Silent Bluetooth Mouse Wireless Compact Portable Smooth Tracking 18-Month Battery for Windows macOS ChromeOS Compatible with PC Mac Laptop Tablets - Graphite
Logitech£11.748,279 rev
VBESTLIFE Bluetooth Arc Touch Mouse Wireless Foldable Mouse Without USB Nano Receiver Ergonomic Mini Optical Silent PC Mice for Notebook Laptop (Black)
VBESTLIFE£19.0796 rev
Trending
90-day click momentumMicrosoft 1850 3 Button Wireless Mobile Mouse - Black
Microsoft£31.634.5★
Incase Bluetooth Mouse Designed by Microsoft Compact & Sculpted for Comfort 12-Month Battery Life Fast-Tracking Sensors Precision Navigation Across Multiple Surfaces 1 AA Battery (Black)
Incase£16.705.0★
Amazon Basics Wireless Mouse Ergonomic Mouse with Adjustable DPI 600-3600 2.4 GHz USB Receiver for Home Office Laptop Desktop Black
Amazon Basics£6.444.3★
Microsoft Ergonomic Wired Mouse USB 2.0 Type A with BlueTrack Technology - Black
Microsoft£23.294.5★
Microsoft Surface Mobile Bluetooth Mouse - Poppy Red
Microsoft£40.514.6★
What buyers say about microsoft arc mouse
What buyers praise and complain about, mined from review topics.What buyers love
“Worth it”
“Excellent Quality”
“Easy installation”
“Works well, no connection issues”
“Feels nice to use and soft touch”
“Works 👍 Better than expected, would recommend”
“Great compatibility”
“Battery life is fine”
“Compact and comfy”
“its comfortable to use for long periods”
What buyers complain about
“Breaks quickly”
“Disconnecting Bluetooth”
“Very poor quality”
“a bit loose”
“if youre using the mouse quickly then its easy to accidentally press those buttons”
“Noisy clicker”
“This is very expensive for what it is”
“the trouble is you need to click really hard for it to select something which makes it basically unusable”
“Input lag is absolutely dreadful”
“misleading in the original listing IE not made by Microsoft”
Top return reasons
Common questions
- Is microsoft arc mouse profitable to sell on Amazon United Kingdom?
- The niche generates £199K/yr across 21 tracked products. 90-day search growth is -27.2%. Flapen's verdict: Skip it (45/100).
- How competitive is the microsoft arc mouse niche?
- 6 brands and 83 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in microsoft arc mouse?
- Top complaints mined from reviews: Durability, Connectivity-Overall, Quality-Overall. The return rate is 1.6%.
- When does demand for microsoft arc mouse peak?
- Demand peaks in Nov; the busiest month runs 1.7× the quietest.
- What does it cost to enter the microsoft arc mouse niche?
- Listings span £6.44–£65.37; the average listing price is £32.05 (sweet spot $15–$100). The average incumbent carries 3,883 reviews — the moat a new listing must climb.