Is microbit profitable to sell on Amazon United Kingdom?

The niche generates £120K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -14.3%. Flapen's verdict: Skip it (45/100).

How competitive is the microbit niche?

6 brands and 15 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in microbit?

Top complaints mined from reviews: Rope/Wire Tangling, Value For Money, Connectivity-Overall. The return rate is 1.1%.

When does demand for microbit peak?

Demand peaks in Nov–Dec; the busiest month runs 4.8× the quietest.

What does it cost to enter the microbit niche?

Listings span £12.38–£138.12; the average listing price is £32.47 (sweet spot $15–$100). The average incumbent carries 102 reviews — the moat a new listing must climb.

microbit

Skip it

Brand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.

Review moat

Great101.86

avg incumbent reviews — the moat a new listing must climb

Avg price

Incredible£32.47

avg listing price — sweet spot $15–$100

Returns

Great1.1%

return rate — above 5% kills the launch gate

Price range

Good£12.38–£138.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Market size

Okay£120K

£120K/yr · 80K searches

Competition

Bad72%

top-5 click share — a locked-up shelf

Growth

Bad-14.3%

90-day search growth — must beat 0% to launch

Brand share

Bad93%

top-5 brand share — brand-locked demand

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, microbit is a £120K/yr Amazon United Kingdom market (80K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

microbit market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: £97K–£130K; units × avg price
Conversion rate: 4.7%
Avg BSR: #513
Page quality: 0%
Prime: 100%
Sponsored: 79%
Out of stock: 4.6%
Avg brand age: 54 months
Avg seller age: 195 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

KEYESTUDIO31%
micro:bit29%
MAD Electronics13%
EF ELECFREAKS12%
FREENOVE8%
GeeekPi7%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 4.8×

Open Trend

Top microbit search terms

microbit33K/yr -16.1%3.7% conv.
micro bit15K/yr -11.1%2.2% conv.
microbit v28K/yr -19.5%6.4% conv.
micro:bit7K/yr -0.3%3.4% conv.
bbc microbit8K/yr -23.0%3.7% conv.
microbit starter kit5K/yr -20.8%5.2% conv.
micro bit starter kit3K/yr +9.2%3.4% conv.

All search terms

Top microbit products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

micro:bit V2 Go Starter Kit - MEFV22G

micro:bit£14.834.8★48 rev

KEYESTUDIO BBC Microbit V2.2 GO The Complete Starter Kit Micro bit Accessories Smart Honeycomb Wearable Breakout Board Coding Starter Kit

KEYESTUDIO£22.044.6★329 rev

Micro:bit BBC V2 Card

MAD Electronics£12.654.4★94 rev

GeeekPi for BBC Microbit V2.2 Go Kit Original Complete Starter Kit with BBC Microbit V2.2 Board Battery Holder 2 AAA Batteries Micro USB Cable for Coding and Programming

GeeekPi£21.204.5★81 rev

ELECFREAKS microbit Starter Kit Micro:bit Accessories Basic Coding Electronics Kit STEM Educational DIY Experiment Kit Electric Circuit Learning with Guidance Manual(Without Micro: bit)

EF ELECFREAKS£30.673.9★38 rev

Newest

by launch date

ELECFREAKS microbit Starter kit Retro Makecode Arcade for STEM Education Micro:bit Joystick Programming Learning Machine Supports Remote Control and Creat Games(Without Micro:bit)

EF ELECFREAKS£25.140 rev

4mo ago

KEYESTUDIO Micro:bit Basic Starter Kit for Teens & Beginners - Electronics Learning Kit with Sensors LEDs & Tutorials | STEM Education Projects for Coding(Micro:bit Included)

KEYESTUDIO£30.8319 rev

1y ago

KEYESTUDIO BBC Microbit V2.2 Starter Kit Micro bit Car Kit Electronic Programming Kit for Teens Adults Stem Gift Detailed Tutorials

KEYESTUDIO£22.4020 rev

2y ago

BBC Micro:Bit V2 Club

micro:bit£138.1240 rev

3y ago

KEYESTUDIO Micro:bit V2 Robot Starter Kit (Without Microbit) for Makecode and Python

KEYESTUDIO£22.16100 rev

3y ago

What buyers say about microbit

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall27%

“Really good as described”

Gifting Purpose18%

“Excellent present”

Fun/Entertainment Experience14%

“Creative fun”

Value For Money14%

“Really good value”

Audio Quality9%

“Updating to sound version”

Touch/Button Controls9%

“There are enough buttons, sensors and LED lights to keep a curious coder busy for months”

Advertised Vs Actual Product5%

“Just what daughter wanted”

Ease Of Use5%

“Easy to use parts”

What buyers complain about

Rope/Wire Tangling33%

“The wire came out almost immediately”

Value For Money33%

“Overpriced”

Connectivity-Overall33%

“didnt come with cables so I had to use mobile wireless”

Top return reasons

Functionality-Overall27%

Defective Material/Parts20%

Connectivity-Overall7%

Degree Of Motion7%

Compatibility-Overall7%

Quality-Overall5%