How competitive is the Microbit niche on Amazon United Kingdom?

6 brands and 15 sellers compete in Microbit on Amazon United Kingdom. The top 5 Microbit products take 72% of clicks and its top 5 brands hold 93% of demand.

What do buyers complain about in Microbit?

Microbit buyers on Amazon United Kingdom complain most about Rope/Wire Tangling, Value For Money, Connectivity-Overall, the themes mined from the niche's reviews. Its return rate is 1.1%.

What does it cost to enter the Microbit niche?

Microbit sells for £32.47 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £12.38–£138.12. The average incumbent carries 102 reviews — the moat a new listing must climb.

Microbit

brand-locked demand (top 5 brands take 93% of clicks) — Microbit doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

This niche Category average

Is Microbit profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Microbit is a £120K/yr Amazon United Kingdom market (80K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Microbit: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -14.3% over the last 90 days and 4.7% of searches end in a purchase.

£120K

revenue / yr

Units sold / yr4K

Search volume / yr-14.3%80K

Conversion rate4.7%

Avg price£32.47

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

open market share

Brands · sellers6 · 15

Top-5 product click share72%

Open market7%

Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 14 products

Top Microbit products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

micro:bit V2 Go Starter Kit - MEFV22G

Price: £14.83
Rating: 4.8/5
Reviews: 48
Age: 4y ago

KEYESTUDIO BBC Microbit V2.2 GO The Complete Starter Kit Micro bit Accessories Smart Honeycomb Wearable Breakout Board Coding Starter Kit

Price: £22.04
Rating: 4.6/5
Reviews: 329
Age: 6y ago

Micro:bit BBC V2 Card

Price: £12.65
Rating: 4.4/5
Reviews: 94
Age: 3y ago

GeeekPi for BBC Microbit V2.2 Go Kit Original Complete Starter Kit with BBC Microbit V2.2 Board Battery Holder 2 AAA Batteries Micro USB Cable for Coding and Programming

Price: £21.20
Rating: 4.5/5
Reviews: 81
Age: 3y ago

ELECFREAKS microbit Starter Kit Micro:bit Accessories Basic Coding Electronics Kit STEM Educational DIY Experiment Kit Electric Circuit Learning with Guidance Manual(Without Micro: bit)

Price: £30.67
Rating: 3.9/5
Reviews: 38
Age: 4y ago

Newest

by launch date

ELECFREAKS microbit Starter kit Retro Makecode Arcade for STEM Education Micro:bit Joystick Programming Learning Machine Supports Remote Control and Creat Games(Without Micro:bit)

Price: £25.14
Rating: 0.0/5
Reviews: 0
Age: 4mo ago

KEYESTUDIO Micro:bit Basic Starter Kit for Teens & Beginners - Electronics Learning Kit with Sensors LEDs & Tutorials | STEM Education Projects for Coding(Micro:bit Included)

Price: £30.83
Rating: 4.2/5
Reviews: 19
Age: 1y ago

KEYESTUDIO BBC Microbit V2.2 Starter Kit Micro bit Car Kit Electronic Programming Kit for Teens Adults Stem Gift Detailed Tutorials

Price: £22.40
Rating: 4.6/5
Reviews: 20
Age: 2y ago

BBC Micro:Bit V2 Club

Price: £138.12
Rating: 4.7/5
Reviews: 40
Age: 3y ago

KEYESTUDIO Micro:bit V2 Robot Starter Kit (Without Microbit) for Makecode and Python

Price: £22.16
Rating: 4.2/5
Reviews: 100
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

6 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

KEYESTUDIO31%
micro:bit29%
MAD Electronics13%
EF ELECFREAKS12%
FREENOVE8%
GeeekPi7%
Open — no brand owns it (0%)

Microbit demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume80KCVR4.7%Products14Brands6Top 5 Brands93%OOS Rate4.6%Rating4.4★Reviews102Avg BSR#513

Peak months: Nov, Dec · busiest ÷ quietest = 4.8×

Top Microbit search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

microbit33K/yr -16.1%3.7% conv.
micro bit15K/yr -11.1%2.2% conv.
microbit v28K/yr -19.5%6.4% conv.
micro:bit7K/yr -0.3%3.4% conv.
bbc microbit8K/yr -23.0%3.7% conv.
microbit starter kit5K/yr -20.8%5.2% conv.
micro bit starter kit3K/yr +9.2%3.4% conv.

What reviews say buyers love and hate about Microbit

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Quality-Overall27%

“Really good as described”

Gifting Purpose18%

“Excellent present”

Fun/Entertainment Experience14%

“Creative fun”

Value For Money14%

“Really good value”

Audio Quality9%

“Updating to sound version”

What buyers complain about

100% of reviews

Rope/Wire Tangling33%

“The wire came out almost immediately”

Value For Money33%

“Overpriced”

Connectivity-Overall33%

“didnt come with cables so I had to use mobile wireless”

Microbit return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall

27%

2Defective Material/Parts

20%

3Connectivity-Overall

4Degree Of Motion

5Compatibility-Overall

Common Microbit questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Microbit 45/100 on Amazon United Kingdom — Skip it. The niche generates £120K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -14.3% over the last 90 days.