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Microbit

Fail

The top 5 brands take 93% of clicks, so Microbit is a Fail.

Flapen Score
45
45 / 100
Top 36% of 1,028 Computers & Accessories niches · +3 vs the category median of 42
Market size
£120K/yr80K searches / yr
90-day growth
-14.3%search demand this quarter
Competition
72%top-5 click share · 6 brands · 15 sellers

Flapen Score

Microbit against its category

The dotted line is the Computers & Accessories average. Past it, Microbit is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Microbit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Microbit 80K times last year and spent an estimated £120K. The top 5 brands take 93% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £120K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
-14.3%
Conversion, latest week
4.7%
Market size, estimated
£120Ka year
Peak month
December4.8× the quietest month
Top search term
microbit33K searches a year

02 · Price

A sale here is worth £32.47.

Listings sell for £32.47 on average, from £12.38 to £138.12. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £32.47 that is £3K to £8K a year per listing.

Average price
£32.47inside the $15 to $100 sweet spot
Price range
£12.38–£138.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£3K–£8K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #513 within Single-Board Computers & Accessories. It carries 102 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
4.6%
Average rank
#513in Single-Board Computers & Accessories
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
102per listing
Listings tracked
14

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Microbit products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.

£0£12K£24K£36K£48K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

6 falling

Sellers

15

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

72%

Top 20: 100%

Open market

0%

  • KEYESTUDIO31%
  • micro:bit29%
  • MAD Electronics13%
  • EF ELECFREAKS12%
  • FREENOVE8%
  • GeeekPi7%
  • Open — no brand owns it (0%)

Demand

Microbit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.8×

Search terms

Top Microbit search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • microbit33K/yr
  • micro bit15K/yr
  • microbit v28K/yr
  • micro:bit7K/yr
  • bbc microbit8K/yr
  • microbit starter kit5K/yr
  • micro bit starter kit3K/yr

Reviews and returns

What reviews say buyers love and hate about Microbit

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Rope/Wire Tangling”
1.1%of orders come back
“The wire came out almost immediately”
A buyer, on “Rope/Wire Tangling”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Microbit questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data