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Microbit

Fail

The top 5 brands take 93% of clicks, so Microbit is a Fail.

Flapen Score
45
45 / 100
Top 36% of 1,028 Computers & Accessories niches · +3 vs the category median of 42
Market size
£120K/yr80K searches / yr
90-day growth
-14.3%search demand this quarter
Competition
72%top-5 click share · 6 brands · 15 sellers

Flapen Score

Microbit against its category

The dotted line is the Computers & Accessories average. Past it, Microbit is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Microbit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Microbit 80K times last year and spent an estimated £120K. The top 5 brands take 93% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £120K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
-14.3%
Conversion, latest week
4.7%
Market size, estimated
£120Ka year
Peak month
December4.8× the quietest month
Top search term
microbit33K searches a year

02 · Price

A sale here is worth £32.47.

Listings sell for £32.47 on average, from £12.38 to £138.12. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £32.47 that is £3K to £8K a year per listing.

Average price
£32.47inside the $15 to $100 sweet spot
Price range
£12.38–£138.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£3K–£8K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #513 within Single-Board Computers & Accessories. It carries 102 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
4.6%
Average rank
#513in Single-Board Computers & Accessories
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
102per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Microbit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£12K£24K£36K£48K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

6 falling

Sellers

15

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • KEYESTUDIO31%
  • micro:bit29%
  • MAD Electronics13%
  • EF ELECFREAKS12%
  • FREENOVE8%
  • GeeekPi7%
  • Open — no brand owns it (0%)

Demand

Microbit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.8×

Search terms

Top Microbit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • microbit33K/yr
  • micro bit15K/yr
  • microbit v28K/yr
  • micro:bit7K/yr
  • bbc microbit8K/yr
  • microbit starter kit5K/yr
  • micro bit starter kit3K/yr

Reviews and returns

What reviews say buyers love and hate about Microbit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Rope/Wire Tangling33%−0.27

The wire came out almost immediately

Value For Money33%−0.15

Overpriced

This is very overpriced

Connectivity-Overall33%−0.09

didnt come with cables so I had to use mobile wireless

Love

Quality-Overall27%+2.67

Really good as described

Very good piece of equipment

Excellent item

Gifting Purpose18%

Excellent present

Was a gift for 9 year old child that is obsessed with coding

Fun/Entertainment Experience14%−0.05

Creative fun

Good toy

Value For Money14%−0.15

Really good value

Worth every penny

Audio Quality9%+0.75

Updating to sound version

Return

1.1% Return rate 8% Fixable by listing

Functionality-Overall27%▄▆█▁█▅
Defective Material/Parts20%█▅▂▇▁▁
Connectivity-Overall7%▇█▁▁▁▆

didnt come with cables so I had to use mobile wireless

Degree Of Motion7%▁▁▄█▁▁
Compatibility-Overall7%▁▁▁▃▁█

FAQ

Common Microbit questions

Answered from the same tracked data.