Messenger Bag
FailBuyers convert on only 0.6% of searches, so Messenger Bag is a Fail.
- Flapen Score
- 49 / 100Top 22% of 1,028 Computers & Accessories niches · +7 vs the category median of 4249
- Market size
- £189K/yr1.1M searches / yr
- 90-day growth
- +2.9%search demand this quarter
- Competition
- 43%top-5 click share · 26 brands · 67 sellers
Flapen Score
Messenger Bag against its category
The dotted line is the Computers & Accessories average. Past it, Messenger Bag is stronger. Inside it, weaker.
Market
The Messenger Bag market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Messenger Bag 1.1M times last year and spent an estimated £189K. The top 5 brands take 51% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
0.6% of searches ended in a purchase last week.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £189K a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- +2.9%
- Conversion, latest week
- 0.6%
- Market size, estimated
- £189Ka year
- Peak month
- September1.3× the quietest month
- Top search term
- messenger bags424K searches a year
02 · Price
A sale here is worth £30.23.
Listings sell for £30.23 on average, from £10.45 to £181.62. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £30.23 that is £3K to £8K a year per listing.
- Average price
- £30.23inside the $15 to $100 sweet spot
- Price range
- £10.45–£181.62
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £3K–£8K
- Returns
- 2.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #70 within Laptop Accessories. It carries 2,984 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 97%
- Out of stock, average day
- 0.1%
- Average rank
- #70in Laptop Accessories
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,984per listing
- Listings tracked
- 35
04 · Newcomers
Amazon counts 1 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Messenger Bag products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Estarer Laptop Messenger Bag 17 -17.3 Inch Mens Satchel Shoulder Bag for Work
- Price
- £28.90
- Rating
- 4.5/5
- Reviews
- 6,411
- Age
- 8y ago

MATEIN Messenger Bags for Men 15.6 Inch Laptop Satchel Bag
- Price
- £19.85
- Rating
- 4.2/5
- Reviews
- 3,569
- Age
- 2y ago

Amazon Basics 15.6-Inch Laptop Shoulder Bag for Women and Men Messenger Bag for Commuting and Business Trips Black
- Price
- £13.66
- Rating
- 4.6/5
- Reviews
- 235
- Age
- 11mo ago

BagBase Messenger Bag - Pack of 1 Stylish & Durable Shoulder Satchel
- Price
- £10.45
- Rating
- 4.5/5
- Reviews
- 476
- Age
- 14y ago

Oak Leathers Messenger Bag for Men and Women - Laptop Briefcase Bag For College Office Adjustable Shoulder Strap (Wood)
- Price
- £49.55
- Rating
- 4.3/5
- Reviews
- 3,156
- Age
- 6y ago
Trending
90-day click momentum
Bellroy Via Work Bag (14L laptop messenger bag) - Black
- Price
- £94.29
- Rating
- 4.6/5
- Reviews
- 240
- Age
- 1y ago

seyfocnia Mens Laptop Bag PU Leather Messenger Bag Water Resistant Business Travel Briefcase Work Computer Bag Satchel Bag for Men17.3 Inch Brown
- Price
- £28.31
- Rating
- 4.4/5
- Reviews
- 2,108
- Age
- 5y ago

EMPSIGN Laptop Bag Briefcase 17.3 Inch Computer Bag Expandable Laptop Case for Men Water Repellent Shoulder Messenger Bag for Work Business Travel Office-Black/Red
- Price
- £23.21
- Rating
- 4.6/5
- Reviews
- 1,537
- Age
- 5y ago

RAINSMORE Leather Messenger Bag for Men 15.6 Inch Waterproof Laptop Bag Vintage Computer Briefcase Large Shoulder Satchel Bags for Work Business Office College
- Price
- £31.31
- Rating
- 4.4/5
- Reviews
- 61
- Age
- 4mo ago
![Taoqiao [Upgraded] Vintage Canvas Messenger Bag Large Book Laptop Shoulder Bag Women Men New](https://m.media-amazon.com/images/I/41SNr2RTc0L.jpg)
Taoqiao [Upgraded] Vintage Canvas Messenger Bag Large Book Laptop Shoulder Bag Women Men New
- Price
- £28.65
- Rating
- 4.5/5
- Reviews
- 1,964
- Age
- 4y ago
Newest
by launch date
RAINSMORE Leather Messenger Bag for Men 15.6 Inch Waterproof Laptop Bag Vintage Computer Briefcase Large Shoulder Satchel Bags for Work Business Office College
- Price
- £31.31
- Rating
- 4.4/5
- Reviews
- 61
- Age
- 4mo ago

Amazon Basics 15.6-Inch Laptop Shoulder Bag for Women and Men Messenger Bag for Commuting and Business Trips Black
- Price
- £13.66
- Rating
- 4.6/5
- Reviews
- 235
- Age
- 11mo ago

Bellroy Via Work Bag (14L laptop messenger bag) - Black
- Price
- £94.29
- Rating
- 4.6/5
- Reviews
- 240
- Age
- 1y ago

MATEIN Messenger Bags for Men 15.6 Inch Laptop Satchel Bag
- Price
- £19.85
- Rating
- 4.2/5
- Reviews
- 3,569
- Age
- 2y ago

Captain Blues Large Capacity Canvas Messenger Shoulder Bags for Women Soft and Solid Denim Leisure Travel Bag with Multiple Pockets and Adjustable Straps - Perfect Denim Crossbody Bags (Green)
- Price
- £17.61
- Rating
- 4.5/5
- Reviews
- 672
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
26 falling
Sellers
67
Top-5 brand share
51%
Top 20: 94%
Top-5 click share
43%
Top 20: 83%
Open market
43%
- Estarer19%
- MATEIN12%
- S-ZONE9%
- Amazon Basics6%
- BagBase6%
- GOOTIUM6%
Demand
Messenger Bag search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Messenger Bag search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- messenger bags424K/yr
- messenger bags for men123K/yr
- messenger bag136K/yr
- mens messenger bag50K/yr
- messenger bag women55K/yr
- satchel bag men42K/yr
- satchel bag women51K/yr
- satchel37K/yr
- canvas messenger bag23K/yr
- laptop messenger bag17K/yr
Reviews and returns
What reviews say buyers love and hate about Messenger Bag
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not the best quality bag at all
Cheap and floppy
Low quality
Bigger than I thought
slightly smaller than I had hoped
it was just a little small for my 15.6 laptop
Photos are a total lie really
Description is incorrect
Ok, not as impressive as the sales photo
lacking a carrying handle
the only snag there's no handle just the shoulder strap
It's a budget bag, in the pics u5 l99ks firm side and solid, arrived and its just floppy material
zips are plastic
the material is rather thin
Love
Excellent quality
The build quality feels spot on
Excellent quality bag
Fits well
Great bag, great size not too big
Sizeable bag
Good Value
Excellent value for money
Excellent value for money
As advertised
Better than expected
As described
Bag is sturdy
Still going strong
The bag is very well made and strong
Return
2.5% Return rate 73% Fixable by listing
Bigger than I thought
slightly smaller than I had hoped
it was just a little small for my 15.6 laptop
Not the best quality bag at all
Cheap and floppy
Low quality
strap eyelets broke after 2 months of carrying laptop, iPad and not much else
The metal clasps for the strap are not fit for purpose
Only downside is the squeaking that I experience on the metal and the strap
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Messenger Bag questions
Answered from the same tracked data.









