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Mesh Wifi

Fail

The top 5 brands take 99% of clicks, so Mesh Wifi is a Fail.

Flapen Score
40
40 / 100
Ranks 594 of 1,028 Computers & Accessories niches · −2 vs the category median of 42
Market size
£2.7M/yr1.1M searches / yr
90-day growth
-1.8%search demand this quarter
Competition
56%top-5 click share · 6 brands · 70 sellers

Flapen Score

Mesh Wifi against its category

The dotted line is the Computers & Accessories average. Past it, Mesh Wifi is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mesh Wifi market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mesh Wifi 1.1M times last year and spent an estimated £2.7M. The top 5 brands take 99% of clicks. Demand peaks in Oct–Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.7M a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-1.8%
Conversion, latest week
1.5%
Market size, estimated
£2.7Ma year
Peak month
November2.0× the quietest month
Top search term
mesh wifi298K searches a year

02 · Price

A sale here is worth £167.02.

Listings sell for £167.02 on average, from £33.75 to £497.16. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £167.02 that is £84K to £125K a year per listing.

Average price
£167.02above the $15 to $100 sweet spot
Price range
£33.75–£497.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£84K–£125K
Returns
5.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #11 within Networking Devices. It carries 6,186 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#11in Networking Devices
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,186per listing
Listings tracked
23

04 · Newcomers

Amazon counts 4 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
30 months

Products

Top Mesh Wifi products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£133K£266K£399K£532K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

70

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

56%

Top 20: 97%

Open market

0%

  • TP-Link68%
  • Tapo21%
  • eero5%
  • NETGEAR3%
  • MERCUSYS2%
  • Tenda1%

Demand

Mesh Wifi search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.0×

Search terms

Top Mesh Wifi search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mesh wifi298K/yr
  • tp link deco109K/yr
  • deco90K/yr
  • wifi mesh101K/yr
  • deco mesh79K/yr
  • wifi 7 mesh58K/yr
  • wifi mesh system58K/yr
  • tp link mesh39K/yr
  • mesh wifi system42K/yr
  • deco be6518K/yr

Reviews and returns

What reviews say buyers love and hate about Mesh Wifi

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Connectivity-Overall25%−0.07

Incredibly unstable connection

Unreliable connection

losing connection

Signal Strength8%−0.06

We had very poor phone signal

it was a very weak signal

Signals keep dropping

Value For Money6%+0.42

Not worth the price

It's a bit pricey

It's not cheap

Assembly/Installation5%+2.71

Set up was a bit tricky

Not easy to set up

It's a very complicated set up

Functionality-Overall4%−0.07

Did not work

didn't quite have the performance I needed

doesnt give any diagnostics as to the problem

Love

Assembly/Installation25%+2.71

Setup was quick

Easy to install

Easy to set up

Connectivity-Overall22%−0.07

Connectivity is great

Good Wifi

great connectivity

Quality-Overall9%+0.69

Excellent product

I am happy with the performance of this product

Wonderful product, great value well-made

Signal Strength7%−0.06

appears to have strong signal

great signal strength

Improved the signal across the house

Data Transfer Speed6%−0.02

Delivers good speed

Fast speeds,

The speeds are super fast with this box

Return

5.0% Return rate 3% Fixable by listing

Connectivity-Overall36%▇▇█▇▇▇

Incredibly unstable connection

Unreliable connection

losing connection

Functionality-Overall19%▆▇▆█▆▆

Did not work

didn't quite have the performance I needed

doesnt give any diagnostics as to the problem

Compatibility-Overall16%█▆▆▆▇█

Doesnt play well with others, unfortunately

Not fully smart compatable

And its not compatible with my home cameras and thermostat

Signal Strength4%▆▆█▄▅▆

We had very poor phone signal

it was a very weak signal

Signals keep dropping

Defective Material/Parts4%█▇█▇▅▆

FAQ

Common Mesh Wifi questions

Answered from the same tracked data.