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Mesh Wifi

Fail

The top 5 brands take 99% of clicks, so Mesh Wifi is a Fail.

Flapen Score
40
40 / 100
Ranks 594 of 1,028 Computers & Accessories niches · −2 vs the category median of 42
Market size
£2.7M/yr1.1M searches / yr
90-day growth
-1.8%search demand this quarter
Competition
56%top-5 click share · 6 brands · 70 sellers

Flapen Score

Mesh Wifi against its category

The dotted line is the Computers & Accessories average. Past it, Mesh Wifi is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mesh Wifi market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mesh Wifi 1.1M times last year and spent an estimated £2.7M. The top 5 brands take 99% of clicks. Demand peaks in Oct–Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.7M a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-1.8%
Conversion, latest week
1.5%
Market size, estimated
£2.7Ma year
Peak month
November2.0× the quietest month
Top search term
mesh wifi298K searches a year

02 · Price

A sale here is worth £167.02.

Listings sell for £167.02 on average, from £33.75 to £497.16. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £167.02 that is £84K to £125K a year per listing.

Average price
£167.02above the $15 to $100 sweet spot
Price range
£33.75–£497.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£84K–£125K
Returns
5.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #11 within Networking Devices. It carries 6,186 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#11in Networking Devices
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,186per listing
Listings tracked
23

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
30 months

Products

Top Mesh Wifi products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.

£0£133K£266K£399K£532K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

70

Est. top-5 brand share

99%

Top 20: 100%

Est. top-5 click share

56%

Top 20: 97%

Open market

0%

  • TP-Link68%
  • Tapo21%
  • eero5%
  • NETGEAR3%
  • MERCUSYS2%
  • Tenda1%

Demand

Mesh Wifi search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.0×

Search terms

Top Mesh Wifi search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • mesh wifi298K/yr
  • tp link deco109K/yr
  • deco90K/yr
  • wifi mesh101K/yr
  • deco mesh79K/yr
  • wifi 7 mesh58K/yr
  • wifi mesh system58K/yr
  • tp link mesh39K/yr
  • mesh wifi system42K/yr
  • deco be6518K/yr

Reviews and returns

What reviews say buyers love and hate about Mesh Wifi

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Assembly/Installation”
25%of negative reviews mention “Connectivity-Overall”
5.0%of orders come back
“Incredibly unstable connection”
A buyer, on “Connectivity-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Mesh Wifi questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data