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Memory Stick Pro Duo

Fail

The top 5 products take 83% of clicks, so Memory Stick Pro Duo is a Fail.

Flapen Score
41
41 / 100
Ranks 552 of 1,028 Computers & Accessories niches · −1 vs the category median of 42
Market size
£81K/yr65K searches / yr
90-day growth
+4.9%search demand this quarter
Competition
83%top-5 click share · 9 brands · 52 sellers

Flapen Score

Memory Stick Pro Duo against its category

The dotted line is the Computers & Accessories average. Past it, Memory Stick Pro Duo is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Memory Stick Pro Duo market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Memory Stick Pro Duo 65K times last year and spent an estimated £81K. The top 5 brands take 91% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

8.8% of searches ended in a purchase last week.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.8% of those searches ended in a purchase. Searches in the last 90 days moved +4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
+4.9%
Conversion, latest week
8.8%
Market size, estimated
£81Ka year
Peak month
August1.4× the quietest month
Top search term
memory stick pro duo17K searches a year

02 · Price

A sale here is worth £14.11.

Listings sell for £14.11 on average, from £3.67 to £28.52. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £14.11 that is £4K to £7K a year per listing.

Average price
£14.11under the $15 to $100 sweet spot
Price range
£3.67–£28.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #80 within Memory Card Accessories. It carries 4,140 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
7.1%
Average rank
#80in Memory Card Accessories
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,140per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Memory Stick Pro Duo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£8K£16K£24K£32K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

52

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

6%

  • zhongsir62%
  • LICHIFIT12%
  • QTMMC11%
  • ZALAOR4%
  • Bawanfa Plus2%
  • SanDisk2%
  • Open — no brand owns it (3 brands, 6%)

Demand

Memory Stick Pro Duo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Holiday '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Memory Stick Pro Duo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • memory stick pro duo17K/yr
  • sony memory stick pro duo15K/yr
  • psp memory card16K/yr
  • memory stick duo5K/yr
  • psp memory card adapter5K/yr
  • sony cybershot memory card3K/yr
  • sony memory stick4K/yr

Reviews and returns

What reviews say buyers love and hate about Memory Stick Pro Duo

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall21%−0.18

Will work once but then damages the card

Won't read CF

Doesnt work

Durability18%−0.13

broke really easy

stopped working after a week

completely failed after less than 3 months

Quality-Overall12%+0.11

Cheap

Build quality isnt the best

rubbish

Value For Money8%+2.06

It might seem expensive

I definitely overpaid

Waste of money

Defective Material/Parts6%−0.05

First use, SD card broke inside and small parts got stuck

This item Doesn't work

One of the pins on the SF part fell out on its first use

Love

Value For Money27%+2.06

Excellent value

Worth it

Good price

Quality-Overall12%+0.11

Build quality feels solid for the price, and its ideal for cameras, drones, phones, and general storage use

this one seems well made

GOOD QUALITY, FANTASTIC

Ease Of Use11%+0.71

Easy to use

its pretty straightforward

Very easy to use, just plug in and go

Advertised Vs Actual Product10%+0.63

Works as intended

Does the Job

as described

Storage Capacity6%+0.32

Build quality feels solid for the price, and its ideal for cameras, drones, phones, and general storage use

Good quality and storage capacity

great storage option

Return

2.0% Return rate 34% Fixable by listing

Compatibility-Overall33%▇██▆▇▇
Size-Overall31%▆▆▄▅▆█
Functionality-Overall18%▆▇███▅

Will work once but then damages the card

Won't read CF

Doesnt work

Camera Quality3%█▇▇▆▄▇
Defective Material/Parts3%▄█▇█▄▅

First use, SD card broke inside and small parts got stuck

This item Doesn't work

One of the pins on the SF part fell out on its first use

FAQ

Common Memory Stick Pro Duo questions

Answered from the same tracked data.