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Macbook Dock

Fail

The top 5 brands take 99% of clicks, so Macbook Dock is a Fail.

Flapen Score
43
43 / 100
Top 45% of 1,028 Computers & Accessories niches · +1 vs the category median of 42
Market size
£224K/yr122K searches / yr
90-day growth
-14.9%search demand this quarter
Competition
53%top-5 click share · 6 brands · 47 sellers

Flapen Score

Macbook Dock against its category

The dotted line is the Computers & Accessories average. Past it, Macbook Dock is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Macbook Dock market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Macbook Dock 122K times last year and spent an estimated £224K. The top 5 brands take 99% of clicks. Demand peaks in Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £224K a year.

Searches, last 12 months
122K
Growth, 90 days vs prior 90
-14.9%
Conversion, latest week
2.4%
Market size, estimated
£224Ka year
Peak month
December1.8× the quietest month
Top search term
anker docking station41K searches a year

02 · Price

A sale here is worth £77.66.

Listings sell for £77.66 on average, from £7.79 to £255.68. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £77.66 that is £8K to £19K a year per listing.

Average price
£77.66inside the $15 to $100 sweet spot
Price range
£7.79–£255.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£8K–£19K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #67 within Laptop Accessories. It carries 4,925 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
1.6%
Average rank
#67in Laptop Accessories
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,925per listing
Listings tracked
25

04 · Newcomers

Amazon counts 5 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
37 months

Products

Top Macbook Dock products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£22K£34K£45K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

47

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

53%

Top 20: 95%

Open market

0%

  • Anker82%
  • UGREEN13%
  • PULWTOP1%
  • QUUGE1%
  • Belkin1%
  • Ascrono1%
  • Open — no brand owns it (0%)

Demand

Macbook Dock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Macbook Dock search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • anker docking station41K/yr
  • macbook dock23K/yr
  • anker dock19K/yr
  • anker prime docking station9K/yr
  • macbook pro dock9K/yr
  • macbook air dock7K/yr
  • mac dock6K/yr
  • anker docking station usb c5K/yr
  • anker thunderbolt dock3K/yr

Reviews and returns

What reviews say buyers love and hate about Macbook Dock

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Socket/Port/Plug11%−0.12

Horrid hdmi port

the USBC connector is loose

Ports failed

Connectivity-Overall11%−0.03

it doesn't connect

Constantly connects and disconnects

Have had connection issues

Durability10%−0.12

Broke

Stopped working after about a week of use

Questionable durability

Functionality-Overall6%−0.08

Not working as I'd hoped

Doesnt work properly

Doesnt work

Charging5%+0.15

Charging capability not strong enough

Does not charge through the charging port

then stops charging macbook

Love

Quality-Overall19%+1.07

Build quality is excellent

The build quality is excellent

solid build quality

Connectivity-Overall9%−0.03

Great connection

Easy to connect

Great connectivity

Advertised Vs Actual Product8%+0.76

Works as it should

As advertised

Exactly as advertised

Value For Money7%+0.61

Great value

Well worth it

Excellent value

Charging7%+0.15

Charges batterys quickly

Fantastic charger

Fast charging

Return

1.8% Return rate 6% Fixable by listing

Compatibility-Overall35%▇█▇▇█▇

Id rather say spend more money to get something solid which doesn't give you compatibility issues

Not compatible with my PC

Doesnt work well with Macbook

Functionality-Overall16%█▆█▇▆▇

Not working as I'd hoped

Doesnt work properly

Doesnt work

Connectivity-Overall12%▇▇▇█▇█

it doesn't connect

Constantly connects and disconnects

Have had connection issues

Socket/Port/Plug9%▇█▆█▆▇

Horrid hdmi port

the USBC connector is loose

Ports failed

Charging6%▆█▅▅█▅

Charging capability not strong enough

Does not charge through the charging port

then stops charging macbook

FAQ

Common Macbook Dock questions

Answered from the same tracked data.