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Macbook Air M2 Sleeve

Fail

Demand is soft, at -32.4% this quarter, so Macbook Air M2 Sleeve is a Fail.

Flapen Score
43
43 / 100
Top 45% of 1,028 Computers & Accessories niches · +1 vs the category median of 42
Market size
£81K/yr204K searches / yr
90-day growth
-32.4%search demand this quarter
Competition
39%top-5 click share · 20 brands · 35 sellers

Flapen Score

Macbook Air M2 Sleeve against its category

The dotted line is the Computers & Accessories average. Past it, Macbook Air M2 Sleeve is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Macbook Air M2 Sleeve market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Macbook Air M2 Sleeve 204K times last year and spent an estimated £81K. The top 5 brands take 60% of clicks. Demand peaks in Sep. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 204K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -32.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.

Searches, last 12 months
204K
Growth, 90 days vs prior 90
-32.4%
Conversion, latest week
3.1%
Market size, estimated
£81Ka year
Peak month
September2.7× the quietest month
Top search term
macbook air 13 inch sleeve68K searches a year

02 · Price

A sale here is worth £12.63.

Listings sell for £12.63 on average, from £6.80 to £21.95. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £12.63 that is £0 to £1K a year per listing.

Average price
£12.63under the $15 to $100 sweet spot
Price range
£6.80–£21.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
2.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #33 within Laptop Accessories. It carries 13,114 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#33in Laptop Accessories
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
13,114per listing
Listings tracked
47

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Macbook Air M2 Sleeve products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.

£0£2K£5K£7K£10K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

35

Est. top-5 brand share

60%

Top 20: 100%

Est. top-5 click share

39%

Top 20: 76%

Open market

34%

  • tomtoc15%
  • ProElife13%
  • TECOOL13%
  • HYZUO12%
  • MOSISO7%
  • JETech6%

Demand

Macbook Air M2 Sleeve search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 2.7×

Search terms

Top Macbook Air M2 Sleeve search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • macbook air 13 inch sleeve68K/yr
  • macbook air sleeve36K/yr
  • macbook air sleeve 13 inch12K/yr
  • macbook 13 inch sleeve10K/yr
  • macbook sleeve 13 inch11K/yr
  • 13.3 inch laptop sleeve8K/yr
  • macbook pro 13 inch sleeve7K/yr
  • 13.3 inch laptop case5K/yr
  • 13 inch macbook air sleeve6K/yr
  • macbook air 13 sleeve6K/yr

Reviews and returns

What reviews say buyers love and hate about Macbook Air M2 Sleeve

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Size-Overall”
2.4%of orders come back
“it turned out a bit bigger”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Macbook Air M2 Sleeve questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data