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Macbook Air Charger

Maybe

The average product has only 87 reviews. But shoppers spend only $56K a year here, so Macbook Air Charger is a Maybe.

Flapen Score
56
56 / 100
Top 7% of 1,028 Computers & Accessories niches · +14 vs the category median of 42
Market size
£56K/yr37K searches / yr
90-day growth
-6.5%search demand this quarter
Competition
48%top-5 click share · 27 brands · 34 sellers

Flapen Score

Macbook Air Charger against its category

The dotted line is the Computers & Accessories average. Past it, Macbook Air Charger is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Macbook Air Charger market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Macbook Air Charger 37K times last year and spent an estimated £56K. The top 5 brands take 51% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

9.2% of searches ended in a purchase last week.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
-6.5%
Conversion, latest week
9.2%
Market size, estimated
£56Ka year
Peak month
September2.6× the quietest month
Top search term
magsafe 2 charger10K searches a year

02 · Price

A sale here is worth £16.57.

Listings sell for £16.57 on average, from £4.85 to £61.17. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £16.57 that is £2K to £4K a year per listing.

Average price
£16.57inside the $15 to $100 sweet spot
Price range
£4.85–£61.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
4.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.9% of listings are out of stock. The average listing ranks #407 within Cables & Accessories. It carries 87 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
15.9%
Average rank
#407in Cables & Accessories
Average rating
4.11 starsAmazon United Kingdom average 4.36 stars
Average reviews
87per listing
Listings tracked
35

04 · Newcomers

Amazon counts 6 of last year's 20 launches as successful.

20 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 15 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
20
Successful launches
6Amazon's first-year sales bar
Average brand age
15 months

Products

Top Macbook Air Charger products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£7K£9K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 rising

Sellers

34

Top-5 brand share

51%

Top 20: 96%

Top-5 click share

48%

Top 20: 85%

Open market

44%

  • Yihele14%
  • bokilino14%
  • tearplex9%
  • COOYA8%
  • OOOUSE6%
  • Qaum5%

Demand

Macbook Air Charger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Prime Day '25Spike '25DecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Macbook Air Charger search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • magsafe 2 charger10K/yr
  • macbook charger magnetic6K/yr
  • macbook magsafe charger5K/yr
  • macbook pro 2015 charger6K/yr
  • magsafe 24K/yr
  • old macbook charger3K/yr
  • macbook air charger magnetic3K/yr

Reviews and returns

What reviews say buyers love and hate about Macbook Air Charger

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability26%−0.26

Broke with-in one month

Broke after about 12 weeks

Broken

Charging18%+2.07

Does not charge

stops immediately charging

No charging

Quality-Overall9%+0.38

Poor quality

Cheap rubbish

cheap crap

Functionality-Overall7%−0.08

This cable did not work properly

Didn't work

It doesnt work safely

Size-Overall6%−0.02

this is too big

doesnt fit

its much shorter

Love

Charging35%+2.07

Good charge speed

Fast charge

The charger works well

Quality-Overall13%+0.38

Good quality

The build quality is solid

Appears well made

Value For Money13%+1.07

Good value for money

Decent value for money

Good value for money

Advertised Vs Actual Product7%+0.48

Works as advertised

Works as it should

As described

Compatibility-Overall6%+0.08

There is not problem with it being compatible

Most importantly, it is compatible as described, which is always the key thing with this type of item

works perfectly with my MacBook

Return

4.8% Return rate 21% Fixable by listing

Charging32%▇▇████

Does not charge

stops immediately charging

No charging

Compatibility-Overall28%█▇▇▇▇▆

Does not fit MacBook

wrong item, compatibility list shows my laptop

With my Mac didnt work

Size-Overall19%▇█▇▆▆▇

this is too big

doesnt fit

its much shorter

Functionality-Overall7%█▅▅▇▆█

This cable did not work properly

Didn't work

It doesnt work safely

Connectivity-Overall4%▇▅▇▆█▃

Never stays connected

then kept disconnecting

loose connector

FAQ

Common Macbook Air Charger questions

Answered from the same tracked data.