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Macbook Adapter

soft demand (-20.4% this quarter) — Macbook Adapter doesn't clear our bar today.

Flapen Score

47
Skip it
Market size 35Growth 15Conversion 83Competition 46Returns 82Price range 84Avg price 80Brand share 15Review moat 20Quality gap 53
This niche Category average

Is Macbook Adapter profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Macbook Adapter is a £167K/yr Amazon United Kingdom market (109K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Dec. Verdict: Skip it — 47/100.

Macbook Adapter: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -20.4% over the last 90 days and 9.0% of searches end in a purchase.

£167K

revenue / yr

Units sold / yr13K
Search volume / yr-20.4%109K
Conversion rate9.0%
Avg price£17.16

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

6%

open market share

Brands · sellers8 · 25
Top-5 product click share57%
Open market6%
Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 23 products

Sponsored placement91%
New entrants (1y)1· 1 succeeded
Avg rating4.4★
Avg reviews13,985

Top Macbook Adapter products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

£0£17K£33K£50K£67K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

25

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

57%

Top 20: 96%

Open market

4%

  • UGREEN58%
  • Anker23%
  • KRISUHO6%
  • MOKiN4%
  • ZMUIPNG3%
  • BASESAILOR2%
  • Open — no brand owns it (2 brands, 4%)

Macbook Adapter demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume109KCVR9.0%Products23Brands8Top 5 Brands94%OOS Rate0.0%Rating4.4★Reviews13,985Avg BSR#17
3K2KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Top Macbook Adapter search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • ugreen usb c hub28K/yr
  • macbook adapter16K/yr
  • ugreen hub12K/yr
  • macbook usb adaptor10K/yr
  • mac usb adapter10K/yr
  • macbook adapter multiport9K/yr
  • mac adapter6K/yr
  • mac adapter multiport6K/yr
  • macbook air adapter4K/yr
  • macbook air usb adapter4K/yr

What reviews say buyers love and hate about Macbook Adapter

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Quality-Overall20%

Amazing quality

Advertised Vs Actual Product13%

Exactly as advertised

Value For Money11%

Excellent value

Connectivity-Overall8%

Great connection

Compatibility-Overall7%

Good compatibility

What buyers complain about

69% of reviews
Connectivity-Overall14%

it doesn't connect

Durability13%

Broke

Functionality-Overall12%

Didn't work for me

Socket/Port/Plug10%

Issues with usb ports

Charging6%

then stops charging macbook

Macbook Adapter return rate & reasons

Why buyers send it back, as a share of all return requests.

1.7%

Return rate

5%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Compatibility-Overall
32%
2Functionality-Overall
19%
3Connectivity-Overall
15%
4Socket/Port/Plug
9%
5Charging
5%

Common Macbook Adapter questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Macbook Adapter 47/100 on Amazon United Kingdom — Skip it. The niche generates £167K/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -20.4% over the last 90 days.
Search demand for Macbook Adapter on Amazon United Kingdom peaks in Dec, where the busiest month runs 1.7× the quietest.