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Macbook Adapter

Fail

Demand is soft, at -20.4% this quarter, so Macbook Adapter is a Fail.

Flapen Score
47
47 / 100
Top 28% of 1,028 Computers & Accessories niches · +5 vs the category median of 42
Market size
£167K/yr109K searches / yr
90-day growth
-20.4%search demand this quarter
Competition
57%top-5 click share · 8 brands · 25 sellers

Flapen Score

Macbook Adapter against its category

The dotted line is the Computers & Accessories average. Past it, Macbook Adapter is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Macbook Adapter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Macbook Adapter 109K times last year and spent an estimated £167K. The top 5 brands take 94% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 9.0% of those searches ended in a purchase.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £167K a year.

Searches, last 12 months
109K
Growth, 90 days vs prior 90
-20.4%
Conversion, latest week
9.0%
Market size, estimated
£167Ka year
Peak month
December1.7× the quietest month
Top search term
ugreen usb c hub28K searches a year

02 · Price

A sale here is worth £17.16.

Listings sell for £17.16 on average, from £4.90 to £81.37. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £17.16 that is £9K to £13K a year per listing.

Average price
£17.16inside the $15 to $100 sweet spot
Price range
£4.90–£81.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£9K–£13K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #17 within Laptop Accessories. It carries 13,985 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#17in Laptop Accessories
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
13,985per listing
Listings tracked
23

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Macbook Adapter products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.

£0£17K£33K£50K£67K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

25

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

57%

Top 20: 96%

Open market

4%

  • UGREEN58%
  • Anker23%
  • KRISUHO6%
  • MOKiN4%
  • ZMUIPNG3%
  • BASESAILOR2%
  • Open — no brand owns it (2 brands, 4%)

Demand

Macbook Adapter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Macbook Adapter search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • ugreen usb c hub28K/yr
  • macbook adapter16K/yr
  • ugreen hub12K/yr
  • macbook usb adaptor10K/yr
  • mac usb adapter10K/yr
  • macbook adapter multiport9K/yr
  • mac adapter6K/yr
  • mac adapter multiport6K/yr
  • macbook air adapter4K/yr
  • macbook air usb adapter4K/yr

Reviews and returns

What reviews say buyers love and hate about Macbook Adapter

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Connectivity-Overall”
1.7%of orders come back
“it doesn't connect”
A buyer, on “Connectivity-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Macbook Adapter questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data