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macbook adapter

Skip it

Soft demand (-20.4% this quarter) — this niche doesn't clear our bar today.

Market size 35Growth 15Conversion 83Competition 46Returns 82Price range 84Avg price 80Brand share 15Review moat 20Quality gap 53

Price range

Great£4.90–£81.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great9.0%

search→purchase rate — share of searches ending in a sale

Returns

Great1.7%

return rate — above 5% kills the launch gate

Avg price

Great£17.16

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£167K

£167K/yr · 109K searches

Review moat

Bad13,985.26

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-20.4%

90-day search growth — must beat 0% to launch

Brand share

Bad94%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, macbook adapter is a £167K/yr Amazon United Kingdom market (109K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Dec. Verdict: Skip it — 47/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

macbook adapter market data

Units sold / yr
10K–13K
avg 500–750/product
Revenue / yr
£172K–£215K
units × avg price
Conversion rate
9.0%
Avg BSR
#17
Page quality
0%
Prime
100%
Sponsored
91%
Out of stock
0.0%
Avg brand age
32 months
Avg seller age
178 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

25

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

57%

Top 20: 96%

Open market

4%

  • UGREEN58%
  • Anker23%
  • KRISUHO6%
  • MOKiN4%
  • ZMUIPNG3%
  • BASESAILOR2%
  • Open — no brand owns it (2 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.4% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Top macbook adapter search terms

  • ugreen usb c hub28K/yr
  • macbook adapter16K/yr
  • ugreen hub12K/yr
  • macbook usb adaptor10K/yr
  • mac usb adapter10K/yr
  • macbook adapter multiport9K/yr
  • mac adapter6K/yr
  • mac adapter multiport6K/yr
  • macbook air adapter4K/yr
  • macbook air usb adapter4K/yr
All search terms

Top macbook adapter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£17K20%£33K30%£50K40%£67K1001K10K100K1.0M Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

What buyers say about macbook adapter

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Amazing quality”

Advertised Vs Actual Product13%

“Exactly as advertised”

Value For Money11%

“Excellent value”

Connectivity-Overall8%

“Great connection”

Compatibility-Overall7%

“Good compatibility”

Socket/Port/Plug7%

“It has a good selection of ports”

Ease Of Use5%

“Ease of use”

Portability5%

“Its easy to carry around”

Charging3%

“Fast charging speed”

Design-Overall3%

“sleek design”

What buyers complain about

Connectivity-Overall14%

“it doesn't connect”

Durability13%

“Broke”

Functionality-Overall12%

“Didn't work for me”

Socket/Port/Plug10%

“Issues with usb ports”

Charging6%

“then stops charging macbook”

Compatibility-Overall5%

“Not compatible”

Quality-Overall4%

“However, very cheaply made out of plastic, could have improved the build quality”

Size-Overall3%

“It's very small”

Constant Reboot Or Restart2%

“But I got frustrated at it restarting all the time”

Ease Of Use2%

“Very awkward to access”

Top return reasons

Compatibility-Overall32%
Functionality-Overall19%
Connectivity-Overall15%
Socket/Port/Plug9%
Charging5%
Defective Material/Parts4%
Size-Overall4%
Advertised Vs Actual Product1%
Length1%
Quality-Overall1%

Common questions

Is macbook adapter profitable to sell on Amazon United Kingdom?
The niche generates £167K/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -20.4%. Flapen's verdict: Skip it (47/100).
How competitive is the macbook adapter niche?
8 brands and 25 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in macbook adapter?
Top complaints mined from reviews: Connectivity-Overall, Durability, Functionality-Overall. The return rate is 1.7%.
When does demand for macbook adapter peak?
Demand peaks in Dec; the busiest month runs 1.7× the quietest.
What does it cost to enter the macbook adapter niche?
Listings span £4.90–£81.37; the average listing price is £17.16 (sweet spot $15–$100). The average incumbent carries 13,985 reviews — the moat a new listing must climb.