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Macbook Accessories

Fail

Demand is soft, at -30.6% this quarter, so Macbook Accessories is a Fail.

Flapen Score
48
48 / 100
Top 25% of 1,028 Computers & Accessories niches · +6 vs the category median of 42
Market size
£69K/yr163K searches / yr
90-day growth
-30.6%search demand this quarter
Competition
41%top-5 click share · 21 brands · 31 sellers

Flapen Score

Macbook Accessories against its category

The dotted line is the Computers & Accessories average. Past it, Macbook Accessories is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Macbook Accessories market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Macbook Accessories 163K times last year and spent an estimated £69K. The top 5 brands take 66% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -30.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months
163K
Growth, 90 days vs prior 90
-30.6%
Conversion, latest week
2.5%
Market size, estimated
£69Ka year
Top search term
macbook accessories64K searches a year

02 · Price

A sale here is worth £17.22.

Listings sell for £17.22 on average, from £3.41 to £70.79. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £17.22 that is £0 to £2K a year per listing.

Average price
£17.22inside the $15 to $100 sweet spot
Price range
£3.41–£70.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #24 within Laptop Accessories. It carries 8,933 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#24in Laptop Accessories
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,933per listing
Listings tracked
32

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Macbook Accessories products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£21K£28K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 flat

Sellers

31

Top-5 brand share

66%

Top 20: 99%

Top-5 click share

41%

Top 20: 84%

Open market

29%

  • Synerlogic20%
  • Anker16%
  • MOKiN15%
  • EooCoo11%
  • ZMUIPNG5%
  • UGREEN4%

Demand

Macbook Accessories search demand

Weekly searches over the year. Pick a range.

4K3KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Macbook Accessories search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • macbook accessories64K/yr
  • macbook air accessories29K/yr
  • macbook pro accessories17K/yr
  • mac accessories11K/yr
  • mokin usb c docking station5K/yr
  • apple macbook accessories6K/yr
  • macbook air m4 accessories5K/yr
  • mokin3K/yr
  • macbook air 13 inch accessories5K/yr
  • macbook accessories 202510K/yr

Reviews and returns

What reviews say buyers love and hate about Macbook Accessories

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability15%−0.16

Breaks easily

Broken

Questionable durability

Socket/Port/Plug8%−0.06

not all ports work

Horrid hdmi port

Issues with usb ports

Connectivity-Overall8%

Constantly connects and disconnects

doesnt connect or stay connected as well

Have had connection issues

Functionality-Overall7%−0.07

no longer is working

Didnt work

I cannot get it to fully function

Quality-Overall6%+1.19

Extremely flimsy and low quality item

Awful quality

quality is low

Love

Quality-Overall19%+1.19

Excellent product

The build quality is excellent

The build quality feels premium

Advertised Vs Actual Product12%+1.15

Worked as expected

As advertised

Just what i wanted

Value For Money9%+0.73

Great value

Good Value

Excellent value

Connectivity-Overall6%

Nice connectivity

Easy Connection

Great connection

Ease Of Use5%+0.40

Super convenient

Easy to fit

easy to carry around

Return

1.6% Return rate 22% Fixable by listing

Compatibility-Overall26%▇█▇███

Id rather say spend more money to get something solid which doesn't give you compatibility issues

Doesnt work well with Macbook

Doesnt work with mac

Size-Overall18%▇▇██▇▆

Absolutely tiny

DOES NOT FIT

Doesn't work, too short

Functionality-Overall14%█▆█▇▇▇

no longer is working

Didnt work

I cannot get it to fully function

Connectivity-Overall10%█▇▆▇▇▇

Constantly connects and disconnects

doesnt connect or stay connected as well

Have had connection issues

Socket/Port/Plug7%▆█▅▇█▇

not all ports work

Horrid hdmi port

Issues with usb ports

FAQ

Common Macbook Accessories questions

Answered from the same tracked data.