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Macbook Accessories

Fail

Demand is soft, at -30.6% this quarter, so Macbook Accessories is a Fail.

Flapen Score
48
48 / 100
Top 25% of 1,028 Computers & Accessories niches · +6 vs the category median of 42
Market size
£69K/yr163K searches / yr
90-day growth
-30.6%search demand this quarter
Competition
41%top-5 click share · 21 brands · 31 sellers

Flapen Score

Macbook Accessories against its category

The dotted line is the Computers & Accessories average. Past it, Macbook Accessories is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Macbook Accessories market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Macbook Accessories 163K times last year and spent an estimated £69K. The top 5 brands take 66% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -30.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months
163K
Growth, 90 days vs prior 90
-30.6%
Conversion, latest week
2.5%
Market size, estimated
£69Ka year
Top search term
macbook accessories64K searches a year

02 · Price

A sale here is worth £17.22.

Listings sell for £17.22 on average, from £3.41 to £70.79. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £17.22 that is £0 to £2K a year per listing.

Average price
£17.22inside the $15 to $100 sweet spot
Price range
£3.41–£70.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #24 within Laptop Accessories. It carries 8,933 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#24in Laptop Accessories
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,933per listing
Listings tracked
32

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Macbook Accessories products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£21K£28K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 flat

Sellers

31

Est. top-5 brand share

66%

Top 20: 99%

Est. top-5 click share

41%

Top 20: 84%

Open market

29%

  • Synerlogic20%
  • Anker16%
  • MOKiN15%
  • EooCoo11%
  • ZMUIPNG5%
  • UGREEN4%

Demand

Macbook Accessories search demand

Weekly searches over the year. Pick a range.

4K3KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Macbook Accessories search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • macbook accessories64K/yr
  • macbook air accessories29K/yr
  • macbook pro accessories17K/yr
  • mac accessories11K/yr
  • mokin usb c docking station5K/yr
  • apple macbook accessories6K/yr
  • macbook air m4 accessories5K/yr
  • mokin3K/yr
  • macbook air 13 inch accessories5K/yr
  • macbook accessories 202510K/yr

Reviews and returns

What reviews say buyers love and hate about Macbook Accessories

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Durability”
1.6%of orders come back
“Breaks easily”
A buyer, on “Durability”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Macbook Accessories questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data