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Mac Mouse

Maybe

Products sell for $24.25 on average, inside the sweet spot. But demand is soft, at -24.6% this quarter, so Mac Mouse is a Maybe.

Flapen Score
51
51 / 100
Top 16% of 1,028 Computers & Accessories niches · +9 vs the category median of 42
Market size
£870K/yr559K searches / yr
90-day growth
-24.6%search demand this quarter
Competition
72%top-5 click share · 8 brands · 66 sellers

Flapen Score

Mac Mouse against its category

The dotted line is the Computers & Accessories average. Past it, Mac Mouse is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mac Mouse market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mac Mouse 559K times last year and spent an estimated £870K. The top 5 brands take 90% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

6.4% of searches ended in a purchase last week.

Shoppers searched for this 559K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -24.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £870K a year.

Searches, last 12 months
559K
Growth, 90 days vs prior 90
-24.6%
Conversion, latest week
6.4%
Market size, estimated
£870Ka year
Peak month
November1.2× the quietest month
Top search term
apple mouse106K searches a year

02 · Price

A sale here is worth £24.25.

Listings sell for £24.25 on average, from £7.54 to £70.53. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,000 to 2,500 of them. At £24.25 that is £49K to £61K a year per listing.

Average price
£24.25inside the $15 to $100 sweet spot
Price range
£7.54–£70.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
2,000–2,500
Revenue per listing a year
£49K–£61K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #114 within Keyboards, Mice & Input Devices. It carries 2,195 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#114in Keyboards, Mice & Input Devices
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,195per listing
Listings tracked
15

04 · Newcomers

Amazon counts 3 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
38 months

Products

Top Mac Mouse products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£87K£174K£261K£348K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

66

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

6%

  • Apple47%
  • QYFP17%
  • LEAPEST10%
  • Logitech10%
  • RaceGT6%
  • Uiosmuph5%
  • Open — no brand owns it (2 brands, 6%)

Demand

Mac Mouse search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Mac Mouse search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • apple mouse106K/yr
  • magic mouse59K/yr
  • apple magic mouse48K/yr
  • mouse for macbook39K/yr
  • macbook mouse36K/yr
  • mac mouse33K/yr
  • apple mouse wireless32K/yr
  • ipad mouse34K/yr
  • mouse for ipad27K/yr
  • bluetooth mouse for ipad25K/yr

Reviews and returns

What reviews say buyers love and hate about Mac Mouse

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Connectivity-Overall14%−0.11

Intermittent connection

Irritating connectivity and. lack of

disconnected at random

Durability10%−0.15

Doesnt last

Broken

Questionable durability

Touch/Button Controls9%−0.05

The click of the mouse buttons feels a bit mushy too

recently the clicking became unreliable

Took some getting used to as no visible buttons thats just down to me being silly

Size-Overall6%−0.02

a bit loose

Very small

This is a smaller size mouse

Value For Money6%+1.02

not worth the money at all

Expensive,

Very overpriced for what it is

Love

Value For Money12%+1.02

Great deal

Good Value

Good value for money

Connectivity-Overall11%−0.11

instant connection

Easy Connection

It also connected extremely easily

Quality-Overall11%+0.51

Excellent Quality

Really well made

feels good quality and is easy to set up and use

Compatibility-Overall8%+1.05

No problem pairing to my Mac

it pairs instantly

Excellent as always with Apple

Ease Of Use7%−0.01

Very easy to use

fits quite comfortably into the hand

Good and handy

Return

2.0% Return rate 10% Fixable by listing

Functionality-Overall19%▇█▆▇█▇

Didnt work

Both not working properly

the scrolling functionality is not functioning at all

Compatibility-Overall17%▅▆▆▇▆█

then wouldn't pair

Unfortunately it doesn't work on my MacBook Pro OS Monterey

Doesnt work with mac

Connectivity-Overall17%▇▆█▅▆▆

Intermittent connection

Irritating connectivity and. lack of

disconnected at random

Size-Overall9%▅▅█▇▇▇

a bit loose

Very small

This is a smaller size mouse

Touch/Button Controls6%█▇▄▅▆▆

The click of the mouse buttons feels a bit mushy too

recently the clicking became unreliable

Took some getting used to as no visible buttons thats just down to me being silly

FAQ

Common Mac Mouse questions

Answered from the same tracked data.