mac keyboard and mouse
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great£55.47avg listing price — sweet spot $15–$100
Market size
Great£1.3M£1.3M/yr · 630K searches
Price range
Good£17.34–£148.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,728.45avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Returns
Okay3.6%return rate — above 5% kills the launch gate
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-29.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, mac keyboard and mouse is a £1.3M/yr Amazon United Kingdom market (630K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Jun–Jul. Verdict: Skip it — 42/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
mac keyboard and mouse market data
- Units sold / yr
- 15K–20K
- avg 1,000–1,250/product
- Revenue / yr
- £832K–£1.1M
- units × avg price
- Conversion rate
- 3.6%
- Avg BSR
- #41
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 36 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
11
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Apple69%
- OMOTON29%
- Yivandi3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -29.9% search growth over the last 90 days.Peak months: Feb, Jun, Jul · busiest ÷ quietest = 8.9×
Top mac keyboard and mouse search terms
- apple keyboard146K/yr
- mac keyboard88K/yr
- apple magic keyboard94K/yr
- magic keyboard93K/yr
- apple keyboard and mouse42K/yr
- mac keyboard and mouse29K/yr
- macbook keyboard20K/yr
- keyboard for mac18K/yr
- apple mouse and keyboard10K/yr
- apple wireless keyboard11K/yr
Top mac keyboard and mouse products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Apple Magic Keyboard - British English
Apple£66.354.6★1,285 rev
Apple Magic Keyboard with Touch ID and Numeric Keypad for Mac models with Apple silicon - British English - Black Keys
Apple£148.404.4★1,207 rev
OMOTON Bluetooth Keyboard for Mac Wireless keyboard for Apple MacBook Pro/Air iMac iMac Pro Mac Mini Mac Pro QWERTY UK Layout Silver
OMOTON£18.584.3★3,722 rev
Apple Magic Keyboard with Touch ID for Mac models with Apple silicon - British English
Apple£105.394.7★689 rev
OMOTON Wireless Bluetooth Keyboard for Mac (MacBook/MacBook Pro/MacBook Air/iMac/iMac Pro/Mac Mini) Rechargeable Keyboard for Mac OS with 3 Bluetooth channels Quiet Typing QWERTY UK Layout grey
OMOTON£25.794.4★1,625 rev
Newest
by launch date
OMOTON Bluetooth Keyboard for Mac Wireless keyboard for Apple MacBook Pro/Air iMac iMac Pro Mac Mini Mac Pro QWERTY UK Layout Space Grey
OMOTON£19.483,722 rev
OMOTON Wired Keyboard for Mac with Dual Interface USB and Type-C Mini Keyboard Compatible with Apple Mac Pro iMac Mac Mini MacBook Pro/Air QWERTY UK Layout Silver
OMOTON£17.341,301 rev
Apple Magic Keyboard - British English
Apple£66.351,285 rev
Apple Magic Keyboard with Touch ID and Numeric Keypad for Mac models with Apple silicon - British English - Black Keys
Apple£148.401,207 rev
Apple Magic Keyboard with Touch ID for Mac models with Apple silicon - British English
Apple£105.39689 rev
Trending
90-day click momentumOMOTON Bluetooth Keyboard for Mac Wireless keyboard for Apple MacBook Pro/Air iMac iMac Pro Mac Mini Mac Pro QWERTY UK Layout Space Grey
OMOTON£19.484.3★
Apple Magic Keyboard with Touch ID and Numeric Keypad for Mac models with Apple silicon - British English - Black Keys
Apple£148.404.4★
OMOTON Wired Keyboard for Mac with Dual Interface USB and Type-C Mini Keyboard Compatible with Apple Mac Pro iMac Mac Mini MacBook Pro/Air QWERTY UK Layout Silver
OMOTON£17.344.4★
Bluetooth Keyboard and Mouse Set for Mac OMOTON Ultra-Slim Wireless Keyboard and Mouse Combo for Apple Mac MacBook Pro/Air iMac Mac Mini Battery-powered QWERTY UK Layout Silver
OMOTON£23.554.3★
Apple Magic Keyboard with Touch ID and Numeric Keypad for Mac models with Apple silicon - British English - White Keys
Apple£132.914.4★
What buyers say about mac keyboard and mouse
What buyers praise and complain about, mined from review topics.What buyers love
“Very good build quality, as expected”
“Good value”
“Works great with my apple laptop”
“Easy to connect”
“The buttons have intuitive shapes”
“Fine for ocasional use -”
“Much Better Than I Expected”
“Excellent battery life”
“Easy to set up”
“modern design that instantly made my workspace look better”
What buyers complain about
“A little pricey”
“I cant get it to work wirelessly”
“Poor quality equipment”
“Didnt work”
“the keys and response on this are poor”
“First problem - I didn't realise it has the new apple charger USB-C which is not compatible with any of my other products including my mac”
“when you type fast it makes a bit of noise”
“Does not last”
“Slow to Wake”
“The Typing Experience. The Flat Problem”
Top return reasons
Common questions
- Is mac keyboard and mouse profitable to sell on Amazon United Kingdom?
- The niche generates £1.3M/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -29.9%. Flapen's verdict: Skip it (42/100).
- How competitive is the mac keyboard and mouse niche?
- 3 brands and 11 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in mac keyboard and mouse?
- Top complaints mined from reviews: Value For Money, Connectivity-Overall, Quality-Overall. The return rate is 3.6%.
- When does demand for mac keyboard and mouse peak?
- Demand peaks in Feb–Jun–Jul; the busiest month runs 8.9× the quietest.
- What does it cost to enter the mac keyboard and mouse niche?
- Listings span £17.34–£148.40; the average listing price is £55.47 (sweet spot $15–$100). The average incumbent carries 1,728 reviews — the moat a new listing must climb.