Mac Keyboard and Mouse
FailThe top 5 brands take 100% of clicks, so Mac Keyboard and Mouse is a Fail.
- Flapen Score
- 42 / 100Ranks 498 of 1,028 Computers & Accessories niches · on the category median42
- Market size
- £1.3M/yr630K searches / yr
- 90-day growth
- -29.9%search demand this quarter
- Competition
- 79%top-5 click share · 3 brands · 11 sellers
Flapen Score
Mac Keyboard and Mouse against its category
The dotted line is the Computers & Accessories average. Past it, Mac Keyboard and Mouse is stronger. Inside it, weaker.
Market
The Mac Keyboard and Mouse market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mac Keyboard and Mouse 630K times last year and spent an estimated £1.3M. All 3 brands take every click. Demand peaks in Feb–Jun–Jul. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 3.6% of those searches ended in a purchase.
Shoppers searched for this 630K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -29.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.
- Searches, last 12 months
- 630K
- Growth, 90 days vs prior 90
- -29.9%
- Conversion, latest week
- 3.6%
- Market size, estimated
- £1.3Ma year
- Peak month
- February8.9× the quietest month
- Top search term
- apple keyboard146K searches a year
02 · Price
A sale here is worth £55.47.
Listings sell for £55.47 on average, from £17.34 to £148.40. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £55.47 that is £55K to £69K a year per listing.
- Average price
- £55.47inside the $15 to $100 sweet spot
- Price range
- £17.34–£148.40
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £55K–£69K
- Returns
- 3.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #41 within Keyboards, Mice & Input Devices. It carries 1,728 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #41in Keyboards, Mice & Input Devices
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,728per listing
- Listings tracked
- 11
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Mac Keyboard and Mouse products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Apple Magic Keyboard - British English
- Price
- £66.35
- Rating
- 4.6/5
- Reviews
- 1,285
- Age
- 1y ago
Apple Magic Keyboard with Touch ID and Numeric Keypad for Mac models with Apple silicon - British English - Black Keys
- Price
- £148.40
- Rating
- 4.4/5
- Reviews
- 1,207
- Age
- 1y ago
OMOTON Bluetooth Keyboard for Mac Wireless keyboard for Apple MacBook Pro/Air iMac iMac Pro Mac Mini Mac Pro QWERTY UK Layout Silver
- Price
- £18.58
- Rating
- 4.3/5
- Reviews
- 3,722
- Age
- 4y ago
Apple Magic Keyboard with Touch ID for Mac models with Apple silicon - British English
- Price
- £105.39
- Rating
- 4.7/5
- Reviews
- 689
- Age
- 1y ago
OMOTON Wireless Bluetooth Keyboard for Mac (MacBook/MacBook Pro/MacBook Air/iMac/iMac Pro/Mac Mini) Rechargeable Keyboard for Mac OS with 3 Bluetooth channels Quiet Typing QWERTY UK Layout grey
- Price
- £25.79
- Rating
- 4.4/5
- Reviews
- 1,625
- Age
- 2y ago
Trending
estimated 90-day click momentum
OMOTON Bluetooth Keyboard for Mac Wireless keyboard for Apple MacBook Pro/Air iMac iMac Pro Mac Mini Mac Pro QWERTY UK Layout Space Grey
- Price
- £19.48
- Rating
- 4.3/5
- Reviews
- 3,722
- Age
- 9mo ago
Apple Magic Keyboard with Touch ID and Numeric Keypad for Mac models with Apple silicon - British English - Black Keys
- Price
- £148.40
- Rating
- 4.4/5
- Reviews
- 1,207
- Age
- 1y ago
OMOTON Wired Keyboard for Mac with Dual Interface USB and Type-C Mini Keyboard Compatible with Apple Mac Pro iMac Mac Mini MacBook Pro/Air QWERTY UK Layout Silver
- Price
- £17.34
- Rating
- 4.4/5
- Reviews
- 1,301
- Age
- 1y ago
Bluetooth Keyboard and Mouse Set for Mac OMOTON Ultra-Slim Wireless Keyboard and Mouse Combo for Apple Mac MacBook Pro/Air iMac Mac Mini Battery-powered QWERTY UK Layout Silver
- Price
- £23.55
- Rating
- 4.3/5
- Reviews
- 2,783
- Age
- 3y ago
Apple Magic Keyboard with Touch ID and Numeric Keypad for Mac models with Apple silicon - British English - White Keys
- Price
- £132.91
- Rating
- 4.4/5
- Reviews
- 1,207
- Age
- 1y ago
Newest
by launch dateOMOTON Bluetooth Keyboard for Mac Wireless keyboard for Apple MacBook Pro/Air iMac iMac Pro Mac Mini Mac Pro QWERTY UK Layout Space Grey
- Price
- £19.48
- Rating
- 4.3/5
- Reviews
- 3,722
- Age
- 9mo ago
OMOTON Wired Keyboard for Mac with Dual Interface USB and Type-C Mini Keyboard Compatible with Apple Mac Pro iMac Mac Mini MacBook Pro/Air QWERTY UK Layout Silver
- Price
- £17.34
- Rating
- 4.4/5
- Reviews
- 1,301
- Age
- 1y ago
Apple Magic Keyboard - British English
- Price
- £66.35
- Rating
- 4.6/5
- Reviews
- 1,285
- Age
- 1y ago
Apple Magic Keyboard with Touch ID and Numeric Keypad for Mac models with Apple silicon - British English - Black Keys
- Price
- £148.40
- Rating
- 4.4/5
- Reviews
- 1,207
- Age
- 1y ago
Apple Magic Keyboard with Touch ID for Mac models with Apple silicon - British English
- Price
- £105.39
- Rating
- 4.7/5
- Reviews
- 689
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
11
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
79%
Top 20: 100%
Open market
0%
- Apple69%
- OMOTON29%
- Yivandi3%
Demand
Mac Keyboard and Mouse search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Jun, Jul · busiest ÷ quietest = 8.9×
Search terms
Top Mac Keyboard and Mouse search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- apple keyboard146K/yr
- mac keyboard88K/yr
- apple magic keyboard94K/yr
- magic keyboard93K/yr
- apple keyboard and mouse42K/yr
- mac keyboard and mouse29K/yr
- macbook keyboard20K/yr
- keyboard for mac18K/yr
- apple mouse and keyboard10K/yr
- apple wireless keyboard11K/yr
Reviews and returns
What reviews say buyers love and hate about Mac Keyboard and Mouse
We read the reviews and the return reasons for every product selling here.
“A little pricey”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
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Headset
£4.5M/yr-12.5%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mac Keyboard and Mouse questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data