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Mac Keyboard and Mouse

brand-locked demand (top 5 brands take 100% of clicks) — Mac Keyboard and Mouse doesn't clear our bar today.

Flapen Score

42
Skip it
Market size 82Growth 10Conversion 45Competition 17Returns 43Price range 63Avg price 91Brand share 0Review moat 48Quality gap 62
This niche Category average

Is Mac Keyboard and Mouse profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Mac Keyboard and Mouse is a £1.3M/yr Amazon United Kingdom market (630K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Jun–Jul. Verdict: Skip it — 42/100.

Mac Keyboard and Mouse: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -29.9% over the last 90 days and 3.6% of searches end in a purchase.

£1.3M

revenue / yr

Units sold / yr20K
Search volume / yr-29.9%630K
Conversion rate3.6%
Avg price£55.47

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 11
Top-5 product click share79%
Open market0%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 11 products

Sponsored placement100%
New entrants (1y)1· 1 succeeded
Avg rating4.4★
Avg reviews1,728

Top Mac Keyboard and Mouse products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

£0£190K£381K£571K£762K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Apple69%
  • OMOTON29%
  • Yivandi3%

Mac Keyboard and Mouse demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume630KCVR3.6%Products11Brands3Top 5 Brands100%OOS Rate0.0%Rating4.4★Reviews1,728Avg BSR#41
13K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Jun, Jul · busiest ÷ quietest = 8.9×

Top Mac Keyboard and Mouse search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • apple keyboard146K/yr
  • mac keyboard88K/yr
  • apple magic keyboard94K/yr
  • magic keyboard93K/yr
  • apple keyboard and mouse42K/yr
  • mac keyboard and mouse29K/yr
  • macbook keyboard20K/yr
  • keyboard for mac18K/yr
  • apple mouse and keyboard10K/yr
  • apple wireless keyboard11K/yr

What reviews say buyers love and hate about Mac Keyboard and Mouse

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Quality-Overall17%

Very good build quality, as expected

Value For Money16%

Good value

Compatibility-Overall11%

Works great with my apple laptop

Connectivity-Overall10%

Easy to connect

Touch/Button Controls6%

The buttons have intuitive shapes

What buyers complain about

62% of reviews
Value For Money11%

A little pricey

Connectivity-Overall10%

I cant get it to work wirelessly

Quality-Overall9%

Poor quality equipment

Functionality-Overall6%

Didnt work

Touch/Button Controls6%

the keys and response on this are poor

Mac Keyboard and Mouse return rate & reasons

Why buyers send it back, as a share of all return requests.

3.6%

Return rate

13%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Compatibility-Overall
20%
2Connectivity-Overall
17%
3Functionality-Overall
13%
4Size-Overall
8%
5Quality-Overall
7%

Common Mac Keyboard and Mouse questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mac Keyboard and Mouse 42/100 on Amazon United Kingdom — Skip it. The niche generates £1.3M/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -29.9% over the last 90 days.
Search demand for Mac Keyboard and Mouse on Amazon United Kingdom peaks in Feb–Jun–Jul, where the busiest month runs 8.9× the quietest.