Mac Keyboard and Mouse
FailThe top 5 brands take 100% of clicks, so Mac Keyboard and Mouse is a Fail.
- Flapen Score
- 42 / 100Ranks 498 of 1,028 Computers & Accessories niches · on the category median42
- Market size
- £1.3M/yr630K searches / yr
- 90-day growth
- -29.9%search demand this quarter
- Competition
- 79%top-5 click share · 3 brands · 11 sellers
Flapen Score
Mac Keyboard and Mouse against its category
The dotted line is the Computers & Accessories average. Past it, Mac Keyboard and Mouse is stronger. Inside it, weaker.
Market
The Mac Keyboard and Mouse market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mac Keyboard and Mouse 630K times last year and spent an estimated £1.3M. All 3 brands take every click. Demand peaks in Feb–Jun–Jul. Flapen scores it 42 out of 100, a Fail.
01 · Demand
3.6% of searches ended in a purchase last week.
Shoppers searched for this 630K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -29.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.
- Searches, last 12 months
- 630K
- Growth, 90 days vs prior 90
- -29.9%
- Conversion, latest week
- 3.6%
- Market size, estimated
- £1.3Ma year
- Peak month
- February8.9× the quietest month
- Top search term
- apple keyboard146K searches a year
02 · Price
A sale here is worth £55.47.
Listings sell for £55.47 on average, from £17.34 to £148.40. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £55.47 that is £55K to £69K a year per listing.
- Average price
- £55.47inside the $15 to $100 sweet spot
- Price range
- £17.34–£148.40
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £55K–£69K
- Returns
- 3.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #41 within Keyboards, Mice & Input Devices. It carries 1,728 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #41in Keyboards, Mice & Input Devices
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,728per listing
- Listings tracked
- 11
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Mac Keyboard and Mouse products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Apple Magic Keyboard - British English
- Price
- £66.35
- Rating
- 4.6/5
- Reviews
- 1,285
- Age
- 1y ago
Apple Magic Keyboard with Touch ID and Numeric Keypad for Mac models with Apple silicon - British English - Black Keys
- Price
- £148.40
- Rating
- 4.4/5
- Reviews
- 1,207
- Age
- 1y ago
OMOTON Bluetooth Keyboard for Mac Wireless keyboard for Apple MacBook Pro/Air iMac iMac Pro Mac Mini Mac Pro QWERTY UK Layout Silver
- Price
- £18.58
- Rating
- 4.3/5
- Reviews
- 3,722
- Age
- 4y ago
Apple Magic Keyboard with Touch ID for Mac models with Apple silicon - British English
- Price
- £105.39
- Rating
- 4.7/5
- Reviews
- 689
- Age
- 1y ago
OMOTON Wireless Bluetooth Keyboard for Mac (MacBook/MacBook Pro/MacBook Air/iMac/iMac Pro/Mac Mini) Rechargeable Keyboard for Mac OS with 3 Bluetooth channels Quiet Typing QWERTY UK Layout grey
- Price
- £25.79
- Rating
- 4.4/5
- Reviews
- 1,625
- Age
- 2y ago
Trending
90-day click momentum
OMOTON Bluetooth Keyboard for Mac Wireless keyboard for Apple MacBook Pro/Air iMac iMac Pro Mac Mini Mac Pro QWERTY UK Layout Space Grey
- Price
- £19.48
- Rating
- 4.3/5
- Reviews
- 3,722
- Age
- 9mo ago
Apple Magic Keyboard with Touch ID and Numeric Keypad for Mac models with Apple silicon - British English - Black Keys
- Price
- £148.40
- Rating
- 4.4/5
- Reviews
- 1,207
- Age
- 1y ago
OMOTON Wired Keyboard for Mac with Dual Interface USB and Type-C Mini Keyboard Compatible with Apple Mac Pro iMac Mac Mini MacBook Pro/Air QWERTY UK Layout Silver
- Price
- £17.34
- Rating
- 4.4/5
- Reviews
- 1,301
- Age
- 1y ago
Bluetooth Keyboard and Mouse Set for Mac OMOTON Ultra-Slim Wireless Keyboard and Mouse Combo for Apple Mac MacBook Pro/Air iMac Mac Mini Battery-powered QWERTY UK Layout Silver
- Price
- £23.55
- Rating
- 4.3/5
- Reviews
- 2,783
- Age
- 3y ago
Apple Magic Keyboard with Touch ID and Numeric Keypad for Mac models with Apple silicon - British English - White Keys
- Price
- £132.91
- Rating
- 4.4/5
- Reviews
- 1,207
- Age
- 1y ago
Newest
by launch dateOMOTON Bluetooth Keyboard for Mac Wireless keyboard for Apple MacBook Pro/Air iMac iMac Pro Mac Mini Mac Pro QWERTY UK Layout Space Grey
- Price
- £19.48
- Rating
- 4.3/5
- Reviews
- 3,722
- Age
- 9mo ago
OMOTON Wired Keyboard for Mac with Dual Interface USB and Type-C Mini Keyboard Compatible with Apple Mac Pro iMac Mac Mini MacBook Pro/Air QWERTY UK Layout Silver
- Price
- £17.34
- Rating
- 4.4/5
- Reviews
- 1,301
- Age
- 1y ago
Apple Magic Keyboard - British English
- Price
- £66.35
- Rating
- 4.6/5
- Reviews
- 1,285
- Age
- 1y ago
Apple Magic Keyboard with Touch ID and Numeric Keypad for Mac models with Apple silicon - British English - Black Keys
- Price
- £148.40
- Rating
- 4.4/5
- Reviews
- 1,207
- Age
- 1y ago
Apple Magic Keyboard with Touch ID for Mac models with Apple silicon - British English
- Price
- £105.39
- Rating
- 4.7/5
- Reviews
- 689
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
11
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Apple69%
- OMOTON29%
- Yivandi3%
Demand
Mac Keyboard and Mouse search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Jun, Jul · busiest ÷ quietest = 8.9×
Search terms
Top Mac Keyboard and Mouse search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- apple keyboard146K/yr
- mac keyboard88K/yr
- apple magic keyboard94K/yr
- magic keyboard93K/yr
- apple keyboard and mouse42K/yr
- mac keyboard and mouse29K/yr
- macbook keyboard20K/yr
- keyboard for mac18K/yr
- apple mouse and keyboard10K/yr
- apple wireless keyboard11K/yr
Reviews and returns
What reviews say buyers love and hate about Mac Keyboard and Mouse
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
A little pricey
It could be cheaper
Ridiculously expensive
I cant get it to work wirelessly
Slow reconnecting
Now the Bluetooth won't work
Poor quality equipment
Extremely cheap quality too
Poor quality, terrible kit
Didnt work
Cheap and cheerful - Already malfunctioning
The fixed keyboard on my Mac book air had stopped working
the keys and response on this are poor
Buttons dont work
having the press harder just to type is equally as annoying
Love
Very good build quality, as expected
Excellent Product
Really good build quality
Good value
Good value for money
Great value
Works great with my apple laptop
Works perfect with Mac
it pairs well with windows products
Easy to connect
Very easy bluetooth connection
Connectivity is decent
The buttons have intuitive shapes
this one is perfect for my finger feeling
Touch ID works well
Return
3.6% Return rate 13% Fixable by listing
First problem - I didn't realise it has the new apple charger USB-C which is not compatible with any of my other products including my mac
Not Backlit compatible
This Keyboard did not work with my keyboard
I cant get it to work wirelessly
Slow reconnecting
Now the Bluetooth won't work
Didnt work
Cheap and cheerful - Already malfunctioning
The fixed keyboard on my Mac book air had stopped working
Poor quality equipment
Extremely cheap quality too
Poor quality, terrible kit
Keep looking
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Niches in the same category that score near this one. Research these next.
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mac Keyboard and Mouse questions
Answered from the same tracked data.