- Flapen Score
- 42 / 100Ranks 498 of 1,028 Computers & Accessories niches · on the category median42
- Market size
- £1.0M/yr566K searches / yr
- 90-day growth
- -31.0%search demand this quarter
- Competition
- 79%top-5 click share · 4 brands · 12 sellers
Flapen Score
Mac Keyboard against its category
The dotted line is the Computers & Accessories average. Past it, Mac Keyboard is stronger. Inside it, weaker.
Market
The Mac Keyboard market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mac Keyboard 566K times last year and spent an estimated £1.0M. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
3.4% of searches ended in a purchase last week.
Shoppers searched for this 566K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -31.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.0M a year.
- Searches, last 12 months
- 566K
- Growth, 90 days vs prior 90
- -31.0%
- Conversion, latest week
- 3.4%
- Market size, estimated
- £1.0Ma year
- Peak month
- November1.9× the quietest month
- Top search term
- apple keyboard146K searches a year
02 · Price
A sale here is worth £54.59.
Listings sell for £54.59 on average, from £17.34 to £148.40. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £54.59 that is £55K to £68K a year per listing.
- Average price
- £54.59inside the $15 to $100 sweet spot
- Price range
- £17.34–£148.40
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £55K–£68K
- Returns
- 3.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #63 within Keyboards, Mice & Input Devices. It carries 1,365 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #63in Keyboards, Mice & Input Devices
- Average rating
- 4.33 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,365per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Mac Keyboard products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Apple Magic Keyboard - British English
- Price
- £66.35
- Rating
- 4.6/5
- Reviews
- 1,285
- Age
- 1y ago
Apple Magic Keyboard with Touch ID and Numeric Keypad for Mac models with Apple silicon - British English - Black Keys
- Price
- £148.40
- Rating
- 4.4/5
- Reviews
- 1,207
- Age
- 1y ago
OMOTON Bluetooth Keyboard for Mac Wireless keyboard for Apple MacBook Pro/Air iMac iMac Pro Mac Mini Mac Pro QWERTY UK Layout Silver
- Price
- £18.58
- Rating
- 4.3/5
- Reviews
- 3,722
- Age
- 4y ago
Apple Magic Keyboard with Touch ID for Mac models with Apple silicon - British English
- Price
- £105.39
- Rating
- 4.7/5
- Reviews
- 689
- Age
- 1y ago
OMOTON Wireless Bluetooth Keyboard for Mac (MacBook/MacBook Pro/MacBook Air/iMac/iMac Pro/Mac Mini) Rechargeable Keyboard for Mac OS with 3 Bluetooth channels Quiet Typing QWERTY UK Layout grey
- Price
- £25.79
- Rating
- 4.4/5
- Reviews
- 1,625
- Age
- 2y ago
Trending
90-day click momentum
OMOTON Bluetooth Keyboard for Mac Wireless keyboard for Apple MacBook Pro/Air iMac iMac Pro Mac Mini Mac Pro QWERTY UK Layout Space Grey
- Price
- £19.48
- Rating
- 4.3/5
- Reviews
- 3,722
- Age
- 9mo ago
B.FRIENDIT Bluetooth Aluminium Wireless Keyboard for Mac Low-profile and Quiet keys for Multi-Device Compatible with Apple iMac Macbook Mac and iPad Rechargable Battery Gray
- Price
- £36.56
- Rating
- 3.8/5
- Reviews
- 60
- Age
- 2y ago
Apple Magic Keyboard with Touch ID and Numeric Keypad for Mac models with Apple silicon - British English - Black Keys
- Price
- £148.40
- Rating
- 4.4/5
- Reviews
- 1,207
- Age
- 1y ago
OMOTON Wired Keyboard for Mac with Dual Interface USB and Type-C Mini Keyboard Compatible with Apple Mac Pro iMac Mac Mini MacBook Pro/Air QWERTY UK Layout Silver
- Price
- £17.34
- Rating
- 4.4/5
- Reviews
- 1,301
- Age
- 1y ago
Apple Magic Keyboard with Touch ID and Numeric Keypad for Mac models with Apple silicon - British English - White Keys
- Price
- £132.91
- Rating
- 4.4/5
- Reviews
- 1,207
- Age
- 1y ago
Newest
by launch dateOMOTON Bluetooth Keyboard for Mac Wireless keyboard for Apple MacBook Pro/Air iMac iMac Pro Mac Mini Mac Pro QWERTY UK Layout Space Grey
- Price
- £19.48
- Rating
- 4.3/5
- Reviews
- 3,722
- Age
- 9mo ago
OMOTON Wired Keyboard for Mac with Dual Interface USB and Type-C Mini Keyboard Compatible with Apple Mac Pro iMac Mac Mini MacBook Pro/Air QWERTY UK Layout Silver
- Price
- £17.34
- Rating
- 4.4/5
- Reviews
- 1,301
- Age
- 1y ago
Apple Magic Keyboard - British English
- Price
- £66.35
- Rating
- 4.6/5
- Reviews
- 1,285
- Age
- 1y ago
Apple Magic Keyboard with Touch ID and Numeric Keypad for Mac models with Apple silicon - British English - Black Keys
- Price
- £148.40
- Rating
- 4.4/5
- Reviews
- 1,207
- Age
- 1y ago
Apple Magic Keyboard with Touch ID for Mac models with Apple silicon - British English
- Price
- £105.39
- Rating
- 4.7/5
- Reviews
- 689
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
12
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Apple66%
- OMOTON26%
- Yivandi5%
- B.FRIENDIT2%
Demand
Mac Keyboard search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1.9×
Search terms
Top Mac Keyboard search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- apple keyboard146K/yr
- mac keyboard88K/yr
- apple magic keyboard94K/yr
- magic keyboard93K/yr
- macbook keyboard20K/yr
- keyboard for mac18K/yr
- apple wireless keyboard11K/yr
- mac compatible keyboard10K/yr
- imac keyboard11K/yr
- mac keyboard wireless9K/yr
Reviews and returns
What reviews say buyers love and hate about Mac Keyboard
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
A little pricey
It could be cheaper
Ridiculously expensive
Now the Bluetooth won't work
Slight delay for Bluetooth to connect each time
However, this keyboard does not connect via Bluetooth
Not good enough
Poor quality, terrible kit
Extremely cheap quality too
falls apart quickly - bought 2 of these keyboards
Only works for a year
Constant Defect, 2nd one Stopped working properly
the keys and response on this are poor
Buttons dont work
having the press harder just to type is equally as annoying
Love
Very good build quality, as expected
Excellent Product
Really good build quality
Good value
Good value for money
Great value
Easy to connect
Very easy bluetooth connection
Connectivity is decent
Works great with my apple laptop
Works perfect with Mac
it pairs well with windows products
As advertised
Just what I expected
Does the job
Return
3.5% Return rate 13% Fixable by listing
First problem - I didn't realise it has the new apple charger USB-C which is not compatible with any of my other products including my mac
Not Backlit compatible
This Keyboard did not work with my keyboard
Now the Bluetooth won't work
Slight delay for Bluetooth to connect each time
However, this keyboard does not connect via Bluetooth
Doesn't work
Cheap and cheerful - Already malfunctioning
The fixed keyboard on my Mac book air had stopped working
the keys and response on this are poor
Buttons dont work
having the press harder just to type is equally as annoying
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
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Headset
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mac Keyboard questions
Answered from the same tracked data.