mac keyboard
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great£54.59avg listing price — sweet spot $15–$100
Market size
Great£1.0M£1.0M/yr · 566K searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£17.34–£148.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,364.92avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.5%return rate — above 5% kills the launch gate
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-31.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, mac keyboard is a £1.0M/yr Amazon United Kingdom market (566K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
mac keyboard market data
- Units sold / yr
- 15K–20K
- avg 1,000–1,250/product
- Revenue / yr
- £819K–£1.1M
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #63
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 37 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
12
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Apple66%
- OMOTON26%
- Yivandi5%
- B.FRIENDIT2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -31.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 1.9×
Top mac keyboard search terms
- apple keyboard146K/yr
- mac keyboard88K/yr
- apple magic keyboard94K/yr
- magic keyboard93K/yr
- macbook keyboard20K/yr
- keyboard for mac18K/yr
- apple wireless keyboard11K/yr
- mac compatible keyboard10K/yr
- imac keyboard11K/yr
- mac keyboard wireless9K/yr
Top mac keyboard products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Apple Magic Keyboard - British English
Apple£66.354.6★1,285 rev
Apple Magic Keyboard with Touch ID and Numeric Keypad for Mac models with Apple silicon - British English - Black Keys
Apple£148.404.4★1,207 rev
OMOTON Bluetooth Keyboard for Mac Wireless keyboard for Apple MacBook Pro/Air iMac iMac Pro Mac Mini Mac Pro QWERTY UK Layout Silver
OMOTON£18.584.3★3,722 rev
Apple Magic Keyboard with Touch ID for Mac models with Apple silicon - British English
Apple£105.394.7★689 rev
OMOTON Wireless Bluetooth Keyboard for Mac (MacBook/MacBook Pro/MacBook Air/iMac/iMac Pro/Mac Mini) Rechargeable Keyboard for Mac OS with 3 Bluetooth channels Quiet Typing QWERTY UK Layout grey
OMOTON£25.794.4★1,625 rev
Newest
by launch date
OMOTON Bluetooth Keyboard for Mac Wireless keyboard for Apple MacBook Pro/Air iMac iMac Pro Mac Mini Mac Pro QWERTY UK Layout Space Grey
OMOTON£19.483,722 rev
OMOTON Wired Keyboard for Mac with Dual Interface USB and Type-C Mini Keyboard Compatible with Apple Mac Pro iMac Mac Mini MacBook Pro/Air QWERTY UK Layout Silver
OMOTON£17.341,301 rev
Apple Magic Keyboard - British English
Apple£66.351,285 rev
Apple Magic Keyboard with Touch ID and Numeric Keypad for Mac models with Apple silicon - British English - Black Keys
Apple£148.401,207 rev
Apple Magic Keyboard with Touch ID for Mac models with Apple silicon - British English
Apple£105.39689 rev
Trending
90-day click momentumOMOTON Bluetooth Keyboard for Mac Wireless keyboard for Apple MacBook Pro/Air iMac iMac Pro Mac Mini Mac Pro QWERTY UK Layout Space Grey
OMOTON£19.484.3★
B.FRIENDIT Bluetooth Aluminium Wireless Keyboard for Mac Low-profile and Quiet keys for Multi-Device Compatible with Apple iMac Macbook Mac and iPad Rechargable Battery Gray
B.FRIENDIT£36.563.8★
Apple Magic Keyboard with Touch ID and Numeric Keypad for Mac models with Apple silicon - British English - Black Keys
Apple£148.404.4★
OMOTON Wired Keyboard for Mac with Dual Interface USB and Type-C Mini Keyboard Compatible with Apple Mac Pro iMac Mac Mini MacBook Pro/Air QWERTY UK Layout Silver
OMOTON£17.344.4★
Apple Magic Keyboard with Touch ID and Numeric Keypad for Mac models with Apple silicon - British English - White Keys
Apple£132.914.4★
What buyers say about mac keyboard
What buyers praise and complain about, mined from review topics.What buyers love
“Very good build quality, as expected”
“Good value”
“Easy to connect”
“Works great with my apple laptop”
“As advertised”
“The buttons have intuitive shapes”
“Fine for ocasional use -”
“Excellent battery life”
“modern design that instantly made my workspace look better”
“charge lasts so long”
What buyers complain about
“A little pricey”
“Now the Bluetooth won't work”
“Not good enough”
“falls apart quickly - bought 2 of these keyboards”
“the keys and response on this are poor”
“First problem - I didn't realise it has the new apple charger USB-C which is not compatible with any of my other products including my mac”
“when you type fast it makes a bit of noise”
“Doesn't work”
“The Typing Experience. The Flat Problem”
“auto sleep and lock screen key placement lets it down”
Top return reasons
Common questions
- Is mac keyboard profitable to sell on Amazon United Kingdom?
- The niche generates £1.0M/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -31.0%. Flapen's verdict: Skip it (42/100).
- How competitive is the mac keyboard niche?
- 4 brands and 12 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in mac keyboard?
- Top complaints mined from reviews: Value For Money, Connectivity-Overall, Quality-Overall. The return rate is 3.5%.
- When does demand for mac keyboard peak?
- Demand peaks in Nov–Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the mac keyboard niche?
- Listings span £17.34–£148.40; the average listing price is £54.59 (sweet spot $15–$100). The average incumbent carries 1,365 reviews — the moat a new listing must climb.