Mac Compatible Keyboard
FailDemand is soft, at -43.8% this quarter, so Mac Compatible Keyboard is a Fail.
- Flapen Score
- 35 / 100Ranks 808 of 1,028 Computers & Accessories niches · −7 vs the category median of 4235
- Market size
- £31K/yr52K searches / yr
- 90-day growth
- -43.8%search demand this quarter
- Competition
- 59%top-5 click share · 7 brands · 32 sellers
Flapen Score
Mac Compatible Keyboard against its category
The dotted line is the Computers & Accessories average. Past it, Mac Compatible Keyboard is stronger. Inside it, weaker.
Market
The Mac Compatible Keyboard market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mac Compatible Keyboard 52K times last year and spent an estimated £31K. The top 5 brands take 91% of clicks. Demand peaks in Mar. Flapen scores it 35 out of 100, a Fail.
01 · Demand
2.2% of searches ended in a purchase last week.
Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -43.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.
- Searches, last 12 months
- 52K
- Growth, 90 days vs prior 90
- -43.8%
- Conversion, latest week
- 2.2%
- Market size, estimated
- £31Ka year
- Peak month
- March1.8× the quietest month
- Top search term
- mac compatible keyboard10K searches a year
02 · Price
A sale here is worth £27.35.
Listings sell for £27.35 on average, from £14.53 to £66.35. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £27.35 that is £0 to £3K a year per listing.
- Average price
- £27.35inside the $15 to $100 sweet spot
- Price range
- £14.53–£66.35
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 3.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #98 within Keyboards, Mice & Input Devices. It carries 2,901 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #98in Keyboards, Mice & Input Devices
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,901per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 2 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Mac Compatible Keyboard products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
OMOTON Bluetooth Keyboard for Mac Wireless keyboard for Apple MacBook Pro/Air iMac iMac Pro Mac Mini Mac Pro QWERTY UK Layout Silver
- Price
- £18.58
- Rating
- 4.3/5
- Reviews
- 3,722
- Age
- 4y ago
OMOTON Bluetooth Keyboard for Mac Wireless keyboard for Apple MacBook Pro/Air iMac iMac Pro Mac Mini Mac Pro QWERTY UK Layout Space Grey
- Price
- £19.48
- Rating
- 4.3/5
- Reviews
- 3,722
- Age
- 9mo ago
OMOTON Wireless Bluetooth Keyboard for Mac (MacBook/MacBook Pro/MacBook Air/iMac/iMac Pro/Mac Mini) Rechargeable Keyboard for Mac OS with 3 Bluetooth channels Quiet Typing QWERTY UK Layout grey
- Price
- £25.79
- Rating
- 4.4/5
- Reviews
- 1,625
- Age
- 2y ago
Apple Magic Keyboard - British English
- Price
- £66.35
- Rating
- 4.6/5
- Reviews
- 1,285
- Age
- 1y ago
OMOTON Wireless Bluetooth Keyboard for Mac (MacBook Air/Pro/iMac/iMac Pro) Rechargeable Keyboard to Multi Devices Silent Slim with 3 Bluetooth channels for MacOS QWERTY UK
- Price
- £25.86
- Rating
- 4.3/5
- Reviews
- 1,410
- Age
- 1y ago
Trending
90-day click momentum
OMOTON Wireless Bluetooth Keyboard for Mac Air/Pro/iMac QWERTY UK Grey
- Price
- £25.98
- Rating
- 4.4/5
- Reviews
- 107
- Age
- 4mo ago
OMOTON Wireless Keyboard for Mac with Metal Frame 2.4G/Bluetooth Keyboard Backlit Ultra Slim Rechargeable Keyboard Quiet for Apple MacBook Pro/Air iMac Mac Mini QWERTY UK Layout Space Gray
- Price
- £32.66
- Rating
- 4.5/5
- Reviews
- 14
- Age
- 7mo ago
All-Aluminium Wired Keyboard for Mac with USB-A/USB-C 2-in-1 Plug-and-Play Cable Full-Size Numeric Keypad and Metal Unibody Design Compatible with Apple iMac Mac mini and MacBook
- Price
- £31.90
- Rating
- 4.2/5
- Reviews
- 89
- Age
- 4y ago
OMOTON Bluetooth Keyboard for Mac Wireless keyboard for Apple MacBook Pro/Air iMac iMac Pro Mac Mini Mac Pro QWERTY UK Layout Space Grey
- Price
- £19.48
- Rating
- 4.3/5
- Reviews
- 3,722
- Age
- 9mo ago
iClever Bluetooth Keyboard for Mac Multi-Device Bluetooth Connection Silent Slim Compact PC Wireless Keyboard Rechargeable Portable Compatible with ipad Tablet Laptop iphone
- Price
- £19.28
- Rating
- 4.2/5
- Reviews
- 79
- Age
- 1y ago
Newest
by launch dateOMOTON Wireless Bluetooth Keyboard for Mac Air/Pro/iMac QWERTY UK Grey
- Price
- £25.98
- Rating
- 4.4/5
- Reviews
- 107
- Age
- 4mo ago
OMOTON Wireless Keyboard for Mac with Metal Frame 2.4G/Bluetooth Keyboard Backlit Ultra Slim Rechargeable Keyboard Quiet for Apple MacBook Pro/Air iMac Mac Mini QWERTY UK Layout Space Gray
- Price
- £32.66
- Rating
- 4.5/5
- Reviews
- 14
- Age
- 7mo ago
ProtoArc Backlit Wireless Keyboard for Mac K110-A Aluminum Full Size Bluetooth Keyboard Multi-Device Low Profile Fluid Quiet Typing Rechargeable for MacBook Pro/Air Mac mini iPad - Space Gray
- Price
- £46.15
- Rating
- 4.5/5
- Reviews
- 228
- Age
- 9mo ago
OMOTON Bluetooth Keyboard for Mac Wireless keyboard for Apple MacBook Pro/Air iMac iMac Pro Mac Mini Mac Pro QWERTY UK Layout Space Grey
- Price
- £19.48
- Rating
- 4.3/5
- Reviews
- 3,722
- Age
- 9mo ago
ProtoArc Backlit Compact Bluetooth Keyboard and Mouse for Mac KM90-A Multi-Device Wireless Keyboard Mouse for Mac Quiet and Rechargeable for MacBook Pro/Air iPad - White Silver
- Price
- £35.68
- Rating
- 4.4/5
- Reviews
- 181
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
32
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
4%
- OMOTON68%
- ProtoArc7%
- Apple6%
- Arteck5%
- Logitech5%
- Yivandi5%
- Open — no brand owns it (1 brand, 4%)
Demand
Mac Compatible Keyboard search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar · busiest ÷ quietest = 1.8×
Search terms
Top Mac Compatible Keyboard search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mac compatible keyboard10K/yr
- wireless keyboard for mac8K/yr
- mac wireless keyboard7K/yr
- wireless mac keyboard7K/yr
- wireless keyboard mac6K/yr
- bluetooth keyboard mac7K/yr
- mac bluetooth keyboard3K/yr
- macbook air keyboard3K/yr
Reviews and returns
What reviews say buyers love and hate about Mac Compatible Keyboard
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Breaking
BROKE AFTER A WEEK
Does not last
It keeps disconnecting
doesnt connect when logging in
Slow reconnecting
Very disappointed in the quality
Poor quality equipment
cheap quality
Price-wise I think it's just a little expensive
at its price point I am not sure what I expected
A little pricey
Didnt work
Cheap and cheerful - Already malfunctioning
The fixed keyboard on my Mac book air had stopped working
Love
Good value for money
Good value
Great value
The build quality is excellent
Excellent Product
Really good build quality
Easy to connect
no connection issues so far
It connects quickly
the Bluetooth pairing was straightforward
Pairing is very simple with this
Works great with my apple laptop
Seems built well
Nice design
Design is really sleek and lovely to use and look at
Return
3.7% Return rate 20% Fixable by listing
It keeps disconnecting
doesnt connect when logging in
Slow reconnecting
Not 100% compatible with macOS
This Keyboard did not work with my keyboard
Mac-only compatibility is a limitation. not for Windows users
somewhat awkward size
The keyboard is a bit longer than I thought it'd be
Too small
Didnt work
Cheap and cheerful - Already malfunctioning
The fixed keyboard on my Mac book air had stopped working
Very disappointed in the quality
Poor quality equipment
cheap quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mac Compatible Keyboard questions
Answered from the same tracked data.