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Long Ethernet Cable

Fail

Shoppers spend only $26K a year here, so Long Ethernet Cable is a Fail.

Flapen Score
36
36 / 100
Ranks 766 of 1,028 Computers & Accessories niches · −6 vs the category median of 42
Market size
£26K/yr68K searches / yr
90-day growth
-0.9%search demand this quarter
Competition
64%top-5 click share · 13 brands · 19 sellers

Flapen Score

Long Ethernet Cable against its category

The dotted line is the Computers & Accessories average. Past it, Long Ethernet Cable is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Long Ethernet Cable market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Long Ethernet Cable 68K times last year and spent an estimated £26K. The top 5 brands take 70% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
-0.9%
Conversion, latest week
4.0%
Market size, estimated
£26Ka year
Peak month
October1.4× the quietest month
Top search term
long ethernet cable45K searches a year

02 · Price

A sale here is worth £9.84.

Listings sell for £9.84 on average, from £2.56 to £24.82. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £9.84 that is £2K to £5K a year per listing.

Average price
£9.84under the $15 to $100 sweet spot
Price range
£2.56–£24.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #8 within Cables & Accessories. It carries 13,042 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.4%
Average rank
#8in Cables & Accessories
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
13,042per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Long Ethernet Cable products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£11K1K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 flat

Sellers

19

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

25%

  • Nixsto26%
  • DDMALL14%
  • UGREEN13%
  • ARISKEEN11%
  • TBMax5%
  • Digoloan5%

Demand

Long Ethernet Cable search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Long Ethernet Cable search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • long ethernet cable45K/yr
  • extra long ethernet cable11K/yr
  • ethernet cable long6K/yr
  • long internet cable3K/yr
  • long lan cable2K/yr

Reviews and returns

What reviews say buyers love and hate about Long Ethernet Cable

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product11%+0.34

Not as described

THE DESCRIPTION IS FALSE

Poor, falsely advertised

Quality-Overall9%+2.30

Garbage cable, would give it zero if i caould

Slight quality issue

Poor quality

Durability9%−0.05

It stopped working after only 30 mins of use

the RJ45 clip weakened after 12 months

Not durable

Connectivity-Overall8%+0.10

low quality, unreliable connection

Cable Issue

small movements of the laptop or cable were enough to cause temporary loss of connection

Thickness7%−0.02

It is not - it's too thick

Very thin cable

they are so thin they cannot contact the new plug

Love

Quality-Overall27%+2.30

Good Quality

the consistency in build quality

Great build quality and value

Advertised Vs Actual Product18%+0.34

As advertised

As described

work exactly as promised

Connectivity-Overall12%+0.10

Connection has been stable

the connections are very secure

Good connection

Value For Money11%+1.00

Well worth it

Great value for money

Good for the price

Durability4%−0.05

Flexible and durable

High Quality Durable Cable

Wire is made of good durability

Return

1.7% Return rate 25% Fixable by listing

Size-Overall19%█▆▆▆▆▇
Connectivity-Overall17%▅▆▇▇█▆

low quality, unreliable connection

Cable Issue

small movements of the laptop or cable were enough to cause temporary loss of connection

Length17%▅█▇▇▆▆

Long

I feel it's not 10 meters long

Functionality-Overall16%██▇▅▆▇

Didn't work

Dont work

Compatibility-Overall11%▇▆▇█▇█

Cat 5 mislabled

Don't fit in internet wall router

FAQ

Common Long Ethernet Cable questions

Answered from the same tracked data.