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Lilypad Toy Story 5

Maybe

Search demand grew >1,000% this quarter. But shoppers spend only $13K a year here, so Lilypad Toy Story 5 is a Maybe.

Flapen Score
50
50 / 100
Top 19% of 1,028 Computers & Accessories niches · +8 vs the category median of 42
Market size
£13K/yr29K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
67%top-5 click share · 7 brands · 47 sellers

Flapen Score

Lilypad Toy Story 5 against its category

The dotted line is the Computers & Accessories average. Past it, Lilypad Toy Story 5 is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lilypad Toy Story 5 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lilypad Toy Story 5 29K times last year and spent an estimated £13K. The top 5 brands take 97% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

3.4% of searches ended in a purchase last week.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £13K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
3.4%
Market size, estimated
£13Ka year
Top search term
lilypad toy story 513K searches a year

02 · Price

A sale here is worth £13.01.

Listings sell for £13.01 on average, from £8.38 to £33.49. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £13.01 that is £0 to £1K a year per listing.

Average price
£13.01under the $15 to $100 sweet spot
Price range
£8.38–£33.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 34.6% of listings are out of stock. The average listing ranks #235 within Tablet Accessories. It carries 24 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
100%
Out of stock, average day
34.6%
Average rank
#235in Tablet Accessories
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
24per listing
Listings tracked
18

04 · Newcomers

Amazon counts 4 of last year's 18 launches as successful.

18 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
4Amazon's first-year sales bar
Average brand age
24 months

Products

Top Lilypad Toy Story 5 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£516£1K£2K£2K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7

Sellers

47

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

1%

  • Disney52%
  • Belkin15%
  • Mattel15%
  • VTech11%
  • Just Play4%
  • Funko2%
  • Open — no brand owns it (1 brand, 1%)

Search terms

Top Lilypad Toy Story 5 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lilypad toy story 513K/yr
  • lily pad toy story 56K/yr
  • lilly pad toy story 56K/yr
  • toy story 5 lilypad5K/yr

Reviews and returns

What reviews say buyers love and hate about Lilypad Toy Story 5

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money28%−0.22

Also the case is very expensive

Absolutely rubbish for the price

Waste of money

Size-Overall14%−0.04

Not fit for purpose

its not very practical as it is very large

is not fit for purpose

Battery Life11%−0.11

Came with the try me tab removed so the batteries were dead so the toy is unusable

Assembly/Installation4%−0.01

It is stupidly fiddly to install

Grip4%

The foam is dense and incredibly grippy, meaning when it inevitably gets launched onto a hard kitchen tile, it just bounces with a dull, heart-rate-lowering thud

Love

Quality-Overall15%+1.29

Great quality

It is a good-quality piece with a robust build

The case is good quality

Drop/Impact Protection11%+0.74

Fun Design and Excellent Protection

It provides good protection

overall it has done an excellent job of protecting the device

Size-Overall10%−0.04

fitted my little one well

The case fits perfectly

It fits like a glove

Grip9%

easy for little hands to hold without it slipping about

The handle and built in stand have been especially useful

It feels great to hold

Design-Overall8%+0.26

It looks really cute in person

Fun Design and Excellent Protection

The design is fun and brightly coloured

Return

0.0% Return rate 65% Fixable by listing

Size-Overall55%▁▁▁▁▁█

Not fit for purpose

its not very practical as it is very large

is not fit for purpose

Compatibility-Overall13%▁▁▁▁▁█
Advertised Vs Actual Product5%
Functionality-Overall5%▁▁▁▁▁█
Battery Life3%▁▁▁▁▁█

Came with the try me tab removed so the batteries were dead so the toy is unusable

FAQ

Common Lilypad Toy Story 5 questions

Answered from the same tracked data.