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Lightning to Hdmi Cable

Fail

Demand is soft, at -14.7% this quarter, so Lightning to Hdmi Cable is a Fail.

Flapen Score
48
48 / 100
Top 25% of 1,028 Computers & Accessories niches · +6 vs the category median of 42
Market size
£114K/yr111K searches / yr
90-day growth
-14.7%search demand this quarter
Competition
64%top-5 click share · 17 brands · 22 sellers

Flapen Score

Lightning to Hdmi Cable against its category

The dotted line is the Computers & Accessories average. Past it, Lightning to Hdmi Cable is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lightning to Hdmi Cable market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lightning to Hdmi Cable 111K times last year and spent an estimated £114K. The top 5 brands take 71% of clicks. Demand peaks in Jan–Sep–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 8.9% of those searches ended in a purchase.

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £114K a year.

Searches, last 12 months
111K
Growth, 90 days vs prior 90
-14.7%
Conversion, latest week
8.9%
Market size, estimated
£114Ka year
Peak month
January2.1× the quietest month
Top search term
lightning to hdmi adapter21K searches a year

02 · Price

A sale here is worth £11.47.

Listings sell for £11.47 on average, from £5.06 to £39.28. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £11.47 that is £6K to £9K a year per listing.

Average price
£11.47under the $15 to $100 sweet spot
Price range
£5.06–£39.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£6K–£9K
Returns
3.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #125 within Adapters. It carries 1,350 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
5.9%
Average rank
#125in Adapters
Average rating
4.13 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,350per listing
Listings tracked
19

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Lightning to Hdmi Cable products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£23K£34K£45K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 flat

Sellers

22

Est. top-5 brand share

71%

Top 20: 100%

Est. top-5 click share

64%

Top 20: 100%

Open market

23%

  • FUHAYA28%
  • WONDERFUL FATE16%
  • AGEEMY11%
  • idoove9%
  • Vecbmn8%
  • Denlane7%

Demand

Lightning to Hdmi Cable search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Lightning to Hdmi Cable search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • lightning to hdmi adapter21K/yr
  • lightning to hdmi23K/yr
  • ipad to hdmi adapter10K/yr
  • apple lightning digital av adapter7K/yr
  • apple lightning to hdmi adapter7K/yr
  • iphone to hdmi6K/yr
  • hdmi to lightning adapter4K/yr
  • iphone to hdmi adapter for tv2K/yr
  • iphone hdmi adapter5K/yr
  • lighting to hdmi adapter4K/yr

Reviews and returns

What reviews say buyers love and hate about Lightning to Hdmi Cable

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Functionality-Overall”
3.1%of orders come back
“Didnt work”
A buyer, on “Functionality-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Lightning to Hdmi Cable questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data