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Light Up Keyboard and Mouse

Fail

Demand is soft, at -30.2% this quarter, so Light Up Keyboard and Mouse is a Fail.

Flapen Score
44
44 / 100
Top 39% of 1,028 Computers & Accessories niches · +2 vs the category median of 42
Market size
£58K/yr107K searches / yr
90-day growth
-30.2%search demand this quarter
Competition
61%top-5 click share · 13 brands · 34 sellers

Flapen Score

Light Up Keyboard and Mouse against its category

The dotted line is the Computers & Accessories average. Past it, Light Up Keyboard and Mouse is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Light Up Keyboard and Mouse market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Light Up Keyboard and Mouse 107K times last year and spent an estimated £58K. The top 5 brands take 81% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -30.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
-30.2%
Conversion, latest week
2.3%
Market size, estimated
£58Ka year
Top search term
gaming keyboard and mouse set92K searches a year

02 · Price

A sale here is worth £23.82.

Listings sell for £23.82 on average, from £10.87 to £39.49. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £23.82 that is £0 to £2K a year per listing.

Average price
£23.82inside the $15 to $100 sweet spot
Price range
£10.87–£39.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #104 within Keyboards, Mice & Input Devices. It carries 354 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
90%
Out of stock, average day
12.7%
Average rank
#104in Keyboards, Mice & Input Devices
Average rating
4.16 starsAmazon United Kingdom average 4.36 stars
Average reviews
354per listing
Listings tracked
20

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
28 months

Products

Top Light Up Keyboard and Mouse products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£23K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

34

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

16%

  • JUSTOP30%
  • Rewurnth22%
  • RedThunder17%
  • VEILZOR8%
  • Rii4%
  • Gimars4%
  • Open — no brand owns it (7 brands, 16%)

Demand

Light Up Keyboard and Mouse search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KBlack Friday '25NovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 3.8× · 9 of 12 months tracked

Search terms

Top Light Up Keyboard and Mouse search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gaming keyboard and mouse set92K/yr
  • light up keyboard and mouse13K/yr
  • key board and mouse gaming1K/yr

Reviews and returns

What reviews say buyers love and hate about Light Up Keyboard and Mouse

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall16%−0.05

Not quality

Its not high-end quality

Came broken bad quality

Durability10%−0.13

Broke over 1 month

It may not have the most durability long term

Brough this for about a month

Functionality-Overall9%−0.15

Doesnt work

Keyboard keeps failing/turning off

Lights do not work

Touch/Button Controls5%−0.06

sadly the buttons are multi registering - when you press W it presses 2 as well

only registers click now after 3-4 times

some buttons randomly stop working for a while

Strength4%−0.04

does feel quite brittle

Cheap and flimsy

definitely feels flimsy

Love

Value For Money19%+2.16

Good value for money

Good Value

Good value for money

Quality-Overall13%−0.05

Good quality set

the build quality is better than I expected

Good Quality

Touch/Button Controls6%−0.06

Has a nice click

the keyboard buttons feels good to press on

The switches respond well

Color5%+0.34

The colours are beautiful

Amazing Colours

the RGB lighting is vibrant

Ease Of Use4%+0.30

comfortable to wear

The mouse is comfortable to hold and works smoothly, with the LED lights adding a nice touch

comfortable to use

Return

2.6% Return rate 12% Fixable by listing

Functionality-Overall27%█▇██▆▇

Doesnt work

Keyboard keeps failing/turning off

Lights do not work

Size-Overall9%▆▅█▆▅█

It is small

The keyboard is small

the keyboard being very small. 60% of standard size

Connectivity-Overall9%▆▆▂▆▆█

the connection is not as good as a 15 year old Asus compact keyboard

keeps disconnecting even though it is charged

Key board not wireless

Compatibility-Overall8%▅▇█▄▅▃
Touch/Button Controls7%▇█▆▄▆▅

sadly the buttons are multi registering - when you press W it presses 2 as well

only registers click now after 3-4 times

some buttons randomly stop working for a while

FAQ

Common Light Up Keyboard and Mouse questions

Answered from the same tracked data.