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Lian Li

Fail

The top 5 brands take 100% of clicks, so Lian Li is a Fail.

Flapen Score
31
31 / 100
Ranks 906 of 1,028 Computers & Accessories niches · −11 vs the category median of 42
Market size
£26K/yr173K searches / yr
90-day growth
-0.9%search demand this quarter
Competition
72%top-5 click share · 2 brands · 16 sellers

Flapen Score

Lian Li against its category

The dotted line is the Computers & Accessories average. Past it, Lian Li is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lian Li market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lian Li 173K times last year and spent an estimated £26K. All 2 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

0.2% of searches ended in a purchase last week.

Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months
173K
Growth, 90 days vs prior 90
-0.9%
Conversion, latest week
0.2%
Market size, estimated
£26Ka year
Peak month
December1.9× the quietest month
Top search term
lian li case79K searches a year

02 · Price

A sale here is worth £84.98.

Listings sell for £84.98 on average, from £53.36 to £134.75. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £84.98 that is £0 to £8K a year per listing.

Average price
£84.98inside the $15 to $100 sweet spot
Price range
£53.36–£134.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #76 within Components & Replacement Parts. It carries 328 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
33%
Out of stock, average day
1.4%
Average rank
#76in Components & Replacement Parts
Average rating
4.71 starsAmazon United Kingdom average 4.36 stars
Average reviews
328per listing
Listings tracked
15

04 · Newcomers

Amazon counts 5 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
29 months

Products

Top Lian Li products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£3K£5K£8K£11K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

16

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • LIAN LI90%
  • Lian Li10%
  • Open — no brand owns it (0%)

Demand

Lian Li search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Lian Li search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lian li case79K/yr
  • lian li52K/yr
  • lian li o1116K/yr
  • lian li pc case6K/yr
  • pc case lian li5K/yr
  • lian li o11 vision4K/yr
  • lian li 0114K/yr
  • lian li o11 dynamic evo2K/yr
  • lian li 011 dynamic2K/yr
  • lian li o11 dynamic2K/yr

Reviews and returns

What reviews say buyers love and hate about Lian Li

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Software/Application16%−0.06

Software a bit clunky

It completely corrupted the Windows software on my PC

did various other damage to my software

Noise Level13%

The sort of noise that you don't want to hear

a little bit noisy

Durability6%+0.20

I mean, a product shouldn't be falling apart like these fans are in a short space of time

Value For Money6%−0.06

I would of liked more for the price of it

Computation Performance3%

about 0.3% CPU resource in use

Love

Design-Overall18%+0.61

the build feels solid and premium throughout

excellent design

It also looks great and feels premium

Value For Money13%−0.06

for the price its amazing

Well worth it for the price

Great Value

Quality-Overall12%+0.65

Good quality

Very well made

is well made

Assembly/Installation10%−0.05

Love it easy set up

Easy to put together and use

Easy to build

Ease Of Use9%−0.05

Easy to build

Really easy to work with, looks great and the airflow is brilliant

Easy to fit

Return

0.0% Return rate 45% Fixable by listing

Size-Overall41%▁▄▇█▄▄
Compatibility-Overall21%▁▄▂▃█▄
Defective Material/Parts6%▁█▃▃▄▃
Functionality-Overall6%▁█▇▁▃▃
Connectivity-Overall5%█▁▁▁▁▁

FAQ

Common Lian Li questions

Answered from the same tracked data.