Is laser printer profitable to sell on Amazon United Kingdom?

The niche generates £1.6M/yr across 30 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.1%. Flapen's verdict: Skip it (48/100).

How competitive is the laser printer niche?

5 brands and 125 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in laser printer?

Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Assembly/Installation. The return rate is 2.5%.

When does demand for laser printer peak?

Demand peaks in Oct–Nov; the busiest month runs 1.6× the quietest.

What does it cost to enter the laser printer niche?

Listings span £60.87–£259.40; the average listing price is £131.15 (sweet spot $15–$100). The average incumbent carries 703 reviews — the moat a new listing must climb.

laser printer

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size

Great£1.6M

£1.6M/yr · 826K searches

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good702.77

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£131.15

avg listing price — sweet spot $15–$100

Returns

Good2.5%

return rate — above 5% kills the launch gate

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Price range

Bad£60.87–£259.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Growth

Bad-18.1%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, laser printer is a £1.6M/yr Amazon United Kingdom market (826K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 48/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

laser printer market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: £1.3M–£1.6M; units × avg price
Conversion rate: 1.5%
Avg BSR: #49
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 0.0%
Avg brand age: 54 months
Avg seller age: 169 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 rising

Sellers

125

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

51%

Top 20: 88%

Open market

Brother45%
HP45%
Xerox6%
Canon2%
PANTUM2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.1% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 1.6×

Open Trend

Top laser printer search terms

laser printer260K/yr -16.7%1.2% conv.
brother printer103K/yr -15.0%1.4% conv.
laser printers79K/yr -13.8%0.6% conv.
colour laser printer68K/yr -18.8%0.6% conv.
brother laser printer52K/yr -24.1%1.4% conv.
laser printer colour30K/yr +17.5%0.8% conv.
hp laserjet printer28K/yr -24.8%1.9% conv.
colour laser printers for home use24K/yr -10.0%0.5% conv.
laser printers for home use41K/yr -55.6%1.1% conv.
printer laser18K/yr -14.0%1.3% conv.

All search terms

Top laser printer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HP£65.984.1★2,810 rev

Brother HL-L2400DW Mono Laser Printer |Single function | Automatic 2-sided print |A4 |UK Plug

Brother£81.504.4★187 rev

Brother HL-L2400DWE Mono Laser Printer with EcoPro subscription Single function Automatic 2-sided print A4 4 mths free trial Automatic toner delivery A4 UK Plug

Brother£80.404.4★5,628 rev

HP LaserJet M209dw Wireless Black & White Printer | 1 Year Limited Warranty | 2-sided printing | 150-sheet input tray Auto-On/Off technology | Best for small businesses and home offices

HP£73.944.4★563 rev

HP£235.944.2★582 rev

Newest

by launch date

Xerox B110 Wireless Mono Laser Printer - Compact A4 Desktop Printer Fast 20ppm Mobile Ready Home Office Small Business Student Wi-Fi Apple AirPrint

Xerox£67.2241 rev

Brother£75.3925 rev

Brother£62.06756 rev

Brother£89.2236 rev

HP LaserJet M207dw Printer Compact Black and White Wireless Print Easy Setup and Reliable Wi-Fi Up to 28/27 (Letter/A4) Simplex ppm Best Home Office Laser Printer Best Laser Printer for Office

HP£70.24632 rev

2y ago

What buyers say about laser printer

What buyers praise and complain about, mined from review topics.

What buyers love

Print Quality25%

“Excellent printer”

Assembly/Installation13%

“easy to install”

Value For Money10%

“value for money”

Printing Speed8%

“Print speed is very fast”

Quality-Overall7%

“Excellent product”

Ease Of Use4%

“Easy to use”

Connectivity-Overall3%

“once connected it has stayed stable and reliable”

Compactness3%

“Its compact”

Double-Sided Printing2%

“This printer with the auto duplex feature is fantastic”

Advertised Vs Actual Product1%

“Exactly what I needed”

What buyers complain about

Connectivity-Overall8%

“Wont connect - returning”

Functionality-Overall8%

“Doesn't work”

Assembly/Installation8%

“Impossible to set up”

Value For Money6%

“It is relatively cheap”

Print Quality6%

“Poor print quality”

Quality-Overall5%

“getting poor quality output”

Ease Of Use5%

“not easy to use”

Jamming/Clogging3%

“Jams relentlessly”

Double-Sided Printing3%

“Does not do automatic duplex two sided printing”

Size-Overall3%

“seems they dont fit correctly or the item is somehow twisted”

Top return reasons

Connectivity-Overall17%

Functionality-Overall14%

Print Quality12%

Compatibility-Overall7%

Size-Overall7%

Scanning Feature5%

Defective Material/Parts5%

Jamming/Clogging4%

Double-Sided Printing3%

Color3%

Common questions

Is laser printer profitable to sell on Amazon United Kingdom?: The niche generates £1.6M/yr across 30 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.1%. Flapen's verdict: Skip it (48/100).
How competitive is the laser printer niche?: 5 brands and 125 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in laser printer?: Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Assembly/Installation. The return rate is 2.5%.
When does demand for laser printer peak?: Demand peaks in Oct–Nov; the busiest month runs 1.6× the quietest.
What does it cost to enter the laser printer niche?: Listings span £60.87–£259.40; the average listing price is £131.15 (sweet spot $15–$100). The average incumbent carries 703 reviews — the moat a new listing must climb.

laser printer

laser printer market data

Competition & brand share

Demand & seasonality

Top laser printer search terms

Top laser printer products on Amazon

Top sellers

Newest

Trending

What buyers say about laser printer

What buyers love

What buyers complain about

Top return reasons

Common questions

Related niches in Computers & Accessories