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Laser Printer

Fail

The top 5 brands take 100% of clicks, so Laser Printer is a Fail.

Flapen Score
48
48 / 100
Top 25% of 1,028 Computers & Accessories niches · +6 vs the category median of 42
Market size
£1.6M/yr826K searches / yr
90-day growth
-18.1%search demand this quarter
Competition
51%top-5 click share · 5 brands · 125 sellers

Flapen Score

Laser Printer against its category

The dotted line is the Computers & Accessories average. Past it, Laser Printer is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Laser Printer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Laser Printer 826K times last year and spent an estimated £1.6M. All 5 brands take every click. Demand peaks in Oct–Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 826K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.6M a year.

Searches, last 12 months
826K
Growth, 90 days vs prior 90
-18.1%
Conversion, latest week
1.5%
Market size, estimated
£1.6Ma year
Peak month
October1.6× the quietest month
Top search term
laser printer260K searches a year

02 · Price

A sale here is worth £131.15.

Listings sell for £131.15 on average, from £60.87 to £259.40. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £131.15 that is £33K to £66K a year per listing.

Average price
£131.15above the $15 to $100 sweet spot
Price range
£60.87–£259.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£33K–£66K
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #49 within Printers & Accessories. It carries 703 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#49in Printers & Accessories
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
703per listing
Listings tracked
30

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
54 months

Products

Top Laser Printer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£65K£129K£194K£258K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

125

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

51%

Top 20: 88%

Open market

0%

  • Brother45%
  • HP45%
  • Xerox6%
  • Canon2%
  • PANTUM2%

Demand

Laser Printer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.6×

Search terms

Top Laser Printer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • laser printer260K/yr
  • brother printer103K/yr
  • laser printers79K/yr
  • colour laser printer68K/yr
  • brother laser printer52K/yr
  • laser printer colour30K/yr
  • hp laserjet printer28K/yr
  • colour laser printers for home use24K/yr
  • laser printers for home use41K/yr
  • printer laser18K/yr

Reviews and returns

What reviews say buyers love and hate about Laser Printer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Connectivity-Overall8%−0.07

Wont connect - returning

Sometimes it wont even detect the Wi-Fi connection

the connection issues I had

Functionality-Overall8%−0.26

Doesn't work

It never works properly

nothing seems to work as suggested

Assembly/Installation8%+0.82

Impossible to set up

not easy to install

Not easy to set up

Value For Money6%+0.63

It is relatively cheap

50p a page seems like pretty shocking value

which seems expensive

Print Quality6%+1.49

Poor print quality

Print quality very poor - not sharp

Although it appeared to work initially it soon ceased to print

Love

Print Quality25%+1.49

Excellent printer

EXCELLENT PRINTER

Nice crisp printouts

Assembly/Installation13%+0.82

easy to install

Easy to set up

SIMPLE SETUP

Value For Money10%+0.63

value for money

Good price

Excellent value

Printing Speed8%+0.87

Print speed is very fast

the print speed was good

It prints quickly

Quality-Overall7%−0.03

Excellent product

Really well made

the look of the device itself was good

Return

2.5% Return rate 12% Fixable by listing

Connectivity-Overall17%▅█▇▆█▅

Wont connect - returning

Sometimes it wont even detect the Wi-Fi connection

the connection issues I had

Functionality-Overall14%▆▇█▆▇▅

Doesn't work

It never works properly

nothing seems to work as suggested

Print Quality12%██▆▇▅█

Poor print quality

Print quality very poor - not sharp

Although it appeared to work initially it soon ceased to print

Compatibility-Overall7%█▄▆▃▄▆
Size-Overall7%█▅▅▇▃▃

seems they dont fit correctly or the item is somehow twisted

as it was larger than described

Cartridge is somewhat small

FAQ

Common Laser Printer questions

Answered from the same tracked data.