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Laser Printer

Fail

The top 5 brands take 100% of clicks, so Laser Printer is a Fail.

Flapen Score
48
48 / 100
Top 25% of 1,028 Computers & Accessories niches · +6 vs the category median of 42
Market size
£1.6M/yr826K searches / yr
90-day growth
-18.1%search demand this quarter
Competition
51%top-5 click share · 5 brands · 125 sellers

Flapen Score

Laser Printer against its category

The dotted line is the Computers & Accessories average. Past it, Laser Printer is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Laser Printer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Laser Printer 826K times last year and spent an estimated £1.6M. All 5 brands take every click. Demand peaks in Oct–Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 826K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.6M a year.

Searches, last 12 months
826K
Growth, 90 days vs prior 90
-18.1%
Conversion, latest week
1.5%
Market size, estimated
£1.6Ma year
Peak month
October1.6× the quietest month
Top search term
laser printer260K searches a year

02 · Price

A sale here is worth £131.15.

Listings sell for £131.15 on average, from £60.87 to £259.40. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £131.15 that is £33K to £66K a year per listing.

Average price
£131.15above the $15 to $100 sweet spot
Price range
£60.87–£259.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£33K–£66K
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #49 within Printers & Accessories. It carries 703 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#49in Printers & Accessories
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
703per listing
Listings tracked
30

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
54 months

Products

Top Laser Printer products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.

£0£65K£129K£194K£258K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

125

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

51%

Top 20: 88%

Open market

0%

  • Brother45%
  • HP45%
  • Xerox6%
  • Canon2%
  • PANTUM2%

Demand

Laser Printer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.6×

Search terms

Top Laser Printer search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • laser printer260K/yr
  • brother printer103K/yr
  • laser printers79K/yr
  • colour laser printer68K/yr
  • brother laser printer52K/yr
  • laser printer colour30K/yr
  • hp laserjet printer28K/yr
  • colour laser printers for home use24K/yr
  • laser printers for home use41K/yr
  • printer laser18K/yr

Reviews and returns

What reviews say buyers love and hate about Laser Printer

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Print Quality”
8%of negative reviews mention “Connectivity-Overall”
2.5%of orders come back
“Wont connect - returning”
A buyer, on “Connectivity-Overall”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Laser Printer questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data