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Laptop Sleeve

Fail

Demand is soft, at -28.1% this quarter, so Laptop Sleeve is a Fail.

Flapen Score
41
41 / 100
Ranks 552 of 1,028 Computers & Accessories niches · −1 vs the category median of 42
Market size
£395K/yr1.3M searches / yr
90-day growth
-28.1%search demand this quarter
Competition
50%top-5 click share · 19 brands · 29 sellers

Flapen Score

Laptop Sleeve against its category

The dotted line is the Computers & Accessories average. Past it, Laptop Sleeve is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Laptop Sleeve market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Laptop Sleeve 1.3M times last year and spent an estimated £395K. The top 5 brands take 74% of clicks. Demand peaks in Sep. Flapen scores it 41 out of 100, a Fail.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £395K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-28.1%
Conversion, latest week
2.7%
Market size, estimated
£395Ka year
Peak month
September2.9× the quietest month
Top search term
laptop sleeve436K searches a year

02 · Price

A sale here is worth £10.97.

Listings sell for £10.97 on average, from £4.13 to £20.15. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £10.97 that is £8K to £11K a year per listing.

Average price
£10.97under the $15 to $100 sweet spot
Price range
£4.13–£20.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
£8K–£11K
Returns
2.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #29 within Laptop Accessories. It carries 10,419 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
98%
Out of stock, average day
2.1%
Average rank
#29in Laptop Accessories
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
10,419per listing
Listings tracked
43

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Laptop Sleeve products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£16K£32K£47K£63K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

29

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

50%

Top 20: 80%

Open market

21%

  • TECOOL35%
  • ZYB13%
  • Amazon Basics12%
  • RAINYEAR make life easier8%
  • HYZUO6%
  • AIPIE5%

Demand

Laptop Sleeve search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 2.9×

Search terms

Top Laptop Sleeve search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • laptop sleeve436K/yr
  • 14 inch laptop sleeve165K/yr
  • laptop sleeve 14 inch91K/yr
  • laptop cover75K/yr
  • laptop case 14 inch71K/yr
  • laptop sleeve 15.6 inch53K/yr
  • 14 inch laptop case76K/yr
  • 15 inch laptop sleeve47K/yr
  • chromebook case58K/yr
  • 15.6 inch laptop sleeve33K/yr

Reviews and returns

What reviews say buyers love and hate about Laptop Sleeve

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall18%−0.08

Not the best quality bag at all

Garbage

Not good quality

Size-Overall16%−0.01

Way too big for 13 MacBook

it is too small by about 0.25 inch

Not a snug fit

Strength6%−0.04

After few uses the bag becomes flimsy and soft

Flimsy

Super flimsy

Touch Screen5%−0.04

the screen is not working

Water Resistance5%−0.01

not waterproof

Love

Quality-Overall28%−0.08

Good quality, as described and very quick delivery, very happy

Excellent Product

Quality product with a reasonable price tag

Size-Overall18%−0.01

Fits its description

Decent size

Fits Snugly

Value For Money12%+1.47

Excellent Value For Money

Good price

Well worth it

Weight Light5%+0.34

The case 8is lightweight

Great sleeve very lightweight

Lightweight

Drop/Impact Protection4%0.00

seem well protected

pretty good protection

Very nice and protective bag

Return

2.4% Return rate 89% Fixable by listing

Size-Overall84%██████

Way too big for 13 MacBook

it is too small by about 0.25 inch

Not a snug fit

Quality-Overall4%▆▆▆▇▄█

Not the best quality bag at all

Garbage

Not good quality

Compatibility-Overall2%▄▆▂▇█▃
Material Quality1%▇▅▇▆██
Advertised Vs Actual Product1%▇▂█▆█▄

Not as per the description

FAQ

Common Laptop Sleeve questions

Answered from the same tracked data.