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Laptop Mouse Wired

Fail

The top 5 brands take 100% of clicks, so Laptop Mouse Wired is a Fail.

Flapen Score
36
36 / 100
Ranks 766 of 1,028 Computers & Accessories niches · −6 vs the category median of 42
Market size
£41K/yr46K searches / yr
90-day growth
-9.0%search demand this quarter
Competition
79%top-5 click share · 4 brands · 96 sellers

Flapen Score

Laptop Mouse Wired against its category

The dotted line is the Computers & Accessories average. Past it, Laptop Mouse Wired is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Laptop Mouse Wired market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Laptop Mouse Wired 46K times last year and spent an estimated £41K. All 4 brands take every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

11.6% of searches ended in a purchase last week.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.6% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
-9.0%
Conversion, latest week
11.6%
Market size, estimated
£41Ka year
Peak month
November1.5× the quietest month
Top search term
logitech wired mouse13K searches a year

02 · Price

A sale here is worth £7.68.

Listings sell for £7.68 on average, from £4.27 to £25.57. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £7.68 that is £2K to £4K a year per listing.

Average price
£7.68under the $15 to $100 sweet spot
Price range
£4.27–£25.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #87 within Keyboards, Mice & Input Devices. It carries 23,951 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
6.7%
Average rank
#87in Keyboards, Mice & Input Devices
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
23,951per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Laptop Mouse Wired products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£12K£16K1K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

96

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Amazon Basics52%
  • Logitech41%
  • TECKNET5%
  • Kensington2%

Demand

Laptop Mouse Wired search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Laptop Mouse Wired search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • logitech wired mouse13K/yr
  • logitech mouse wired9K/yr
  • amazon mouse7K/yr
  • amazon basics mouse6K/yr
  • plug in mouse4K/yr
  • corded mouse3K/yr
  • wire mouse3K/yr

Reviews and returns

What reviews say buyers love and hate about Laptop Mouse Wired

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability19%−0.16

Breaks quickly

Just stopeed working

Failed after 15 months

Quality-Overall12%

Cheap and didn't last

Poor quality

cheap crap

Touch/Button Controls10%−0.08

cannot manage a touch pad

A totally unnecessary button

Its difficult to get it to register that the button has been pressed

Size-Overall8%−0.02

Very small

This mouse is very small

It feels a little bigger than some I've used

Connectivity-Overall5%

could not get on with the bluetooth ones

USB connection keeps dropping

Big problem, it has stopped working after 3 months of very light use, it just won't connect at all

Love

Value For Money27%+2.25

Excellent value for money

Bargain price

Great deal

Quality-Overall14%

Good Kit

No complaints

Excellent Product

Advertised Vs Actual Product10%+0.82

As advertised

As described

Works as it should

Ease Of Use6%+0.51

It is comfortable in the hand

Perfect for occasional use

So comfortable

Comfort-Overall6%+0.24

So comfortable

really comfortable to hold

Comfortable in the hand

Return

0.6% Return rate 20% Fixable by listing

Functionality-Overall19%█▆▅▅▅▆

It doesn't work

ok. works ok not as good as a main brand

all rotations didn't bring it to life

Compatibility-Overall19%▅█▇▇█▇
Size-Overall18%▃▃▅█▃▄

Very small

This mouse is very small

It feels a little bigger than some I've used

Connectivity-Overall10%▄▆█▂▅▅

could not get on with the bluetooth ones

USB connection keeps dropping

Big problem, it has stopped working after 3 months of very light use, it just won't connect at all

Touch/Button Controls7%▃█▃▆▂▆

cannot manage a touch pad

A totally unnecessary button

Its difficult to get it to register that the button has been pressed

FAQ

Common Laptop Mouse Wired questions

Answered from the same tracked data.