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Laptop Bag

Maybe

The top 5 products take only 28% of clicks. But demand is soft, at -23.1% this quarter, so Laptop Bag is a Maybe.

Flapen Score
57
57 / 100
Top 5% of 1,028 Computers & Accessories niches · +15 vs the category median of 42
Market size
£1.1M/yr3.5M searches / yr
90-day growth
-23.1%search demand this quarter
Competition
28%top-5 click share · 31 brands · 74 sellers

Flapen Score

Laptop Bag against its category

The dotted line is the Computers & Accessories average. Past it, Laptop Bag is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Laptop Bag market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Laptop Bag 3.5M times last year and spent an estimated £1.1M. The top 5 brands take 51% of clicks. Demand peaks in Jan–Sep–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 3.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -23.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months
3.5M
Growth, 90 days vs prior 90
-23.1%
Conversion, latest week
1.9%
Market size, estimated
£1.1Ma year
Peak month
December1.9× the quietest month
Top search term
laptop bag1.6M searches a year

02 · Price

A sale here is worth £17.12.

Listings sell for £17.12 on average, from £6.80 to £37.23. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 500 to 750 of them. At £17.12 that is £9K to £13K a year per listing.

Average price
£17.12inside the $15 to $100 sweet spot
Price range
£6.80–£37.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
500–750
Revenue per listing a year
£9K–£13K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #32 within Laptop Accessories. It carries 7,088 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
99%
Out of stock, average day
0.5%
Average rank
#32in Laptop Accessories
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,088per listing
Listings tracked
70

04 · Newcomers

Amazon counts 3 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
3Amazon's first-year sales bar
Average brand age
46 months

Products

Top Laptop Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

£0£22K£45K£67K£89K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 falling

Sellers

74

Top-5 brand share

51%

Top 20: 94%

Top-5 click share

28%

Top 20: 66%

Open market

44%

  • MATEIN15%
  • Ferkurn12%
  • TECOOL9%
  • Voova8%
  • LOVEVOOK7%
  • bagsmart5%

Demand

Laptop Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Laptop Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • laptop bag1.6M/yr
  • laptop case744K/yr
  • laptop bags for women268K/yr
  • laptop bags101K/yr
  • briefcase76K/yr
  • 14 inch laptop bag65K/yr
  • womens laptop bag62K/yr
  • laptop handbag61K/yr
  • laptop bag for women54K/yr
  • laptop bag 16 inch41K/yr

Reviews and returns

What reviews say buyers love and hate about Laptop Bag

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall16%−0.02

Not the best quality bag at all

Not good quality

it was also less expensive so perhaps I should have expected a dip in quality

Size-Overall11%−0.02

Extremely large

the cable doesnt fit in

Too small

Durability9%−0.06

has broken after 2 months

Torn

Falling Apart

Zipper Quality5%−0.04

zip broken

Broken zip

Broken zipper after 3 weeks

Strength4%

has a brittle feel to it

expected it to be flimsy

Not the strongest

Love

Quality-Overall23%−0.02

This bag is of good quality

The build quality feels solid

Best quality

Value For Money13%+1.64

Good Value

Excellent Value

Excellent value for money

Size-Overall10%−0.02

Brilliant size

The bag is a great size

Great size really comfortable

Storage Capacity7%+0.66

Lots of storage

Enough space too

loads of storage

Advertised Vs Actual Product6%+0.28

Just as described

Exactly As Advertised

Exactly as shown

Return

1.7% Return rate 80% Fixable by listing

Size-Overall67%▇█▇▇█▇

Extremely large

the cable doesnt fit in

Too small

Quality-Overall8%▆▆▇█▅▇

Not the best quality bag at all

Not good quality

it was also less expensive so perhaps I should have expected a dip in quality

Material Quality3%▅▂▅▇▃█

Very flimsy material

Quality of materials poor

material too thin

Advertised Vs Actual Product2%▄▆▅▆▅█
Color2%▄▆▄▆▄█

FAQ

Common Laptop Bag questions

Answered from the same tracked data.