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Laptop Accessories

Fail

Buyers convert on only 0.8% of searches, so Laptop Accessories is a Fail.

Flapen Score
36
36 / 100
Ranks 766 of 1,028 Computers & Accessories niches · −6 vs the category median of 42
Market size
£56K/yr238K searches / yr
90-day growth
-23.7%search demand this quarter
Competition
71%top-5 click share · 12 brands · 23 sellers

Flapen Score

Laptop Accessories against its category

The dotted line is the Computers & Accessories average. Past it, Laptop Accessories is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Laptop Accessories market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Laptop Accessories 238K times last year and spent an estimated £56K. The top 5 brands take 76% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 238K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -23.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
238K
Growth, 90 days vs prior 90
-23.7%
Conversion, latest week
0.8%
Market size, estimated
£56Ka year
Top search term
laptop accessories197K searches a year

02 · Price

A sale here is worth £29.93.

Listings sell for £29.93 on average, from £3.34 to £142.70. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £29.93 that is £0 to £3K a year per listing.

Average price
£29.93inside the $15 to $100 sweet spot
Price range
£3.34–£142.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #112 within Laptop Accessories. It carries 8,037 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
6.2%
Average rank
#112in Laptop Accessories
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,037per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Laptop Accessories products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£6K£11K£17K£23K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

23

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

19%

  • MATEIN51%
  • SEFFO9%
  • UGREEN5%
  • Tonmom5%
  • Bellroy5%
  • Vonxite4%

Demand

Laptop Accessories search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KJanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 1.6× · 7 of 12 months tracked

Search terms

Top Laptop Accessories search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • laptop accessories197K/yr
  • gaming laptop accessories17K/yr
  • laptop accessories gadgets17K/yr
  • laptop gadgets7K/yr

Reviews and returns

What reviews say buyers love and hate about Laptop Accessories

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall9%

It is quite small

Item is not fit for purpose

Bigger than I thought

Durability9%−0.07

Stopped working after about a week of use

This item is not durable

Not durable at all

Quality-Overall8%+0.57

Terrible quality

it was also less expensive so perhaps I should have expected a dip in quality

Cheap made

Socket/Port/Plug8%−0.06

USB ports stopped working

Horrid hdmi port

Issues with usb ports

Connectivity-Overall6%

HDMI connection stopped working

so I cannot connect the devices I need to it

The hub will intermittently disconnect

Love

Quality-Overall20%+0.57

Excellent product

The bag is good quality

The build quality is excellent

Value For Money13%+1.30

Excellent value

Good Value

Excellent value for money

Advertised Vs Actual Product9%+0.99

Exactly what I needed

As advertised

Exactly as shown

Size-Overall5%

Good size

Nice and small

It fits easily

Ease Of Use5%+0.44

Easy to use

easy to carry around

Very handy

Return

1.3% Return rate 26% Fixable by listing

Compatibility-Overall21%▆█▇█▇▇

Id rather say spend more money to get something solid which doesn't give you compatibility issues

Not fit for purpose

Doesnt work well with Macbook

Size-Overall21%▇█▆▅▆▆

It is quite small

Item is not fit for purpose

Bigger than I thought

Functionality-Overall14%█▅█▇▇▆

Didnt work

Not working as expected

I cannot get it to fully function

Connectivity-Overall9%▇▇▇█▇█

HDMI connection stopped working

so I cannot connect the devices I need to it

The hub will intermittently disconnect

Socket/Port/Plug7%▆▇▆▇█▇

USB ports stopped working

Horrid hdmi port

Issues with usb ports

FAQ

Common Laptop Accessories questions

Answered from the same tracked data.