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kvm switch

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 60Growth 16Conversion 46Competition 36Returns 48Price range 69Avg price 95Brand share 4Review moat 52Quality gap 68

Avg price

Incredible£39.48

avg listing price — sweet spot $15–$100

Price range

Good£8.14–£132.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Market size

Good£504K

£504K/yr · 345K searches

Review moat

Good1,427.58

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.2%

return rate — above 5% kills the launch gate

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-18.5%

90-day search growth — must beat 0% to launch

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, kvm switch is a £504K/yr Amazon United Kingdom market (345K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov. Verdict: Skip it — 44/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

kvm switch market data

Units sold / yr
10K–13K
avg 500–750/product
Revenue / yr
£395K–£494K
units × avg price
Conversion rate
3.7%
Avg BSR
#25
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
5.7%
Avg brand age
42 months
Avg seller age
205 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

14

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

0%

  • UGREEN83%
  • BENFEI7%
  • Rybozen5%
  • NAWEN2%
  • TIGKTING2%
  • GL.iNet2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.5% search growth over the last 90 days.
10K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.5×

Top kvm switch search terms

  • kvm switch110K/yr
  • kvm57K/yr
  • usb switch53K/yr
  • kvm switches28K/yr
  • usb switcher22K/yr
  • kvm switch 1 monitors 2 computers15K/yr
  • ugreen kvm10K/yr
  • usb switcher 2 computers10K/yr
  • kvm switch hdmi7K/yr
  • hdmi kvm5K/yr
All search terms

Top kvm switch products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£50K20%£101K30%£151K40%£202K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

What buyers say about kvm switch

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Good quality”

Connectivity-Overall10%

“Stable connection for devices connected”

Advertised Vs Actual Product8%

“Works exactly as intended”

Ease Of Use8%

“is really handy”

Value For Money7%

“Good price”

Socket/Port/Plug6%

“Good USB C support”

Touch/Button Controls6%

“is a nice touch”

Compatibility-Overall6%

“no compatibility issues very happy so far”

Design-Overall4%

“the compact design keeps things neat”

Functionality-Overall3%

“it all works well for the intended use case”

What buyers complain about

Functionality-Overall14%

“not working properly”

Durability11%

“then fell short”

Connectivity-Overall11%

“it almost drops the connection every few minutes”

Compatibility-Overall9%

“Didn't work on one of the PC's”

Assembly/Installation7%

“However, for MacBook Pro users, the setup is not as straightforward as it should be”

Socket/Port/Plug4%

“which makes it a little awkward to plug some devices in”

Quality-Overall4%

“Poor reliability”

Touch/Button Controls3%

“mouse does not work at all”

Value For Money3%

“Its not cheap”

Instructions/User Manual/Troubleshooting2%

“The instructions could be better about the cable management”

Top return reasons

Compatibility-Overall33%
Functionality-Overall23%
Connectivity-Overall17%
Socket/Port/Plug6%
Defective Material/Parts5%
Advertised Vs Actual Product2%
Assembly/Installation2%
Size-Overall2%
Touch/Button Controls1%
Value For Money1%

Common questions

Is kvm switch profitable to sell on Amazon United Kingdom?
The niche generates £504K/yr across 19 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -18.5%. Flapen's verdict: Skip it (44/100).
How competitive is the kvm switch niche?
6 brands and 14 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in kvm switch?
Top complaints mined from reviews: Functionality-Overall, Durability, Connectivity-Overall. The return rate is 3.2%.
When does demand for kvm switch peak?
Demand peaks in Nov; the busiest month runs 1.5× the quietest.
What does it cost to enter the kvm switch niche?
Listings span £8.14–£132.02; the average listing price is £39.48 (sweet spot $15–$100). The average incumbent carries 1,428 reviews — the moat a new listing must climb.