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Kodak Instant Camera

Fail

The top 5 brands take 100% of clicks, so Kodak Instant Camera is a Fail.

Flapen Score
42
42 / 100
Ranks 498 of 1,028 Computers & Accessories niches · on the category median
Market size
£35K/yr36K searches / yr
90-day growth
-1.8%search demand this quarter
Competition
46%top-5 click share · 5 brands · 96 sellers

Flapen Score

Kodak Instant Camera against its category

The dotted line is the Computers & Accessories average. Past it, Kodak Instant Camera is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kodak Instant Camera market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kodak Instant Camera 36K times last year and spent an estimated £35K. All 5 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
-1.8%
Conversion, latest week
1.5%
Market size, estimated
£35Ka year
Top search term
kodak instant camera17K searches a year

02 · Price

A sale here is worth £64.03.

Listings sell for £64.03 on average, from £15.33 to £165.15. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £64.03 that is £0 to £6K a year per listing.

Average price
£64.03inside the $15 to $100 sweet spot
Price range
£15.33–£165.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£6K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #43 within Printers & Accessories. It carries 7,765 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#43in Printers & Accessories
Average rating
4.08 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,765per listing
Listings tracked
35

04 · Newcomers

Amazon counts 4 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
26 months

Products

Top Kodak Instant Camera products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

96

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

46%

Top 20: 86%

Open market

0%

  • KODAK92%
  • INSTAX3%
  • Polaroid3%
  • HiMont1%
  • CalineGam1%

Demand

Kodak Instant Camera search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26JanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.7× · 7 of 12 months tracked

Search terms

Top Kodak Instant Camera search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kodak instant camera17K/yr
  • kodak instant print camera6K/yr
  • kodak mini4K/yr
  • kodak mini shot3K/yr
  • kodak polaroid camera4K/yr
  • kodak mini shot 22K/yr

Reviews and returns

What reviews say buyers love and hate about Kodak Instant Camera

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall11%−0.25

doesn't work sufficiently enough to bother with

Didn't work

Screen freeze

Value For Money11%+0.17

a little expensive by the way

It is on more of the expensive side

the price puts it a bit out of their reach

Quality-Overall11%+0.27

Bad quality

The quality is shocking

Absolutely rubbish quality

Image/Picture Clarity10%−0.06

Disappointing Image Quality

However, the actual image quality was very disappointing

the quality of the pictures are crap

Durability7%−0.15

Break easily

Broke after about 9 months

Broke after 1 day

Love

Quality-Overall14%+0.27

the build quality seems pretty good

- Very high build quality

Decent quality

Ease Of Use14%+1.20

Easy to use

Its easy to carry

its super easy to handle

Fun/Entertainment Experience13%+1.23

Great fun for all ages

fun for all ages

lots of fun

Value For Money10%+0.17

Value for money

Good deal

Great value for the money

Image/Picture Clarity9%−0.06

Are the pictures great quality

Perfect for fun 🥳 Very good picture quality

The image quality satisfied too

Return

1.8% Return rate 14% Fixable by listing

Image/Picture Clarity19%▇██▆▅▇

Disappointing Image Quality

However, the actual image quality was very disappointing

the quality of the pictures are crap

Functionality-Overall19%█▄▅█▆█

doesn't work sufficiently enough to bother with

Didn't work

Screen freeze

Quality-Overall8%▅▅█▆▇▆

Bad quality

The quality is shocking

Absolutely rubbish quality

Camera Quality6%▄█▅▅▄▃

Camera quality is quite bad

this isn't truly a camera

the feature set of the camera is a little limited

Defective Material/Parts5%▅█▅▆▅▄

FAQ

Common Kodak Instant Camera questions

Answered from the same tracked data.