Is keypad profitable to sell on Amazon United Kingdom?

The niche generates £61K/yr across 36 tracked products. 0 of 16 products launched in the last 360 days are still selling. 90-day search growth is -17.3%. Flapen's verdict: Worth a look (54/100).

How competitive is the keypad niche?

25 brands and 61 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 50% of demand.

What do buyers complain about in keypad?

Top complaints mined from reviews: Touch/Button Controls, Quality-Overall, Connectivity-Overall. The return rate is 2.6%.

When does demand for keypad peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the keypad niche?

Listings span £5.03–£53.09; the average listing price is £18.45 (sweet spot $15–$100). The average incumbent carries 267 reviews — the moat a new listing must climb.

keypad

Worth a look

Shows a thin review moat (267 avg reviews), but a small market ($61K/yr) keeps it on the watch list.

Review moat

Great266.81

avg incumbent reviews — the moat a new listing must climb

Brand share

Great50%

top-5 brand share — no brand owns this niche

Avg price

Great£18.45

avg listing price — sweet spot $15–$100

Price range

Great£5.03–£53.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.6%

return rate — above 5% kills the launch gate

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-17.3%

90-day search growth — must beat 0% to launch

Market size

Bad£61K

£61K/yr · 90K searches

Signals Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, keypad is a £61K/yr Amazon United Kingdom market (90K searches/yr). The top 5 brands hold 50% of demand. Verdict: Worth a look — 54/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

keypad market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: £55K–£74K; units × avg price
Conversion rate: 3.7%
Avg BSR: #19
Page quality: 0%
Prime: 97%
Sponsored: 75%
Out of stock: 13.2%
Avg brand age: 37 months
Avg seller age: 179 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

25 rising

Sellers

Top-5 brand share

50%

Top 20: 95%

Top-5 click share

42%

Top 20: 81%

Open market

45%

cimetech23%
Liukouu8%
HP7%
ELMWAY6%
Keychron6%
Rytaki Pro5%

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — -17.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top keypad search terms

numpad16K/yr -15.2%1.7% conv.
keypad12K/yr -14.7%0.4% conv.
number pad11K/yr -13.2%2.6% conv.
numeric keypads9K/yr -31.0%2.1% conv.
wireless number pad7K/yr -15.0%3.4% conv.
bluetooth number pad6K/yr -13.1%3.7% conv.
number keypad for laptop5K/yr -6.0%6.5% conv.
mechanical numpad5K/yr -17.5%0.6% conv.
usb number pad4K/yr -12.4%4.4% conv.
numeric keypad for laptop4K/yr -41.1%4.0% conv.

All search terms

Top keypad products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

cimetech Wireless Numeric Keypad 2.4G Portable Ergonomic Mini Numpad with USB Receiver 18Keys Office Calculating Number Pads for Laptop Notebook Desktop Computer PC (Black)

cimetech£8.444.3★1,825 rev

USB Numeric Keypad Portable Mini Number Pad Number Pad Numeric Keypad for Laptop PC Computer

Liukouu£6.144.2★154 rev

HP£22.884.1★95 rev

cimetech Bluetooth Numpad Wireless Numeric Keypad with 22 Buttons Portable Ergonomic Mini Numpad Office Calculating Number Pads for Laptop Notebook Desktop Computer PC (Black)

cimetech£12.374.2★544 rev

Qisan Numeric Keypad Wired Numpad 34 keys Portable Keypad USB External Mini Slim Keyboard Magicforce For Financial Cashier Securities-Black

Qisan£13.154.4★94 rev

Newest

by launch date

Keychron K0 Max QMK Wireless Number Keypad Low-Profile RGB Backlit(Hot-Swappable) Red Switch Keypad 2.4 GHz & Bluetooth 5.3 Connection 1000Hz Numeric Keypad - Retro Version White

Keychron£48.60179 rev

6mo ago

Keychron K0 Max Wireless Low-Profile Number Pad QMK Launcher Programmable Numpad Hot-Swappable Early Tactile Switch RGB Backlit 2.4GHz & Bluetooth 5.3 1000Hz Numeric with Knob for Windows/Mac

Keychron£53.09179 rev

8mo ago

Keychron K0 Max Wireless Low-Profile Number Pad QMK/Launcher Programmable Numpad Hot-Swappable Brown Switch RGB Backlit 2.4GHz & Bluetooth 5.3 1000Hz Numeric Keypad with Knob for Windows/Mac

Keychron£51.55179 rev

8mo ago

Seenda Wired Numeric Keypad 19-Key USB Wired Number Pad External Numpad Portable Mini Numeric Keyboard for PC/Laptop/Notebook/Computer/Desktop with USB Ports Black

Seenda£7.9139 rev

9mo ago

Seenda Wireless Number Pad 2.4G USB Wireless Numeric Keypad 18-Key Portable Number Keypad Keyboard Extensions for Laptop Notebook PC Desktop Computer Black

Seenda£10.0039 rev

9mo ago

What buyers say about keypad

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“Seems to be good quality”

Value For Money12%

“Reasonably priced as well”

Ease Of Use8%

“Comfortable to use”

Connectivity-Overall7%

“Easy to connect”

Touch/Button Controls7%

“buttons are crisp”

Portability6%

“As a portable unit, it's great”

Advertised Vs Actual Product5%

“Works as needed”

Compatibility-Overall5%

“I have had zero compatability issues”

Assembly/Installation4%

“Easy to install”

Socket/Port/Plug3%

“Love that it matches my laptop and that it has extra USB ports that I can use for my wireless mouse and headphones”

What buyers complain about

Touch/Button Controls8%

“the clickiness isnt especially satisfying”

Quality-Overall7%

“Not as good as it looks”

Connectivity-Overall5%

“Connectivity not great”

Value For Money4%

“poor value to money”

Instructions/User Manual/Troubleshooting4%

“The only frustration was that the instructions were for a different product”

Functionality-Overall3%

“Doesnt work”

Advertised Vs Actual Product3%

“does not match the product being advertised”

Size-Overall3%

“Thought it might be a bit smaller”

Durability3%

“theyre gone within two weeks”

Charging3%

“does not have a rechargeable internal battery”

Top return reasons

Functionality-Overall25%

Compatibility-Overall19%

Connectivity-Overall17%

Touch/Button Controls8%

Quality-Overall6%

Advertised Vs Actual Product2%

Defective Material/Parts2%

Durability2%

Ease Of Use2%

Strength2%

Common questions

Is keypad profitable to sell on Amazon United Kingdom?: The niche generates £61K/yr across 36 tracked products. 0 of 16 products launched in the last 360 days are still selling. 90-day search growth is -17.3%. Flapen's verdict: Worth a look (54/100).
How competitive is the keypad niche?: 25 brands and 61 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 50% of demand.
What do buyers complain about in keypad?: Top complaints mined from reviews: Touch/Button Controls, Quality-Overall, Connectivity-Overall. The return rate is 2.6%.
When does demand for keypad peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the keypad niche?: Listings span £5.03–£53.09; the average listing price is £18.45 (sweet spot $15–$100). The average incumbent carries 267 reviews — the moat a new listing must climb.