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Keypad

Keypad shows a thin review moat (267 avg reviews), but a small market ($61K/yr) keeps it on the watch list.

Flapen Score

54
Worth a look
Market size 15Growth 16Conversion 46Competition 72Returns 61Price range 78Avg price 84Brand share 85Review moat 87Quality gap 73
This niche Category average

Is Keypad profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Keypad is a £61K/yr Amazon United Kingdom market (90K searches/yr). The top 5 brands hold 50% of demand. Verdict: Worth a look — 54/100.

Keypad: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -17.3% over the last 90 days and 3.7% of searches end in a purchase.

£61K

revenue / yr

Units sold / yr4K
Search volume / yr-17.3%90K
Conversion rate3.7%
Avg price£18.45

Who owns the niche?

The top 5 brands hold 50% of demand, so 50% of the market is open.

50%

open market share

Brands · sellers25 · 61
Top-5 product click share42%
Open market50%
Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 36 products

Sponsored placement75%
New entrants (1y)16· 0 succeeded
Avg rating4.3★
Avg reviews267

Top Keypad products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 rising

Sellers

61

Top-5 brand share

50%

Top 20: 95%

Top-5 click share

42%

Top 20: 81%

Open market

45%

  • cimetech23%
  • Liukouu8%
  • HP7%
  • ELMWAY6%
  • Keychron6%
  • Rytaki Pro5%

Keypad demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume90KCVR3.7%Products36Brands25Top 5 Brands50%OOS Rate13.2%Rating4.3★Reviews267Avg BSR#19
3K2KPrime Day '25Spike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Keypad search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • numpad16K/yr
  • keypad12K/yr
  • number pad11K/yr
  • numeric keypads9K/yr
  • wireless number pad7K/yr
  • bluetooth number pad6K/yr
  • number keypad for laptop5K/yr
  • mechanical numpad5K/yr
  • usb number pad4K/yr
  • numeric keypad for laptop4K/yr

What reviews say buyers love and hate about Keypad

What buyers mention most, as a share of all reviews.

What buyers love

70% of reviews
Quality-Overall14%

Seems to be good quality

Value For Money12%

Reasonably priced as well

Ease Of Use8%

Comfortable to use

Connectivity-Overall7%

Easy to connect

Touch/Button Controls7%

buttons are crisp

What buyers complain about

44% of reviews
Touch/Button Controls8%

the clickiness isnt especially satisfying

Quality-Overall7%

Not as good as it looks

Connectivity-Overall5%

Connectivity not great

Value For Money4%

poor value to money

Instructions/User Manual/Troubleshooting4%

The only frustration was that the instructions were for a different product

Keypad return rate & reasons

Why buyers send it back, as a share of all return requests.

2.6%

Return rate

3%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
25%
2Compatibility-Overall
19%
3Connectivity-Overall
17%
4Touch/Button Controls
8%
5Quality-Overall
6%

Common Keypad questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Keypad 54/100 on Amazon United Kingdom — Worth a look. The niche generates £61K/yr across 36 tracked products. 0 of 16 products launched in the last 360 days are still selling. Search demand moved -17.3% over the last 90 days.
Search demand for Keypad on Amazon United Kingdom is steady year-round — the busiest month runs 1.5× the quietest.