Skip to content

Keypad

Maybe

The average product has only 267 reviews. But shoppers spend only $61K a year here, so Keypad is a Maybe.

Flapen Score
54
54 / 100
Top 10% of 1,028 Computers & Accessories niches · +12 vs the category median of 42
Market size
£61K/yr90K searches / yr
90-day growth
-17.3%search demand this quarter
Competition
42%top-5 click share · 25 brands · 61 sellers

Flapen Score

Keypad against its category

The dotted line is the Computers & Accessories average. Past it, Keypad is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Keypad market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Keypad 90K times last year and spent an estimated £61K. The top 5 brands take 50% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
-17.3%
Conversion, latest week
3.7%
Market size, estimated
£61Ka year
Peak month
November1.5× the quietest month
Top search term
numpad16K searches a year

02 · Price

A sale here is worth £18.45.

Listings sell for £18.45 on average, from £5.03 to £53.09. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £18.45 that is £0 to £2K a year per listing.

Average price
£18.45inside the $15 to $100 sweet spot
Price range
£5.03–£53.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 13.2% of listings are out of stock. The average listing ranks #19 within Keyboards, Mice & Input Devices. It carries 267 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
97%
Out of stock, average day
13.2%
Average rank
#19in Keyboards, Mice & Input Devices
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
267per listing
Listings tracked
36

04 · Newcomers

Amazon counts 0 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Keypad products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 rising

Sellers

61

Top-5 brand share

50%

Top 20: 95%

Top-5 click share

42%

Top 20: 81%

Open market

45%

  • cimetech23%
  • Liukouu8%
  • HP7%
  • ELMWAY6%
  • Keychron6%
  • Rytaki Pro5%

Demand

Keypad search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Keypad search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • numpad16K/yr
  • keypad12K/yr
  • number pad11K/yr
  • numeric keypads9K/yr
  • wireless number pad7K/yr
  • bluetooth number pad6K/yr
  • number keypad for laptop5K/yr
  • mechanical numpad5K/yr
  • usb number pad4K/yr
  • numeric keypad for laptop4K/yr

Reviews and returns

What reviews say buyers love and hate about Keypad

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Touch/Button Controls8%

the clickiness isnt especially satisfying

Assigning a button - fail

It does not save any buttons that I assign

Quality-Overall7%+0.56

Not as good as it looks

quality a bit wanting

The quality is pretty much as low as you would expect a budget numpad would be

Connectivity-Overall5%−0.05

Connectivity not great

It's not Bluetooth

There is no option to use this with a Bluetooth connection

Value For Money4%−0.05

poor value to money

Doesn't worth for half of it's price

it costs several times more

Instructions/User Manual/Troubleshooting4%−0.08

The only frustration was that the instructions were for a different product

The manual does not have any troubleshooting

Zero instructions in box

Love

Quality-Overall14%+0.56

Seems to be good quality

Manufacturing quality is great

Seems well made

Value For Money12%−0.05

Reasonably priced as well

Excellent value for money

Worth the money

Ease Of Use8%+0.79

Comfortable to use

This is fine for general use

Super handy

Connectivity-Overall7%−0.05

Easy to connect

Good connectivity

Connects instantly via USB dongle

Touch/Button Controls7%

buttons are crisp

the touchpad works well

which is a nice touch

Return

2.6% Return rate 3% Fixable by listing

Functionality-Overall25%▃▇▇▇▅█

Doesnt work

If it doesnt work after 5 minutes of trying then Im not going to continue trying

Didn't work at all not happy now got to send it back

Compatibility-Overall19%▅▄▆█▇▇
Connectivity-Overall17%█▂▅▄▆▃

Connectivity not great

It's not Bluetooth

There is no option to use this with a Bluetooth connection

Touch/Button Controls8%▄█▁▃▂▁

the clickiness isnt especially satisfying

Assigning a button - fail

It does not save any buttons that I assign

Quality-Overall6%▄█▆▅▅▄

Not as good as it looks

quality a bit wanting

The quality is pretty much as low as you would expect a budget numpad would be

FAQ

Common Keypad questions

Answered from the same tracked data.