Is keychron mouse profitable to sell on Amazon United Kingdom?

The niche generates £55K/yr across 11 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -29.0%. Flapen's verdict: Skip it (35/100).

How competitive is the keychron mouse niche?

7 brands and 37 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in keychron mouse?

Top complaints mined from reviews: Connectivity-Overall, Quality-Overall, Value For Money. The return rate is 2.5%.

What does it cost to enter the keychron mouse niche?

Listings span £18.25–£96.43; the average listing price is £48.84 (sweet spot $15–$100). The average incumbent carries 663 reviews — the moat a new listing must climb.

keychron mouse

Skip it

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Price range

Incredible£18.25–£96.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great£48.84

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good663.45

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.5%

return rate — above 5% kills the launch gate

Conversion

Bad2.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad£55K

£55K/yr · 56K searches

Competition

Bad85%

top-5 click share — a locked-up shelf

Growth

Bad-29.0%

90-day search growth — must beat 0% to launch

Brand share

Bad97%

top-5 brand share — brand-locked demand

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, keychron mouse is a £55K/yr Amazon United Kingdom market (56K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 35/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

keychron mouse market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: £49K–£61K; units × avg price
Conversion rate: 2.0%
Avg BSR: #370
Page quality: 0%
Prime: 100%
Sponsored: 73%
Out of stock: 27.6%
Avg brand age: 49 months
Avg seller age: 181 days

Competition & brand share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

Keychron75%
Logitech12%
UGREEN4%
TECKNET3%
LOFREE2%
CITLLA2%
Open — no brand owns it (1 brand, 1%)

Demand

Weekly Amazon search volume, last 31 weeks — -29.0% search growth over the last 90 days.

Open Trend

Top keychron mouse search terms

keychron m625K/yr -21.5%0.5% conv.
keychron mouse20K/yr -24.0%0.4% conv.
keychron m36K/yr -20.5%1.4% conv.
keychron m6 8k5K/yr -75.6%1.8% conv.

All search terms

Top keychron mouse products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Keychron M6 Wireless All Silent Gaming Optical Mouse 8000Hz Tri-Mode 2.4 GHz/Bluetooth 5.3/Wired PixArt 3950 Sensor 30000 DPI Magnetic Metal Scroll Wheel for Windows PC/Mac - Black

Keychron£57.334.2★5 rev

Keychron M3 Wireless Mouse PAW3395 Sensor with Programmable Macro Button 26 000 DPI Supports 2.4 GHz/Bluetooth 5.1 79g Ultra-Light Ergonomic Design Up to 70 Hours Using for PC Mac Laptop - Black

Keychron£41.723.9★17 rev

Keychron M6 Wireless All Silent Gaming Optical Mouse 8000Hz Tri-Mode 2.4 GHz/Bluetooth 5.3/Wired PixArt 3950 Sensor 30000 DPI Magnetic Metal Scroll Wheel for Windows PC/Mac - White

Keychron£56.455.0★3 rev

Logitech MX Master 4 Ergonomic Wireless Mouse with Advanced Performance Haptic Feedback Ultra-Fast Scrolling USB-C Charging Bluetooth Windows MacOS - Graphite

Logitech£96.434.5★1,265 rev

Logitech MX Master 3S - Wireless Performance Mouse with Ultra-fast Scrolling Ergo 8K DPI Track on Glass Quiet Clicks USB-C Bluetooth Windows Linux Chrome - Graphite

Logitech£60.504.3★738 rev

Newest

by launch date

Keychron M6 Wireless All Silent Gaming Optical Mouse 8000Hz Tri-Mode 2.4 GHz/Bluetooth 5.3/Wired PixArt 3950 Sensor 30000 DPI Magnetic Metal Scroll Wheel for Windows PC/Mac - Black

Keychron£57.335 rev

6mo ago

Keychron M6 Wireless All Silent Gaming Optical Mouse 8000Hz Tri-Mode 2.4 GHz/Bluetooth 5.3/Wired PixArt 3950 Sensor 30000 DPI Magnetic Metal Scroll Wheel for Windows PC/Mac - White

Keychron£56.453 rev

7mo ago

Logitech MX Master 4 Ergonomic Wireless Mouse with Advanced Performance Haptic Feedback Ultra-Fast Scrolling USB-C Charging Bluetooth Windows MacOS - Graphite

Logitech£96.431,265 rev

9mo ago

Logitech MX Master 3S - Wireless Performance Mouse with Ultra-fast Scrolling Ergo 8K DPI Track on Glass Quiet Clicks USB-C Bluetooth Windows Linux Chrome - Graphite

Logitech£60.50738 rev

9mo ago

CITLLA Wireless Bluetooth Mouse Ergonomic Rechargeable Silent Mouse with Multi-Device Adjustable DPI Flying Scroll & Thumb Wheel Bluetooth Mice for Laptop Computer Tablet Smartphone Black

CITLLA£35.23173 rev

11mo ago

What buyers say about keychron mouse

What buyers praise and complain about, mined from review topics.

What buyers love

Touch/Button Controls17%

“well implemented controls”

Value For Money11%

“Good value for money”

Quality-Overall9%

“beautifully made”

Comfort-Overall8%

“This is comfortable”

Connectivity-Overall8%

“connection is reliable”

Design-Overall5%

“Nice build quality”

Battery Life4%

“Battery life is excellent”

Ease Of Use4%

“It feels extremely comfortable in the hand”

Size-Overall3%

“Good size”

Charging3%

“Charge lasts for weeks”

What buyers complain about

Connectivity-Overall10%

“Connection issues”

Quality-Overall10%

“Very cheap quality too”

Value For Money6%

“Yes, expensive”

Touch/Button Controls6%

“Very sensitive buttons”

Charging5%

“Did not arrive with charging cable or Bluetooth connector”

Software/Application5%

“App conflicts with games”

Weight Heavy4%

“it's quite heavy for something that is intended to be continually stopped”

Size-Overall4%

“Its slightly bigger”

Instructions/User Manual/Troubleshooting4%

“The instructions on how to Bluetooth pair the mouse are also terrible - they fail to state that you have to select Bluetooth 1 or 2”

Compatibility-Overall3%

“WARNING it is a bluetooth only mouse never support unify dongle”

Top return reasons

Connectivity-Overall13%

Functionality-Overall13%

Touch/Button Controls11%

Compatibility-Overall8%

Size-Overall8%

Comfort-Overall7%

Quality-Overall5%