Is keycaps profitable to sell on Amazon United Kingdom?

The niche generates £36K/yr across 74 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -26.7%. Flapen's verdict: Skip it (49/100).

How competitive is the keycaps niche?

29 brands and 41 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 47% of demand.

What do buyers complain about in keycaps?

Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 3.5%.

When does demand for keycaps peak?

Demand peaks in Jan–Dec; the busiest month runs 2.1× the quietest.

What does it cost to enter the keycaps niche?

Listings span £3.60–£32.56; the average listing price is £19.78 (sweet spot $15–$100). The average incumbent carries 279 reviews — the moat a new listing must climb.

keycaps

Skip it

Weak search conversion (0.4%) — this niche doesn't clear our bar today.

Competition

Great27%

top-5 click share — an open shelf

Brand share

Great47%

top-5 brand share — no brand owns this niche

Avg price

Great£19.78

avg listing price — sweet spot $15–$100

Review moat

Great278.86

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Good£3.60–£32.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay3.5%

return rate — above 5% kills the launch gate

Growth

Bad-26.7%

90-day search growth — must beat 0% to launch

Market size

Bad£36K

£36K/yr · 463K searches

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, keycaps is a £36K/yr Amazon United Kingdom market (463K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 49/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

keycaps market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: £25K–£30K; units × avg price
Conversion rate: 0.4%
Avg BSR: #241
Page quality: 0%
Prime: 99%
Sponsored: 61%
Out of stock: 7.1%
Avg brand age: 27 months
Avg seller age: 212 days

Competition & brand share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

29 falling

Sellers

Top-5 brand share

47%

Top 20: 96%

Top-5 click share

27%

Top 20: 63%

Open market

46%

dagaladoo10%
SteelSeries10%
SDYZ9%
JSJTKeys9%
Sumgsn8%
OHY8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -26.7% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 2.1×

Open Trend

Top keycaps search terms

keycaps216K/yr -19.6%0.2% conv.
keyboard keycaps30K/yr -25.0%0.2% conv.
keyboard caps22K/yr -28.7%0.2% conv.
pbt keycaps27K/yr -36.1%0.4% conv.
custom keycaps20K/yr -26.4%0.2% conv.
keycaps for mechanical keyboard23K/yr -48.8%0.1% conv.
keycap14K/yr -21.0%0.1% conv.
keycap set14K/yr -24.4%0.2% conv.
uk keycaps12K/yr -33.0%0.3% conv.
cherry mx keycaps10K/yr -17.6%0.7% conv.

All search terms

Top keycaps products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

OHY XVX MOA Profile Japanese Fuji Mountain Theme PBT Keycaps Set 140-Key Coffee & Cream Custom Keycaps for US Layout Mechanical Keyboards (Brown/Beige Design with Key Puller)

OHY£25.124.5★171 rev

SteelSeries PrismCaps Double Shot Pudding-style Keycaps Durable PBT Thermoplastic Compatible with Most Mechanical Keyboards MX Stems Black (UK Layout)

SteelSeries£20.544.5★712 rev

dagaladoo Grey Clear keycaps Transparent keycaps 60 75 100 Percent Ceramic Jelly Key caps Set Shine Through Key caps. MDA Profile Keyboard Key Cap for Mx Switches Mechanical Keyboard(115key)

dagaladoo£19.814.2★108 rev

HyperX PBT Keycaps Full Key Set Double Shot PBT Material English (US) Layout 104 Keys Pink

HyperX£9.724.3★379 rev

Tiardey Keycaps PBT Keycap Set Sublimated Purple Rabbit Keycaps For Mechanical Gaming Keyboard 132 Keys

Tiardey£12.714.5★21 rev

Newest

by launch date

OMOTON Side Print PBT Keycap Set 127 Keys Double Shot Shine Through Custom Keycaps for 61/68/84/87/96/108 MX Switches Keyboards ANSI/ISO UK-Layout White Grey gradient

OMOTON£17.7110 rev

5mo ago

Womier Keyboard Keycaps Jelly - Ceramic Keycaps Style Clear White Key Cap Transparent Side Printed Custom 60 65 75 100 Percent for Cherry MX Outemu Gateron Mechanical Keyboards(MDA Profile)

Womier£17.80298 rev

11mo ago

JSJTKeys Plum Blossom Theme White Keycap PBT Side-Printed Translucent Keycaps 74 Keys Cherry Profile Keycap Set Suitable for Cherry MX Switches 60/61/65/67/68 Mechanical Keyboards(Key Caps Only)

JSJTKeys£20.4618 rev

1y ago

JSJTKeys PBT Side-Printed Translucent Keycaps - Cat Themed Cute Keycap Cherry Profile Keycap Set 74 Keys Suitable for Cherry MX Switches 60/61/65/67/68 Mechanical Keyboard Key Caps

JSJTKeys£13.7918 rev

1y ago

Tiardey Keycaps PBT Keycap Set Sublimated Purple Rabbit Keycaps For Mechanical Gaming Keyboard 132 Keys

Tiardey£12.7121 rev

1y ago

What buyers say about keycaps

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall30%

“The overall look is very clean”

Value For Money11%

“Good value”

Brightness/Shine/Glow6%

“bright upgrade with something durable”

Color6%

“The white-grey gradient is pleasant”

Advertised Vs Actual Product6%

“Great product just as described”

Assembly/Installation5%

“Easy to install”

Design-Overall5%

“Design, Feel & Functionality”

Ease Of Use5%

“very easy to put on”

Display Colors4%

“The side printed legends also work surprisingly well with RGB lighting”

Compatibility-Overall3%

“Works on 96% Works well on my Keychron K4 96% keyboard”

What buyers complain about

Size-Overall10%

“Caps are slightly shorter then the ones they replaced which alters the profile”

Color10%

“not navy blue”

Quality-Overall7%

“feel cheap and bad,”

Brightness/Shine/Glow7%

“the light shines through part is not as good”

Value For Money6%

“There are cheaper options out there that you can buy”

Material Quality4%

“Felt cheap and a very plasticy feel”

Functionality-Overall4%

“doesn't even work”

Touch/Button Controls4%

“too irritating where my fingers brushed the keys”

Advertised Vs Actual Product4%

“False advertising”

Thickness3%

“A bit thin”

Top return reasons

Size-Overall34%

Compatibility-Overall23%

Quality-Overall7%

Advertised Vs Actual Product7%

Functionality-Overall5%

Brightness/Shine/Glow5%

Color3%

Material Quality2%

Defective Material/Parts2%

Touch/Button Controls2%

Common questions

Is keycaps profitable to sell on Amazon United Kingdom?: The niche generates £36K/yr across 74 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -26.7%. Flapen's verdict: Skip it (49/100).
How competitive is the keycaps niche?: 29 brands and 41 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 47% of demand.
What do buyers complain about in keycaps?: Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 3.5%.
When does demand for keycaps peak?: Demand peaks in Jan–Dec; the busiest month runs 2.1× the quietest.
What does it cost to enter the keycaps niche?: Listings span £3.60–£32.56; the average listing price is £19.78 (sweet spot $15–$100). The average incumbent carries 279 reviews — the moat a new listing must climb.

keycaps

keycaps market data

Competition & brand share

Demand & seasonality

Top keycaps search terms

Top keycaps products on Amazon

Top sellers

Newest

Trending

What buyers say about keycaps

What buyers love

What buyers complain about

Top return reasons

Common questions

Related niches in Computers & Accessories