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Keycaps

Fail

Buyers convert on only 0.4% of searches, so Keycaps is a Fail.

Flapen Score
49
49 / 100
Top 22% of 1,028 Computers & Accessories niches · +7 vs the category median of 42
Market size
£36K/yr463K searches / yr
90-day growth
-26.7%search demand this quarter
Competition
27%top-5 click share · 29 brands · 41 sellers

Flapen Score

Keycaps against its category

The dotted line is the Computers & Accessories average. Past it, Keycaps is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Keycaps market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Keycaps 463K times last year and spent an estimated £36K. The top 5 brands take 47% of clicks. Demand peaks in Jan–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 463K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -26.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.

Searches, last 12 months
463K
Growth, 90 days vs prior 90
-26.7%
Conversion, latest week
0.4%
Market size, estimated
£36Ka year
Peak month
December2.1× the quietest month
Top search term
keycaps216K searches a year

02 · Price

A sale here is worth £19.78.

Listings sell for £19.78 on average, from £3.60 to £32.56. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £19.78 that is £0 to £2K a year per listing.

Average price
£19.78inside the $15 to $100 sweet spot
Price range
£3.60–£32.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
3.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #241 within Keyboards, Mice & Input Devices. It carries 279 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
99%
Out of stock, average day
7.1%
Average rank
#241in Keyboards, Mice & Input Devices
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
279per listing
Listings tracked
74

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Keycaps products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

£0£714£1K£2K£3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 falling

Sellers

41

Top-5 brand share

47%

Top 20: 96%

Top-5 click share

27%

Top 20: 63%

Open market

46%

  • dagaladoo10%
  • SteelSeries10%
  • SDYZ9%
  • JSJTKeys9%
  • Sumgsn8%
  • OHY8%

Demand

Keycaps search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Keycaps search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • keycaps216K/yr
  • keyboard keycaps30K/yr
  • keyboard caps22K/yr
  • pbt keycaps27K/yr
  • custom keycaps20K/yr
  • keycaps for mechanical keyboard23K/yr
  • keycap14K/yr
  • keycap set14K/yr
  • uk keycaps12K/yr
  • cherry mx keycaps10K/yr

Reviews and returns

What reviews say buyers love and hate about Keycaps

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall10%−0.19

Caps are slightly shorter then the ones they replaced which alters the profile

However they didn't fit my 65% keyboard

Doesnt fit

Color10%+0.41

not navy blue

Its not navy blue

Product renders not accurate in colour

Quality-Overall7%+1.38

feel cheap and bad,

It was bad quality

Rubbish

Brightness/Shine/Glow7%−0.05

the light shines through part is not as good

The lighting was intolerably dim

Caps are not shinethrough by any definition

Value For Money6%+0.70

There are cheaper options out there that you can buy

These are kinda expensive

Pricing could be slightly lower just for the sole reason that people may want to spend less for keycaps if they are starting to build an idea of the Mechanical Keyboard world and how to get started, etc

Love

Quality-Overall30%+1.38

The overall look is very clean

Amazing quality

Overall nice set

Value For Money11%+0.70

Good value

Decent value set

Great value

Brightness/Shine/Glow6%−0.05

bright upgrade with something durable

Brightness is perfect

the shine through still looks good

Color6%+0.41

The white-grey gradient is pleasant

They also look really good with RGB

theyre the perfect pink

Advertised Vs Actual Product6%+0.12

Great product just as described

Is as shown

work as intended

Return

3.5% Return rate 49% Fixable by listing

Size-Overall34%█▆█▅█▇

Caps are slightly shorter then the ones they replaced which alters the profile

However they didn't fit my 65% keyboard

Doesnt fit

Compatibility-Overall23%██▄▇▃▃
Quality-Overall7%▁▄▅█▃▁

feel cheap and bad,

It was bad quality

Rubbish

Advertised Vs Actual Product7%▂▂▁▂▂█

False advertising

it's just nowhere near what they claim

which is a fact that is not stated on the box

Functionality-Overall5%▅▁▅▄█▅

doesn't even work

Keys don't work

FAQ

Common Keycaps questions

Answered from the same tracked data.