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Keycaps

weak search conversion (0.4%) — Keycaps doesn't clear our bar today.

Flapen Score

49
Skip it
Market size 9Growth 12Conversion 5Competition 88Returns 44Price range 61Avg price 87Brand share 88Review moat 86Quality gap 76
This niche Category average

Is Keycaps profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Keycaps is a £36K/yr Amazon United Kingdom market (463K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 49/100.

Keycaps: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -26.7% over the last 90 days and 0.4% of searches end in a purchase.

£36K

revenue / yr

Units sold / yr2K
Search volume / yr-26.7%463K
Conversion rate0.4%
Avg price£19.78

Who owns the niche?

The top 5 brands hold 47% of demand, so 53% of the market is open.

53%

open market share

Brands · sellers29 · 41
Top-5 product click share27%
Open market53%
Avg brand age27 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 74 products

Sponsored placement61%
New entrants (1y)9· 0 succeeded
Avg rating4.3★
Avg reviews279

Top Keycaps products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

£0£714£1K£2K£3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 falling

Sellers

41

Top-5 brand share

47%

Top 20: 96%

Top-5 click share

27%

Top 20: 63%

Open market

46%

  • dagaladoo10%
  • SteelSeries10%
  • SDYZ9%
  • JSJTKeys9%
  • Sumgsn8%
  • OHY8%

Keycaps demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume463KCVR0.4%Products74Brands29Top 5 Brands47%OOS Rate7.1%Rating4.3★Reviews279Avg BSR#241
18K13KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.1×

Top Keycaps search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • keycaps216K/yr
  • keyboard keycaps30K/yr
  • keyboard caps22K/yr
  • pbt keycaps27K/yr
  • custom keycaps20K/yr
  • keycaps for mechanical keyboard23K/yr
  • keycap14K/yr
  • keycap set14K/yr
  • uk keycaps12K/yr
  • cherry mx keycaps10K/yr

What reviews say buyers love and hate about Keycaps

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Quality-Overall30%

The overall look is very clean

Value For Money11%

Good value

Brightness/Shine/Glow6%

bright upgrade with something durable

Color6%

The white-grey gradient is pleasant

Advertised Vs Actual Product6%

Great product just as described

What buyers complain about

59% of reviews
Size-Overall10%

Caps are slightly shorter then the ones they replaced which alters the profile

Color10%

not navy blue

Quality-Overall7%

feel cheap and bad,

Brightness/Shine/Glow7%

the light shines through part is not as good

Value For Money6%

There are cheaper options out there that you can buy

Keycaps return rate & reasons

Why buyers send it back, as a share of all return requests.

3.5%

Return rate

49%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
34%
2Compatibility-Overall
23%
3Quality-Overall
7%
4Advertised Vs Actual Product
7%
5Functionality-Overall
5%

Common Keycaps questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Keycaps 49/100 on Amazon United Kingdom — Skip it. The niche generates £36K/yr across 74 tracked products. 0 of 9 products launched in the last 360 days are still selling. Search demand moved -26.7% over the last 90 days.
Search demand for Keycaps on Amazon United Kingdom peaks in Jan–Dec, where the busiest month runs 2.1× the quietest.