Keyboard Mat

Shoppers searched for this 508K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £111K a year.

Searches, last 12 months

508K

Growth, 90 days vs prior 90

-18.6%

Conversion, latest week

2.1%

Market size, estimated

£111Ka year

Peak month

December2.6× the quietest month

Top search term

keyboard mat70K searches a year

Listings sell for £10.53 on average, from £5.12 to £24.80. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £10.53 that is £1K to £3K a year per listing.

Average price

£10.53under the $15 to $100 sweet spot

Price range

£5.12–£24.80

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

1.1%of orders · Amazon United Kingdom median 0.6%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #80 within Keyboards, Mice & Input Devices. It carries 5,679 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

0.5%

Average rank

#80in Keyboards, Mice & Input Devices

Average rating

4.59 starsAmazon United Kingdom average 4.36 stars

Average reviews

5,679per listing

Listings tracked

58

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

0Amazon's first-year sales bar

Average brand age

34 months