Keyboard Mat
FailDemand is soft, at -18.6% this quarter, so Keyboard Mat is a Fail.
- Flapen Score
- 46 / 100Top 32% of 1,028 Computers & Accessories niches · +4 vs the category median of 4246
- Market size
- £111K/yr508K searches / yr
- 90-day growth
- -18.6%search demand this quarter
- Competition
- 34%top-5 click share · 35 brands · 106 sellers
Flapen Score
Keyboard Mat against its category
The dotted line is the Computers & Accessories average. Past it, Keyboard Mat is stronger. Inside it, weaker.
Market
The Keyboard Mat market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Keyboard Mat 508K times last year and spent an estimated £111K. The top 5 brands take 62% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
2.1% of searches ended in a purchase last week.
Shoppers searched for this 508K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £111K a year.
- Searches, last 12 months
- 508K
- Growth, 90 days vs prior 90
- -18.6%
- Conversion, latest week
- 2.1%
- Market size, estimated
- £111Ka year
- Peak month
- December2.6× the quietest month
- Top search term
- keyboard mat70K searches a year
02 · Price
A sale here is worth £10.53.
Listings sell for £10.53 on average, from £5.12 to £24.80. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £10.53 that is £1K to £3K a year per listing.
- Average price
- £10.53under the $15 to $100 sweet spot
- Price range
- £5.12–£24.80
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #80 within Keyboards, Mice & Input Devices. It carries 5,679 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 0.5%
- Average rank
- #80in Keyboards, Mice & Input Devices
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,679per listing
- Listings tracked
- 58
04 · Newcomers
Amazon counts 0 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Keyboard Mat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Rcege Large Gaming Mouse Pad Extended Desk Mat with Non Slip Stitched Edge
- Price
- £8.27
- Rating
- 4.7/5
- Reviews
- 2,619
- Age
- 2y ago
YSAGi Leather Desk Mat Large Mouse Mat Non-Slip Desk Pad Waterproof Leather Table Protector Writing Pad for Office and Home (60 x 35 cm Black)
- Price
- £7.63
- Rating
- 4.5/5
- Reviews
- 22,615
- Age
- 3y ago
YSAGi Leather Desk Mat Large Mouse Mat Non-Slip Desk Pad Waterproof Leather Table Protector Writing Pad for Office and Home (60 x 35 cm Beige)
- Price
- £7.61
- Rating
- 4.5/5
- Reviews
- 22,615
- Age
- 2y ago
Yimomoyi Non Slip Mouse Pad 80 x 30cm Mouse Mat Extended Gaming Mousepad Waterproof Desk Mat with Rubber Base Desk Pad Laptop for Office and Home (01- Plum Mouse Pad)
- Price
- £9.37
- Rating
- 4.5/5
- Reviews
- 1,841
- Age
- 2y ago
TITANWOLF World Map XXL Speed Gaming Mouse Pad Mouse Mat - 900 x 400 x 3mm - XXL mousepad - Table mat large size - improved precision and speed - Design Planisphere
- Price
- £13.50
- Rating
- 4.7/5
- Reviews
- 5,097
- Age
- 7y ago
Trending
90-day click momentum
Yanen Large Mouse Mat 800x300x3mm Gaming Mouse Pad with Non-Slip Rubber Base Water-Resistant Coating & Stitched Edges Desk Mat for Home Office (800 x 300 x 3 mm Moon)
- Price
- £12.89
- Rating
- 4.6/5
- Reviews
- 13
- Age
- 5mo ago
Black Desk Mat Large Gaming Mouse Mat Black Keyboard Mouse Pad XL Desk Pad Office Accessories (Technology - Black)
- Price
- £7.76
- Rating
- 4.9/5
- Reviews
- 25
- Age
- 9mo ago
HGWALP Large Gaming Mouse Pad & Extended XXL Computer Game Mouse Mat Long Desk Pad with Stitched Edges for Keyboard Home Office Gaming Work Big Desk Pad (35.4x15.7x0.12IN 90x40) World Map
- Price
- £7.87
- Rating
- 4.6/5
- Reviews
- 543
- Age
- 1y ago
![Jahosin Large Gaming Mouse Pad with Stitched Edges [70x30CM] Extended Mouse Pad with Non-Slip Natural Rubber Base for Gamer/Desktop/Office/Home (70x30 Blackuk)](https://m.media-amazon.com/images/I/31MzrQQ3hML.jpg)
Jahosin Large Gaming Mouse Pad with Stitched Edges [70x30CM] Extended Mouse Pad with Non-Slip Natural Rubber Base for Gamer/Desktop/Office/Home (70x30 Blackuk)
- Price
- £6.75
- Rating
- 4.6/5
- Reviews
- 3,355
- Age
- 5y ago
Rcege Large Gaming Mouse Pad Extended Desk Mat with Non Slip Stitched Edge
- Price
- £8.27
- Rating
- 4.7/5
- Reviews
- 2,619
- Age
- 2y ago
Newest
by launch dateYanen Large Mouse Mat 800x300x3mm Gaming Mouse Pad with Non-Slip Rubber Base Water-Resistant Coating & Stitched Edges Desk Mat for Home Office (800 x 300 x 3 mm Moon)
- Price
- £12.89
- Rating
- 4.6/5
- Reviews
- 13
- Age
- 5mo ago
Black Desk Mat Large Gaming Mouse Mat Black Keyboard Mouse Pad XL Desk Pad Office Accessories (Technology - Black)
- Price
- £7.76
- Rating
- 4.9/5
- Reviews
- 25
- Age
- 9mo ago
Zindoo Mouse Pad Large Desk Mat XXL Mouse Mat Gaming (900x400mm) Non-Slip Japanese Keyboard Mat Mousemat Gaming Mousepad with Stitched Edges Large Mouse Mats for Desk Laptop Home Office
- Price
- £11.16
- Rating
- 4.7/5
- Reviews
- 367
- Age
- 1y ago
DESERO Large Gaming Mouse Pad (800 x 300 x 3 MM) XL Extended Desk Mat Japanese Mouse Mat Gaming Keyboard Mousepad Big Desk Pad with Non-Slip Base and Stitched Edge for Office/Gaming.(B20)
- Price
- £10.98
- Rating
- 4.6/5
- Reviews
- 203
- Age
- 1y ago
HGWALP Large Gaming Mouse Pad & Extended XXL Computer Game Mouse Mat Long Desk Pad with Stitched Edges for Keyboard Home Office Gaming Work Big Desk Pad (35.4x15.7x0.12IN 90x40) World Map
- Price
- £7.87
- Rating
- 4.6/5
- Reviews
- 543
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
35 falling
Sellers
106
Top-5 brand share
62%
Top 20: 89%
Top-5 click share
34%
Top 20: 69%
Open market
35%
- TITANWOLF27%
- YSAGi14%
- Rcege13%
- Yimomoyi5%
- Aothia4%
- Razer3%
Demand
Keyboard Mat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Keyboard Mat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- keyboard mat70K/yr
- gaming mousepad50K/yr
- xxl mouse mat45K/yr
- large mouse mats for desk47K/yr
- xl mouse mat33K/yr
- gaming desk mat34K/yr
- gaming mats for desk36K/yr
- mouse and keyboard mat23K/yr
- keyboard and mouse pad21K/yr
- big mouse pad19K/yr
Reviews and returns
What reviews say buyers love and hate about Keyboard Mat
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The actual mat is just poor quality
Poor quality
Not well made
if it not fit for purpose
small
If anything it's a little too big
Poor Colour
grey colour is washed out
A bit too dark compared to the displayed images
can be easily torn with effort and sharp equipment/objects
Used it for 5 minutes before dust already fell on it and it just doesn't come out
Good buy frayed after a year
Not the thickest pad out there
the only nitpick is I wish it was a bit thicker
Not as thick as some
Love
Good quality mat
Good quality
The build quality is excellent
The size is generous
Fits well
The mat size is good
Great value for money
Good for the money
Good value for money
The design is vibrant
Nice design
looks stunning too
The item matches the description perfectly
As described
As advertised
Return
1.1% Return rate 77% Fixable by listing
if it not fit for purpose
small
If anything it's a little too big
Poor Colour
grey colour is washed out
A bit too dark compared to the displayed images
The actual mat is just poor quality
Poor quality
Not well made
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
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Monitor
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£400K/yr-14.6%
Lenovo Thinkpad Laptop Charger
£149K/yr-15.2%
Headset
£4.5M/yr-12.5%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Keyboard Mat questions
Answered from the same tracked data.