keyboard mat
Skip itSoft demand (-18.6% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Great34%top-5 click share — an open shelf
Brand share
Good62%top-5 brand share — brands hold most of the demand
Price range
Good£5.12–£24.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.53avg listing price — sweet spot $15–$100
Market size
Okay£111K£111K/yr · 508K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,679.03avg incumbent reviews — the moat a new listing must climb
Growth
Bad-18.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, keyboard mat is a £111K/yr Amazon United Kingdom market (508K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
keyboard mat market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- £84K–£105K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #80
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 0.5%
- Avg brand age
- 34 months
- Avg seller age
- 176 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
35 falling
Sellers
106
Top-5 brand share
62%
Top 20: 89%
Top-5 click share
34%
Top 20: 69%
Open market
35%
- TITANWOLF27%
- YSAGi14%
- Rcege13%
- Yimomoyi5%
- Aothia4%
- Razer3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
Top keyboard mat search terms
- keyboard mat70K/yr
- gaming mousepad50K/yr
- xxl mouse mat45K/yr
- large mouse mats for desk47K/yr
- xl mouse mat33K/yr
- gaming desk mat34K/yr
- gaming mats for desk36K/yr
- mouse and keyboard mat23K/yr
- keyboard and mouse pad21K/yr
- big mouse pad19K/yr
Top keyboard mat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rcege Large Gaming Mouse Pad Extended Desk Mat with Non Slip Stitched Edge
Rcege£8.274.7★2,619 rev
YSAGi Leather Desk Mat Large Mouse Mat Non-Slip Desk Pad Waterproof Leather Table Protector Writing Pad for Office and Home (60 x 35 cm Black)
YSAGi£7.634.5★22,615 rev
YSAGi Leather Desk Mat Large Mouse Mat Non-Slip Desk Pad Waterproof Leather Table Protector Writing Pad for Office and Home (60 x 35 cm Beige)
YSAGi£7.614.5★22,615 rev
Yimomoyi Non Slip Mouse Pad 80 x 30cm Mouse Mat Extended Gaming Mousepad Waterproof Desk Mat with Rubber Base Desk Pad Laptop for Office and Home (01- Plum Mouse Pad)
Yimomoyi£9.374.5★1,841 rev
TITANWOLF World Map XXL Speed Gaming Mouse Pad Mouse Mat - 900 x 400 x 3mm - XXL mousepad - Table mat large size - improved precision and speed - Design Planisphere
TITANWOLF£13.504.7★5,097 rev
Newest
by launch date
Yanen Large Mouse Mat 800x300x3mm Gaming Mouse Pad with Non-Slip Rubber Base Water-Resistant Coating & Stitched Edges Desk Mat for Home Office (800 x 300 x 3 mm Moon)
Yanen£12.8913 rev
Black Desk Mat Large Gaming Mouse Mat Black Keyboard Mouse Pad XL Desk Pad Office Accessories (Technology - Black)
Ridilozey£7.7625 rev
Zindoo Mouse Pad Large Desk Mat XXL Mouse Mat Gaming (900x400mm) Non-Slip Japanese Keyboard Mat Mousemat Gaming Mousepad with Stitched Edges Large Mouse Mats for Desk Laptop Home Office
Zindoo£11.16367 rev
DESERO Large Gaming Mouse Pad (800 x 300 x 3 MM) XL Extended Desk Mat Japanese Mouse Mat Gaming Keyboard Mousepad Big Desk Pad with Non-Slip Base and Stitched Edge for Office/Gaming.(B20)
DESERO£10.98203 rev
HGWALP Large Gaming Mouse Pad & Extended XXL Computer Game Mouse Mat Long Desk Pad with Stitched Edges for Keyboard Home Office Gaming Work Big Desk Pad (35.4x15.7x0.12IN 90x40) World Map
HGWALP£7.87543 rev
Trending
90-day click momentumYanen Large Mouse Mat 800x300x3mm Gaming Mouse Pad with Non-Slip Rubber Base Water-Resistant Coating & Stitched Edges Desk Mat for Home Office (800 x 300 x 3 mm Moon)
Yanen£12.894.6★
Black Desk Mat Large Gaming Mouse Mat Black Keyboard Mouse Pad XL Desk Pad Office Accessories (Technology - Black)
Ridilozey£7.764.9★
HGWALP Large Gaming Mouse Pad & Extended XXL Computer Game Mouse Mat Long Desk Pad with Stitched Edges for Keyboard Home Office Gaming Work Big Desk Pad (35.4x15.7x0.12IN 90x40) World Map
HGWALP£7.874.6★
![Jahosin Large Gaming Mouse Pad with Stitched Edges [70x30CM] Extended Mouse Pad with Non-Slip Natural Rubber Base for Gamer/Desktop/Office/Home (70x30 Blackuk)](https://m.media-amazon.com/images/I/31MzrQQ3hML.jpg)
Jahosin Large Gaming Mouse Pad with Stitched Edges [70x30CM] Extended Mouse Pad with Non-Slip Natural Rubber Base for Gamer/Desktop/Office/Home (70x30 Blackuk)
Jahosin£6.754.6★
Rcege Large Gaming Mouse Pad Extended Desk Mat with Non Slip Stitched Edge
Rcege£8.274.7★
What buyers say about keyboard mat
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality mat”
“The size is generous”
“Great value for money”
“The design is vibrant”
“The item matches the description perfectly”
“Beautiful colour”
“slip resistant”
“Good had it for a while”
“it's been a solid addition to my desk setup”
“Easy to clean”
What buyers complain about
“The actual mat is just poor quality”
“if it not fit for purpose”
“Poor Colour”
“can be easily torn with effort and sharp equipment/objects”
“Not the thickest pad out there”
“Looks nothing like the images”
“Grippy”
“Smell”
“Not super bright”
“is sticky to my desk”
Top return reasons
Common questions
- Is keyboard mat profitable to sell on Amazon United Kingdom?
- The niche generates £111K/yr across 58 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -18.6%. Flapen's verdict: Skip it (46/100).
- How competitive is the keyboard mat niche?
- 35 brands and 106 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in keyboard mat?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Color. The return rate is 1.1%.
- When does demand for keyboard mat peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.
- What does it cost to enter the keyboard mat niche?
- Listings span £5.12–£24.80; the average listing price is £10.53 (sweet spot $15–$100). The average incumbent carries 5,679 reviews — the moat a new listing must climb.