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Kettle Lead

Fail

Prices span $3.38–$10.15, mostly outside the sweet spot, so Kettle Lead is a Fail.

Flapen Score
36
36 / 100
Ranks 766 of 1,028 Computers & Accessories niches · −6 vs the category median of 42
Market size
£202K/yr294K searches / yr
90-day growth
-10.1%search demand this quarter
Competition
81%top-5 click share · 7 brands · 24 sellers

Flapen Score

Kettle Lead against its category

The dotted line is the Computers & Accessories average. Past it, Kettle Lead is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kettle Lead market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kettle Lead 294K times last year and spent an estimated £202K. The top 5 brands take 96% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

12.3% of searches ended in a purchase last week.

Shoppers searched for this 294K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £202K a year.

Searches, last 12 months
294K
Growth, 90 days vs prior 90
-10.1%
Conversion, latest week
12.3%
Market size, estimated
£202Ka year
Peak month
September1.4× the quietest month
Top search term
kettle lead87K searches a year

02 · Price

A sale here is worth £5.56.

Listings sell for £5.56 on average, from £3.38 to £10.15. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At £5.56 that is £17K to £22K a year per listing.

Average price
£5.56under the $15 to $100 sweet spot
Price range
£3.38–£10.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
3,000–4,000
Revenue per listing a year
£17K–£22K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #49 within Cables & Accessories. It carries 4,047 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#49in Cables & Accessories
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,047per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Kettle Lead products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

£0£20K£40K£60K£81K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

24

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

2%

  • PRO ELEC35%
  • C2G23%
  • StarTech20%
  • Double Dragon13%
  • Superer5%
  • KC CABLE2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Kettle Lead search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Kettle Lead search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kettle lead87K/yr
  • pc power cable27K/yr
  • iec c13 power cable17K/yr
  • monitor power cable20K/yr
  • c13 power cable16K/yr
  • kettle plug12K/yr
  • iec cable14K/yr
  • power cable 3pin11K/yr
  • 3 pin power cable8K/yr
  • kettle cable7K/yr

Reviews and returns

What reviews say buyers love and hate about Kettle Lead

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Length22%−0.05

Not exactly 3m in length

Cable is short

on the short side

Compatibility-Overall17%−0.06

Non Compliant and dangerous Product

Wouldn't even fit in a standard socket

Functionality-Overall11%−0.05

Didnt work

Adhesion/Stickiness11%−0.05

don't stick properly

Size-Overall11%−0.06

Too small

Love

Quality-Overall30%−0.01

good quality and fused

Good quality

Great quality cable

Advertised Vs Actual Product19%+1.71

Works as advertised

Does what it says

Works as expected

Value For Money14%+1.21

Worth the money

Good price

Good value for money

Length5%−0.05

Good length and good quality for cost

Cable is a good length

The 2-metre length is also handy

Size-Overall4%−0.06

Fit is accurate

It fits perfectly

Cable is a good length

Return

1.3% Return rate 32% Fixable by listing

Size-Overall29%▇▇▅▅█▇

Too small

Length20%▅▆█▅▅▆

Not exactly 3m in length

Cable is short

on the short side

Compatibility-Overall18%▅▅▆█▆▇

Non Compliant and dangerous Product

Wouldn't even fit in a standard socket

Functionality-Overall11%▅▆▄█▄▂

Didnt work

Connectivity-Overall6%▆▃█▅▆█

FAQ

Common Kettle Lead questions

Answered from the same tracked data.