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Kettle Lead

Fail

Prices span $3.38–$10.15, mostly outside the sweet spot, so Kettle Lead is a Fail.

Flapen Score
36
36 / 100
Ranks 766 of 1,028 Computers & Accessories niches · −6 vs the category median of 42
Market size
£202K/yr294K searches / yr
90-day growth
-10.1%search demand this quarter
Competition
81%top-5 click share · 7 brands · 24 sellers

Flapen Score

Kettle Lead against its category

The dotted line is the Computers & Accessories average. Past it, Kettle Lead is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kettle Lead market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kettle Lead 294K times last year and spent an estimated £202K. The top 5 brands take 96% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 12.3% of those searches ended in a purchase.

Shoppers searched for this 294K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £202K a year.

Searches, last 12 months
294K
Growth, 90 days vs prior 90
-10.1%
Conversion, latest week
12.3%
Market size, estimated
£202Ka year
Peak month
September1.4× the quietest month
Top search term
kettle lead87K searches a year

02 · Price

A sale here is worth £5.56.

Listings sell for £5.56 on average, from £3.38 to £10.15. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At £5.56 that is £17K to £22K a year per listing.

Average price
£5.56under the $15 to $100 sweet spot
Price range
£3.38–£10.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
3,000–4,000
Revenue per listing a year
£17K–£22K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #49 within Cables & Accessories. It carries 4,047 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#49in Cables & Accessories
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,047per listing
Listings tracked
11

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Kettle Lead products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.

£0£20K£40K£60K£81K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

24

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

81%

Top 20: 100%

Open market

2%

  • PRO ELEC35%
  • C2G23%
  • StarTech20%
  • Double Dragon13%
  • Superer5%
  • KC CABLE2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Kettle Lead search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Kettle Lead search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • kettle lead87K/yr
  • pc power cable27K/yr
  • iec c13 power cable17K/yr
  • monitor power cable20K/yr
  • c13 power cable16K/yr
  • kettle plug12K/yr
  • iec cable14K/yr
  • power cable 3pin11K/yr
  • 3 pin power cable8K/yr
  • kettle cable7K/yr

Reviews and returns

What reviews say buyers love and hate about Kettle Lead

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Length”
1.3%of orders come back
“Not exactly 3m in length”
A buyer, on “Length”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Kettle Lead questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data