Kettle Lead
FailPrices span $3.38–$10.15, mostly outside the sweet spot, so Kettle Lead is a Fail.
- Flapen Score
- 36 / 100Ranks 766 of 1,028 Computers & Accessories niches · −6 vs the category median of 4236
- Market size
- £202K/yr294K searches / yr
- 90-day growth
- -10.1%search demand this quarter
- Competition
- 81%top-5 click share · 7 brands · 24 sellers
Flapen Score
Kettle Lead against its category
The dotted line is the Computers & Accessories average. Past it, Kettle Lead is stronger. Inside it, weaker.
Market
The Kettle Lead market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kettle Lead 294K times last year and spent an estimated £202K. The top 5 brands take 96% of clicks. Flapen scores it 36 out of 100, a Fail.
01 · Demand
12.3% of searches ended in a purchase last week.
Shoppers searched for this 294K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £202K a year.
- Searches, last 12 months
- 294K
- Growth, 90 days vs prior 90
- -10.1%
- Conversion, latest week
- 12.3%
- Market size, estimated
- £202Ka year
- Peak month
- September1.4× the quietest month
- Top search term
- kettle lead87K searches a year
02 · Price
A sale here is worth £5.56.
Listings sell for £5.56 on average, from £3.38 to £10.15. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At £5.56 that is £17K to £22K a year per listing.
- Average price
- £5.56under the $15 to $100 sweet spot
- Price range
- £3.38–£10.15
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £17K–£22K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #49 within Cables & Accessories. It carries 4,047 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #49in Cables & Accessories
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,047per listing
- Listings tracked
- 11
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Kettle Lead products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Pro Elec PE01063 13A UK Plug to IEC C13 Socket Mains Lead 2m 10A Black
- Price
- £3.42
- Rating
- 4.6/5
- Reviews
- 227
- Age
- 12y ago

StarTech 3m UK Computer Power Cable 10A 250V 18AWG Black (PXT101UK3M)
- Price
- £5.92
- Rating
- 4.7/5
- Reviews
- 4,039
- Age
- 13y ago

C2G 88512 1 Metre UK Power Cable IECC13 to BS1363 3 Foot Kettle Lead Power Cord Black
- Price
- £5.65
- Rating
- 4.6/5
- Reviews
- 18,042
- Age
- 18y ago

Double Dragon UK 3-Pin Plug to IEC C13 Power Cable 1 Metre | 10A Fused BS1363 Plug | VDE Certified H05VV-F 3G 1.0mm Copper Core | CE & BS Approved Black PVC Kettle Lead for PC Monitor Printer
- Price
- £3.57
- Rating
- 4.6/5
- Reviews
- 178
- Age
- 1y ago

PRO ELEC PEL00095 2m UK Mains Plug to IEC C13 Socket Lead 10A Black
- Price
- £3.38
- Rating
- 4.6/5
- Reviews
- 267
- Age
- 8y ago
Trending
90-day click momentum
Pro Elec PE01063 13A UK Plug to IEC C13 Socket Mains Lead 2m 10A Black
- Price
- £3.42
- Rating
- 4.6/5
- Reviews
- 227
- Age
- 12y ago

PRO ELEC PEL00095 2m UK Mains Plug to IEC C13 Socket Lead 10A Black
- Price
- £3.38
- Rating
- 4.6/5
- Reviews
- 267
- Age
- 8y ago

Superer 1.2M UK Power Cable BS1363 to IEC C13 3 Pin Power Cord Short Kettle Lead Compatible with LG Dell Panasonic TVs & Monitors PC Computer
- Price
- £6.08
- Rating
- 4.4/5
- Reviews
- 165
- Age
- 5y ago

Superer 2M UK Power Cable BS1363 to IEC C13 3 Pin Power Cord Standard Kettle Lead Compatible with LG Dell Panasonic TVs & Monitors PC Computer
- Price
- £6.91
- Rating
- 4.4/5
- Reviews
- 165
- Age
- 10mo ago

C2G 88513 2 Metre UK Power Cable (IEC320C13 to BS 1363) 6 Foot Kettle Lead/Power Cord Black
- Price
- £6.09
- Rating
- 4.6/5
- Reviews
- 18,042
- Age
- 18y ago
Newest
by launch date
Superer 2M UK Power Cable BS1363 to IEC C13 3 Pin Power Cord Standard Kettle Lead Compatible with LG Dell Panasonic TVs & Monitors PC Computer
- Price
- £6.91
- Rating
- 4.4/5
- Reviews
- 165
- Age
- 10mo ago

Double Dragon UK 3-Pin Plug to IEC C13 Power Cable 1 Metre | 10A Fused BS1363 Plug | VDE Certified H05VV-F 3G 1.0mm Copper Core | CE & BS Approved Black PVC Kettle Lead for PC Monitor Printer
- Price
- £3.57
- Rating
- 4.6/5
- Reviews
- 178
- Age
- 1y ago

Double Dragon UK 3-Pin Plug to IEC C13 Power Cable 2 Metre | 10A Fused BS1363 Plug | VDE Certified H05VV-F 3G 1.0mm Copper Core | CE & BS Approved Black PVC Kettle Lead for PC Monitor Printer etc
- Price
- £5.05
- Rating
- 4.6/5
- Reviews
- 178
- Age
- 1y ago

KC cable UK Computer Power Cable 5m Replacement AC Power Cord 13A 250V BS 1363 to C13 Kettle Lead/UK Power Cord Power Supply Cable TV/Monitor Power Cable black
- Price
- £10.15
- Rating
- 4.6/5
- Reviews
- 286
- Age
- 3y ago

Superer 1.2M UK Power Cable BS1363 to IEC C13 3 Pin Power Cord Short Kettle Lead Compatible with LG Dell Panasonic TVs & Monitors PC Computer
- Price
- £6.08
- Rating
- 4.4/5
- Reviews
- 165
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
24
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
2%
- PRO ELEC35%
- C2G23%
- StarTech20%
- Double Dragon13%
- Superer5%
- KC CABLE2%
- Open — no brand owns it (1 brand, 2%)
Demand
Kettle Lead search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Kettle Lead search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kettle lead87K/yr
- pc power cable27K/yr
- iec c13 power cable17K/yr
- monitor power cable20K/yr
- c13 power cable16K/yr
- kettle plug12K/yr
- iec cable14K/yr
- power cable 3pin11K/yr
- 3 pin power cable8K/yr
- kettle cable7K/yr
Reviews and returns
What reviews say buyers love and hate about Kettle Lead
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not exactly 3m in length
Cable is short
on the short side
Non Compliant and dangerous Product
Wouldn't even fit in a standard socket
Didnt work
don't stick properly
Too small
Love
good quality and fused
Good quality
Great quality cable
Works as advertised
Does what it says
Works as expected
Worth the money
Good price
Good value for money
Good length and good quality for cost
Cable is a good length
The 2-metre length is also handy
Fit is accurate
It fits perfectly
Cable is a good length
Return
1.3% Return rate 32% Fixable by listing
Too small
Not exactly 3m in length
Cable is short
on the short side
Non Compliant and dangerous Product
Wouldn't even fit in a standard socket
Didnt work
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kettle Lead questions
Answered from the same tracked data.









