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Jojo

Fail

Shoppers spend only $24K a year here, so Jojo is a Fail.

Flapen Score
39
39 / 100
Ranks 651 of 1,028 Computers & Accessories niches · −3 vs the category median of 42
Market size
£24K/yr235K searches / yr
90-day growth
-7.6%search demand this quarter
Competition
55%top-5 click share · 13 brands · 52 sellers

Flapen Score

Jojo against its category

The dotted line is the Computers & Accessories average. Past it, Jojo is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jojo market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jojo 235K times last year and spent an estimated £24K. The top 5 brands take 79% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 235K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.

Searches, last 12 months
235K
Growth, 90 days vs prior 90
-7.6%
Conversion, latest week
0.9%
Market size, estimated
£24Ka year
Top search term
jojos bizarre adventure130K searches a year

02 · Price

A sale here is worth £10.66.

Listings sell for £10.66 on average, from £4.73 to £32.46. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £10.66 that is £0 to £1K a year per listing.

Average price
£10.66under the $15 to $100 sweet spot
Price range
£4.73–£32.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

32% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #1,226 within Keyboards, Mice & Input Devices. It carries 76 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
32%
Prime listings
79%
Out of stock, average day
8.6%
Average rank
#1,226in Keyboards, Mice & Input Devices
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
76per listing
Listings tracked
19

04 · Newcomers

Amazon counts 3 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
3Amazon's first-year sales bar
Average brand age
42 months

Products

Top Jojo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£4K£5K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

13 falling

Sellers

52

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

17%

  • Funko51%
  • GAUEIOUR11%
  • BakoIsland7%
  • Tongyundacheng5%
  • FunBoat5%
  • Roffatide4%
  • Open — no brand owns it (7 brands, 17%)

Demand

Jojo search demand

Weekly searches over the year. Pick a range.

6K4KSpike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Jojo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jojos bizarre adventure130K/yr
  • jojo bizarre adventure48K/yr
  • jojo43K/yr
  • jojos14K/yr

Reviews and returns

What reviews say buyers love and hate about Jojo

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Print Quality20%−0.09

but the quality of the prints aren't that great

Flammable20%−0.09

Spontaneously combusted

Strength20%+0.68

IGGY

Quality-Overall20%+1.70

it's not the best I've come across

Size-Overall20%−0.09

the stand didn't fit properly

Love

Quality-Overall50%+1.70

Good quality

Great product

They where a gift for someone however when I saw them open them they look amazing quality and a wide variety of different characters and sizes

Advertised Vs Actual Product32%+1.86

Just as advertised

Exactly as advertised

It's what you expect it is

Collectibles9%−0.09

These are collectable pieces

Durability5%+0.33

it will last a good while

Gifting Purpose5%+0.33

They where a gift for someone however when I saw them open them they look amazing quality and a wide variety of different characters and sizes

Good buy for a gift

Return

0.9% Return rate 0% Fixable by listing

Value For Money40%▁█▁▁▃▁
Gifting Purpose20%█▁▁▁▁▁
Product Condition20%▁▁▁▁█▁
Water Resistance20%▁▁▁▁█▁

FAQ

Common Jojo questions

Answered from the same tracked data.