jojo
Skip itA small market ($24K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible75.58avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Price range
Good£4.73–£32.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Avg price
Okay£10.66avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-7.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad£24K£24K/yr · 235K searches
According to Flapen's Amazon United Kingdom niche tracking, jojo is a £24K/yr Amazon United Kingdom market (235K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 39/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
jojo market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £21K–£27K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #1,226
- Page quality
- 0%
- Prime
- 79%
- Sponsored
- 32%
- Out of stock
- 8.6%
- Avg brand age
- 42 months
- Avg seller age
- 191 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
52
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
55%
Top 20: 100%
Open market
17%
- Funko51%
- GAUEIOUR11%
- BakoIsland7%
- Tongyundacheng5%
- FunBoat5%
- Roffatide4%
- Open — no brand owns it (7 brands, 17%)
Demand
Weekly Amazon search volume, last 25 weeks — -7.6% search growth over the last 90 days.Top jojo search terms
- jojos bizarre adventure130K/yr
- jojo bizarre adventure48K/yr
- jojo43K/yr
- jojos14K/yr
Top jojo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Funko POP! Animation: JoJos Bizarre Adventure - Jotaro & Star Platinum - 2 Pack - Amazon Exclusive - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults
Funko£20.134.5★51 rev
Funko POP! Animation: JoJos Bizarre Adventure - DIO - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
Funko£11.384.6★344 rev
GAUEIOUR Anime JOJOS Necklaces Higashikata Josuke Arrow Inspired Pendant Necklace Anime Merch Cosplay Jewelry Adventure Manga Theme Accessories for Male and Female Fans Jewelry Gifts
GAUEIOUR£6.745.0★3 rev
Funko POP! Animation: JoJos Bizarre Adventure - Joseph - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
Funko£11.354.9★28 rev
BakoIsland JoJos Bizarre Adventure Oh My God Classic Tea Coffee Mug
BakoIsland£9.624.7★293 rev
Newest
by launch date
GAUEIOUR Anime JOJOS Higashikata Josuke Arrow Inspired Pendant Necklace
GAUEIOUR£6.960 rev
Funko POP! Animation: JoJos Bizarre Adventure - Jotaro & Star Platinum - 2 Pack - Amazon Exclusive - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults
Funko£20.1351 rev
Funko POP! Animation: JoJos Bizarre Adventure - Joseph - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
Funko£11.3528 rev
Funko POP! Animation: JoJos Bizarre Adventure - Kars - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
Funko£11.3233 rev
Funko POP! Animation: JoJos Bizarre Adventure - Jonathan - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
Funko£11.4819 rev
Trending
90-day click momentumGAUEIOUR Anime JOJOS Higashikata Josuke Arrow Inspired Pendant Necklace
GAUEIOUR£6.960.0★
Bizarre Adventure Pins 4 pcs Anime Brooch Badges Gift for Anime Lover
Leseogye£6.480.0★
Funko POP! Animation: JoJos Bizarre Adventure - Joseph - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
Funko£11.354.9★
Funko POP! Animation: JoJos Bizarre Adventure - Jonathan - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
Funko£11.484.6★
GAUEIOUR Anime JOJOS Necklaces Higashikata Josuke Arrow Inspired Pendant Necklace Anime Merch Cosplay Jewelry Adventure Manga Theme Accessories for Male and Female Fans Jewelry Gifts
GAUEIOUR£6.745.0★
What buyers say about jojo
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Just as advertised”
“These are collectable pieces”
“it will last a good while”
“They where a gift for someone however when I saw them open them they look amazing quality and a wide variety of different characters and sizes”
What buyers complain about
“but the quality of the prints aren't that great”
“Spontaneously combusted”
“IGGY”
“it's not the best I've come across”
“the stand didn't fit properly”
Top return reasons
Common questions
- Is jojo profitable to sell on Amazon United Kingdom?
- The niche generates £24K/yr across 19 tracked products. 3 of 9 products launched in the last 360 days are still selling. 90-day search growth is -7.6%. Flapen's verdict: Skip it (39/100).
- How competitive is the jojo niche?
- 13 brands and 52 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in jojo?
- Top complaints mined from reviews: Print Quality, Flammable, Strength. The return rate is 0.9%.
- What does it cost to enter the jojo niche?
- Listings span £4.73–£32.46; the average listing price is £10.66 (sweet spot $15–$100). The average incumbent carries 76 reviews — the moat a new listing must climb.