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Jojo

a small market ($24K/yr) — Jojo doesn't clear our bar today.

Flapen Score

39
Skip it
Market size 6Growth 21Conversion 12Competition 50Returns 96Price range 63Avg price 39Brand share 44Review moat 96Quality gap 23
This niche Category average

Is Jojo profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Jojo is a £24K/yr Amazon United Kingdom market (235K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 39/100.

Jojo: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -7.6% over the last 90 days and 0.9% of searches end in a purchase.

£24K

revenue / yr

Units sold / yr3K
Search volume / yr-7.6%235K
Conversion rate0.9%
Avg price£10.66

Who owns the niche?

The top 5 brands hold 79% of demand, so 21% of the market is open.

21%

open market share

Brands · sellers13 · 52
Top-5 product click share55%
Open market21%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement32%
New entrants (1y)9· 3 succeeded
Avg rating4.6★
Avg reviews76

Top Jojo products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

£0£1K£2K£4K£5K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

13 falling

Sellers

52

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

17%

  • Funko51%
  • GAUEIOUR11%
  • BakoIsland7%
  • Tongyundacheng5%
  • FunBoat5%
  • Roffatide4%
  • Open — no brand owns it (7 brands, 17%)

Jojo demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume235KCVR0.9%Products19Brands13Top 5 Brands79%OOS Rate8.6%Rating4.6★Reviews76Avg BSR#1,226
6K4KSpike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Top Jojo search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • jojos bizarre adventure130K/yr
  • jojo bizarre adventure48K/yr
  • jojo43K/yr
  • jojos14K/yr

What reviews say buyers love and hate about Jojo

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Quality-Overall50%

Good quality

Advertised Vs Actual Product32%

Just as advertised

Collectibles9%

These are collectable pieces

Durability5%

it will last a good while

Gifting Purpose5%

They where a gift for someone however when I saw them open them they look amazing quality and a wide variety of different characters and sizes

What buyers complain about

100% of reviews
Print Quality20%

but the quality of the prints aren't that great

Flammable20%

Spontaneously combusted

Strength20%

IGGY

Quality-Overall20%

it's not the best I've come across

Size-Overall20%

the stand didn't fit properly

Jojo return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Value For Money
40%
2Gifting Purpose
20%
3Product Condition
20%
4Water Resistance
20%

Common Jojo questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Jojo 39/100 on Amazon United Kingdom — Skip it. The niche generates £24K/yr across 19 tracked products. 3 of 9 products launched in the last 360 days are still selling. Search demand moved -7.6% over the last 90 days.
Jojo buyers on Amazon United Kingdom complain most about Print Quality, Flammable, Strength, the themes mined from the niche's reviews. Its return rate is 0.9%.